Skip to main content

Home/ MBA MCI/ Group items tagged engagement

Rss Feed Group items tagged

Filter: All | Bookmarks | Topics Simple Middle
Luc Viaud

Study: Only 1% of Facebook 'Fans' Engage With Brands | Digital - Advertising Age - 1 views

adage.com/...232351

Facebook marketing web2.0

shared by Luc Viaud on 27 Jan 12 - No Cached
  • Luc Viaud on 27 Jan 12
     
    Slightly more than 1% of fans of the biggest brands on Facebook are actually engaging with the brands, according to a study from the Ehrenberg-Bass Institute, an Australia-based marketing think tank that counts Procter & Gamble, Coca-Cola and other major advertisers as its supporters.
Vassili BASSAT

8 Ways Mobile Developers Can Make The Most Money On Their Apps - 0 views

techcrunch.com/...e-the-most-money-on-their-apps

monétisation apps developpement

shared by Vassili BASSAT on 09 Jul 12 - No Cached
  • the amount of money you can generate from an app is highly dependent upon the number of users you have
  • In order to reach critical user adoption levels, engage in user acquisition best practices, from cross-promotion to viral distribution, and from PR to paid in-app advertising
  • Know the lifetime value of your customers by the channels in which they were acquired
  • ...8 more annotations...
  • Whatever you do, do not fall into the trap of averaging your customer acquisition costs — nor your user values
  • if people use your apps just a few times, an ad-supported model probably doesn’t make sense
  • What you charge for an app should be based largely on how users engage with it.
  • f you have an app that is likely to be used many times – and this is the majority of apps – then free is probably the best option for you.
  • free trials and freemium options are also great avenues for getting users hooked on your services
  • Too many app developers get caught up in the decision of whether to use advertising or virtual currency to monetize their free apps
  • It’s absolutely worthwhile to spend the time and resources required to invest in solid analytics.
  • use the myriad of external tools available, from App Annie to Distimo, to help you make smart decisions about markets to pursue, platforms to prioritize, and other critical strategic decisions to make.
  • Vassili BASSAT on 09 Jul 12
     
    source : | TechCrunch date : Juillet 2012 => monétisation apps : - nbre de users - promotion - customer life time value / aquisition channel - pub - free - freemium - virtual currency - analytics
Vassili BASSAT

News Apps 3x More Engaging than News Websites - 0 views

www.localytics.com/...re-engaging-than-news-websites

apps web mobile etude Nielsen fidélité usage fréquence

shared by Vassili BASSAT on 09 Jul 12 - No Cached
  • people are much more loyal to news apps than to news websites.
  • 70% of users went to a given news site only once or twice per month, and less than 10% visited 10 or more times
  • 29% of users launch a news app only once a month, and an impressive 24% launch it 10+ times.
  • ...2 more annotations...
  • With mobile apps, a user has self-identified as a fan of a particular news brand by downloading the app. Rather than coming to the news brand based on its search rankings they find stories based on the brand’s app.
  • Web vs. app boils down to inbound vs. retention
  • Vassili BASSAT on 09 Jul 12
     
    source : | Localytics date : mars 2012 => les apps sur les actualités sont plus utilisées que le web mobile car issues du choix de l'utilisateur contrairement au site mobile dont le trafic est souvent drivé par les moteurs de recherche et les technique de référencement associées.
Clyne B

Brand advocacy - 'Blank' - 0 views

www.youtube.com/watch

brand advocacy blank

shared by Clyne B on 30 Jun 09 - Cached
  • Clyne B on 30 Jun 09
     
    Découvrez l'histoire de Dave et de son tout nouveau Blank et voyez comment il en parle dans son entourage...
  • Clyne B on 30 Jun 09
     
    The relationship between brands and consumers has irreversibly changed. What is needed now is a new marketing paradigm that calls for clients to actually STOP 'marketing' and be more engaged in the consumer conversation and act on behalf of the consumer in a way that creates brand advocates.
Vassili BASSAT

Le Cloud Computing:2 - Enjeux et points de vigilance - 0 views

www.cegid.fr/...r1-3503.aspx

cloud computing

shared by Vassili BASSAT on 28 Jun 12 - No Cached
  • Dès le départ, le cloud  exonère l'entreprise  d'un investissement  (parfois lourd) en achat de licences et de matériels :
  • lissage des coûts et par la visibilité de la dépense sur le long terme
  • Plutôt que d'investir dans des immobilisations (CAPEX), l'entreprise concentre ses efforts sur ses dépenses opérationnelles (OPEX). L'imputation de l'informatique en OPEX libère des lignes de budget pour des investissements plus centrés sur le coeur de métier.
  • ...16 more annotations...
  • La facturation à l'usage liée au cloud a l'avantage de la souplesse.
  • disposer ainsi d'une configuration sur mesure, à tout moment.
  • facilité et la rapidité d'accès aux informations de l'entreprise.
  • Le cloud se présente également comme une solution plus écologique que le modèle traditionnel, en assurant des économies sur la consommation d'énergie
  • l'entreprise utilisatrice bénéficie des ressources informatiques de l'éditeur et de l'hébergeur, qui assurent la mise en service, le paramétrage, la sécurisation, la maintenance et l'évolution des logiciels
  • services supplémentaires : reporting personnalisé, envoi d'alertes, etc
  • la sécurité apparaît comme l'un des plus essentiels mais aussi des plus délicats
  • toutes ne disposent pas de moyens suffisants pour sécuriser leurs données (sauvegardes, infrastructures redondantes, surveillance, tests réguliers de restauration… etc.)
  • Dans ce cas, l'hébergement par un professionnel s'avère une solution intéressante : il permet une meilleure sécurisation des serveurs et des données de l'entreprise. En cas de sinistre ou de catastrophe (incendie, inondation…), les procédures de redémarrage en mode dégradé sont bien mieux prises en charge par des infrastructures prévues, comme pour les datacenters.
  • La connectivité réseau, sur laquelle repose l'accès aux applications, devient  ainsi cruciale en mode cloud
  • es entreprises qui craignent une perte de leur confidentialité et représente donc  un frein majeur pour l'adoption du cloud.
  • l'éditeur cloud proposera un niveau de sécurité plus élevé que ce que l'entreprise est capable de fournir avec ses propres moyens.  Il est donc important que l'entreprise évalue finement le niveau de sécurité et les garanties dont elle a réellement besoin afin de bien comprendre les différents offres cloud
  • La relation de confiance avec l'éditeur jouera également ici un rôle capital.
  • Les clauses des contrats de services cloud concernent principalement la disponibilité, la sécurité,  la confidentialité et le support.
  • A noter qu'en matière de conformité règlementaire, c'est bien l'entreprise cliente qui en reste juridiquement responsable, le fournisseur agissant en tant que sous-traitant...
  • Egalement à surveiller : les engagements de disponibilité, la fréquence des sauvegardes, ainsi que le rôle respectif des différents acteurs, dont le nombre oscille entre un et quatre (par exemple : éditeur, hébergeur, intégrateur et opérateur réseau).
Vassili BASSAT

Users more loyal to apps in 2012 - 0 views

www.localytics.com/...y-increasing-ios-beats-android

loyalytics app iphone ipad android application rentention fidélité étude

shared by Vassili BASSAT on 06 Jul 12 - No Cached
  • he overall app industry improved retention rates 19% over the last year.
  • 26% of customers used new apps more than 10 times.
  • 26% of downloaded apps were only used one time.
  • ...13 more annotations...
  • Websites attract many casual users who arrive from search, social or referring links
  • the average number of apps on a smartphone increased from 32 to 41
  • apps’ share of internet usage increased from 73% to 81% in the last year
  • 29% of news app users launched the app more than 10 times — per month
  • fewer than 10% of online users who visited a news website more than 10 times per month
  • As app customer retention rates improve, apps are increasing their dominance over the mobile
  • pp users more purposefully install an app and return directly to it, self-selecting themselves as more qualified and more valuable customers
  • iPhone and iPad users are 52% more loyal to their apps than Android users.
  • 35% of Apple iOS users launched an app more than 10 times after downloading
  • The average Android app also suffers from 24% one-time usage rate compared to just 21% one-time usage rate for iPhone and iPad.
  • compared to 23% of Android users.
  • iPhone’s far greater app retention rates is also an echo of the 94% retention rate of iPhone itself compared to 47% for Android (Piper Jaffray)
  • All results are based on worldwide app usage.
  • Vassili BASSAT on 06 Jul 12
     
    source : loyalytics date : juin 2012 => comportement des mobinautes sur les apps. Usages des app et fidélisation. Comparaison IOS et android
Vassili BASSAT

Apps Proliferate, but How Do Users Engage? - 0 views

www.emarketer.com/Article.aspx

Nielsen mobile marketing applications web mobile IOS android

shared by Vassili BASSAT on 09 Jul 12 - No Cached
  • According to Nielsen, US Android and iOS app users spent 101 billion minutes per month with their apps in March 2012, more than double the amount from a year earlier. By contrast, the amount of time spent with mobile websites grew at a more modest 44% over the same span.
  • Overall, the top 50 apps ate up 58% of US users’ app time
  • mobile sites and apps will serve complementary rather than exclusive functions.”
  • Vassili BASSAT on 09 Jul 12
     
    source : Nielsen via - eMarketer Date : Juin 2012 => les apps attirent plus d'audience que les sites web mobiles
Vassili BASSAT

Free mobile, ça grésille ? - 1 views

www.boursier.com/...-mobile-ca-gresille-12815.html

mobile marketing Free opérateurs Orange

shared by Vassili BASSAT on 17 Jan 12 - No Cached
  • sa licence d'exploitation est conditionnée au fait que son propre réseau fonctionne et qu'il couvre 27% de la population,
  • Selon un sondage du cabinet spécialisé Gfk,
  • 78% des Français "pensent" s'abonner au nouvel opérateur "low cost
  • ...5 more annotations...
  • 14% déclarent vouloir changer immédiatement
  • 39% préfèrent attendre quelques mois
  • 25% attendent la fin de leur engagement
  • Free Mobile aurait déjà acquis 500.000 abonnés en moins d'une semaine
  • en bonne voie pour atteindre très rapidement le million d'ici à quelques jours.
Vassili BASSAT

Companies' Social Media Use Not Limited to Advertising - 0 views

www.atelier.net/399928

Social Media Booz & Company Buddy Media study usages advertising

shared by Vassili BASSAT on 30 Dec 11 - No Cached
  • this doesn’t necessarily mean just increasing the number of advertising campaigns
  • 57% of them are expecting to hire new staff to enhance their capabilities.
  • 72% said they plan to recruit editorial and content creators
  • ...13 more annotations...
  • 59% to take on community managers
  • 43% to recruit data analysts
  • they are actively transforming their model for marketing from one of ‘brand management’ to ‘brand curation
  • 88% of the companies surveyed are closely monitoring consumer engagement and participation in social media
  • 81% are looking to measure how social media can turn a purchaser into a brand advocate
  • Asked to name the biggest benefits of social media
  • brand-building (90%)
  • interactivity with customers (89%),
  • buzz-building (88%),
  • insights into consumer opinion (81%).
  • 56% of the study’s respondents are using social media to support market research
  • 40% for product development efforts
  • 24% are using them for internally-focused communications to employees
Vassili BASSAT

Les opérateurs abaissent leurs prix après l'offensive de Free ! - 1 views

www.boursier.com/...l-offensive-de-free-12746.html

Orange SFR Bouygues Free

shared by Vassili BASSAT on 12 Jan 12 - No Cached
  • Orange a lancé l'offensive ce matin en communiquant la nouvelle grille tarifaire de son offre "Sosh".
  • SFR, les forfaits de la gamme à bas coûts Red vont aussi être revus en baisse dès la semaine prochaine
  • Rappelons que pour 19,99 euros par mois sans engagement, l'offre de l'opérateur comprend les SMS, MMS et appels illimités vers la France , l'international et les DOM. Par ailleurs le plafonnement Internet est supérieur à celui des offres détaillées ci dessus (3Go).
Angela Baby

Wholesale Jewelry:18% Off - Lady's charm Pretty Tungsten Ring - 0 views

www.tungstenringsmall.com/-with-white-ceramic-p-265.html

lady charm jewelry tungsten ring ceramic engagement 18%off wholesale

shared by Angela Baby on 10 Nov 11 - No Cached
  • Angela Baby on 10 Nov 11
     
    This ring is really nice. I bought it for my girlfriend as a promise ring and she loves it. I received it on the exact date it said it would be here. No Complaints, whatsoever. I highly recommend this ring.
Luc Viaud

4 Proven Steps to Facebook Page Success - 2 views

Are you looking to take your Facebook page to the next level, but aren't sure how to go about it? This article will provide four proven steps to Facebook success.

socialmedia media social marketing web2.0 blog twitter facebook engagement howto

shared by Luc Viaud on 07 Jul 10 - No Cached
  • Luc Viaud on 07 Jul 10
     
    Conseils pour utiliser une page facebook pour amener du trafic sur son site.
Clyne B

The Value of a Social Media Fan….Priceless - 3 views

thenextweb.com/...f-a-social-media-fan-priceless

social media facebook fan

shared by Clyne B on 25 Aug 10 - Cached
  • The value of a Facebook fan is more than just a number. It is equal to the same value you would place on someone who has agreed to become a part of your brand’s daily on-going activity for the long term and even promote it to his friends and family on occasion. The value of a Facebook fan is the same value you would place on someone who actually cared enough to show you he likes you or your actions. The value of a Facebook fan cannot be measured using the same measurement system as old traditional media. It calls for a new form of measurement which takes into account a whole new set parameters including the “liker’s”  level of engagement with the brand, duration of being a “liker” and more.  The value of a fan in my mind, well, is priceless.
Angéline Deflandre

RPX: User Engagement Made Easy - social widget - 0 views

rpxnow.com

facebookconnect identity rpx authentication login openid web2.0 service sso

shared by Angéline Deflandre on 31 May 10 - No Cached
  • Angéline Deflandre on 31 May 10
     
    Un outil pour intégrer en même temps différents modes de connexion : facebookconnect, twitter, etc
Marion Darnet

Is RFM segmentation relevant for email marketers? | Econsultancy - 4 views

econsultancy.com/...n-relevant-for-email-marketers

RFM marketing direct emailing

shared by Marion Darnet on 10 Jan 11 - No Cached
  • It is based on the presumption that someone’s future actions are best predicted by their past ones.
  • In the early days of offline direct marketing, RFM was often used to target consumers with expensive direct mail.
  • This means that modern segmentation is not just about saving money, we segment now for relevance, and to increase the consumer’s engagement with the brand. 
  • ...1 more annotation...
  • So we need to segment, and it’s more important now in the online world, than it has ever been before.  
  • Marion Darnet on 10 Jan 11
     
    Pour aller plus loin avec le concept RFM utilisé dans l'emailing...
Vassili BASSAT

Facebook's Sponsored Stories Ads Appear in the New App Ticker - 0 views

www.insidefacebook.com/...sponsored-stories-app-ticker

social ads Social networks

shared by Vassili BASSAT on 07 Sep 11 - No Cached
  • Facebook’s new App Ticker that is displayed on the games Canvas page and lists news of friends engaging with games will also show abbreviated versions of Sponsored Stories, Facebook’s social ad unit
  • This additional placement of Sponsored Stories will improve the ability of advertisers to reach gamers, which could be especially useful for developers looking to gain new users
  • Until the launch of the App Ticker earlier this month, Sponsored Stories only appeared in the ads sidebar to users browsing Facebook. Now, gamers will see entries in their App Ticker marked “Sponsored”.
  • ...1 more annotation...
  • Sponsored Stories about Pages and websites may also appear in the App Ticker
1 - 20 of 23 Next ›
Showing 20▼ items per page