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Miguel Membrado

The future of advertising - ad industry should prepare for a consumer-led world or face... - 0 views

www.ipa.co.uk/...umer-led-world-or-face-decline

socialnetwork advertising media businessmodels

shared by Miguel Membrado on 22 Jan 09 - Cached
  • Miguel Membrado on 22 Jan 09
     
    aThere's a revolution in the air that's transforming society. It's social networking and it's empowering the consumer; but the majority of agencies aren't getting it. The ad industry must get to grips with this changing marketplace over the next decade or it could face growth of only 1.2% per year by 2016. This is according to the second future of advertising report to be published by the IPA and the Future Foundation on Monday 19th January 2009.
Clyne B

Ryanair: "Lunatic bloggers can keep the blogosphere" | Media | guardian.co.uk - 0 views

www.guardian.co.uk/...ryanair-socialnetworking

ryanair guardian.co.uk blog blogosphere

shared by Clyne B on 05 Mar 09 - Cached
  • Clyne B on 05 Mar 09
     
    Quand Ryanair se fait critiquer par un blogueur, elle choisit l'insulte comme réponse. Bel exemple de mauvaise gestion de son e-reputation
Angéline Deflandre

IdeaStorm | - 1 views

www.ideastorm.com

dell community innovation collaboration SocialNetworking ideas ideastorm web2.0

shared by Angéline Deflandre on 11 May 10 - Cached
  • Angéline Deflandre on 11 May 10
     
    Exemple de mise en place d'une boîte à idées collaborative au service d'une marque : l'internaute peut poster ses idées et voter pour celles des autres.
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