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Vassili BASSAT

Mobile Social Networking App Audience Grows 126% In Past Year - 1 views

www.readwriteweb.com/...nce_grows_126_in_past_year.php

mobile marketing Social networks social advertising audience Facebook Twitter

shared by Vassili BASSAT on 26 Oct 11 - No Cached
  • While the mobile browsing social networking audience has grown 24% to 42.3 million users, the mobile social networking app audience shot up 126% to 42.3 million users in the past year.
  • While the mobile browsing social networking audience has grown 24% to 42.3 million users, the mobile social networking app audience shot up 126% to 42.3 million users in the past year.
  • While the mobile browsing social networking audience has grown 24% to 42.3 million users, the mobile social networking app audience shot up 126% to 42.3 million users in the past year.
  • ...3 more annotations...
  • While the mobile browsing social networking audience has grown 24% to 42.3 million users, the mobile social networking app audience shot up 126% to 42.3 million users in the past year.
  • The Facebook mobile audience is fast approaching 60 million users. Facebook, Twitter and LinkedIn grew their mobile audiences by at least 50 percent in the past year. Facebook's numbers have risen 50% from the previous year to 57 million mobile users. Twitter's audience jumped 75% to 13.4 million users, and LinkedIn's mobile audience grew 69% to 5.5 million users.
  • it's increasingly important for brands to engage with their customers on social media. According to the comScore report, in August 2011 a total of 80.3% read posts from people they know personally, while 69.5% posted status updates from their mobile devices.
Vassili BASSAT

Users more loyal to apps in 2012 - 0 views

www.localytics.com/...y-increasing-ios-beats-android

loyalytics app iphone ipad android application rentention fidélité étude

shared by Vassili BASSAT on 06 Jul 12 - No Cached
  • he overall app industry improved retention rates 19% over the last year.
  • 26% of customers used new apps more than 10 times.
  • 26% of downloaded apps were only used one time.
  • ...13 more annotations...
  • As app customer retention rates improve, apps are increasing their dominance over the mobile
  • the average number of apps on a smartphone increased from 32 to 41
  • apps’ share of internet usage increased from 73% to 81% in the last year
  • 29% of news app users launched the app more than 10 times — per month
  • fewer than 10% of online users who visited a news website more than 10 times per month
  • Websites attract many casual users who arrive from search, social or referring links
  • pp users more purposefully install an app and return directly to it, self-selecting themselves as more qualified and more valuable customers
  • iPhone and iPad users are 52% more loyal to their apps than Android users.
  • 35% of Apple iOS users launched an app more than 10 times after downloading
  • The average Android app also suffers from 24% one-time usage rate compared to just 21% one-time usage rate for iPhone and iPad.
  • compared to 23% of Android users.
  • iPhone’s far greater app retention rates is also an echo of the 94% retention rate of iPhone itself compared to 47% for Android (Piper Jaffray)
  • All results are based on worldwide app usage.
  • Vassili BASSAT on 06 Jul 12
     
    source : loyalytics date : juin 2012 => comportement des mobinautes sur les apps. Usages des app et fidélisation. Comparaison IOS et android
sophie mateo

Real Life, Real Users, and Real Needs: A Study and Analysis of User Queries on the Web - 0 views

blog.namics.com/ipm98.pdf

search engine queries

shared by sophie mateo on 11 Aug 09 - No Cached
  • sophie mateo on 11 Aug 09
     
    We analyzed transaction logs containing 51,473 queries posed by 18,113 users of Excite, a major Internet search service. We provide data on: (i) sessions - changes in queries during a session, number of pages viewed, and use of relevance feedback, (ii) queries - the number of search terms, and the use of logic and modifiers, and (iii) terms - their rank/frequency distribution and the most highly used search terms. We then shift the focus of analysis from the query to the user to gain insight to the characteristic of the Web user. With these characteristics as a basis, we then conducted a failure analysis, identifying trends among user mistakes. We conclude with a summary of findings and a discussion of the implications of these finding.
Vassili BASSAT

8 Ways Mobile Developers Can Make The Most Money On Their Apps - 0 views

techcrunch.com/...e-the-most-money-on-their-apps

monétisation apps developpement

shared by Vassili BASSAT on 09 Jul 12 - No Cached
  • the amount of money you can generate from an app is highly dependent upon the number of users you have
  • In order to reach critical user adoption levels, engage in user acquisition best practices, from cross-promotion to viral distribution, and from PR to paid in-app advertising
  • Know the lifetime value of your customers by the channels in which they were acquired
  • ...8 more annotations...
  • Whatever you do, do not fall into the trap of averaging your customer acquisition costs — nor your user values
  • if people use your apps just a few times, an ad-supported model probably doesn’t make sense
  • What you charge for an app should be based largely on how users engage with it.
  • f you have an app that is likely to be used many times – and this is the majority of apps – then free is probably the best option for you.
  • free trials and freemium options are also great avenues for getting users hooked on your services
  • Too many app developers get caught up in the decision of whether to use advertising or virtual currency to monetize their free apps
  • It’s absolutely worthwhile to spend the time and resources required to invest in solid analytics.
  • use the myriad of external tools available, from App Annie to Distimo, to help you make smart decisions about markets to pursue, platforms to prioritize, and other critical strategic decisions to make.
  • Vassili BASSAT on 09 Jul 12
     
    source : | TechCrunch date : Juillet 2012 => monétisation apps : - nbre de users - promotion - customer life time value / aquisition channel - pub - free - freemium - virtual currency - analytics
Vassili BASSAT

Mobile Apps Showing More Promise Than Mobile Sites - 0 views

blog.velti.com/more-promise-than-mobile-sites

emarketer velti apps revenue advertising mobile web mobile applications

shared by Vassili BASSAT on 06 Jul 12 - No Cached
  • March of 2012, users’ time spent on mobile apps has increased 135%
  • whereas time spent on the mobile Web has increased by only 44%
  • app retention has increased 19%
  • ...8 more annotations...
  • app retention has increased 19% over the last year.
  • meaning as a whole, users may be spending smaller amounts of time but on much more mobile apps
  • users who download apps have enough interest in the app to download it intentionally, whereas mobile sites visitors are more likely to be visiting mobile sites just casually
  • tells us that in-app advertising is seeing a lot more revenue coming through (as opposed to a year ago)
  • Consumers’ time spent on mobile apps has more than doubled in a 12 month time frame
  • Time spent on the mobile Web has remained relatively steady
  • Users are now spending four times more minutes on apps than on the mobile Web
  • Forty-two percent of users’ time spent on mobile apps is divided amongst all other apps not in the top 50
  • Vassili BASSAT on 06 Jul 12
     
    source : Emarketer via Velti Date : juillet 2012 => les pub in-app actuellement le meilleur moyen de monétiser sur mobile
Miguel Membrado

Study: Twitter Users the Biggest Online Influencers - 0 views

www.atelier-us.com/...the-biggest-online-influencers

socialmedia twitter influence marketing

shared by Miguel Membrado on 04 Aug 10 - Cached
  • Twitter users are the most influential online consumers, according to a study by ExactTarget and CoTweet.
  • Twitter users are 72 percent more likely than non-users to publish blog posts at least once a month, and 61 percent more likely to post product reviews at least once a month
Stephane Y

12 Useful Techniques For Good User Interface Design | How-To | Smashing Magazine - 0 views

www.smashingmagazine.com/...ace-design-in-web-applications

webdesign usability Interface web smashing Design

shared by Stephane Y on 27 Jan 09 - Cached
  • Stephane Y on 27 Jan 09
     
    This post presents 12 useful techniques for good user interface design in Web apps. We also discuss how to implement these techniques so that they are properly used.
Angéline Deflandre

Vidéo en ligne le 10 mars : Launch of Conversation 3.0 with new user interfa... - 2 views

blog.ecairn.com/...on-3-0-with-new-user-interface

web2.0 social marketing community communautaire

shared by Angéline Deflandre on 08 Mar 10 - Cached
  • Angéline Deflandre on 08 Mar 10
     
    Nouvel Outil pour ecouter les communautes: eCairn presente Conversation 3.0 le 10 Mars dans une presentation online. Plus d'info sur le blog: http://blog.ecairn.com/2010/02/25/big-news-launch-of-conversation-3-0-with-new-user-interface/ POur vous enregister now: https://www1.gotomeeting.com/register/278917336
Vassili BASSAT

The War For Your Living Room Microsoft's Strategy - 0 views

www.psfk.com/...microsoft-xbox-kinect.html

microfsoft IPTV smartglass

shared by Vassili BASSAT on 11 Nov 12 - No Cached
  • Released in 2005, the Xbox has successfully expanded its significance
  • over half of the time spent on the Xbox 360 is with non-gaming applications.
  • a head start in the Smart TV ecosystem wars
  • ...8 more annotations...
  • 68.3 million Xboxes in the marketplace,
  • Smart TV shipments have increased 15 percent globally this yea
  • in countries like Japan (55%) and China (26%)
  • US hovers closer to 20 percent
  • it is due in large part to US consumers leveraging connected devices like Microsoft’s Xbox and independent Roku to bridge the smart technology gap
  • The SmartGlass platform allows (and encourages) users to connect their smart phones and tablets from Windows, Android and iOS to their Xbox
  • Ironically opening the platform to other platforms will drive user adoption of Xbox which in turn might be a huge boon to Windows Mobile 8
  • Microsoft needs to use the strength of its living room platform to win over the hearts of mobile users (and app developers)
  • Vassili BASSAT on 11 Nov 12
     
    psfk.com 11/11/12 Comment microsoft compte profiter de sa xbox pour augmenter ses part de marché sur ses autres produits connectés (hard et soft)
Vassili BASSAT

News Apps 3x More Engaging than News Websites - 0 views

www.localytics.com/...re-engaging-than-news-websites

apps web mobile etude Nielsen fidélité usage fréquence

shared by Vassili BASSAT on 09 Jul 12 - No Cached
  • people are much more loyal to news apps than to news websites.
  • 70% of users went to a given news site only once or twice per month, and less than 10% visited 10 or more times
  • 29% of users launch a news app only once a month, and an impressive 24% launch it 10+ times.
  • ...2 more annotations...
  • With mobile apps, a user has self-identified as a fan of a particular news brand by downloading the app. Rather than coming to the news brand based on its search rankings they find stories based on the brand’s app.
  • Web vs. app boils down to inbound vs. retention
  • Vassili BASSAT on 09 Jul 12
     
    source : | Localytics date : mars 2012 => les apps sur les actualités sont plus utilisées que le web mobile car issues du choix de l'utilisateur contrairement au site mobile dont le trafic est souvent drivé par les moteurs de recherche et les technique de référencement associées.
Vassili BASSAT

Apps Proliferate, but How Do Users Engage? - 0 views

www.emarketer.com/Article.aspx

Nielsen mobile marketing applications web mobile IOS android

shared by Vassili BASSAT on 09 Jul 12 - No Cached
  • According to Nielsen, US Android and iOS app users spent 101 billion minutes per month with their apps in March 2012, more than double the amount from a year earlier. By contrast, the amount of time spent with mobile websites grew at a more modest 44% over the same span.
  • Overall, the top 50 apps ate up 58% of US users’ app time
  • mobile sites and apps will serve complementary rather than exclusive functions.”
  • Vassili BASSAT on 09 Jul 12
     
    source : Nielsen via - eMarketer Date : Juin 2012 => les apps attirent plus d'audience que les sites web mobiles
Nelly Hoppenot

5 Ways to Get eCommerce Users to Share on Facebook | Venpop - 0 views

venpop.com/...rce-users-to-share-on-facebook

Facebook sociaux e-commerce users share

shared by Nelly Hoppenot on 01 Dec 11 - No Cached
  • Let them share everything from the original product, to after their purchase, to their review of the product itself.
  • consistency and frequency in your blogs and content
  • increases brand visibility and consumer connectedness.
Patricia leray

Comment manager le User Generated Content ? - Cédric Deniaud - Medias sociaux... - 3 views

cdeniaud.canalblog.com/...10505386.html

shared by Patricia leray on 23 Dec 09 - Cached
  • Patricia leray on 23 Dec 09
     
    Comment manager le user generated content ?
Anne Francin

Tous les chiffres de l'internet 2010 : du web servers aux domain names, en passant par ... - 8 views

ow.ly/3FkCB

internet 2010 chiffres social media users domain names

shared by Anne Francin on 17 Jan 11 - No Cached
  • Anne Francin on 17 Jan 11
     
    All in one ! "How many websites were added? How many emails were sent? How many Internet users were there? This post will answer all of those questions and many, many more. If it's stats you want, you've come to the right place."
clement thirode

Facebook Introduces a Credibility Score With New Social Commenting Plugin - 1 views

www.insidefacebook.com/...-plugin-aggregated-credibility

facebook web2.0 commenting score²

shared by clement thirode on 01 Feb 11 - No Cached
  • clement thirode on 01 Feb 11
     
    Facebook may be preparing to launch a new version of its Social Commenting plugin. Judging by the version currently implemented on Facebook's own blog, it may surface high quality comments or help users identify trolls and spammers by assigning users an aggregated credibility score. Since this score travels with users wherever the plugin is integrated, it should encourage more civil, thoughtful commenting.
Odile Crepy-Courau

DATA: Google Totally Blows Away Facebook On Ad Performance - Business Insider - 1 views

articles.businessinsider.com/...image-ads-advertising-platform

facebook google publicité

shared by Odile Crepy-Courau on 06 Dec 12 - No Cached

  • DATA: Google Totally Blows Away Facebook On Ad Performance

    Jim Edwards|May 15, 2012|
    97,455|64
      •  23
      •  77

    "No one ever got fired for telling clients to advertise on Facebook." That's the sarcastic mantra making its way round the digital advertising world right now. But is Facebook actually an efficient vehicle for marketers compared to the other digital ad giant, Google?

    A comparison of the two companies from WordStream, a search marketing management company, suggests that Facebook is a much less effective ad medium than Google. (The caveat here is that WordStream is, obviously, rather more dependent on Google than Facebook as a medium.)

    Continue Below
  • Keywords Remarketing Location Demographics
  • Odile Crepy-Courau on 06 Dec 12
     
    Peu efficace la pub sur Facebook ?
Vassili BASSAT

L'accès aux services de cartographie via les smartphones augmente - 0 views

www.comscore.com/...p_Usage_via_Smartphone_Growing

applications iphone comscore google apple smartphones

shared by Vassili BASSAT on 27 Jun 12 - No Cached
  • 35 % des utilisateurs de Smartphones au sein de l'Europe des 5 avait déclaré accéder à ces services depuis leur téléphone en mars 2012
  • le nombre d'utilisateurs de cartes en ligne via Smartphone a augmenté de 55 % par rapport à l'année dernière
  • Les Smartphones sont en train de devenir rapidement la principale plate-forme de services "instantanés", comme les cartes, les plans, et les services de navigation
  • ...5 more annotations...
  • La France s'est classée première en termes d'utilisation de sites de cartes par ordinateur (soit un taux de pénétration de 53,4%), mais dernière en termes d'accès via Smartphone (soit une pénétration de30,4 %)
  • la montée en puissance des Smartphones suggère une augmentation de ce mode d'utilisation , et l'émergence d'un véritable engouement pour l'accès "instantané".
  • 39,8 millions d'utilisateurs de Smartphones ont accédé à des cartes en ligne via leur téléphone
  • Les utilisateurs d'iPhone ont démontré la plus forte pénétration, avec 53,4 %
  • Google Android détenait certes le plus grand nombre d'utilisateurs de cartes routières (17,7 millions) mais se classait en seconde place en termes de pénétration, avec 39,8 %.
  • Vassili BASSAT on 27 Jun 12
     
    Source : Comscore Date : 31/05/12 => la cartographie de plus en plus consommée via mobile grace à la croissance du nbre d'utilisateur de smarphones. Engouement pour l'accés instantané et les users de l'iphone qui arrive premier en tx de pénétration. => voir tableau bas de page sur les comportements des mobinautes smartphones dans l'UE des 5. => 37,4% ont utilisé une appli (telechargée) en France, derrière spain et uk.
Vassili BASSAT

La géolocalisation s'active en Europe - 0 views

www.silicon.fr/calises-europe-2017-76398.html

idate geolocalisation etude maps LBS

shared by Vassili BASSAT on 06 Jul 12 - No Cached
  • devrait passer de 136 millions en 2012 à 255 millions en 2017, selon un récent rapport de l’Idate
  • alimentée par le nombre toujours plus grand d’utilisateurs de smartphones
  • aussi par l’élargissement des LSB.
  • ...6 more annotations...
  • s’étendent aujourd’hui sur de nouveaux services tels les réseaux sociaux, les annuaires, et autres systèmes de recherche d’informations de proximité.
  • Les LBS devraient générer un chiffre d’affaires de 964 millions d’euros dans 5 ans
  • Japon est plus avancé en matière de revenus issus de services payants (directement facturés auprès de l’utilisateur final).
  • 1,9 milliard au Japon
  • explique par un marché de la publicité plus développé outre-Atlantique qui permettra aux États-Unis d’afficher un ratio plus élevé de recettes issues de la réclame
  • 2,4 milliards d’euros des États-Unis
  • Vassili BASSAT on 06 Jul 12
     
    source : Idate via Silicon.fr Date : juillet 2012 => l'europe à la traîne, mais croissance la plus forte dans les 5 ans pour un CA marché de 964 millions euros pour 255 millions de users en 2017.
Vassili BASSAT

Generation App: 62% of Mobile Users 25-34 own Smartphones - 0 views

blog.nielsen.com/...le-users-25-34-own-smartphones

Nielsen os application USA age PM

shared by Vassili BASSAT on 09 Jul 12 - No Cached
  • Vassili BASSAT on 09 Jul 12
     
    source : Nielsen date : novembre 2011 => penetration des smartphones par age et pas OS aux US
Vassili BASSAT

Google+ now open for businesses - 0 views

latimesblogs.latimes.com/...e-now-open-for-businesses.html

Social networks Google+

shared by Vassili BASSAT on 08 Nov 11 - No Cached
  • Google said that 20 businesses have already set up pages on Google+, including Pepsi, H&M, the Dallas Cowboys and Toyota,
  • Google said it has signed up more than 40 million users for Google+ since launching the service in June
  • One of the features available to businesses is called "direct connect." Users who type the plus symbol in front of a business name such as Pepsi or Toyota when searching on Google will be directed to that business' Google+ page.
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