Brightcove enables you to upload and manage your media library with professional web-based tools. Our media management tools are easy to use and integrated seamlessly with the rest of our publishing solutions.

Paul Dunay, director of global field marketing for Bearing Point, gives some superb insight into what you can do to make your podcasts truly valuable to your potential customers. Here are some standouts from my interview

Tell me about your most successful social media campaign? Thankfully we’ve had many successful social media campaigns, so it’s hard to isolate just one. We believe very strongly in developing and fine tuning a REPEATABLE process, regardless of what you’re doing.

One of the most valuable questions I ask sales and marketing teams is, “What kinds of things clearly add no value to your sales and marketing operations?” People react strongly. They give me examples like:  • Time spent nursing product quality problems  • Time spent on administration, reporting, and menial tasks (leaving little time for customers)  • Trade shows that generate boxes of “leads” not worth calling on  • Marketing literature that no one reads  • Wasting time with the wrong prospects

In this article, I’m going to share the 7 essential topics that will give your blog the focus it needs. We’ll look at real world examples, and define some criteria to determine which is right for your business.

According to David, blog participation is ranked from 0 to 3, Unengaged to Fully Engaged. On behalf of the business-to-business word, I would like to propose an intermediate, fifth level, and a very populated one at that. Level .5.

The answer isn't about where to spend money, it's about what order to spend it in.

These days, Webinars are a dime a dozen. New interactive features are boosting the capabilities, but success ultimately comes down to editorial quality.

To fill the coming gap in global savings and financial wealth, households and governments will need to increase their savings rates and earn higher returns on the assets they already have.

This post on the Five Pillars of Content Marketing goes into some detail on this, but the basics of creating great content from a marketing perspective