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Today, MarketingSherpa released the 2008 edition of its Email Marketing Benchmark Guide. According to the press release: "the updated guide delivers exclusive results data from real-life marketers' campaigns. Containing 260-charts and tables, this is the largest and most comprehensive study ever conducted with professional email marketers. Readers will learn how the impact of email marketing has changed over the past year and how to overcome various future challenges of email marketing."

I took it upon myself to get some answers using Facebook's own ad targeting system and I created this abridged guide for marketers to give you a snapshot of what the real face of Facebook looks like on a Global and US level.

This is a report that I will be updating on a monthly basis to show how the population is changing and how marketers can respond. Is there anything else that you want to see?

Creating and distributing white papers, webinars or other marketing materials is a huge job for your team, but the really important work starts once prospects register to access that information. You've collected their names, but how do you follow up to find the best leads and guide them through the cycle?

Prompted by comment elsewhere, Team Staufenberger have been re-reading our tatty old copy of Stephen King's 1974 Planning Guide and its unofficial companion: a Jeremy Bullmore speech to a conference of Kraft bigwigs in 1972.