The group’s latest stats show that delivery rates fell to 68% for acquisition emails and 80% for retention emails in the period, continuing the drops seen in Q1.
2009 was a big year for publishers. Audience engagement with content has once again grown by 30% percent, even as the balance of engagement has changed dramatically. On-site engagement has dropped over 50%, while off-site engagement, now over 80% of most publishers’ total engagement, has skyrocketed!