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In the telecommunications industry, interest is growing around the concept of Customer Life Cycle Management (CLM). This concept goes beyond traditional time-views of CRM and embodies the customer history as a real-time predictor, and also aims towards the long-neglected aspect of customer retention.

Dan Roam’s “The Back of the Napkin” invites its readers to give up slides altogether, and use flipcharts and blackboards instead. The central idea is visual thinking, drawing graphics as you explain them, rather than taking audiences through endless bullet points. The book is full of practical advice for doing this. A must read. Garr Reynold’s “Presentationzen” is a plea for preparing your presentation offline. Rather than a method, it introduces a presentation philosophy, heavily influenced by Asian culture. The central idea is simplicity. While obviously influencing many of today’s speakers, the concept of presentationzen is relatively unproven for complex subjects, such as science or technology. Nevertheless, a must read.

I manage to slowly integrated this concept of building a loyal group of subscribers on my RSS by allowing them to trust me in providing them with good quality post, some of my explosive post i written have already proven it's credibility in feeding only the best to my loyal subscribers and readers.

Content marketing is the technique of sourcing, creating and distributing relevant and valued content to attract, acquire, engage and enthuse a clearly defined and understood target audience with the objective of driving profitable customer behaviour.