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Preparing to broadcast an eMail campaign is like getting ready to launch a satellite; it's a nightmare to run a mistake-ridden programme. However, working with a list of detailed quality control checks will identify problems before they have a detrimental effect on customers, prospects, deliverability, the brand and ultimately your profits.

The group’s latest stats show that delivery rates fell to 68% for acquisition emails and 80% for retention emails in the period, continuing the drops seen in Q1.

Today, MarketingSherpa released the 2008 edition of its Email Marketing Benchmark Guide. According to the press release: "the updated guide delivers exclusive results data from real-life marketers' campaigns. Containing 260-charts and tables, this is the largest and most comprehensive study ever conducted with professional email marketers. Readers will learn how the impact of email marketing has changed over the past year and how to overcome various future challenges of email marketing."