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Hans De Keulenaer

Psychological Influence in Negotiation: An Introduction Long Overdue - HBS Working Know... - 0 views

  • This paper attempts to encourage a better dialogue between research on social influence and on negotiation. It provides an overview of the literature on both areas, and identifies opportunities for creating more effective and useful research. First, HBS professors Deepak Malhotra and Max Bazerman identify those elements of psychological influence that do not require the influencer to change the economic or structural aspects of the bargaining situation in order to persuade the target. Second, they review prior research on behavioral decision-making in negotiation to identify those ideas that may be relevant to influence in negotiation. Third, they provide a framework for thinking about how to leverage behavioral decision research to wield influence in negotiation. Fourth, they consider how targets of influence might defend against these tactics. Fifth, because psychological influence is, by definition, aimed at achieving one's own ends through the strategic manipulation of another's judgment, they consider the ethical issues surrounding its application in negotiation.
Hans De Keulenaer

MySpace, Facebook: A Tale of Two Cultures - 0 views

  • The blogosphere is buzzing about a provocative June 24 essay by U.C. Berkeley researcher Danah Boyd suggesting that MySpace and Facebook users are dividing along race and class lines.
Hans De Keulenaer

» Diigo: I LOVE THIS PRODUCT!!! Use it, use it, use it... JimStroud.com: Expl... - 0 views

  • I talked about Diigo last year and am still singing its praises both privately and publicly. When I stumbled across this video on YouTube, I had to post it. It was made by a teacher explaining how students could use it when researching their term papers. With just a little imagination, I am sure you can see how it can be used to make notes on resumes you found online and more Check out the 8-minute video below and let me know what you think.
Hans De Keulenaer

Enterprise RSS Tackles Information Worker Overload by G. Oliver Young - Forrester Research - 0 views

  • Information workers today are drowning in content — email, newsletters, press releases, and spam — and the problem is getting worse. To deal with this tsunami, workers are turning to RSS (Really Simple Syndication). Although efficient for individual information workers, unmanaged, RSS can wreak havoc on enterprise IT. To prevent problems like bandwidth overload and security infractions, information and knowledge management professionals should implement enterprise RSS solutions. Enterprise RSS turbo-charges the benefits of unmanaged RSS adoption with internal content syndication, filtering, and collaboration. It also provides increased security and reduces IT requirements.
Hans De Keulenaer

B2B Blog » Blog Archive » Researching The B2B Marketing Sector - 0 views

  • · Estimated expenditure on B2B marketing communications during 2005: £9.8 billion · Estimated number of practitioners with marketing in their job title focusing purely on the B2B sector: 176,000 · Estimated number of practitioners with marketing in their job title for whom B2B is at least part of their remit (along with B2C): 272,000
Hans De Keulenaer

The Background Check Services Company, www.BackgroundNow.com - 0 views

  • The company's CEO, Lee Hill, organized Informed Networks Corporation. Previously he served as CEO of the background check services firm, Advanced Productivity Systems, for nearly ten years during the 1980s and 1990s. He has also assisted a number of small to medium sized companies with growth planning and funding. So, his experience and affinity best lend themselves towards addressing the interests of companies of that size.
Hans De Keulenaer

When it Comes to Generating Sales Leads, Do Virtual Events Make Sense for B-to-B Market... - 0 views

  • If you are thinking about doing a virtual conference or tradeshow, you might want to read Best Practices in Virtual Events, a white paper created by The FactPoint Group, a Silicon Valley-based research, and consulting firm, for Unisfair, a provider of virtual trade shows, expos, conferences and marketing events.
Hans De Keulenaer

Conversation Agent: Pricing Strategy - 0 views

  • According to research published last week in the Proceedings of the National Academy of Sciences by Antonio Rangel of the California Institute of Technology, appreciation for a product's intrinsic qualities is subject to a type of information we receive -- pricing.
Hans De Keulenaer

Market Research: How to NOT Create a Community by Glenn Gow | Achieve Market Leadership - 0 views

  • What did work was a personal approach. We eventually had to get on the phone and talk with the potential community members. This is a more expensive, time-consuming approach, but an approach that works.
Hans De Keulenaer

Euroblog conference to take place in Brussels. - Conversation Blog - Conversationblog - 0 views

  • Euroblog, the conference which focuses on (the only) scientific research on blogging, social media and communications in Europe will take place in Brussels on March 13/14/15, 2008.
manson

About Those Commercial Ratings - 0 views

  • About Those Commercial Ratings
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    This week Nielsen Media Research fielded countless calls from networks and agencies alike in regards to the processing method for commercial ratings. After this year's broadcast upfront was negotiated almost entirely using the new currency of "C3," which measures who watched commercials live plus three additional days of time-shifted viewing, the idea was that more accountability would be brought to the TV-buying process.
manson

Accurate Website Visitor Measurement Crippled by Cookie Blocking and Deletion - 0 views

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    According to JupiterResearch's recently released report, "Measuring Unique Visitors: Addressing the Dramatic Decline in the Accuracy of Cookie-Based Measurement," in 2004 58% of online users have deleted "cookies", which are small files often deposited on their computers by Web sites they visit.
manson

De-internationalisation and global strategy: the case of British Telecommunications (BT) - 0 views

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    whither telecomms... electricity? The paper aims to examine the process of de-internationalisation through an analysis of British Telecommunications' (BT's) experience. There is - to date - little research upon de-internationalisation, this paper aims to contribute to the debate through assessing how businesses with a strong domestic position would respond to a turbulent commercial environment.
manson

How functional, psychological, and social relationship benefits influence individual an... - 0 views

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    This paper aims to extend previous research investigating the effect of relationship benefits on firm outcomes by developing a model that includes the effect on individual employees in the buyer firm. The model also aims to address benefits beyond the functional in business-to business (B2B) settings by including psychological and social benefits
Hans De Keulenaer

Technology Review: How Ads Affect Our Memory - 0 views

  • A new study suggests that marketers shouldn't fixate on the number of people who click on ads. According to the research, just seeing an ad on a Web page can impact memory. The findings could have a significant impact on the way online advertising is made and metered.
  • when people view Web advertisements, they store information in two different types of memory: explicit and implicit.
Hans De Keulenaer

B2B Blog » Blog Archive » Adjustment In The UK's GDP - 0 views

  • We market researchers are in the business of facts and statistics and so it was quite shocking to read this article in today’s Financial Times explaining how the statistic on Gross Domestic Product is manipulated beyond belief.
Hans De Keulenaer

The Future of Decision Making: Less Intuition, More Evidence - Andrew McAfee - Harvard ... - 0 views

  • This is deeply misguided advice. We should rely less, not more, on intuition. A huge body of research has clarified much about how intuition works, and how it doesn't. Here's some of what we've learned:
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