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This paper attempts to encourage a better dialogue between research on social influence and on negotiation. It provides an overview of the literature on both areas, and identifies opportunities for creating more effective and useful research. First, HBS professors Deepak Malhotra and Max Bazerman identify those elements of psychological influence that do not require the influencer to change the economic or structural aspects of the bargaining situation in order to persuade the target. Second, they review prior research on behavioral decision-making in negotiation to identify those ideas that may be relevant to influence in negotiation. Third, they provide a framework for thinking about how to leverage behavioral decision research to wield influence in negotiation. Fourth, they consider how targets of influence might defend against these tactics. Fifth, because psychological influence is, by definition, aimed at achieving one's own ends through the strategic manipulation of another's judgment, they consider the ethical issues surrounding its application in negotiation.

The blogosphere is buzzing about a provocative June 24 essay by U.C. Berkeley researcher Danah Boyd suggesting that MySpace and Facebook users are dividing along race and class lines.

I talked about Diigo last year and am still singing its praises both privately and publicly. When I stumbled across this video on YouTube, I had to post it. It was made by a teacher explaining how students could use it when researching their term papers. With just a little imagination, I am sure you can see how it can be used to make notes on resumes you found online and more Check out the 8-minute video below and let me know what you think.

Information workers today are drowning in content — email, newsletters, press releases, and spam — and the problem is getting worse. To deal with this tsunami, workers are turning to RSS (Really Simple Syndication). Although efficient for individual information workers, unmanaged, RSS can wreak havoc on enterprise IT. To prevent problems like bandwidth overload and security infractions, information and knowledge management professionals should implement enterprise RSS solutions. Enterprise RSS turbo-charges the benefits of unmanaged RSS adoption with internal content syndication, filtering, and collaboration. It also provides increased security and reduces IT requirements.

· Estimated expenditure on B2B marketing communications during 2005: £9.8 billion · Estimated number of practitioners with marketing in their job title focusing purely on the B2B sector: 176,000 · Estimated number of practitioners with marketing in their job title for whom B2B is at least part of their remit (along with B2C): 272,000

The company's CEO, Lee Hill, organized Informed Networks Corporation. Previously he served as CEO of the background check services firm, Advanced Productivity Systems, for nearly ten years during the 1980s and 1990s. He has also assisted a number of small to medium sized companies with growth planning and funding. So, his experience and affinity best lend themselves towards addressing the interests of companies of that size.

If you are thinking about doing a virtual conference or tradeshow, you might want to read Best Practices in Virtual Events, a white paper created by The FactPoint Group, a Silicon Valley-based research, and consulting firm, for Unisfair, a provider of virtual trade shows, expos, conferences and marketing events.

According to research published last week in the Proceedings of the National Academy of Sciences by Antonio Rangel of the California Institute of Technology, appreciation for a product's intrinsic qualities is subject to a type of information we receive -- pricing.

What did work was a personal approach. We eventually had to get on the phone and talk with the potential community members. This is a more expensive, time-consuming approach, but an approach that works.

Euroblog, the conference which focuses on (the only) scientific research on blogging, social media and communications in Europe will take place in Brussels on March 13/14/15, 2008.

About Those Commercial Ratings

A new study suggests that marketers shouldn't fixate on the number of people who click on ads. According to the research, just seeing an ad on a Web page can impact memory. The findings could have a significant impact on the way online advertising is made and metered.

when people view Web advertisements, they store information in two different types of memory: explicit and implicit.

We market researchers are in the business of facts and statistics and so it was quite shocking to read this article in today’s Financial Times explaining how the statistic on Gross Domestic Product is manipulated beyond belief.