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This week Nielsen Media Research fielded countless calls from networks and agencies alike in regards to the processing method for commercial ratings. After this year's broadcast upfront was negotiated almost entirely using the new currency of "C3," which measures who watched commercials live plus three additional days of time-shifted viewing, the idea was that more accountability would be brought to the TV-buying process.

Those rapid-fire "HeadOn, apply directly to the forehead" spots are arguably among the worst commercials ever from a creative standpoint. They're annoying, repetitive, obnoxious -- and effective. Another view about so-called "interruption" marketing!

But there is another factor at play - the product (sold in UK as 4 Head) works wonderfully well. I never travel without it.

Business marketing is the practice of organizations , including commercial businesses, governments and institutions, facilitating the sale of their products or services to other companies or organizations that in turn resell them, use them as components in products or services they offer, or use them to support their operations. Also known as industrial marketing, business marketing is also called business-to-business marketing, or b-to-b marketing, for short.

whither telecomms... electricity? The paper aims to examine the process of de-internationalisation through an analysis of British Telecommunications' (BT's) experience. There is - to date - little research upon de-internationalisation, this paper aims to contribute to the debate through assessing how businesses with a strong domestic position would respond to a turbulent commercial environment.