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The most popular post I’ve written to date is a review of prediction market software. Today’s post is going to be the same, but for idea/innovation software (henceforth referred to as innovation software). Trying to even find and identify all the different types of innovation software is difficult because of the different ways people and companies think about innovation. Prediction markets are straightforward; they’re futures markets, so the software is largely the interface between the user and the order book on the database. That is not at all so for innovation software. Different people think about innovation in different ways, which I referred to in a previous post. The list below is likely not complete, but I believe it does pick up the major players.

A few highlights from their website… The Best Web Annotation Service: Add highlights and sticky notes on any web page, anywhere, and access them anywhere. A Great Webpage Clipping Tool: Highlighted portions of any webpage are clipped and collected centrally, which can be shared and searched. An All-in-One Bookmarking Tool: Bookmark webpages to Diigo, local folder, del.icio.us , Simpy, Furl, Spurl… and make them permanently cached and full-text searchable. A Great Collaborative Platform: Share and interact on online findings, complete with highlights and sticky notes. The Most Customizable Search Tool: Like Google’s toolbar, but far more customizable, so you can access any search service with one-click — music, maps, references, local library, New York Times, … Unique Content Selection Menu: Interact with any word on a webpage just by selecting it, no click needed! - highlight, search, look up - whatever you you want!

What's working:Clickable offers for members visiting your area - Coupons, downloadable avatar accessories for basic information or taking a surveyClever updates- Think virtual billboard tactics where your images and message change on a regular basisPersona avatars to greet and discuss your product in the context of the site and member conversations (i.e. subtle references and recommendations, not hard sell)One off events built up with lots of publicity - for an idea of what I mean, look only as far as CSI using Second Life in its television shows. While a coup for Second Life, the buzz for CSI was pretty good and I'm sure it drove in some additional younger viewers who didn't previously watch.

Environment Commissioner Stavros Dimas will hold an internet chat on Monday 15 October to coincide with the first international Blog Action Day, which is dedicated to the environment. The chat will take place between 1400 and 1700 on the Commissioner's blog site and will be conducted in English, French, German and Greek.

Well, you can find out in this section of our site. Think of it as a digital library where you'll find white papers and articles on a variety of marketing communications topics. The archive of our award-winning newsletter, Think, is here, and you'll discover links to some of our favorite marketing and PR resources.