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Hans De Keulenaer

The Paradox of Self-Promotion with Social Media | PandemicBlog - 0 views

  • I assert that self-promotion is vital to the launch of any new social media endeavor. Whether a marketer or an individual, whether starting a blog or making videos, you have to be your own #1 fan and evangelist. There are plenty of people out there who will love your content, but you have to help them notice it. There is nothing wrong with this, and don’t let anyone tell you otherwise. However, there are some things you can do to help obfuscate the paradox and take those vital steps to gaining a foothold in the wild west of the internet.
Hans De Keulenaer

21 Effective Ways to Build Links, Bring Traffic, and Promote Your Site | LogoDesignWorks - 0 views

  • Here’s a sampling of some common methods. Most were acceptable as earlier as last year, though some SEs may be penalizing them, if detectable.
Hans De Keulenaer

Junta42 blog: Putting the "Marketing" in Content Marketing: Six Key Principles to Conte... - 0 views

  • “If you create great content and no one knows about it to link to it, you’re spinning your wheels. A combination of content as well as social networking, link networking, public relations and gaining editorial visibility as well as viral and individual link solicitations will all work together synergistically. Building a community of consumers of your content as well as relationships with the media in your industry is the distribution network necessary to gain the most link value out of creating great content.”
manson

TVA touts the green power that costs more; Solar, wind present prettier image than chea... - 0 views

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    The Tennessee Valley Authority could be generating more "alternative" energy for less cost, if only the public wasn't so enamored with wind and solar power. Methane gas, formed as human and animal waste or garbage decays, produces more power dollar for dollar. It's half as expensive as wind power and a tenth the cost of solar power, according to TVA figures. But, coming from a stinky mess, it lacks appeal to the rate-paying public. TVA depends on ratepayers' choosing to pay extra to help fund alternative energy sources. "From a marketing viewpoint, it's hard to promote," said Jim Keiffer, TVA senior vice president of marketing. ... That's why TVA's program, Green Power Switch, available through distributors including Nashville Electric Service, requires that at least half the energy it creates come from the favorites: solar and wind.
manson

Marketing with Hari - product, price, place, promotion, advertising - 0 views

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    Business marketing is the practice of organizations , including commercial businesses, governments and institutions, facilitating the sale of their products or services to other companies or organizations that in turn resell them, use them as components in products or services they offer, or use them to support their operations. Also known as industrial marketing, business marketing is also called business-to-business marketing, or b-to-b marketing, for short.
Hans De Keulenaer

Ten Practical Trends in B2B Marketing | Modern B2B Marketing Blog | Marketo - 0 views

  • What’s the latest thinking in B2B marketing? What techniques and trends are today’s best practice B2B marketers using to drive more revenue and demonstrate accountability?
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