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Hans De Keulenaer

Measuring Conversion Success: What are the key areas to watch when trying to keep visit... - 0 views

  • With an industry standard hovering around 1 to 2 percent, most sites are failing to capture all the business they can have. Once a company makes a commitment to boost its conversion rate, there are several key areas it needs to monitor to measure whether its efforts are successful.
davidchapman

Want to 'converse' with advertisers? Me neither | CNET News.com - 0 views

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    'I admit it; I'm cynical when it comes to advertising and marketing. I believe that the sole purpose of advertising is to convince me to part with my well-earned and limited supply of money and persuade me that I want things that I don't. Who asked marketers to join readers online?
Hans De Keulenaer

Talking 'bout the conversation « 'Cross The Breeze - 0 views

  • If for anyone it still wouldn’t be clear that we’ve entered the Age of Conversation, then I suggest you take a look at these logos below.
Hans De Keulenaer

Techno//Marketer: Book review: Now Is Gone - 0 views

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    Co-authors Geoff Livingston and Brian Solis solidly deliver on the book's promise and tag line "a primer on new media for executives and entrepreneurs". Now is Gone, however, provides solid knowledge to bolster even the most veteran maven's arsenal. It's a fairly quick read, but the documentation and references help continue the conversations online.
Hans De Keulenaer

Twain's Rules of Writing - 0 views

  • 1. A tale shall accomplish something and arrive somewhere. 2. The episodes of a tale shall be necessary parts of the tale, and shall help develop it. 3. The personages in a tale shall be alive, except in the case of corpses, and that always the reader shall be able to tell the corpses from the others. 4. The personages in a tale, both dead and alive, shall exhibit a sufficient excuse for being there. 5. When the personages of a tale deal in conversation, the talk shall sound like human talk, and be talk such as human beings would be likely to talk in the given circumstances, and have a discoverable meaning, also a discoverable purpose, and a show of relevancy, and remain in the neighborhood of the subject in hand, and be interesting to the reader, and help out the tale, and stop when the people cannot think of anything more to say. 6. When the author describes the character of a personage in his tale, the conduct and conversation of that personage shall justify said description. 7. When a personage talks like an illustrated, gilt-edged, tree-calf, hand-tooled, seven-dollar Friendship's Offering in the beginning of a paragraph, he shall not talk like a Negro minstrel at the end of it. 8. Crass stupidities shall not be played upon the reader by either the author or the people in the tale. 9. The personages of a tale shall confine themselves to possibilities and let miracles alone; or, if they venture a miracle, the author must so plausably set it forth as to make it look possible and reasonable. 10. The author shall make the reader feel a deep interest in the personages of his tale and their fate; and that he shall make the reader love the good people in the tale and hate the bad ones. 11. The characters in tale be so clearly defined that the reader can tell beforehand what each will do in a given emergency.
Hans De Keulenaer

Marketing Interactions: Webinars Before Podcasts - 0 views

  • After the webinar, you invite everyone on your registration list to participate in the online "conversation area" for that webinar subject.
  • Links to articles, white papers, eBooks and other stuff that's relevant to the conversation
Hans De Keulenaer

How to Measure Social Media ROI for Business - 0 views

  • That’s one of the reasons why I tend to think that social media (by which I mean actual conversations and relationship building exercises, not widgets and Facebook fliers) is more aligned with the goals of a PR program than it is with marketing.
Hans De Keulenaer

Conversation Agent: Pricing Strategy - 0 views

  • According to research published last week in the Proceedings of the National Academy of Sciences by Antonio Rangel of the California Institute of Technology, appreciation for a product's intrinsic qualities is subject to a type of information we receive -- pricing.
Hans De Keulenaer

Euroblog conference to take place in Brussels. - Conversation Blog - Conversationblog - 0 views

  • Euroblog, the conference which focuses on (the only) scientific research on blogging, social media and communications in Europe will take place in Brussels on March 13/14/15, 2008.
Hans De Keulenaer

Impact Interactions - 0 views

  • What's working:Clickable offers for members visiting your area - Coupons, downloadable avatar accessories for basic information or taking a surveyClever updates- Think virtual billboard tactics where your images and message change on a regular basisPersona avatars to greet and discuss your product in the context of the site and member conversations (i.e. subtle references and recommendations, not hard sell)One off events built up with lots of publicity - for an idea of what I mean, look only as far as CSI using Second Life in its television shows. While a coup for Second Life, the buzz for CSI was pretty good and I'm sure it drove in some additional younger viewers who didn't previously watch.
Hans De Keulenaer

928 Anonymous edits in Wikipedia by European Commission - Conversation Blog - Conversat... - 0 views

  • I just ran a scan on the location "Brussels" and found the following interesting list:Catholic University of Louvain: 4136 anonymous edits in Wikipedia.Department of Economic Affairs: 1250 anonymous edits.European Commission: 928 anonymous edits.
Hans De Keulenaer

Landing page or landing path? - 0 views

  • But landing pages can be fraught with problems that turn visitors off and lower your conversion rates. Some of the common problems include:
Hans De Keulenaer

EDGE - 0 views

  • This year's Question is "How is the Internet changing the way YOU think?" Not "How is the Internet changing the way WE think?" We spent a lot of time going back on forth on "YOU" vs. "WE" and came to the conclusion to go with "YOU", the reason being that Edge is a conversation. "WE" responses tend to come across like expert papers, public pronouncements, or talks delivered from stage.
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