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With an industry standard hovering around 1 to 2 percent, most sites are failing to capture all the business they can have. Once a company makes a commitment to boost its conversion rate, there are several key areas it needs to monitor to measure whether its efforts are successful.

But landing pages can be fraught with problems that turn visitors off and lower your conversion rates. Some of the common problems include:

Now the Marketing Maven at GlobalSpec is backing me up. In their latest newsletter, there is an article titled Landing Page or Landing Path? Improving Post-Click Marketing that identifies why landing pages may not be a good idea.