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Hans De Keulenaer

2008 MarketingSherpa Email Marketing Benchmark Guide - 0 views

  • Today, MarketingSherpa released the 2008 edition of its Email Marketing Benchmark Guide. According to the press release: "the updated guide delivers exclusive results data from real-life marketers' campaigns. Containing 260-charts and tables, this is the largest and most comprehensive study ever conducted with professional email marketers. Readers will learn how the impact of email marketing has changed over the past year and how to overcome various future challenges of email marketing."
Hans De Keulenaer

Marketing Interactions: Measuring Communications - 0 views

  • Let's face it, if you don't benchmark before you begin, measure during and afterwards, how do you know whatever it is you did worked?
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