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Hans De Keulenaer

Jason Calacanis On How To Get PR For Your Startup: Fire Your PR Company - 0 views

  • For over ten years I've been in the unique position of being both a CEO and a journalist in the technology space. My first company produced Silicon Alley Reporter magazine, where I held the dual titles of CEO and Editor. At my second company, Weblogs Inc., I was a blogger and CEO. Today I'm the CEO of Mahalo, and the editor of an email newsletter (Jason's List--which you're reading right now!).
Hans De Keulenaer

Content Marketing Today » Top 10 Content Marketing Posts in 2007 - 0 views

  • You’ll find everything from great newsletters to bad websites… great custom magazines for reluctant buyers… the 7 deadliest content marketing sins… 6 lessons to learn from a shopping mall…using content marketing to speed sales growth curve.
Hans De Keulenaer

Marketers face challenges from economy to ecology :: BtoB Magazine - 0 views

  • Following is a look at the top 10 marketing trends for 2008, based on interviews with marketers, ad agencies, media executives, analysts and other industry experts.
Hans De Keulenaer

The Next Email | Printer-friendly version - 0 views

  • Hard to believe that only 10 or 15 years ago we interacted with coworkers and colleagues with memos and phone calls. Email and instant messaging changed all that. Now there's a new communications revolution coming. These services mix contacts, instant messaging, blogging, and texting, and they're poised to make email feel as antiquated as the mimeograph.
Hans De Keulenaer

Recasting the Webinar | Folio Magazine - 0 views

  • These days, Webinars are a dime a dozen. New interactive features are boosting the capabilities, but success ultimately comes down to editorial quality.
Hans De Keulenaer

EDGE - 0 views

  • This year's Question is "How is the Internet changing the way YOU think?" Not "How is the Internet changing the way WE think?" We spent a lot of time going back on forth on "YOU" vs. "WE" and came to the conclusion to go with "YOU", the reason being that Edge is a conversation. "WE" responses tend to come across like expert papers, public pronouncements, or talks delivered from stage.
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