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"The whole fashion system will have to change," says Beppe Modenese, called the founding father of Milan Fashion Week. "[It] must adapt to the reality that there is no strong difference between summer and winter anymore."

For some reason, I have a fascination with the classic "light bulb joke". Since I'm in the internet marketing business these days, thought I'd take a shot at light bulb jokes for internet marketers.

The lightbulb. The telephone. Email. If you're a specialist in your field, there are two ways to become a household name: create something new...or claim it can never be done. If you want to be remembered on the Internet, choose the second one. Here are 9 examples of breakthroughs, inventions and innovations the experts were completely wrong about.

I took it upon myself to get some answers using Facebook's own ad targeting system and I created this abridged guide for marketers to give you a snapshot of what the real face of Facebook looks like on a Global and US level.

This is a report that I will be updating on a monthly basis to show how the population is changing and how marketers can respond. Is there anything else that you want to see?

This paper attempts to encourage a better dialogue between research on social influence and on negotiation. It provides an overview of the literature on both areas, and identifies opportunities for creating more effective and useful research. First, HBS professors Deepak Malhotra and Max Bazerman identify those elements of psychological influence that do not require the influencer to change the economic or structural aspects of the bargaining situation in order to persuade the target. Second, they review prior research on behavioral decision-making in negotiation to identify those ideas that may be relevant to influence in negotiation. Third, they provide a framework for thinking about how to leverage behavioral decision research to wield influence in negotiation. Fourth, they consider how targets of influence might defend against these tactics. Fifth, because psychological influence is, by definition, aimed at achieving one's own ends through the strategic manipulation of another's judgment, they consider the ethical issues surrounding its application in negotiation.

Perry shared many lessons learned, and chose to focus people’s attention on the pitfalls of PMs (in addition to their power). Implementation can take a long time. It’s a change management process. Asking the wrong questions can be a killer, but often the right questions emerge after trading begins. Poor incentive structures is the #1 killer, according to Perry. Don’t suppress the reputational incentives associated with PMs. Be explicit and transparent about how traders will be compensated.

here is just one problem. How did these delegates, from around the world, get to the conference? For the most part, they flew over land and sea in airplanes. Airplanes are known to be one of the bigger offenders of CO2 emissions. The UN Intergovernmental Panel on Climate Change estimates that air travel causes 3.5 percent of global warming. This could increase to 15 percent by 2050.When landed, some potentates traveled by gas-guzzling limousine.

addressed the conference in a 3-D animated avatar version of himself. In doing this, Markey saved an estimated 5.36 tons of CO2 emissions. Citizens from many different countries are reported to have attended the virtual Bali conference the same way Markey chose to attend.

Today, MarketingSherpa released the 2008 edition of its Email Marketing Benchmark Guide. According to the press release: "the updated guide delivers exclusive results data from real-life marketers' campaigns. Containing 260-charts and tables, this is the largest and most comprehensive study ever conducted with professional email marketers. Readers will learn how the impact of email marketing has changed over the past year and how to overcome various future challenges of email marketing."

What's working:Clickable offers for members visiting your area - Coupons, downloadable avatar accessories for basic information or taking a surveyClever updates- Think virtual billboard tactics where your images and message change on a regular basisPersona avatars to greet and discuss your product in the context of the site and member conversations (i.e. subtle references and recommendations, not hard sell)One off events built up with lots of publicity - for an idea of what I mean, look only as far as CSI using Second Life in its television shows. While a coup for Second Life, the buzz for CSI was pretty good and I'm sure it drove in some additional younger viewers who didn't previously watch.

Marketing has been changing as quickly as technology has, so it makes sense that SEO (42%) and personalization (36%) came in at the number 2 and 3 spots. Pulling up in fourth place is green marketing at 32%.

Environment Commissioner Stavros Dimas will hold an internet chat on Monday 15 October to coincide with the first international Blog Action Day, which is dedicated to the environment. The chat will take place between 1400 and 1700 on the Commissioner's blog site and will be conducted in English, French, German and Greek.

The IT industry needs to change its approach to selling Web 2.0 technology to companies and ditch the "jargon-filled messaging and attitude", warns IT services firm, Parity.

Hard to believe that only 10 or 15 years ago we interacted with coworkers and colleagues with memos and phone calls. Email and instant messaging changed all that. Now there's a new communications revolution coming. These services mix contacts, instant messaging, blogging, and texting, and they're poised to make email feel as antiquated as the mimeograph.

This is about to change, with a California  startup, Expo3D which develops virtual environments to communicate and interact with customers. The 3D system offers 3 desirable features: