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It is interesting to look back at the various ways that technology has been advertised to consumers over the past several decades. It is particularly interesting to look back at these advertisements when the featured products have been made obsolete. From the BetaMax to the HD DVD the following are a list of the ads from technology that are either in dead or dying format, or those which are no longer in production.

"...72% of technology buyers claimed that up to 75% of their knowledge of technology comes from vendor-sponsored content."

The lightbulb. The telephone. Email. If you're a specialist in your field, there are two ways to become a household name: create something new...or claim it can never be done. If you want to be remembered on the Internet, choose the second one. Here are 9 examples of breakthroughs, inventions and innovations the experts were completely wrong about.

Dan Roam’s “The Back of the Napkin” invites its readers to give up slides altogether, and use flipcharts and blackboards instead. The central idea is visual thinking, drawing graphics as you explain them, rather than taking audiences through endless bullet points. The book is full of practical advice for doing this. A must read. Garr Reynold’s “Presentationzen” is a plea for preparing your presentation offline. Rather than a method, it introduces a presentation philosophy, heavily influenced by Asian culture. The central idea is simplicity. While obviously influencing many of today’s speakers, the concept of presentationzen is relatively unproven for complex subjects, such as science or technology. Nevertheless, a must read.

For over ten years I've been in the unique position of being both a CEO and a journalist in the technology space. My first company produced Silicon Alley Reporter magazine, where I held the dual titles of CEO and Editor. At my second company, Weblogs Inc., I was a blogger and CEO. Today I'm the CEO of Mahalo, and the editor of an email newsletter (Jason's List--which you're reading right now!).

That’s according to Ed Moran, a Deloitte consultant who just completed a study of more than 100 businesses with online communities. Not surprisingly, these sites failed to gain traction with customers. Thirty-five percent of the online communities studied have less than 100 members; less than 25% have more than 1,000 members – despite the fact that close to 60% of these businesses have spent over $1 million on their community projects. “A disturbingly high number of these sites fail,” Moran tells us.

Sergio Ferreira is an Electricity & Energy Project Manager at the European Copper Institute (ECI), a non-profit organisation involved in the support and expansion of copper and copper alloys markets in Europe. An environmental engineer, he graduated in 2004 from the University of Aveiro, Portugal. He has worked in a lobbying organisation and in the European Commission, Directorate-General Energy & Transport on energy efficiency and renewable energy sources, and his main area is ecodesign.   • Another is Hans De Keulenaer, who works with the European Copper Institute as a Programme Manager in Electricity & Energy. He has a Master's degree in electrical engineering and an MBA from the University of Louvain in Belgium. With more than 20 years' experience in running pan-European and global marketing campaigns for companies and international organisations in the industrial sector, he is currently working on sustainable energy systems, concentrating on the quality of supply, smart and age-adaptive building installations, energy regulation, and the use of novel Web-based technologies for B2B marketing.

According to research published last week in the Proceedings of the National Academy of Sciences by Antonio Rangel of the California Institute of Technology, appreciation for a product's intrinsic qualities is subject to a type of information we receive -- pricing.

Discussions during the 1948 Convention of the American Psychological Association led Bloom to spearhead a group of educators who eventually undertook the ambitious task of classifying educational goals and objectives. Their intent was to develop a method of classification for thinking behaviors that were believed to be important in the processes of learning. Eventually, this framework became a taxonomy of three domains: The cognitive - knowledge based domain, consisting of six levels The affective - attitudinal based domain, consisting of five levels, and The psychomotor - skills based domain, consisting of six levels.

I’ve been working on a brand new comprehensive methodology in which to chart the evolution of a web distribution channel or platform’s life cycle, called The Tippingpoint Labs’ Life Cycle Analysis. It’s still in its early stages of development, but I wanted to share some of my early hypothesis here in the hopes of sparking a dialogue.

The Charlie Rose show began a new series on the future of newspapers. The series focuses on how the web is and other new technologies have caused a great shift in the media landscape. Newspapers are struggling to adapt. Overall revenues have fallen three years in a row. These numbers could reach double digits this year. Many advertisers have fled print for the web. Joining him are Robert Thomson, managing editor of The Wall Street Journal, Mort Zuckerman, owner and publisher of the New York Daily News and the editor in chief of U.S. News & World Report, and Walter Isaacson, president and CEO of the Aspen Institute.

Marketing has been changing as quickly as technology has, so it makes sense that SEO (42%) and personalization (36%) came in at the number 2 and 3 spots. Pulling up in fourth place is green marketing at 32%.

The IT industry needs to change its approach to selling Web 2.0 technology to companies and ditch the "jargon-filled messaging and attitude", warns IT services firm, Parity.

A new study suggests that marketers shouldn't fixate on the number of people who click on ads. According to the research, just seeing an ad on a Web page can impact memory. The findings could have a significant impact on the way online advertising is made and metered.

when people view Web advertisements, they store information in two different types of memory: explicit and implicit.