“We talk to community managers all the time and we ask ‘What’s the thing you didn’t think was going to be part of your role? What’s the one component you were surprised how much time you were spending on it?’ It’s almost always evangelism and coaching,” said Jim Storer, principal and cofounder of The Community Roundtable, during a webinar earlier this month cohosted with community platform provider Higher Logic. Storer’s colleague and TheCR cofounder Rachel Happe added that the organization created a working group on the role of “becoming an internal consultant,” just to help TheCR members excel in that role.
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