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Here are five ways to successfully tap into the women's market: 1. Provide good quality information. Producing a newsletter and Web site are excellent ways to demonstrate your expertise and to keep your image in front of clients and prospects. Include plenty of strategies and tips that will help guide women to be more successful in running or growing their businesses. Conducting free seminars or workshops is another good strategy for imparting your knowledge and has the added benefit of serving as a networking forum. 2. Build relationship marketing strategies. Develop and sustain relationships with women and cultivate a sense of community. 3. Host networking events. Historically, women have not had the same opportunities to network as their male counterparts. You can create your own networking events for women clients and prospects. Featuring a guest speaker in your industry can be an excellent addition. Just be sure to build in enough time for networking as well. 4. Sponsor women's business associations or events. If you are looking to target this market and build awareness, consider sponsoring one of the many women's business associations and events. These range from something as specific as mentoring programs (such as the Step Ahead One-on-One Mentoring Program - www.stepaheadonline.com ) to associations for women exporters (such as the Organization of Women in International Trade - www.owit-toronto.ca ). Most hold regular meetings and special functions. Some provide opportunities for sponsors to speak and showcase their expertise. Contributing material to their newsletters, publications and Web sites is another good way to build your identity among members, as these associations often welcome good quality, educational submissions of interest to members. 5. Share core information on a regular basis. Email or mail information that is considered to be "in our mutual interest." News clippings, industry data, notes from indus

Rachel Sklar is holding networking events for women who work in the tech industry. She is about to make it a business, where women pay to be connected with other women like them. Interesting business design.

Women to women networking in a specific industry: tech

youtube video on leadership in Academia and Industry identified by AAUW of Michigan https://youtu.be/j5JB94eiyxU

From eLearning Industry: great infographic on corporate elearning stats, with citations of studies stats are from.

Christopher Pappas reviews free web conference tools, February 2013, elearning Industry trade mag

Newsletter by Ann Mehl, a life coach, 1.26.13. Justifies Studio's raison d'etre. Excerpts: "The workplace has changed enormously in recent years. Gone are the days when some benevolent company would direct and manage your career for you, while you dozed off at the wheel. Now more than ever, it is incumbent upon every employee to proactively manage his own career. We have become in essence, a nation of free agents. A company of one. And all successful "companies" must identify and set their priorities in such a way that our goals can be achieved. In the humdrum of work, it's often easy to find yourself adrift, floating aimlessly downstream without clear intent or destination. The days blur into each other, until you have no idea where you are going, or what it was you hoped to achieve. But ask yourself this question: if you're not steering the ship, then who is?" ..."Are there any personal development classes that would make certain parts of my job easier? Should I be speaking with other industry peers in my field so that I remain current? Is there anybody I can identify who might be willing to mentor me while I navigate this tricky next phase of my career?"

Blog post January 10, 2013 on 10 Social Networks for Special Interests, including cat lovers, the Brainyard, Intelligence for the Social Enterprise from InformationWeek. Have not seen this terminology before--"vertical social network" Excerpt: "For users looking to streamline their social networking experience, vertical or specialized social networks may be the way to go. Vertical social networks are not new, but we have been seeing more and more pop up. We have also seen increased user interest in vertical social networks, as platforms such as Facebook and Twitter become social jacks of all trades. Many vertical social networks are industry-based. ..."

Blog post by Jeff Cobb, February 2011, Tagoras site, on adults' self-concept of being responsible for their own decisions and how this is as odds with their frequent relapse into their K-12 expectations/habits/behaviors in adult learning situations. Explanation of Malcolm Knowles's concepts of the Adult Learner: 1. Adults need to know why they need to learn. 2. Adults have a self-concept of being responsible for their own decisions - they have a psychological need to be seen by others as capable of self-direction. 3. Experience is often the best foundation for adult learning activities - often the "richest resources for learning reside in the adult learners themselves." [66] 4. Adults tend to be most interested in learning that has immediate relevance to their jobs or personal lives. 5. Adult learners tend to be life-centered (or task-centered, or problem-centered) rather than subject or content-centered. 6. Adults are typically more responsive to internal motivators (job satisfaction, self esteem, quality of life, etc.) than external motivators (promotions, higher salaries, etc.). Excerpt on how online learning environments are not always recognized as such and how facilitation of learning networks is critical: "Finally - something I have been arguing in one way or another for years - the problematic side of "self-concept" pretty much flies out the window if you remove the obvious, traditional labels like "seminar" or "Webinar." This is a key reason why social networks are so powerful as learning environments - people tend not to consciously acknowledge them as such even though learning is typically the key social object in any professional community that survives and thrives over time. Educators must recognize this and learn to facilitate learning within networks if they want to truly lead learning in their fields and industries."

Article by Pamela Mitchell for the New York Times Opinion Pages, 2.10.13 on creating employment and career growth opportunities for young and older workers. Excerpt below speaks to what older workers need to do to be more greatly valued. I do not think most middle to late career workers can afford to let go of the golden handcuffs (HI coverage) to take side trips into entrepreneurial ventures though. Nevertheless, the argument supports the need for WLStudio assisted learning online by women. Excerpt: "Conversely, older workers often need to develop the enhanced technology and communications skills necessary in today's marketplace. But the most important skill an older worker can learn from someone younger is that of continuous, conscious reinvention. Rather than fruitlessly searching for a "safe" job in a "safe" industry (neither of which exist), older workers must embrace the younger generation's flexible perspective. This means structuring their remaining working years as a latticework of skill-development opportunities with multiple employers, along with occasional side trips into entrepreneurship. "

good essay by Sallie Krawcheck on changing careers, leadership traits, getting in the traffic to understand the industry you are moving into, etc.

article by Joshua Rothman on leadership and how our views of leadership have changed through the centuries and how leadership virtues don't always agree with the actions taken by "leaders" whom we admire. 

Ron Thomas's blog from April 25, 2016 on how it is up to each individual to keep their skills up to date and follow the trends of their career industry. This was highlighted in Jane Hart's blog this week.

Blog post by Marc Ensign on how to build business via your website. February 2013. "Step 1 Let's start by creating a list of our ideal clients. There could be several factors that might make someone an ideal client such as: They are very profitable They are easy to work with They need the type of work you like doing most They give a lot of referrals They are big players in their industry They share their experiences on social media They offer a lot of repeat business Here are some ways to help you start to find some of these ideal clients:"

A PDF presenting the mission and strategic plan for Association for Women in Science 2011-2014. Well done in design and content. Look at these goals and objectives: Increase awareness of issues that impede and endanger American competitiveness by limiting progress in STEM careers Promulgate results of important national studies on gender inequity in learning environments and workplaces Work with federal and local agencies to show how gender equity aligns with their goals for workforce development Actively seek out opportunities for positive coverage in the media of AWIS activities and positions Highlight ways to restructure STEM environments to foster diversity and inclusion to advance national competitiveness Focus on career transitions and special needs of women of color and other underrepresented groups Actively propose and support federal legislation and initiatives which are consistent with AWIS policies and position statements such as, but not limited to: 1. Economic equity; 2. Flexible work options; 3. Parental leave; 4. Improvement of post-doc employment status; and 5. Title IX compliance. Develop mechanisms to engage individuals and chapters in advocacy Identify opportunities for innovation and systemic change across multiple work sectors Promote best practice models for employers and educators by gathering and highlighting examples from different disciplines, work sectors, and industries Highlight the central role of professional societies in advancing women's careers Expand our voice through strategic alliances and partnerships

Center for Association Leadership, FAQ page ASAE members primarily represent trade associations, and individual membership organizations or professional societies, organized under Section 501(c)(6) of the tax code; and philanthropic organizations, organized under Section 501(c)(3). In 2009, there were 90,908 trade and professional associations, and 1,238,201 philanthropic or charitable organizations. Associations are organized for all types of purposes, but there are some recurring benefits they typically provide their members, including: Education / professional development Information, research, statistics Standards, codes of ethics, certification Forum (face to face or virtual) to discuss common problems and solutions Service / mission oriented - volunteerism and community service Provide a community, network, "home", identity, participation What is the role or connection between ASAE, and the association community at large? A: ASAE is often thought of as the gateway to associations, because it is the largest organization of its kind working to advance and promote the association profession. ASAE represents more than 21,000 association executives and industry partners representing 10,000 organizations. Our members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. The promise ASAE makes to members is to provide exceptional experiences, a vibrant community, and essential tools that make them and their organization more successful.

Really good article by Joe Rominiecki, June 24, 2015, AssociationsNow, on how online community moderation/support will become part of the role of more staff, not just community managers, in businesses, nonprofits, etc. Cites the recent Community Roundtable's report, too.

John Hagel is a co-chair of Deloitte Center for the Edge. Here he talks about influence points and positioning oneself among influence points through our technology enabled connections. Power laws still concentrate an extraordinary # of connections around a few nodes. But having access to knowledge flows, one will be able to anticipate what's going to happen before others do, one could perhaps shape the flows and more rapid learning may occur because of access to a growing and diverse set of information or knowledge flows. Learning faster than anyone else will enable a company or person to "have a significant advantage relative to those who are scrambling to catch up." Uses the PC microprocessor and operating system components to concretize influence points.

article by Robert Elsenpeter, Star Tribune, 2008. Expand Your Network Many admins are already members of the International Association of Administrative Professionals (IAAP). And while that is a group worth joining, there are other organizations - like Toastmasters - that can help your professional life. "Attend community groups and industry association meetings," says Kathy Northamer, vice president of OfficeTeam in the Twin Cities. "Make presentations on your area of expertise. Volunteer with a nonprofit. You'll not only gain new contacts, but acquire experience and work samples you can use to build your career." Different organizations can offer different opportunities. But there is one thing they all have in common and it's something beneficial for the admin. "Networking, networking, networking!" says Northamer. "The more contacts in your network who know you, the more likely you will secure leads, interviews and interesting job offers." Reasons to Join a Professional Organization: Personal and professional development resources. Networking opportunities. Professional certification that can help your career. Service and support from the national organization. Opportunities to develop one's leadership skills. Discounts on related products and services. Regular organization conferences. Member publications.

Very interesting blog post at Meetingsnet.com on how to create a viral spread of ideas/content/connections at meetings. Written by Alison Hall, August 5, 2013. Stresses that millenials, the focus of many women's organizations recruiting efforts rely on social media and technology to get through each day. They are completely connected, which has implications for how organizations need to use content generated in f2f meetings to attract engagement by people well outside the event itself. Excerpt: 12 Tips for Share-worthiness 1. Think from your audience's POV: What will they find interesting? What will help them prove the value of their industry, or their position? 2. Entertain. Infographics, photos, and (appropriate) humor have great pass-along value. 3. Feel good. What will make the world better? Emotional content spreads because it moves people. Find a way to make your content connect on a deeper level. 4. Plan your meeting with the idea that all content (with the exception of content at proprietary meetings) will be shared. 5. Loop in your presenters. Get their key insights ahead of time so you can "lock and load" content that's ready to go in real time. 6. Remember that real-time marketing only works if your audience can connect. Work diligently with your venue to ensure Wi-Fi is accessible and bandwidth is sufficient. Consider (sponsored!) charging stations to keep attendees powered up throughout the meeting. 7. Lead the way. Sharing will be (and should be) organic, but you need to be the guide. Start promoting hashtags and social channels at your event Web site and in your online registration process. On site, brand all event signage with the hashtags and channels. 8. Talk back. Hear what your audience is saying and participate in conversations. Deliver social value back to them by retweeting or sharing their content. 9. Make it easy. All content should have a one-click sharing option. Don't rely on the audience to cut and paste. Videos and phot

ComsterCollege.com article by Lauren Bayne Anderson, June 16, 2011. Excerpt Here are some benefits to joining a professional organization: Jobs Many professional organizations help their members find jobs, or at the least, offer up job listings that other members may be offering. Mentoring Mentoring is the cornerstone of many professional organizations when it comes to working with younger members. You may never get in the room with someone at the top of your field, for a very long time. But professional organizations have the ability to pare you with someone much more experienced. Professional Development Many organizations offer professional development via courses, workshops, publications, and information on their website shared only with members. They also keep members up to date on industry trends and how to deal with them. Some organizations (take the National Association of Black Journalists for example) offer news and print coverage of their annual conferences, run by students-which is an excellent opportunity to gain experience. Networking Most organizations have an annual conference. This is an opportunity for you to mix and mingle with others in your field in both professional and leisure settings. There is also often a job fair where you can make contact and stay up to date with the very people who hire - even if they're not hiring right now. In fact, some people find recruiters follow their career and stay updated when you stop by their booth at the job fair. They may be keeping an eye on you until they are ready to finally offer you a job. Scholarships For the youngest of members (high school and college), scholarships may be the primary reason to join a professional organization. Many offer scholarships to the new members studying to enter the field.