Group items tagged

Optimizing SEO for title tags on each page of a website, 2.23.12

video (18 minutes) by Clay Johnson, February 2012, hyping his book The Information Diet. Goes to food analogies again and again--pizza tastes better than broccoli--and abundance of entertainment, affirmation, and fear is secret pact between customer and media producers online. What is it that people want? What we tell them through our clicks and searches is that we want to be right acc: to Johnson. AP story--poll economic worries pose new snag for Obama. On Fox news, it says that Obama has big problem with white women. They changed headline and reduced story by 600 words, taking out everything positive about his work. They know that readers will read something negative about president. "Opinion tastes better than news." How AOL should make its editorial decisions--they want to spend no more than $84 on a piece of content. How they decide: traffic potential (using SEO to find out what people are searching for--no one is searching for Pentagon Papers or broccoli); bottom of list is editorial integrity because it is market inefficiency. Believes that we are living in land of info abundance where we want to be affirmed, not told the truth. SEOs complete the inquiry to present tabloid types of info that attract us and distract us and misinform us. Our clicks lead to poor information diets, a disease. Make a whole news movement, a slow news movement, demand that media change. We as readers need to upgrade. information over-consumption, not overload enable infoveganism--eat food, not too much, real food at bottom of food chain. 2. Use source material--show your work. 3. Let me pay you for ad free experience. 4. Content is not a commodity (for news producers)

Post by Marshall D. Simmonds, February 6, 2014, on why SEO "organic" searches still bring in more site visits than social linkages (Twitter, Facebook, etc.). to a website.

Article by Joanne Fritz at About.com Nonprofit Charitable Orgs on managing social media. She suggests "high activity on a limited # of networks." She uses Twitter (#1), Facebook, Google + (because it is growing rapidly and counts a lot toward SEO), and Hootsuite as her dashboard for social activity. Also recommends sharing reciprocity as indicated below: "I generally try to maintain a ratio of one for me to two or three of everyone else. One recent blog post suggested using the rule of quarters: 25% your content, 25% interaction, and 50% others' content. Of course, there is a reason for that. It's called reciprocity. When I promote someone else's blog posts or articles, that someone is likely to return the favor. When someone else endorses my work, that is much more effective than when I do it. My system for sharing revolves around my RSS Feed (I use Google Reader). The key to success with RSS is to get into the habit of checking it often. Otherwise it becomes a mess. "

Blog post by Euan Semple, December 30, 2013, curated by Harold Jarche. Excerpt: "It's not about marketing, or SEO, or "going viral". It is not about internal "enterprise social" or external "social media" It is not even about the platforms or tools on which you choose to write. It is much simpler and much more powerful. It is about developing our awareness, our communication skills, and our collective intelligence. It is about thinking harder and writing better. Blogging is a means by which to rediscover your voice, to learn to share your thoughts with others, and by doing so to help us all get smarter faster. "

Blog post introducing Marc Ensign as a speaker, blogger, and consultant. Includes "my more notable posts as determined by my readers" on 1. Why Keyword Research is a Waste of Time (and what you should be doing instead; 2. 10 Reasons Why I don't Want to Be Your Friend Anymore; 3. Me, Me, Me, I, I, I; 4. Stop Calling Yourself a Guru, Jedi, Rock Star and Ninja (unless you are a Guru, Jedi, Rock Star or Ninja), and so on. Entertaining. Will speak in Sarasota on 11/22/13. Friend/associate of Andre Kasberger.

"Content marketing is more than writing blogs. Way more. If you're just getting involved in content marketing, the first thing you need to do is launch your blog and start writing. Then, when your blog is established and purring along, try throwing in a new type of content. I predict that you'll immediately see a difference - fresh traffic, targeted visitors, higher conversion rates, and better SEO."

Blog post by Sylvia Browder at the Story Exchange--where women mean business. "Challenge 2: Undefined Niche To Niche or Not to Niche…that is the question. What is a niche? A niche business is one that targets a very specific group of people with specific shared interest. A business with an undefined niche is like a ship sailing in shallow water. By creating a niche business allows you to market to your ideal clients. For example, if you were a behavioral psychologist targeting teens, you would market your services in places where parents are likely to find out about you; such as advertising in parent magazines, providing resources to local middle and high schools or joining organizations geared towards parents. Solution: By understanding who and where your ideal customers are; it is easy to craft a marketing plan to target them. Here are three easy ways to target your potential clients: * Improve your website's SEO with specific key words * Generate exposure locally and virtually with professional speaking, seminars or publishing a book or articles. * Craft a clear message that speak at the heart of your customer " Challenge 4: No Social Media Plan Random tweets and meandering Facebook posts will result in a lot of time devoted to zero results. Before making another useless post, sit down with pen and paper and make a list of what you want to achieve from social media. To which social media do you belong? What are some social media marketing strategies that you have noticed from other companies? What do you have that will offer value? You may find that your company is spread a little too thin across the social media spectrum. Quality truly is superior to quantity in this respect. Solution: Create a social media marketing plan and stay the long haul. Establishing a strong presence can be a very time consuming process. It is unwise to expect your list of fans, followers or subscribers to grow overnight.

good tips on blogging by Chris Brown, 12/2014, Digital Current, conversion driven SEO & digital marketing agency

Joy Bing is quite knowledgeable about SEO and blogging. This article gives some ideas about how to find ideas that will bring interest and interaction.

good blog on why PDFs fall short on usability by journalists and others who are not looking to print them out

I am going to purchase this plugin and play with it to see how it works. WPDirectory PRO is simply the best & most powerful Wordpress directory plugin to improve the popularity of any website. Every webmaster knows that creating a Web Directory is one of the first things to do to improve Search Engine Optimization. Top Rankings and Top Search Engine positions is the dream of nearly every website owner.

Good reminders of what Lyn has been saying about what we need to do with WLS blog

very informative assessment of wikiHow by Andy Cush, 4/7/15.

Blog post on website maintenance, Ian Cleary, 2014. Need to consider these things on our website. 1. Are your page titles and descriptions configured correctly? 2. Are there pages indexed that shouldn't be? (and what to do about it) 3. Review your robots.txt 4. Review your sitemaps 5. Assess your website's performance