Why Is Your Association Still Sharing PDFs Online?: Associations Now - 0 views
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problem with using PDFs in media centers in a 2009 blog post. Long story short: It makes journalists less willing to cover you.
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PDF is great for distributing documents that need to be printed. But that is all it’s good for,” Nielsen wrote in June of that year. “No matter how tempting it might be, you should never use PDF for content that you expect users to read online.”
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But those exceptions stand in stark relief to the media pages where press releases are published in PDF format, despite the fact that it would be infinitely more useful and SEO-friendly if that content were placed inside a CMS and published as a web page.
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good blog on why PDFs fall short on usability by journalists and others who are not looking to print them out