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Doris Reeves-Lipscomb

Search Tips & Tricks - Inside Search - Google - 0 views

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    Google All Tips and Tricks page for Google Search--excellent list of shortcuts to Google Search
Doris Reeves-Lipscomb

The Top 3 Job Search Engines of 2015 - Reviews.com - 0 views

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    Explains why Indeed, LinkUp, and SimplyHired are three best job search engines of 2015--biggest job pool, strong search tools, mobile integration and ease, being able to post one's resume, limiting jobs from company career pages which avoids out of date or duplicate listings.
Doris Reeves-Lipscomb

Information Diet | Video: Let's Start the Whole News Movement - 0 views

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    video (18 minutes) by Clay Johnson, February 2012, hyping his book The Information Diet. Goes to food analogies again and again--pizza tastes better than broccoli--and abundance of entertainment, affirmation, and fear is secret pact between customer and media producers online. What is it that people want? What we tell them through our clicks and searches is that we want to be right acc: to Johnson. AP story--poll economic worries pose new snag for Obama. On Fox news, it says that Obama has big problem with white women. They changed headline and reduced story by 600 words, taking out everything positive about his work. They know that readers will read something negative about president. "Opinion tastes better than news." How AOL should make its editorial decisions--they want to spend no more than $84 on a piece of content. How they decide: traffic potential (using SEO to find out what people are searching for--no one is searching for Pentagon Papers or broccoli); bottom of list is editorial integrity because it is market inefficiency. Believes that we are living in land of info abundance where we want to be affirmed, not told the truth. SEOs complete the inquiry to present tabloid types of info that attract us and distract us and misinform us. Our clicks lead to poor information diets, a disease. Make a whole news movement, a slow news movement, demand that media change. We as readers need to upgrade. information over-consumption, not overload enable infoveganism--eat food, not too much, real food at bottom of food chain. 2. Use source material--show your work. 3. Let me pay you for ad free experience. 4. Content is not a commodity (for news producers)
Doris Reeves-Lipscomb

Use Images to Communicate Your Marketing Messages - 0 views

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    Great blog post by Pamela Wilson on how images market more than words; identifies resources, too. istockphoto.com: This is the site I go to first. The search capabilities are great, the selection is vast (and growing) and you can even search by color and composition. (If you want to run your text along the right side of a photo, you can search for photos that have open areas along the right side, for example.) shutterstock.com: Another excellent (and vast) collection of high-quality images. dreamstime.com: I haven't used this much, but it looks promising. It claims to have the least expensive stock photos, and the quality looks good. Free stock photos stock.xchng: The granddaddy of free stock photo sites. The free offerings are shown along with tempting paid offerings from a sister site, but if you can resist the urge to upgrade to paid, there are plenty of good images here. morguefile.com: Don't let the name fool you. A morgue file, as I learned in art school, is where one keeps photo and image references to be used in the future. This is the Internet's morgue file, and is assembled by creative people and freely shared.
Doris Reeves-Lipscomb

Graduates Cautioned: Don't Shut Out Opposing Views - NYTimes.com - 0 views

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    Commencement speeches at different colleges, June 15, 2014 Harvey Mudd College Beth Shapiro, evolutionary biologist "Your unique education has prepared you for careers at the cutting edge of innovation. This is both good news and bad news. It's good news because you're probably going to find a job, it will pay well, and it will be intellectually fulfilling. It's bad news because whatever you thought you were training for when you started this exercise might not actually exist anymore. Five years ago, when you guys were deciding where to go to college, there were very few mobile-app developers or big-data architects, and there certainly weren't any chief listening officers for social media outlets. It's hard to imagine where the next five years will go, but it's kind of fun to do so. ... Who knows, but you guys are going to be among the people that are actually making it happen. And it'll be awesome, as long as you're willing to take some risks and step outside of your comfort zone. When an opportunity arises, take it." UNC at Chapel Hill Atul Gawande, doctor and writer "Ultimately, it turns out we all have an intrinsic need to pursue purposes larger than ourselves, purposes worth making sacrifices for. People often say, 'Find your passion.' But there's more to it than that. Not all passions are enough. Just existing for your desires feels empty and insufficient, because our desires are fleeting and insatiable. You need a loyalty. The only way life is not meaningless is to see yourself as part of something greater: a family, a community, a society. ... the search for purpose is really a search for a place, not an idea. It is a search for a location in the world where you want to be part of making things better for others in your own small way. It could be a classroom where you teach, a business where you work, a neighborhood where you live. The key is, if you find yourself in a place where you stop caring - where your greatest conce
Doris Reeves-Lipscomb

Google's Search Algorithm Could Steal the Presidency | WIRED - 0 views

  • So even at an order of magnitude smaller than the experimental effect, VMP could have serious consequences. “Four to 8 percent would get any campaign manager excited,” says Brian Keegan, a computational social scientist at Harvard Business School. “At the end of the day, the fact is that in a lot of races it only takes a swing of 3 or 4 percent. If the search engine is one or two percent, that’s still really persuasive.”
  • as Harvard Law professor Jonathan Zittrain has proposed—Facebook didn’t push the “vote” message to a random 61 million users? Instead, using the extensive information the social network maintains on all its subscribers, it could hypothetically push specific messaging to supporters or foes of specific legislation or candidates. Facebook could flip an election; Zittrain calls this “digital gerrymandering.” And if you think that companies like the social media giants would never do such a thing, consider the way that Google mobilized its users against the Secure Online Privacy Act and PROTECT IP Act, or “SOPA-PIPA.
  • tempting to think of algorithms as the very definition of objective, they’re not. “It’s not really possible to have a completely neutral algorithm,” says Jonathan Bright, a research fellow at the Oxford Internet Institute who studies elections.
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  • Add the possibility of search rank influence to the individualization Google can already do based on your gmail, google docs, and every other way you’ve let the company hook into you…combine that with the feedback loop of popular things getting more inbound links and so getting higher search ranking…and the impact stretches way beyond politics.
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    Adam Rogers, Science, Wired, 8.6.15, writes about how the Google tanking algorithm of positive and negative stories on the candidates could affect major elections 25% of the timer. This is the tyranny of the algorithm. They tested the impact in mock voter labs before elections in Australia and India where the impact of feeding positive stories about a candidate first shaped voters decisions between 24 and 72 percent of the time with certain voter groups. Voters in towns in the US that watch a local a Fox channel vote more conservatively because of recency and placement issues. While the numbers in real live do not add up to the impact achieved in the test research, when elections are decided by 1 or 2 percentage points, it's enough to turn the tide in favor of a candidate.
Lisa Levinson

Be specific: Why it's the key to job search success - CBS News - 0 views

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    Advice from career consultant Alison Doyle, About.com's resident job search expert, about being specific in our resume for both ATS and human screeners
Lisa Levinson

Why Job Boards Aren't Effective Anymore | CAREEREALISM - 0 views

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    " 5 Reasons Why Job Boards Aren't As Effective Anymore Don Goodman November 24, 2015 Job Search At one time, job boards were the way to go for job seekers. It's where you could post your resume for employers and recruiters to view, and apply to job openings. But today, it's a different story. Related: Reactive Vs. Proactive Job Search Strategies Job boards are simply not as effective anymore since there are social media outlets like LinkedIn, Facebook, and Twitter where you can pretty much network your way to the right contacts. The fact is, job boards have a 2-4% effectiveness rate whereas networking has over a 50% effectiveness rate." More than 85% of employers use Applicant Tracking Systems (ATS) to review and rank resumes according to skills, experience, keywords. Companies use internal algorithms, so out of an average of 400 resumes using these measures results in only 10 - 20 even looked at. Most hiring managers and recruiters use Linkedin first. Job board resumes are still viewed, but chances are the info is outdated so relying on Linkedin makes sense for recruiters. Niche job boards are worth going to, but to be more productive tie into direct networking through the right contacts.
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    " 5 Reasons Why Job Boards Aren't As Effective Anymore Don Goodman November 24, 2015 Job Search At one time, job boards were the way to go for job seekers. It's where you could post your resume for employers and recruiters to view, and apply to job openings. But today, it's a different story. Related: Reactive Vs. Proactive Job Search Strategies Job boards are simply not as effective anymore since there are social media outlets like LinkedIn, Facebook, and Twitter where you can pretty much network your way to the right contacts. The fact is, job boards have a 2-4% effectiveness rate whereas networking has over a 50% effectiveness rate." More than 85% of employers use Applicant Tracking Systems (ATS) to review and rank resumes according to skills, experience, keywords. Companies use internal algorithms, so out of an average of 400 resumes using these measures results in only 10 - 20 even looked at. Most hiring managers and recruiters use Linkedin first. Job board resumes are still viewed, but chances are the info is outdated so relying on Linkedin makes sense for recruiters. Niche job boards are worth going to, but to be more productive tie into direct networking through the right contacts.
Doris Reeves-Lipscomb

How to Use Google Search More Effectively [INFOGRAPHIC] - 0 views

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    Fabulous infographic on how to do Google searches by Hack College based on Josh Catone's tips, November 24, 2011, Mashable.
Doris Reeves-Lipscomb

How to Job Search, Explore Careers and Get Educated | Riley Guide - 0 views

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    Site gets a glowing recommendation from Richard Bolles, What Color is Your Parachute? They call themselves "The Web's premier gateway for job search, career exploration and school information, since 1994." Offer over 1600 resources, pointers on job search, networking and support groups, and lists of recruiters and job sites.
Doris Reeves-Lipscomb

How to Research Blog Topics: A Step-by-Step Process - 0 views

  • Step 1: Set up a system to capture notes.
  • Step 2: Pick your keywords.
  • Step 3: Validate Your Idea.
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  • 1) Competitors’ Blogs on the Same Topic
  • Step 4: Mine for Content.
  • Let’s have a look at some of the types of content you may like to include and where to find them: Images and infographics: Google image search, Pinterest, Instagram, Infographic directories Podcasts and webinars: Search in podcast and webinar directories, or use Google search Video: YouTube, Vimeo, 99U, TED talks Presentations: SlideShare and Prezi Stats and quotes: Google search, or Factbrowser Tools, widgets and resource downloads: Google search, Wordpress plugin directory, Google or Apple iTunes app store
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    By Will Blunt, February 9, 2015, Hubspot. Very useful tips on collecting research for writing blog posts. Tracy linked to this in LinkedIn. HT to Tracy.
Lisa Levinson

Computer Algorithms Rely Increasingly on Human Helpers - NYTimes.com - 0 views

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    how algorithms and humans act together now for search engines and finding info and categorizing info.
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    Interesting article on algorithms and humans working together to retrieve and catagorize as well as provide search engine information.
Doris Reeves-Lipscomb

Google Search Query Formation - YouTube - 0 views

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    video on google search tips, 7 minutes long, found it from Free Tech4Teachers blog, August 2012.
Doris Reeves-Lipscomb

Why We're All Addicted to Texts, Twitter and Google | Psychology Today - 0 views

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    Great article by Susan Weinschenk, Brain Wise: Work better, work smarter, September 11, 2012, and why dopamine keeps us "seeking" when we already have enough information. excerpt: Do you ever feel like you are addicted to email or twitter or texting? Do you find it impossible to ignore your email if you see that there are messages in your inbox? Do you think that if you could ignore your incoming email or messages you might actually be able to get something done at work? You are right!" ... "Instead of dopamine causing you to experience pleasure, the latest research shows that dopamine causes seeking behavior. Dopamine causes you to want, desire, seek out, and search. It increases your general level of arousal and your goal-directed behavior. From an evolutionary stand-point this is critical. The dopamine seeking system keeps you motivated to move through your world, learn, and survive. It's not just about physical needs such as food, or sex, but also about abstract concepts. Dopamine makes you curious about ideas and fuels your searching for information. Research shows that it is the opioid system (separate from dopamine) that makes us feel pleasure." Turn off the cues - One of the most important things you can do to prevent or stop a dopamine loop, and be more productive is to turn off the cues. Adjust the settings on your cell phone and on your laptop, desktop or tablet so that you don't receive the automatic notifications. Automatic notifications are touted as wonderful features of hardware, software, and apps. But they are actually causing you to be like a rat in a cage. If you want to get work done you need to turn off as many auditory and visual cues as possible. It's the best way to prevent and break the dopamine loops. What do you think? How do you deal with dopamine loops? Are you willing to turn off your cues?
Doris Reeves-Lipscomb

Hey BuzzFeed, Search Traffic is Doing Just Fine - Define Media Group - 0 views

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    Post by Marshall D. Simmonds, February 6, 2014, on why SEO "organic" searches still bring in more site visits than social linkages (Twitter, Facebook, etc.). to a website.
Lisa Levinson

Applicant Tracking Systems 101 for Job-Seekers | QuintCareers - 0 views

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    "Applicant Tracking Systems 101 for Job-Seekers: Understanding the ATS Technology That Dominates Online Job Search" Follow up to their annual report: Have Applicant Tracking Systems (ATS) "Ruined" Recruiting and Hiring and Job Search? which I already have added to our Diigo group. Great overview of how ATS works and what to do about it.
Doris Reeves-Lipscomb

Infographic: Job Search Confidentiality | The Collared Sheep - A Cubicle Community - 0 views

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    infographic on job search confidentiality from 2012
Doris Reeves-Lipscomb

7 More Specialized Job Search Sites - MainStreet - 0 views

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    specialized job search sites
Doris Reeves-Lipscomb

A 3-Step Process for Painless Keyword Research | Copyblogger - 0 views

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    Fits into digital literacies--attention and search
Lisa Levinson

Job Titles Retailored to Fit - NYTimes.com - 0 views

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    Interesting article on how job titles are becoming less important, although being creative in naming your job function comes at the cost of keyword searches.
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    How social media and LinkedIn has changed the way people describe what they do.
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