On the evolution of user interaction in Facebook - 4 views
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-activity levels of users between one another (connectedness) varies over time, even between close friends -users only interact with a small number of their social links *birthdays tend to be a high number of interactions, because FB posts a bday reminder, making the ease of social connection almost effortless (click, click, post) -"mechanisms of social networks" can affect links in interesting ways, facilitating contact -a minority of users generate the majority of links between users
The Benefits of Facebook "Friends:" Social Capital and College Students' Use of Online ... - 3 views
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-"information technology may enhance place-based community and facilitate the generation of social capital" (Facebook a place to enhance relationships, not connect with total strangers) *libraries need to take this into account when setting up pages and connecting with people/places -"We use Facebook as a research context in order to determine whether offline social capital can be generated by online tools. The results of our study show that Facebook use among college-age respondents was significantly associated with measures of social capital." *libraries want to accumulate social capital, but have to be aware that it does not always translate in a linear fashion (i.e. I like you online, I will visit in person offline.) -" Bourdieu and Wacquant (1992) define social capital as "the sum of the resources, actual or virtual, that accrue to an individual or a group by virtue of possessing a durable network of more or less institutionalized relationships of mutual acquaintance and recognition" (p. 14). The resources from these relationships can differ in form and function based on the relationships themselves." *social capital= social presence = libraries maintain a sense of space online and offline -"Greater social capital increases commitment to a community and the ability to mobilize collective actions, among other benefits. " *libraries can advocate for the common good, and can be a bridge over the increasing digital divide
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libraries need to aim for low/weak ties, not strong or close ties, with the community. Weak ties are still acceptable in social media, and are more powerful than latent ties, which in turn are better than none at all.
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-"The strong linkage between Facebook use and high school connections suggests how SNSs help maintain relations as people move from one offline community to another. It may facilitate the same when students graduate from college, with alumni keeping their school email address and using Facebook to stay in touch with the college community. Such connections could have strong payoffs in terms of jobs, internships, and other opportunities. Colleges may want to explore ways to encourage this sort of usage." *also, libraries!!
The Top Five Social Media Mistakes | Entrepreneur.com - 2 views
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1. Engaging in one-way conversations 2. Not knowing when to chat, and when to advertise *using/leveraging some of that social capital in order to gain more in the long term 3. "Shiny Object Syndrome" *only review new stuff periodically, spend most of your time working on the already established stuff *maybe set aside time each week to review new websites/apps/programs 4. Poor Messaging *be sure you are projecting the appropriate message for your audience 5. Sales Faux Pas *including the wrong message at the wrong time can cost you an audience
How Cellphones Shape the Lives of College Students [INFOGRAPHIC] - 2 views
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College students and cellphones; 94% text every day, 73% call every day. 57% in survey use smartphones, 97% of smartphone users use them for social networking - 95% of those do Facebook, 47% Twitter - infographic by HackCollege on Mashable.com
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smartphones and the pervasiveness on connectivity allow the "network" to be mobile *enormous potential for libraries to connect with patrons at their point of need
How Twitter Works as a Q&A App [INFOGRAPHIC] - 2 views
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Mashable Social Media on questions and answers on Twitter
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-13% ask/give product recommendations/advice -67% of people with more than 100 followers ask more questions *because of familiarity with services? ease of use? -the more followers you have, the more likely your questions will be answered -66% of Qs asked have commercial intent
As learning goes mobile (slides and video) | Pew Research Center's Internet & American ... - 2 views
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Lee Rainie of Pew Internet & American Life Project Oct 20 2011
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-mobile connectivity changes the way people interact with media, and how they learn -Internet adoption at home is at 78%, broadband at 62% -65% of Internet users utilize social media -as the speed of learning changes, social networks become more relevant in people's everyday lives -35% of adults own smartphones, which means they take the web/social networks with them (51% of Millenials own smartphones) *social networks are accessible anywhere, anytime -40% of adults use the smartphone as a primary internet connector
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-texting is popular among younger users *how to sent/relate to users who text primarily? Tweets to phone? -the rise of smartphones means more access points for info *people can look for whatever they want, whenever they want... more real-time info access -"augmented reality" "a merger of real world and data" *layers of information arranged per need *networked connections are more established because of constant availability of network (via smartphone) *libraries can be a weak connection, there for information purposes? *an app/a networked friend/a connection! -small screen leads to "info-snacking" -mobile screens leads to more alone time together, a blurring of private and public spaces -people are more confident in searching (even to their detriment) -Old: knowledge is objective and certain (organized categorically) new: knowledge is subjective and provisional (organized organically) (learning as transaction versus learning as process)
Academic Libraries on Facebook: An Analysis of Users' Comments - 2 views
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-for academic libraries, over 91% of posts had no comments 82% of user participation was through the "like" button most comments are not from the community, but from within the library system -most of the metrics discussed can be analyzed via the FB Insights page **analyze the literature review in more detail!!! -most library comments are complimentary, general or funny Very few actual library comments/reference Qs or suggestions -pics got more likes than status updates -libraries got more likes than comments *easier to click "like" than to comment... updates show in newsfeed! -"continuous updates and posts are not necessarily the most effective way to attract attention to the wall." *the etiquette of posting! Don't clog up a newsfeed with posts
A Familiar Face(book): Profile Elements as Signals in an Online Social Network - 2 views
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-profile elements vs social influence: what types of info matter? -verifiable info vs facetious profile information -"Walther's Social Information Processing theory posits that online users compensate for the lack of traditional cues in online environments by looking towards other kinds of cues, such as spelling ability" (436) -online profiles contain many signals, but the viewer has to understand them in order for them to function properly *there's also the converse risk of having an inadvertent signal on the profile *there are clues that are meant, and those that are revealed by accident, and those that are subtle have more value to many people -"Signaling theory: the type of information that can be placed in profiles...profile elements act as signals that may prove something about the identity of the user. These signals can be manipulated by senders to communicate personal qualities, or interpreted by receivers to make judgments about the characteristics of other users" (436) *how do we tell about ourselves to others... and how does a library signal info about itself to not only its patrons but its viewers outside the geographical area -"common ground theory: the motivation of filling out profiles, which is to establish common frames of reference that enhance mutual understanding" (436) *libraries need to identify the needs of their primary users, and reflect these in the profile -"Transaction cost theory: certain profile elements may facilitate the production of shared referents" (436)
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-due to the social connections of the SNS, the info in profiles can be verified or not, in many cases easily *libraries cannot ever afford to be caught out in a falsehood! -some of the pieces of the profile are not relevant for libraries, or can be whimsical on the page (likes, etc.) Now with the additional of pages, many of these elements are not even present -size of network/friends may help subtly verify other elements to viewers of a profile -generic vs specific knowledge presented in order to garner common ground with viewers of a profile (437) -through the transaction cost theory, finding common ground can reduce social networking time
Lee Rainie. The Networked Librarian (Video & Slides) | Pew Research Center's Internet &... - 2 views
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May 2011: From slides: among those living below the poverty line who use library Internet connections: 61% of 14-24 year olds used it for school; 54% of poor seniors used it for health/wellness. 85% of adults are cell phone owners; in May 2010 76% used cell phones to take a picture, 72% to send or receive text messages; 54% send photo or video via cell phone; in 2010, 24% of cell phone users use apps. 69% of Internet users watch videos online
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-rise of 'networked individualism' where groups decline as social media rises *SNS allow like-minded individuals to find each other and form support groups, even over long distances -"5th Estate of content contributors" -broadband access allows more people to create and remix content, and share it too -consequences for info ecosystem: volume, vibrance, velocity, (rele)valance *more content can be created, consumed and shared faster... SNSs just heighten that effect -know what users need from the library, and offer it via multiple access points online -cell phones are smartphones are social tools *your network in your pocket
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-libraries now need to seek out people, rather than being the place where people came for information *librarians can still guide patrons to good info, and help imprint good online practices -libraries can be "nodes" or weak links in social networks *the network in the pocket, and the resource a patron uses when info is needed... weak links accessed only for info purposes are fine -patrons are not literate in the online world, despite what they think! *there's where librarians can take charge
CONNECTIVITY DOES NOT ENSURE COMMUNITY: ON SOCIAL CAPITAL, NETWORKS AND COMMUNITIES OF ... - 1 views
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-"in local contexts, the internet holds the potential to grow strong communities of place which are rich in social capital." *social networks mimic neighborhoods in real life. A sense of community can be fostered online, by strengthening latent ties in the community. These latent ties, elevated into weak ties, can be sustained over distances, whereas a physical location relies mostly on geography -"Community could be defined as a collective problem-solving, resource-sharing, interactive and distinct segment of a communicative ecology or society." (31) *does the online environment contribute to the depersonalization of society? Or does it create new, closer connected communities of people with similar interests and goals? (People in neighborhoods may be united by geography, but that's all.) -"The ability to combine face-to-face interaction and local activism with the individuality and flexibility of the online environment is a key advantage of community networks" (34) *proximity is helpful,but so are shared interests. Combine both and the potential is unlimited -"The developer's attention has to shift from mere access to information to use of information. Otherwise these projects regularly result in sophisticated technical products, yet without a social concept it is unlikely that the community will accept them: 'If you build it, they will not necessarily come' (35) *especially key in areas of social media, where navigation of media is as important as a viable site
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- table on p 36: System vs Community designs. -goal is ultimately to increase social capital both online and offline, and take ties in the online community to better growth in offline community -digital divide serves to reinforce already existing gaps, and further weakens the community
ON and Off the 'Net: Scales for Social Capital in an Online Era - 1 views
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-online vs offline social networks: what is happening when more people go online? -possible ideas of sociotechnical capital revolving in a more cyclical fashion *other articles (find!) mentioned the idea of FB interactions rising and falling, this could be similar -Internet-Focused Social Capital Research (history of social capital on the internet) *early researchers adopted an either/or philosophy where time spent online devalued time spent offline. They failed to conceive of a world where social interactions could be valuable online. -as different mediums occupy time, it is important to note that social interactions can occur within the online medium (unlike tv) *mediums allow for interactions around the medium... can discuss what was on tv, share memes, etc -Putnam's concepts of "bridging" and "bonding": "bridging" social capital is inclusive. It occurs when individuals from different backgrounds make connections between social networks. "bonding" can be exclusive... The continued reciprocity found in bonding social capital provides strong emotional and substantive support and enables mobilization. *libraries want to bridge social connections and form weak ties with all patrons online *more and diverse ties to better reflect the community -matrix of social capital measures Online Bonding Offline Bonding Online Bridging Offline Bridging -Putnam suggested that the social capital derived from bridging, weak-tie networks is "better for linkage to external assets and for information diffusion" (2000, p. 22). *validates the idea that libraries need bridging, weak-ties for information diffusion *marketing on FB is info diffusion
The Internet and Social Life - 1 views
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**written before the rise of the SNSs -"It has been hailed by two U.S. presidents as the ultimate weapon in the battle against totalitarianism and tyranny, and credited by Federal Reserve Board Chairman Alan Greenspan with creating a "new economy." (574) *foreshadowing the Arab Spring w/ Twitter... and SNSs participation of the overthrow of govts -quote by Manasian on p 574 (the Internet will change every aspect of our lives...) -digital divide is a concern, and it only gets worse -"Several scholars have contended that Internet communication is an impoverished and sterile form of social exchange compared to traditional face-to-face interactions, and will therefore produce negative outcomes (loneliness and depression) for its users as well as weaken neighborhood and community ties" (575) -"Others believe that the Internet affords a new and different avenue of social interaction that enables groups and relationships to form that otherwise would not be able to, thereby increasing and enhancing social connectivity" (575) -"First, each new technological advance in communications of the past 200 years-the telegraph, telephone, radio, motion pictures, television, and most recently the Internet-was met with concerns about its potential to weaken community ties" (Katz et al. 2001, p. 406) (576) *there are always concerns about the decline of the community, which are never fully realized
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-"CMC (computer-mediated communication): viewed by some as an impoverished communication experience, with the reduction of available social cues resulting in a greater sense or feeling of anonymity *SNSs reduce the anonymity by creating online communities, and giving people cues by which to negotiate and validate truths and options
How does the Internet affect social capital? - 1 views
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**written before the rise of the SNSs -social capital can be seen as both social contact and civil engagement (113) *both of which can and do occur on SNSs -Putnam argues there is a general decline in American social capital (evidenced by less social activity, less family dinners, etc.) However he is only looking at one specific form of social capital, and the online environment has supplemented if not supplanted some of these areas (Putnam v Fischer debate) *in the past five years, social networks have sprung up that have strengthened ties in communities, and allowed those separated by geography to remain close -has urbanity killed the social vibrant pastoral communities of yore? No... just need to change the criteria a bit to account for the numerous ways people communicate nowdays -with industrialization came the age of the individual (114) -"community-multiplying nature of the Internet" (117) -people seek out others with common interests to share ideas *social capital is strengthened *need to be careful the social networks are not self-perpetuating, or they can become unhealthy
PLA - Foursquare for Libraries | Public Libraries Online - 1 views
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Foursquare at Topeka-Shawnee County Public Library
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-easy way to market libraries, and encourage participation *a way to measure the online neighborhood in a physical sense *play games with patrons, connect! -add tags, tips, to-do lists, events and "shout-outs"
Who Is an Average Facebook User? - 1 views
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The average user has 229 friends and is 38 years old; 52% visit Facebook daily (36% daily for Twitter, 7% for Myspace, 6% for Linkedin); In an average day, 26% like another user's content, 22% comment on another users' posts or status, 20% comment on a photo, 15% update their own status
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^We both uploaded the same article about 2 hours apart :)
Stats of the Day: 50 New Social Media Stats to Kickstart Your Slide Deck | Ad Age Stat ... - 1 views
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50 social media & Internet stats compiled by Ad Age. Some examples: Twenty percent of searches on Google each day have never been searched for before; Nearly every large charity and university in America is on Facebook. Less than 60% of the Fortune 500 are. Facebook, Twitter and YouTube are now considered cornerstones of most social-media strategies in larger companies.
New Infographic: Who's Using Google +? « INFOdocket - 1 views
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6.8 million visits since Google Pages launched on G+ on 10/12/2011 as of 11/20/2011 (5.1 million prior to that); 63% of users are male
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-majority of Google Plus users are between 25-34 and male *how does this correlate to early tech adopter numbers? -only 17% of users considered "active"
5 Best Practices for Digital Marketers in 2012 - 1 views
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1. Own your voice, don't share it *locate and identify key words and phrases to appeal to patrons, don't copy or imitate 2. Resolve to be relevant -five need states: utility, entertainment, information, rewards and recognition *online pyramid of needs? How does it compare to Maslow? 3. Context is King, and Content is Queen -value = creativity + technology *relevant content + context is essential to connect with consumers 4. The Data is smarter, are you? *change the way the data is measured 5. They's changed the channel *98% of 18-24 yr olds use social media *use social media in new ways to catch consumers, and enhance brand prestige/awareness
6 Ways to Measure Your Social Media Results - 1 views
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-1. Strategy: measure objectives and potential for insight *Google Analytics *know what your organization has and needs before making social media plans -2. Define success: metrics or goal to achieve *what is a successful campaign/media effort? -3. Identify resources, training and potential obstacles *who can help? What might impede progress? How can these things be avoided/surmounted? -4. Identify tools based on these needs *what exists to help with this? -PR is not a transaction but a relationship. *SMNs help people connect with each other. SMNs can also help brands connect with potential users. -people act and share differently on various social media (FB vs Twitter vs other platforms)