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Axel Vogelsang

MoMA Smartphone App - School of Visual Arts - MFA in Interaction Design - 1 views

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    Students developed a set of prototype smartphone apps for the Museum of Modern Art, based on a field study of museum visitors.
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    Students developed a set of prototype smartphone apps for the Museum of Modern Art, based on a field study of museum visitors. After synthesizing their research findings and developing a set of personas, the students began prototyping and testing their product concepts. Finally, they presented their concepts to a panel of representatives from the Museum of Modern Art. These presentations reflect the research and design methods used throughout the process.
Bettina Minder

Why We Need Storytellers at the Heart of Product Development | UX Magazine - 0 views

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    WHY WE NEED STORYTELLERS AT THE HEART OF PRODUCT DEVELOPMENT interessatn finde ich insbesondere: "The first goal of a product storyteller is to facilitate collaboration and co-creation. "
Axel Vogelsang

Research Methods Final Presentations Fall, 2010 on Vimeo - 0 views

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    Students developed a set of prototype smartphone apps for the Museum of Modern Art, based on a field study of museum visitors. After synthesizing their research findings and developing a set of personas, the students began prototyping and testing their product concepts. Finally, they presented their concepts to a panel of representatives from the Museum of Modern Art. These presentations reflect the research and design methods used throughout the process.
Axel Vogelsang

Camerjam :: Mobile for the Cultural Sector - 1 views

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    The Mobile for the Cultural Sector Conference will include a wide variety of people from across the Global cultural sector and the technology sector and will bring together the 200+ senior figures from: * museum, gallery and cultural sector curators, directors and board members * digital specialists * commercial strategists * pr and marketing teams * fund-raising and development specialists * quangos and leadership and training bodies * mobile app, website and marketing developers * advertising, planning and creative advertising agencies * network operators, handset manufacturers and technology leaders
Bettina Minder

Audience Development: die Kulturloge Berlin verschenkt Karten an Bedürftige «... - 0 views

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    Kostenlose Angebote hat es immer wieder mal gegeben, warum funktioniert gerade das Modell der Kulturloge  so gut? Die Evaluierung nennt zwei Erfolgsfaktoren: da ist zum einen die persönliche Ansprache über die sozialen Partnerorganisationen und die telefonische Kontaktaufnahme der MitarbeiterInnen der Kulturloge. Da die Partnerorganisationen um die Bedürftigkeit der einzelnen Menschen wissen, müssen diese später nicht irgendwelche Nachweise vorlegen, sondern sind bei der jeweiligen Veranstaltung Gäste unter Gästen. Zweitens haben die Gäste der Kulturloge die Möglichkeit, einen weiteren Gast ihrer Wahl mitzunehmen, ein Angebot, das als sehr wichtig eingestuft wird und ein Beleg dafür ist, dass im Kunst- und Kulturbereich der Kontakt und die Kommunikation zu anderen Menschen eine sehr hohe Bedeutung hat. Die Ergebnisse dieser Befragung zeigen, dass das Modell der Kulturloge (entwickelt von Christine Krauskopf, die diesen Ansatz erstmals in der Marburger Kulturloge umgesetzt hat) sehr gut angenommen wird und es damit gelingt, auch kultur- und bildungsferne Millieus für Kunst und Kultur zu gewinnen. „Die Kulturloge stellt somit ein Instrument des Audience Development dar",
Bettina Minder

More Thoughtful Learning: How Professional Development Through Social Media C... - 0 views

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    More Thoughtful Learning: How Professional Development Through Social Media Can Strengthen Cultural Institutions lists reasons, why social media is an excellent medium for professional development. and adds recent examples of individuals and institutions using social media to achieve learning objectives.
Axel Vogelsang

Ten Guidelines for Quantitative Measurement of UX | UX Magazine - 0 views

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    Most UX designers use qualitative research-typically in the form of usability tests-to guide their decision-making. However, using quantitative data to measure user experience can be a very different proposition. Over the last two years our UX team at Vanguard has developed some tools and techniques to help us use quantitative data effectively. We've had some successes, we've had some failures, we've laughed, we've cried, and we've developed ten key guidelines that you might find useful.
Axel Vogelsang

We Are Media - home - 0 views

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    Together, we're compiling all you need to go from zero to social media super star. Find resources for nonprofit practitioners just starting out with social media integration. Here you'll find case studies, worksheets, and links to guide the development of your first social media plan. Start here to plan your strategy, navigate culture, build capacity, keep your team learning, and put those tactics into practice.
Axel Vogelsang

Museum of London - Streetmuseum Londinium - 0 views

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    Following on from the success of award-winning app Streetmuseum™, the Museum of London has joined forces with AETN UK's flagship channel HISTORY™ to develop a new app which gives users the opportunity to see Roman London as it was 2,000 years ago
Axel Vogelsang

The Impact of Blogs and Other Social Media on the Life of a Curator - 0 views

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    Museums are quickly adapting to Web 2.0, and engaging with a new on-line audience. Social media projects are being developed and used by museum staff, and curators are starting to explore this new space. When the Powerhouse Museum's curatorial department created their first blog, they had no idea what they were in for, or what challenges they would face. They also had little idea of how curators as a whole are participating in social media activities. This paper will use the Powerhouse Museum's 'Object of the Week' blog and a major international survey of curators to investigate how social media activities are impacting on curatorial practice.
Axel Vogelsang

Investigations on Digital Storytelling: The Development of a Reference Model:... - 2 views

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    Investigations on Digital Storytelling: The Development of a Reference Model [Taschenbuch]
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    Das klingt ja sehr spannend! Danke für den Hinweis...
Bettina Minder

Social media/Web Guidelines and Strategy Worksheets | conference.archimuse.com - 0 views

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    The following strategy worksheets and guidelines were developed by Enterprise Technology and Local History Services at the Minnesota Historical Society (MHS) as templates for use by other history organizations. The guidelines were created both from experiences here at MHS and by glomming good ideas from the guidelines of others around the web.
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    The following strategy worksheets and guidelines were developed by Enterprise Technology and Local History Services at the Minnesota Historical Society (MHS) as templates for use by other history organizations. The guidelines were created both from experiences here at MHS and by glomming good ideas from the guidelines of others around the web.
Bettina Minder

About - People and Participation the public engagement public participation website - p... - 1 views

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    People & Participation is based on Involve's successful book by the same name which was launched in 2005. The book provides a useful summary of participatory methods and practice but given the number of methods and speed of the development of new methods it is impossible for a printed publication to stay accurate for long
Axel Vogelsang

Culture Popped: Towards which paths can pop culture of digital media lead museums? - Mu... - 0 views

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    Success with digital media for museums, education and cultural organisations isn't about scrambling to sign up to the latest fads, those teasmades of technology, and more about attitudes of organisations and the individuals within them. What are the handles we can grab hold of to begin or better develop our journeys into digital media use in the world of exhibition, performances or engagement of new audiences? It tries to make a few points, some more successfully than others, no doubt. Key amongst them:- how to institutions do better what is now so easy for everyman to do?- is there anything to be learned from the world of startups where coming up with a compelling problem that needs solved? What are the problems museums manage to solve? Do they need to think in that way at all?- what potential is there for cultural organisations to open themselves up to new audiences by tackling the same content and ideas in alternative ways and on different platforms?
Axel Vogelsang

Transformations in Cultural Communication 2011, 14-15.04.10, Melbourne, Australia - 0 views

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    The first few years of social media brought new approaches to audience engagement, emphasising knowledge sharing through open platforms. As organisations explored the potential of social media, they focused on the impact this would have on their internal practices. Today there is growing emphasis on how these seemingly democratic forms of communication can support and develop culturally diverse audiences.
Axel Vogelsang

Museumnext 2011, 26 + 27.05.11, Edinburgh, U.K - 0 views

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    The conference will focus on building communities, empowering audiences and fundraising all approached from the perspective of new technology and developments on the web
Bettina Minder

http://www.nmincite.com/?p=4002 - 1 views

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    Nielsen/McKinsey Unternehmen, zu Entwicklung & Möglichkeiten von transmedia: "A new sector in entertainment has been developing over time, capitalizing on the abundance of platforms from which consumers can be reached.  "Transmedia storytelling" engages consumers through different means, shifting from the traditional linear story, to a more complex, multi-dimensional "story world."  
Axel Vogelsang

Online Conference: Museums & Mobile 25.10.11 - 1 views

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    Museums & Mobile III takes places completely online October 24-26, 2011. We have added a special "Pre-Conference" day offering hands-on workshops on in-house mobile content development. The main online conference day - October 25th - includes a stellar line-up of sessions that will have an immediate impact on your mobile projects. The free Virtual Exaupo is back by popular demand and is a highly efficient way to meet providers of mobile products and services in one fun, low-pressure day.
Bettina Minder

Managing Beyond Web 2.0 - American Marketing Association - 0 views

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    Executives can use a model the Sloan Center for Internet Retailing have developed called LEAD (listen, experiment, apply, develop) to create a road map that will help companies thrive in the online world's environment of constant change.
Bettina Minder

Mobile Interpretation & Strategy Worksheets : MuseumMobile Wiki - 0 views

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    MOBILE INTERPRETATION & STRATEGY WORKSHEETS The MuseumMobile wiki is an outgrowth of Tate's Handheld Conference Wiki, which was initially developed for a September 2008 conference hosted by Tate Modern.
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