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Where Do We Go From Here? Continuing with Web 2.0 at the Brooklyn Museum "As we moved forward with Web 2.0 and social media in 2007, we had two objectives in mind while overhauling earlier initiatives and creating new projects for visitors: * Keep it real: We aimed to personalize content as much as possible, since Web 2.0 for the Brooklyn Museum is all about social connections and growing communities. * Deliver content their way: Museum surveys have shown that visitors want to consume more information in shorter visits. Hence, we wanted to allow our audiences to easily receive information from the Museum, and dynamically share it with others. We continued to focus on our community-oriented, visitor-centered mission, and these goals became paramount as we thought about (and adjusted) our early initiatives; they also served as philosophical barometers when we created new projects. "