Priceline takes on HotelTonight threat at global scale with last-minute service for Booking.com | Tnooz - 0 views
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Buoyed perhaps by the launch of a same-day hotel booking service on its mobile app, Priceline has launched a similar service for its global hotel service Booking.com.
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Booking.com Tonight with initially be available only for Apple devices via the iTunes appstore
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and will use last-minute inventory from its portfolio of 200,000 properties in 165 countries.
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Priceline has launched their online same day booking application for iPhone users. The app will soon be available for Android users as well. Travelers are able to search for last minute inventory from 165 countries and 200,000 properties, the app shows a list of available hotels in the area of the device the user is using to search for hotels. The quick 2 step process to booking a hotel is easy to use and user friendly, guests also get a map with directions on their display to help them find their hotel. This technology was introduced last year and had secured $1 billion in transactions 40% of the mobile bookings were for the same day reservations. Today's travelers and consumers are looking for instant deals, bookings, and conformation, with the technology of this app and the continued improvements consumers continue to be in their favor.