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The Benefits of Hiring an Influencer for Hospitality Marketing | By Colin Hannan - Hosp... - 0 views

  • Influencers have been a part of modern hotel marketing strategies for several years now, and it could be argued that influencers have played a key role in traditional hotel marketing for many decades
  • Think of how The Ritz in Paris became synonymous with icons like Coco Chanel and Ernest Hemingway - who they've named their old world cocktail bar after.
  • Inspire an Established Audience
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  • The right influencer should match both your brand values and the values of your audience, bringing an already-established crowd of relevant consumers to your digital door.
  • The audience's goal is to use that influencer's experiences to guide and inform them as they choose their next getaway destination - positioning your property as the place to be.
  • Educate Your Audience
  • Hotel guests can't get enough of reviews - the more in-depth, the better. An influencer can provide the most detailed content about your brand and the guest experience you offer through high-impact channels utilising video, blogs and photography.
  • The best influencers are seen by their audience to be unbiased and objective, which puts them in a position of authority and trustworthiness when it comes to purchasing decisions.
  • People follow influencers and engage with them because they believe they have a wider range of experience to better understand the brand, products and services they are talking about, similar to a professional hotel reviewer.
  • influencer marketing actively builds trust in your brand.
  • it's an ongoing challenge for hotels and hospitality marketing departments to keep coming up with something fresh and exciting - something their audience wants to see.
  • Good professional influencers really shine when it comes to this side of hotel marketing strategies. Not only do they have a deep understanding of what their audience (and therefore your audience) is looking for and what resonates with them, they are also creative specialists in finding fresh and entertaining ways to deliver this content.
  • leveraging their creative expertise is not only rewarding in terms of results, but helps to avoid critical missteps that can happen in a marketing strategy. You'll get more engagement, avoid the kind of faux pas that can cost you, and drive followers and leads to your website and social pages.
  • COVID-19 has made social media more powerful than ever before
  • Instagram, a primary platform for many influencers, saw some of the biggest increase in terms of use, with 2020 projections showing 14% growth - an additional 3 minutes of time per user on the platform per day.
  • One of the best ways of leveraging these changes in user behaviour work for your hotel marketing strategy is to get an established influencer who understands you brand and already has a relationship with your target audience to work on your campaigns.
  • Influencer Marketing is the Edge Your Hotel Marketing Strategy Needs
  •  
    This article discusses the benefits of utilizing influencer marketing to give your hotel/restaurant marketing strategy a more competitive edge. They noted that influencers inspire an already established audience and provide inspiration to followers to live more fully and "experience something out-of-the-ordinary." I learned that the key to a great influencer is finding someone who matches both your brand values and the values of your audience. They also discussed how influencers add authority and trust and how they are seen by their audience to be unbiased and objective. This puts the influencer in a position of great trustworthiness when it comes to purchasing decisions. The article also discussed how influencers help marketing departments by coming up with fresh and exciting content that their audiences will want to see. Lastly, the article touched on that since the COVID-19 pandemic social media has become more powerful than ever before. People are spending an additional 3 minutes on Instagram per day. The best way to leverage this new increased usage is to get an established influencer who understands your band and who already has a relationship with your targeted audience to work on your campaigns. Overall, influencer marketing is here to stay and if carefully researched you'll see a strong surge of engagement on your social media platforms.
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How will technology impact the efficiency and sustainability of waste management? - 0 views

  • How will technology impact the efficiency and sustainability of waste management?
  • This is the way waste management has always been. New York’s first waste management was an attempt to clean the streets of the thousands of tonnes of horse manure dumped on them every day.
  • The advent of packaging, plastics and electrical/electronic products has changed the way waste managers work. Yet, in 70% of the world, the old pick up and dump model continues sadly unchanged with disastrous consequences, such as oceans being full of plastics. But elsewhere waste management is now a sophisticated, technically and socially complex industry.
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  • Technology has enabled waste management to ensure environmental and human health protection while at the same time handling complex materials, increasing recycling, producing energy and virtually eliminating landfills in some countries.
  • Robotics are already widely present in sorting material facilities
  • The internet allows continuous real-time tracking of waste across countries
  • Hydraulic collection systems are increasingly being introduced in new buildings to avoid bins on the road.
  • Plant management, emission monitoring, chemical/biological parameters within plants
  • These new technologies are creating vast amounts of data. The data allows us to understand the movement not just of waste but of people – how they behave and what products and materials they are buying and will turn into waste.
  • predict the future and plan waste collection, the location of bins on the streets, the amount of plant we need, with some anticipation.
  • It also allows producers of waste to intervene to reduce their waste outputs
  • Add to this the use of artificial intelligence and blockchain computing – technologies that allow the multiplication of the access and transmission of intelligence and its automation. How does this work in practice?
  • First, data collection will be faster and simpler; then automated trend and performance analysis allows the user to see anomalies immediately; finally, this informs employee behaviour and decisions and allows immediate corrective actions.
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    the article suggests the different ways technology contributes into solving one of the issues production companies face which is managing waste. by suggesting different aspects to limit the negative outcomes of the production also to help in overcoming the challenges in the area. the article also emphasize the importance of data collection and utilization to enhance the efficiency in the industry.
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Why the U.S. is Terrible at Recycling Electronics | Digital Trends - 0 views

  • E-waste in the United States is out of control.
  • You may assume America has to at least be on par with the rest of the first world when finding a forever home for computers, phones, and printers, but you’d be wrong.
  • Those millions of old motherboards and TVs consoles rotting in landfills and warehouses aren’t just eyesores. They amount to a massive health hazard. While electronics waste comprises only 2-3 percent of America’s solid waste stream, the lead, cadmium, chromium, and other materials in aging circuitry account for 70 percent of the hazardous material in landfills, according to an EPA report.
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  • Others go belly up, leaving behind millions of pounds of old gadgets piled in mountainous heaps atop land which has lead levels many times normal.
  • You’re probably not screaming into a paper bag about the $20 billion or so of gold that’s trashed in electronics every year worldwide. Precious metals come and go. But if you care about the soil that comprises the land of the brave, you should start thinking about what happened to last year’s smartphone (even if it’s just sitting in the garage).
  • This list of reasons isn’t exhaustive, but serves as a solid starting point for understanding the United States’ e-waste dilemma and what can be done.
  • U.S. e-waste recycling laws are often outdated or nonexistent
  • Only 25 states (plus Washington, D.C.) have legislation that addresses e-waste recycling. The other 25 don’t have comprehensive programs, and don’t report what happens to the electronics beyond occasional voluntary numbers, says Jason Linnell, head of the National Center for Electronics Recycling (NCER). Federal laws don’t explicitly address e-waste recycling.
  • The U.S. isn’t good at recycling
  • The current level and effectiveness of e-waste recycling depends on which state you live in and whether or not you trust locals to “do the right thing.” The hope for improvement sits with congressional reps, state lawmakers, manufacturers, and gadget freaks (yes, you).
  • Single-stream recycling hasn’t helped
  • Between 2005 and 2014, single stream recycling programs increased from 29 to 80 percent in American towns and cities. During that same time period, material contamination rates increased from 7 to 25 percent.
  • E-waste legislation regularly disappears in Congress
  • This is not the first Congressional session in which similar bills have been introduced and allowed to die like a first grade classroom goldfish on summer break. SEERA currently sits with the house’s Foreign Affairs Committee. Why is it so tough to pass e-waste legislation?
  • The U.S. is an environmental rogue
  • As of late 2018, 186 states and the European Union have ratified it and follow its legal framework. The United States has signed the Basel Convention, indicating an intent to ratify, but is the only developed nation that hasn’t actually done so, which
  • After the initial Basel Convention was adopted in 1989, many organizations said the treaty didn’t do enough to address the disposal of waste from first world countries into the developing world, and pressed for an update, which eventually became 1995’s Basel Ban Amendment. The tweak — which was attacked by many industrial powers, including the U.S., Canada, and Japan — needed three decades before it was accepted by enough countries to go into effect. In August 2019, Croatia became the 97th country to ratify it, which transformed the updated stipulations into international law in December 2019.
  • EPA regulations are incomplete
  • Federal attempts at regulation have stalled, been killed
  • U.S. pushes back against international efforts
  • As a part of the 2003 Waste Electrical and Electronic Equipment Directive (WEEE Directive), the public was guaranteed free recycling services, and conveniently located collection centers. Around the same time, the EU also passed the Restriction of Hazardous Substances Directive (RoHS), aka the “lead-free directive,” which restricts the use of several toxic materials in the manufacture of circuitry and electronic products.
  • In Japan, the Association for Electric Home Appliances requires consumers to help pay for the processing of their goods and manufacturers to set up recycling programs. Electronics recycling has been promoted as such a point of national pride — because Japan is both a huge consumer of gadgets and the country has few indigenous precious metals — that there’s serious talk of making the 2020 Tokyo Olympic metals out of recycled materials. An estimated 80,000 cell phones need to be pulled apart and picked over to complete the plan.
  • State-level e-cycling programs are uneven
  • Certified e-cycling programs are important, but also confusing
  • If you’re the compliance officer who has to make sure the company’s used servers don’t wind up getting tossed in an Indonesian landfill, and you won’t have to nervously answer questions in a “60 Minutes” exposé, you probably want to get that e-waste removed by a disposal team with one of these
  • That all sounds great until you listen to Puckett, who helped create the e-Stewards protocols. He’s one of several people who took part in the development of R2 for over two years and then refused to continue when the proposed guidelines seemed to be too tainted by lobbyists, including ones at the Institute of Scrap Recycling (ISRI), an organization that favors a free market approach over regulation. Puckett and 13 recyclers created e-Stewards, which describes itself as the “the cleanest, most globally responsible standard for e-waste recycling.” He points out that the R2 certification still allows recyclers to export to developing countries. E-Stewards’ doesn’t. R2 recyclers can drop toxic e-waste in landfills or incinerators in the event of “circumstances beyond their
  • Scrap recycling lobby doesn’t like regulations
  • The announcer proudly explains e-cycling is a vibrant industry that adds 20.6 billion to the U.S. economy and supports 45,000 jobs domestically, “safeguarding our environment,” along the way.
  • Can anything be done? Possibly
  • Recycling isn’t the only answer for fewer landfills filled with decaying circuits. Chris Wellise, Chief Sustainability Officer for Hewlett Packard Enterprise (HPE), which installs and recovers tech, emphasizes the importance of designing products for longevity, disassembly, and reuse.
  • “On average, 85 percent of the environmental impacts can be addressed in the design phase,” estimates Wellise.
  • Similar challenges exist for smartphones. Review IFixit’s guide for repairability and you can expect the phones that are easy to disassemble are also easier to refurbish or scrap. In an unusual display of transparency, eco-minded electronics company Fairphone sells spare parts on its site and has visual cues printed on the pieces to help novices figure out where everything goes. In case you’re wondering, it’s possible to make a Fairphone work in America, but most of the company’s sales are in Europe.
  • In 2018, Apple gave birth to Daisy, a robot that can disassemble 200 of the company’s phones in an hour — 1.2 million a year. The company has an installation of the machine in Austin, Texas, and another in the Netherlands. Daisy’s supply chain of used products comes from the company’s in-store trade-in program and a partnership with Best Buy.
  • Pretty awe-inspiring, right? Keep in mind that Apple sold over 217 million phones just in 2018 and has moved 2.2 billion iPhone units since the product line launched in 2007. The two Daisy divisions aren’t even working at capacity. Apple is willing to license the robot technology so any company can use it to disassemble phones, but none have approached them yet.
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    "Maybe it's easy to ignore the huge percentage of vintage gadgets that wind up torched in dicey scrap heaps in developing countries". This article was written on Feb-27-2020. The problem we saw on the old video is still very much a problem now, only bigger.
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    This article was super informative in the realm of E-waste. It covered every aspect of the issue and most definitely is relevant in today's world.
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The role innovative technology will play in the hospitality industry post Covid - 0 views

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    The article, "The role innovative technology will play in the hospitality industry post Covid", discusses the necessary technologies that will be needed to adapt to the post Covid world. The article listed innovations including; "turning to a cloud hotel solution, adopting touchless tech, managing channels better, adopt mobile hotel solutions, and choose user-friendly and advanced systems that offer a complete solutions." These innovations will redevelop the lost trust between the hospitality industry and the customers. For example, adopting touchless technology to minimize interactions with guests and make services more efficient. The company advertised throughout the article is Hotelogix which offers a cloud management solution for technological advances utilized throughout the upgrades in 2020.
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6 Hotel Brands Leading the Way with Robot Technology - 0 views

  • Robots in Hotels: 6 Hotel Brands Leading the Way
    • teresastas
       
      In this article we learn about 6 different hotels and the way they are using Robots to take on different tasks. In these examples all the Robots are guest facing. They are primarily used to dispense information, do deliveries and act as a bell hop. All of their tasks are some what simple tasks for their human counterparts but their usefulness comes from freeing up valuable staff to do more crucial tasks. I have experienced the robot delivery first hand and it was so much fun to have my food delivered to me by robot. I honestly prefeed it since it relived me of that awkward moment when I'm in my pajamas having food delivered to me by a stranger. The examples here won't be replacing any front line workers anytime soon but they can assist in replacing tasks.
  • To put it simply, hotel robots provide a competitive edge over the competition.Robots can free up the time of human staff and help personalize a guest’s stay.
    • teresastas
       
      Besides the novelty of being served by a robot the main reason for robots in hotels would be to free up hotel staff to take on other tasks.
  • Aloft Hotels became the first hotel brand to use robot technology, introducing A.L.O — robotic butler or Botlr — in its Cupertino location. The robot can travel the entire hotel to make deliveries. Its primary purpose was to surprise guest with room delivery.
    • teresastas
       
      I was surprised to learn that the first hotel to use a robot was Aloft hotels in 2014. This simple delivery robot is the most common used robot in hotels.
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  • When you enter, a robot velociraptor greets you at the front desk. It then asks you to check-in on a touchscreen. When you get to your room, you’ll unlock the door with face recognition. A robot in the room (named Churi San) controls the heating and lighting, tells you the weather, and more.
    • teresastas
       
      I kind of feel like a robot in your room might be asking for trouble! I would be very interested to know how user friendly this "robot" is. Because I really wanted to see how this works I went onto the website for this hotel and there was video showing you how to check in...if you are interested here it is https://www.h-n-h.jp/en/guidance
  • he robot in its New York hotel — fondly called Yobot — automatically collects and elvers guests’ luggage.
    • teresastas
       
      It looks like Henn Na in Japan has the same luggage robot as Yotel in NY.
  • Cleo and Leo fulfill guests’ needs by delivering whatever they need: an extra towel, a snack, a toothbrush. All in all, they’re a stand-in for when their human counterparts are not available
    • teresastas
       
      Again this seems to be the most common use of hotel robots.
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6 Restaurant Online Proximity Marketing Ideas | Coach David Lee - 0 views

  • It empowers restaurants to advertise and market to people in specific locations and create digital messages that speak to and attract specific audiences
  • highly targeted online digital marketing strategy
  • promote these items for a limited tim
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  • Target a specific day or time
  • create a landing page
  • brand
  • Involving the community builds long-term brand.
  • partner with another downtown restaurant for a combo deal
  • Refer customers to each other and partner with complementary businesses.
  • Think about how you want your first-time customers to FEEL
  • loyalty or rewards program, or maybe an exclusive member club
  • exclusive deals, discounts or events for members
  • Speak to a specific target audience and make them feel special
  • target the specific location
  • advertise to any location you choose.
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    There are many ways to utilize proximity marketing for restaurants. You can reach potential customers letting them know about special promotions that they might only know about since they are near the restaurant. Targeting the local community is a great way to get them into your restaurant and make them feel special so they return. Another great idea is to partner with another complimentary establishment to yours and both places benefit. Loyalty programs are a great way to get repeat customers and proximity marketing can target them. Targeting an exact location is another great way to use proximity marketing...let customers know you are coming to them.
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Why is it important to keep my IT systems up to date? - 0 views

  • software upgrades are essential for continued operation. On the technical side of things, these upgrades provide fixes for known issues, provide new enhanced features, and often resolve and fix major security flaws or other types of flaws inside of software that could put your company and your company’s data at risk.
  • very important to keep track of updates and test them whenever possible before deploying them to a production environment. On some complicated infrastructures, applying something as small as a small security fix could bring down multiple integrated Line of Business applications. In an event like this it could cause huge problems!
  • ignoring security updates could leave a huge security hole that could be exploited by a virus, or malicious piece of software and infect many of your systems.
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  • is when it comes time to do larger upgrades, or migrate systems to new servers, the migration/implementation time could be multiplied 2-10 times just because you haven’t kept your systems up to date.
  • In situations where you do have a valid good warranty from a recommended vendor, you can often have hardware replaced under warranty by the next business day, minimizing downtime.
  • Equipment Age – They need to purchase new equipment, since replacement parts aren’t available anymore, and the equipment’s warranty has expired.
  • Consumer Grade Equipment – Some IT Solution providers, and/or IT staff feel they can build their own servers, or purchase off-the-shelf consumer grade equipment for business use.
  • Vendor Warranty – We are called in to resolve an issue on a new server environment, but it turns out the equipment just came off warranty after 3 months.
  • Security and critical updates need to be applied urgently when possible. Upgrades or updates that increase features, functionalities, and correct software flaws are also important, but not as important as security/critical updates.
  • Hardware should be upgraded when either the equipment is coming off warranty, or when you need to upgrade for performance/capacity reasons.
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    the article emphasizes the importance of conducting constant updates and upgrades on software and hardware, as it will help to protect the company data and systems from any possible hacks or viruses or data loses.
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Big Brother is watching: Chinese city with 2.6m cameras is world's most heavily surveil... - 0 views

  • The city’s surveillance system scans facial features of people on the streets from frames of video footage in real time, creating a virtual map of the face. It can then match this information against scanned faces of suspects in a police database. If there is a match that passes a preset threshold, typically 60% or higher, the system immediately notifies officers. Three days later the police captured the man, who eventually admitted that he was the suspect.
  • With 2.58m cameras covering 15.35 million people – equal to one camera for every six residents – Chongqing has more surveillance cameras than any other city in the world for its population, beating even Beijing, Shanghai and tech hub Shenzhen.
    • kmill139
       
      In the near future you will be able to find camera anywhere you go
  • Eight of the 10 most surveilled cities in the analysis are in China. London ranked sixth with 627,707 cameras covering 9 million residents and Atlanta, Georgia, came 10th with 7,800 cameras for 501,178 people.
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  • Many crimes committed in a certain area of Chongqing were committed by non-residents, so facial recognition cameras were seen as a way to combat this.
  • But critics warn such widespread surveillance violates internationally guaranteed rights to privacy. To meet international privacy standards enshrined in the International Covenant on Civil and Political Rights, both collection and use of biometric data should be limited to people found to be involved in wrongdoing, and not broad populations who have no specific link to crime. Individuals should have the right to know what biometric data the government holds on them. China’s automated facial recognition systems violate those standards.
  • These systems are being developed and implemented without meaningful privacy protections against state surveillance. The depth, breadth and intrusiveness of the Chinese government’s mass surveillance on its citizens may be unprecedented in modern history.”
  • Cities elsewhere may not be too far behind China’s mass surveillance.
  • media access control address of users’ smartphone devices, a request sent when a device is searching for a wifi connection, to track their travel journeys precisely. It was only after the media raised awareness of the project that TfL widely informed its passengers.
  • “With the rise of things like facial recognition, that is why we need new legislation that decides what is in the public’s interest and the legal structure within which they can be used. We shouldn’t drift there by accident.”
  • And part of that is building trust with the community based on good community information, not on Big Brother technology.”
  • Since then, two more Californian cities, Oakland and Berkeley, have also passed bans on all government use of facial recognition technology. Somerville, Massachusetts, passed a similar law this summer.
  • Some people support facial recognition on the basis that technology has always driven change and is a force for good if used responsibly and proportionately.
  • Omanovic argues that live facial recognition fundamentally threatens free societies. “It might start with the monitoring of just a few thousand people but it definitely won’t end there,” says Omanovic. “Authorities need to permanently ban its roll out now before it’s too late.”
  • “Singapore has plans to install 100,000 facial-recognition cameras on lampposts, Chicago police have asked for 30,000 more, and Moscow intends to have 174,000 by the end of this year.”
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    Super important and relevant article about how big brother is watching us
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Cyberattack hits world's largest meat supplier - 0 views

  • It might be days before production resumes after an “organized cybersecurity attack” affected IT systems in North America and Australia
  • The world's largest beef supplier has been hit with a ransomware attack, threatening some of the U.S. meat supply.
  • The hack came less than four weeks after a similar one by Russian criminals against Colonial Pipeline
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  • JBS, one of the world's largest international meat processors, was hacked
  • forcing the company to take systems offline and stop work
  • 11 beef processing facilities in Australia and 26 chicken processing plants in the U.S
  • The company told the White House on Sunday that it was a ransomware attack,
  • JBS notified the administration that the ransom demand came from a criminal organization, likely based in Russia.
  • Ransomware, an extremely lucrative type of cybercrime, is malicious software that lets hackers encrypt a victim's files and demand a ransom to make them functional again.
  • he hackers will steal and threaten to publish those files if their demands aren't met.
  • Ransomware attacks have grown rapidly in recent years.
  • Criminal hackers,
  • often based countries like Russia where they are largely protected from U.S. law enforcement
  • have targeted practically every major industry to shake down victims for payment.
  • about 40 food and beverage companies around the world have had confirmed ransomware attacks since May 2020.
  • Colonial's hackers, an established ransomware gang called DarkSide, shut down its website amid international attention from that attack, but not before receiving a $4.4 million payment from Colonial.
  • regularly hit manufacturers, school systems and city governments.
  • ransomware attack had already affected the cattle market.
  • If this goes beyond a week, you start to really worry about these animals building up on farm sites where they just don't have the capacity to hold them
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    An example of a cyber attack or ransomware, in a manufacturer. Shows some effects of a ransomware and what a consumer may experience.
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Why Assessing and Mitigating the Security Risks of PMS Data Should be a Top Priority fo... - 0 views

  • here are two components of the puzzle: the booking engine used by hotels, and the actual PMS. Since guest data can be self-hosted by hotels, managed on-property by a third party, or handled entirely off site, it’s up to hoteliers to decide what works best for their property.
  • However, even if your hotel’s data is out of sight, it is a hotel’s responsibility to keep their data partners accountable.
  • To stay informed on the status of your property’s data storage, operators should become familiar with the management at work in their hosting facility. Request information on the hosting facility’s certifications for GDPR, PCA, SOC 2, and others. It will also be useful for learning who oversees rolling updates out to your hotel’s machines, as well as firewall rules, antivirus requirements and more.
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  • No matter how a hotel stores its data, operators will always be liable for securing it on some level. This is particularly true for PCI compliance, as hotels still physically handle credit cards properly and store guests’ card data well locally.
  • In general, hosted environments, whether multi tenanted or dedicated, reduce some of the operational load of your IT team in various ways, dependent on the level of interaction coming from your data partner. A fully managed implementation could absolve hoteliers from overseeing updates, watching alerts for threat monitoring, and more. These systems also give operators the benefit of accessing their systems from anywhere, often through and ideally via browser-based user interfaces.
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What are the Pros & Cons of Cloud Computing? | Morefield - 0 views

  • Cloud computing is when entities share a network of remotely accessible servers. The servers are hosted on the Internet, allowing businesses to manage data “in the cloud” instead of on a local server. It’s a shared space in which devices in the network can access data from anywhere.
    • nixalexa
       
      Many companies use cloud computing, where they can store software and important company information in one place. This article I chose from Morefield Communications it mentions how cloud computing has pros and cons. When discussing the pros cloud computing saves more money and time than having your IT teamwork with a server that might not be reliable and might not be as fast as having a cloud. When something goes wrong with the cloud, the company you use is responsible for making sure that the cloud is working properly and that any faults in the system get fixed, while with personal servers, your IT team has to be the one to fix these mistakes and maintain the installations and maintenance on the system. When discussing the cons managers and companies have to realize if they invest in clouds, it might not be cheap and if they decide to go from a cloud back to a personal server it might be expensive. Because clouds are owned by service providers you many times will have little control as it pertains to infrastructure and connection problems within the cloud unless it is due to your Wi-Fi. I believe if your company has high-speed internet and good bandwidth, as well as the financial means to maintain a cloud for a business I would recommend it.
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What is Hotel PMS? | Oracle - 2 views

  • Traditionally, a hotel property management system (PMS) was defined as a platform that enabled a hotel or group of hotels to manage front-office capabilities, such as booking reservations, guest check-in/check-out, room assignment, managing room rates, and billing
  • Traditionally, a hotel property management system (PMS) was defined as a platform that enabled a hotel or group of hotels to manage front-office capabilities, such as booking reservations, guest check-in/check-out, room assignment, managing room rates, and billing.
  • Hotel PMS is now a critical business operations system that enables hoteliers to deliver a seamless guest experience. Hotel PMS now integrates to other onsite services that impact the guest's complete experience, including: Food and beverage operations Housekeeping and maintenance management Sales and catering execution for group bookings and event management Revenue management Distribution across multiple channels Spa management
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  • Faster innovation With cloud-based hotel PMS, hotels can bring new properties online more quickly. Each new release brings new capabilities to help deliver great guest experiences, improve operating efficiency, and increase employee productivity. Lower IT complexity and costs With cloud-based hotel PMS, hotels can lower upfront capital expenditure on software and hardware. By going above-property, hotels can also reduce IT complexity and IT costs. Increase in RevPAR and ADR With cloud-based hotel PMS, hotels can effectively manage rates and allocation of rooms to various distribution channels, helping to maximize occupancy, rates, and revenue. Enhanced customer lifetime value With cloud-based hotel PMS, hotels get a single customer master with comprehensive guest profiles that allow them to personalize and differentiate guest experiences.
  • Until recently, hotel PMS solutions were often managed on premises. On-premises solutions include hardware that can take up a lot of space. Resources were needed to manage the systems and software updates, upgrades, and patches needed to be scheduled and installed manually by onsite staff. Cloud-based, mobile-enabled hotel PMS platforms offer hotels an innovative way to engage with guests while enabling hotels to reduce IT costs and simplify their infrastructure.
  • ncrease housekeeping efficiency with instant updates on housekeeping mobile devices when customers check out, freeing up rooms for cleaning
  • is now a critical business operations system
  • that replaced time-intensive, paper and spreadsheet-heavy processes.
  • seamless guest experience.
  • Enhanced customer lifetime value.
  • Hoteliers are challenged with providing a personalized guest experience
  • olutions help hoteliers deliver the experience guests want, while efficiently managing their business.
  • Connect operations and financial processes by leveraging prebuilt integrations
  • Increase room occupancy and ADR through real-time rate
  • ster innovation.
  • Lower IT complexity and costs.
  • aditionally, a hotel property management system was defined as a platform that enabled a hotel or group of hotels to manage front-office capabilities, such as booking reservations, guest check-in/check-out, room assignment, managing room rates, and billing.
  • rease in RevPAR and ADR.
  • OPERA Cloud hotel property management system offers hoteliers capabilities to enhance operating efficiency and deliver exceptional guest experiences. The platform integrates emerging technologies with ease, accelerating innovation to meet ever-changing demands. Hotel PMS Defined
    • sbaut010
       
      Opera, a traditional PMS provider has has invested in cloud computing.
  • With cloud-based hotel PMS, hotels can lower upfront capital expenditure on software and hardware. By going above-property, hotels can also reduce IT complexity and IT costs.
  • With cloud-based hotel PMS, hotels can bring new properties online more quickly. Each new release brings new capabilities to help deliver great guest experiences, improve operating efficiency, and increase employee productivity.
  • With cloud-based hotel PMS, hotels get a single customer master with comprehensive guest profiles that allow them to personalize and differentiate guest experiences.
  • The benefits of cloud-based hotel PMS solutions include:
  • With cloud-based hotel PMS, hotels can effectively manage rates and allocation of rooms to various distribution channels, helping to maximize occupancy, rates,
  • r
  • Hotel PMS now integrates to other onsite services that impact the guest's complete experience, including:
  • T
  • OPERA Cloud hotel property management system offers hoteliers capabilities to enhance operating efficiency and deliver exceptional guest experiences. The platform integrates emerging technologies with ease, accelerating innovation to meet ever-changing demands.
  • Provide anytime, anywhere service to your guests using a mobile-enabled cloud-based hotel PMS.
  • Centralize and secure customer data and improve the quality and accuracy of guest profiles with reporting and analytics.
  • Empower managers to improve ADR with extensive options for setting rates and advanced rate-management features for manual and semiautomated revenue management.
  • With a cloud hotel PMS, hotels get a single customer master with comprehensive guest profiles that allow them to personalize and differentiate guest experiences.
    • nixalexa
       
      PMS is Hotel Property Management Systems to help operate the day-to-day tasks in the hospitality industry, PMS has assisted the process with guests check in and checkout, assistance with assigning rooms, managing room rates and for billing guests, this article also explains how PMS has removed the unnecessary use of paper for these processes as well, which is environmentally friendly! When a guest leaves their room, PMS systems help inform housekeeping that there is an empty room that now needs to be cleaned for the next guest. The article by Oracle also mentions "mobile-enabled cloud-based hotel PMS" which tells the reader that internet is required to function the PMS properly and efficiently. PMS also assists hotels with keeping customer data in their systems so that managers within the property can keep track of guest spending, room rates, guests per night, week or month and help improve how accurate their information is instead of having to keep track of all of this data manually. When speaking of the cloud-based PMS systems the article also states that this helps customers keep track of their own information with a specific company. Like if a customer stays at Marriott hotels, with the Marriott app they will be able to keep track of their stays and reservations they have made in the past as well as existing reservations.
  •  
    Property management systems (PMS) were originally only for front desk needs like booking reservations, checking guest in and out, charging accounts, and managing room assignments. The newer PMS systems have enhanced the check in and check out process, maintenance and housekeeping management, and accounts receivable management. The check in and check out process has been enhanced by the newer cloud based PMS systems by giving the front desk the ability to provide service anywhere and anytime. It is more accessible and can update room statuses in real time. As housekeeping cleans rooms the room statuses are updated through their mobile cleaning device into the PMS system. Also, the PMS system allows the front desk to communicate with the maintenance and housekeeping staff for last minute guest request and complaints. The cloud based PMS system also allows the front desk to have access to revenue management. This way the front desk can have access to accounts receivable and update it as payments come in from previous guest. This enables faster and more accurate billing for guest. As technology advances it is important for the hospitality industry to stay updated so that guest and employees needs are met. Keeping up with the technological trends allows companies to remain competitive.
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  •  
    MS technology changed a lot in the hospitality industry. A hotel property management system is a platform that enabled a hotel or group of hotels to manage front-office capabilities, such as booking reservations, guest check-in/check-out, room assignment, managing room rates, and billing. Hotel PMS now integrates to other onsite services that impact the guest's complete experience. Hotel staff provides a guest experience when operating an effective hotel business.PMS can help hotel staff to manage information more efficiently. hotel PMS can also let hotel employees gain insights into guest behavior and preferences, improving guest satisfaction and enhancing the quality of the guest experience. PMS will develop faster than now and implement their system more efficient. When customers book a hotel room through website hotel staff can know it immediately. It saves time and saves labor cost. Hotel staff doesn't need to write down the information now.
  •  
    A hotel PMS is often defined as the software used to manage bookings, room rates, check-in/check-out times, and much more. However, through the years, hotels' PMS has evolved to better allow for a seamless guest experience. For example, with an advanced PMS, front desk is capable of directly notifying housekeeping employees what rooms need what service and any specifications they might have. In addition, PMS has evolved to be a cloud-based software. This means that hotels can keep up to date with the newest version of the PMS, they lower IT costs, they can more effectively influence room rates and better manage expenses along with income, and they allow them to keep track of all guests and their specific requests to keep the experience perfectly personalized for them each time they come to visit.
  •  
    This articles talks about how the PMS programs are being redefined by new technologies that not only enhance the productivity of the hotel it self but has millions of positive effects, event towards a more ecological and eco friendly environment.
  •  
    This article first introduces the definition of PMS. Traditionally, PMS was defined as a platform that enabled a hotel or group of hotels to manage front-office capabilities. But with the development of science and technology, the function of PMS has been extended. Hotels can get many benefits from PMS, such as improving room management efficiency, more convenient management of customer data, and so on. This article also introduces the advantages of cloud-based PMS over traditional PMS. Such as faster updates, avoiding excessive costs in the IT department. Cloud-based PMS may be an important development trend for PMS.
  •  
    Hotel PMS is a critical business operations system which enables a seamless guest experience. PMS is not just limited to in house; cloud base PMS provides the same benefits with more features.
  •  
    Hotel PMS is extremely important when it comes to hotel management. It provides a seamless experience for not only guests but employees. It provides easier guest check in and out, data that includes accounts receivable, and also helps with maintenance and housekeeping. PMS systems are cloud based and is expensive but will be worth it over time.
  •  
    We look at how the software Oracle is beneficial to a Hotel's PMS system. This software is the middle man between the customer and proving service
  •  
    This article tell us what is PMS and what benefits it can brings to the hotels operation. Automating daily operations and administrative tasks is an important part of achieving customer satisfaction as it helps provide reliable and quality service time after time. A hotel is a complex system that encompasses the activities of many departments, and every operation must be tracked
  •  
    More than a "platform that enabled a hotel or group of hotels to manage front-office capabilities", modern PMS is "a critical business operations system that enables hoteliers to deliver a seamless guest experience" by integrating many other systems. PMS offers many kinds of benefits to hoteliers, including improving housekeeping services and revenue management. The deployment of PMS is also a consideration. While most PMS systems were on-premise, there do have cloud-based ones that reduces cost in an innovative way. It also helps in enhancing customer lifetime value and increase RevPAR and ADR.
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8 POS Trends & Technologies Shaping the Future of Retail - 0 views

  • A POS—or point-of-sale—system is an invaluable business tool that has replaced the traditional cash register with constantly evolving, tech-driven solutions.
  • mobile and cloud-based POS transactions enable businesses to make sales from anywhere.
  • Cloud-based POS technology: Today’s POS software is often cloud-based, meaning you can access your POS software and all of its data from any compatible device at any time.
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  • POS technology makes it possible for small businesses to accommodate these complex buying behaviors, letting them compete with larger companies with bigger budgets.
  • POS technologies continue to empower retailers to create a more seamless customer experience across all touchpoints.
  • mPOS systems: Many cloud POS options also have a mobile component, or an mPOS, so associates can meet customers where they are and make sales on the floor.
  • When you accommodate additional payment methods with a flexible, tech-forward POS, you can accommodate more customers—and encourage more sales in turn.
  • While credit and debit cards remain popular, usage is expected to decrease gradually as consumers access ever-expanding payment options
  • Having a POS that provides personalized shopping experiences is important
  • POS software captures valuable information with every transaction, so you can build customer profiles that help you learn more about your clientele. Over time, you can personalize automated campaigns through your POS, enabling your associates to access customer profiles at checkout or on an mPOS.
  • POS data is valuable for more than just getting to know your customers and their communication preferences. The metrics from your POS can also reveal information about your business’ staff, products, store layout, foot traffic, and returns rate—among other metrics.
  • Choosing a POS system that lets your customers subscribe to products or services makes it easy for them to keep their favorite products in stock while effortlessly maintaining brand loyalty.
  • many of the best loyalty program software options integrate with POS systems and make it easy for customers to sign up for rewards.
  • With increased mobility, data analysis, and security, POS technologies are becoming an integral part of every retail business.
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6 Elements Obsolete in the Hospitality Industry - 2 views

  • Guest expectations has always been the focus of industry leaders in hospitality and food service. Today, the hospitality consumer is tech savvy to an historically unprecedented degree.
  • Through mobile options for their guests, leading hotel chains including Marriott and IHG are making the traditional front desk line-up unnecessary.
  • The guest experience of going directly to the room without having to line up to check in and to check out in the same way becomes a given as the old paradigm disappears.
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  • An important trend that’s driving the industry is guest empowerment to manage the order process themselves in their own time without necessary staff intervention.
  • Mobile ordering plays a significant role in this area. So does the growing presence of kiosk technology
  • UberEats, Door Dash, GrubHub
  • here are some negative effects of these models as well, with some third-party apps taking a debilitating chunk of the profits in exchange for their services.
  • Allowing customization of menu items is a part of the increasing emphasis on personalization of the hospitality industry overall.
  • accurate reporting that allows organizations to manage menus based on the trends of what guests want and apply changes across all locations simultaneously.
  • it is becoming more and more important for organizations to remove the barriers for visitors to make payments according to their native preferences, particularly as cash payments continue to be rivaled by digital payments globally.
  • walled garden of information that was disconnected from the whole
  • With the increasing prominence of cloud technology, mobile applications, IoT, and a myriad of other technologies whereby data is collected and managed, that earlier model is fading out.
  • Creating an accessible, visible, and open environment that more easily connects to strategy is the clearer road to staying competitive.
  • Emerging technology and the culture developing around it continues to drive the evolving expectations of guests.
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    Hospitality consumers are only getting more and more tech savvy, therefore, businesses must meet their patrons' standards and expectations when it comes to preferences, efficiency, convenience and speed. Examples we experience daily are mobile ordering at a restaurant, online/kiosk check in at a hotel, food delivery apps and more.
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    Being able to customize to the consumer and their needs is a game changer and with data analytics available today this is becoming more of a reality and could soon be a consumer expectation as we want content and experiences that are relevant to us.
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    The more technology is evolving into the world of business the more human interaction is less needed. parallelly, customer expectations keeps getting higher every year. some consumers tend to look for more personalized service, this is very difficult to provide through technology solely, till now at least, human interaction is essential to keep up with guests expectations.
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What Is Planned Obsolescence? Major Tech Companies Rely On It - 1 views

  • A new regulation in France called the French repairability index requires a variety of tech products to publicize repairability scores, meaning the planned obsolescence behind major tech companies is finally coming to light.
  • This planned obsolescence business model is the foundation of many consumer industries, from fashion (especially in fast fashion) to shaving (ever hear of the razor and blades business model?). But one of its most interesting applications is in technology.
  • France launched the French repairability index. As part of this new program, France is now requiring manufacturers to clearly disclose repairability scores next to prices for five types of products: laptops, lawnmowers, smartphones, TVs, and washing machines.
    • teresastas
       
      I think this is a mandate that will help consumer's make better choices when it comes to purchasing tech. If something like this were to come to the US it would help consumers make more informed decisions.
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  • Samsung products’ scores range from 5.6 to 8.2, as reported by Le Monde. As part of the French repairability index, Samsung actually published a free repair manual for its Samsung Galaxy phone, which should help customers avoid having to pay for a repair or replaceme
  • Microsoft’s website shows its scores for a variety of Surface laptops, which range from 3.7 to 4.1.
  • According to Apple’s French website, the company gave all varieties of its iPhone 12 a 6 out of 10; its iPhone 11 models all scored either 4.5 or 4.6; and its MacBook Pro computers scored between 5.6 and 7, meaning Apple’s scores top out around a C-. 
    • teresastas
       
      I am not surprised by these scores at all for Apple their business model is based off of Planned Obsolescence.
  • The new French repairability index forces tech companies to be more transparent about how easy it is to repair their products. With mounting piles of e-waste polluting the Earth, rampant injustice in the cobalt mining industry, and labor law violations in overseas tech factories, forcing tech companies to make products easier to repair (and therefore create less of a demand for more new products to be made) could do a lot of good. 
    • teresastas
       
      This is an important step in trying to eliminate e-waste but with technology moving and changing the way that it is I don't know if being able to do repairs or updates will make too much of a difference.
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    This article addresses the French reparability index which is a relatively new implementation that started in January of 2021, It requires that reparability scores are posted on some major tech products in France in hopes of slowing down planned obsolescence and eliminating tech waste. France is the first country to implement such as mandate and it bringing to light the notion of planned obsolescence to the general public. This article shares some of the major tech brands scores and how they are fairing against their competition.
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What are the three big technology issues for the hotel industry? | PhocusWire - 0 views

  • The fragmented nature and location of hotel systems means a guest’s credit card number could exist in multiple systems in formats of varying security in locations of varying security.
    • kmira026
       
      1st technology issue for hotel industry
  • HTNG has set up a workgroup that will a framework that will enable hotels to concentrate the storage of sensitive card data in a single system, managed securely by a vendor or the hotel company.
    • kmira026
       
      Solution for 1st technology issue
    • nashalsiddiqi
       
      is this enough?
  • it has become critical for hotels to appear correctly and accurately in search results, as search engine sites have essentially become the gateway to travel research and inspiration.
    • kmira026
       
      2nd technology issue is Unique Global Identification Numbers. Something as small as a incorrect address can cause a problem
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  • In both Europe and the US, regulations are being released and revised to provide support to guests with disabilities.
  • With the increase in electronic distribution of hotel information and transactions, hotels are working to provide better information and service to guests with disabilities.
    • torte003
       
      The three main technology issues hotels are facing are PCI, ID numbers , and support for best with disabilities.
    • torte003
       
      PCI is a main security threat that they face. Having a hotels cc system hacked and all their guest information stolen is an extreme nightmare. They have tasks forces that help educate hotels on how to protect and learn more about the procedures to keep that secure.
  • I can hear some of you now – what good can possibly come from creating an ‘association of associations’? Aren’t we just creating more overhead, more cost and more bureaucracy? In a word, no.
  • From my own perspective
  • I hate wasting our scarce
  • resources, and worse, wasting the resources of our members who volunteer their time to work for us
  • Other council member organization initiatives include a white paper authored by AH&LA, a payment technologies committee established by HEDNA, and the support by OpenTravel of needed XML specification changes as required by the industry.
  • thousands of companies worldwide provide hundreds of software applications to help hotels and hotel companies manage operations to provide better guest service.
  • three key technology issues that are having, and will continue to have, a direct strategic impact on the hospitality industry:
  • Search engine optimization is a great thin
  • PCI (payment card industry) complianceUnique identification numbers for hotelsSupport for guests with disabilities
  • ‘holy grail’
    • torte003
       
      Having wrong information about your hotel or business can be such a negative impact on business. With everyone now on google or yelp having the right information is crucial.
  • y company has become critically important for the financial stability and market credibility of the hospitality industry.Members of the HTSIC have addressed this issue in a coordinated
    • vanessavioli
       
      Cyber security is almost equal to climate change in the impact on the industry. As we move into being a cashless society, keeping guests information private is integral to the continued growth of the industry.
  • Initiatives specific to distribution include the creation of standard room definitions and descriptions, guaranteeing accessible guest rooms and removing the accessible guest room from inventory when booked. HEDNA has worked on creating this vocabulary, and OpenTravel has revised its hotel schema, annotations and code list to reflect these changes.
    • vanessavioli
       
      This is an extremely important issue for the industry. Creating an industry standard vocabulary to ensure that guests with disabilities receive the specific room and accommodations they need is a game-changer. The ease of mind that it would create for those customers is priceless.
  • And our biggest strength is our commitment to work together, to eliminate redundant work or conflicting positions, to be transparent and open in our dealings with each other, and to address the most important technological needs of the hospitality industry.
    • vanessavioli
       
      With the ease of current technology, concerns about many of the bureaucratic aspects of something like this can be quickly done or even potentially eliminated.
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How the hotel industry has changed over the past 20 years | Hotel Management - 1 views

  • Over the past 20 years, many facets of the hotel industry have shifted to adapt to new technology and changing consumer behavior, which have in turn changed how hoteliers conduct business.
  • “The availability of internet marketing has led to increased competition and has created pressure on room rates
  • Marketing and distribution costs are the most significant changes the industry has seen over the past couple decades, Corcoran said.
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  • However, he said that because of their marketing dollars, OTAs had a huge impact that would affect consumer behavior—a belief that guests could get the best and cheapest price if they booked via third parties, helping to fuel OTAs’ market share and bringing the issue top of mind for hoteliers’ wallets.
  • Today’s consumer, thanks to online travel agencies and technology in general, are more sophisticated and educated than they were 20 years ago. That sophistication has touched many areas of the industry.
  • Enhanced consumer awareness has also led to niches within the industry, such as boutique hotels, extended-stay product and a focus on all guest types that has seen an emergence of new amenities, Rogers said.
  • These demands have led to the prevalence of services such as high speed Wi-Fi, complimentary hot breakfast, expanded in-room technology and entertainment options, and fitness centers.”
  • Rogers said that some older hotels can’t keep up with the shift due to many select-service properties becoming higher end and providing all the amenities guests want.
  • He said select service will continue to be the industry’s preferred model moving forward because it contributes to higher profit margins and return on investment.
  • “As the technology and internet became more and more part of our society, it became more complicated to operate the hotels so there is a need for third-party operators and good franchisees,” Rogers said. “It impacted the smaller operators but delivered what the consumer was expecting.”
  • .
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Digital Transformation Sweeps Over Restaurant Industry | QSR magazine - 1 views

  • quick-service restaurant industry is highly adept at embracing rapid change and innovation.
  • From ordering apps to kiosks, loyalty programs and artificial intelligence, quick-serves today are harnessing technology to meet evolving consumer preferences for improved speed and ease of check-out.
  • the online ordering business grew 23 percent in the U.S. last year. 
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  • many leading quick-service restaurants are embracing digital transformation to capture greater market share.
  • 39 percent of quick-serve guests placed their meal orders using a smartphone app.
  • Even though these add-ons increased the price of the selections, customers appreciated the ability to create items that were uniquely their own.
  • important trend in quick service is connected commerce
  • Connected commerce leverages the latest technology to bring added value to the consumer and the merchant alike.
  • mobile application enabling customized food selections.
  • 28 percent used a kiosk and 27 percent used a tablet to place their order.
  • Many quick-serves are introducing self-service ordering kiosks to allow customers to control their own ordering experience instore
  • 31 percent
  • have used a kiosk
  • 54 percent
  • expect to use a kiosk within the next year.
  • kiosks in general have a higher margin than counter orders, delivering an average lift of 15–30 percent per check.
  • leveraging of customer data and analytics to lower the cost of customer acquisition.
  • Quick-serves today are increasingly focusing on the opportunities presented by digital transformation.
  • Many are embracing technologies that enhance the quality of the customer dining experience, delivering more of what consumers are clamoring for
  •  
    Connected commerce is helping the quick service restaurants. It is meeting more and more of the customers wants.
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Cybersecurity guide for the hospitality industry - Help Net Security - 1 views

  • A practical cybersecurity guide from the National Institute of Standards and Technology (NIST) can help hotel owners reduce the risks to a highly vulnerable and attractive target for hackers: the hotel property management system
  • allowing hotel owners to control and limit access to their PMS and protect guest privacy and payment card information.
  • According to a recent industry report, hospitality ranked third among industries compromised by cybersecurity breaches in 2019, and the industry suffered 13% of the total incidents.
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  • About two-thirds of these breaches were attacks on corporate servers, which often store guest information and communicate with on-site property management systems.
  • The design protects data moving within this environment, and it prevents user access to the various systems and services.
  • “Zero trust principles mean access is not granted to devices or user accounts based solely on their physical or network location or who owns them. Instead, authentication and authorization of both subject and device are required before users can access a network’s resources
  •  
    The National Institute of Standards and Technology created a practical cybersecurity guide to help hotel owners protect their PMS from hackers. Hotel owners can learn to protect the privacy of the data stored in their systems, which is highly vulnerable. The guide also advocates for the zero trust principle, which dictates that access to a system is never fully granted, but must be continually evaluated through authentication and authorization.

Technology: Disruptive Innovation in the Tourism Industry - 0 views

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