The Benefits of Hiring an Influencer for Hospitality Marketing | By Colin Hannan - Hosp... - 0 views
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social media hospitality pandemic COVID-19 influencers marketing hotel technology business tech travel
shared by ldevaul on 28 Sep 21
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Influencers have been a part of modern hotel marketing strategies for several years now, and it could be argued that influencers have played a key role in traditional hotel marketing for many decades
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Think of how The Ritz in Paris became synonymous with icons like Coco Chanel and Ernest Hemingway - who they've named their old world cocktail bar after.
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The right influencer should match both your brand values and the values of your audience, bringing an already-established crowd of relevant consumers to your digital door.
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The audience's goal is to use that influencer's experiences to guide and inform them as they choose their next getaway destination - positioning your property as the place to be.
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Hotel guests can't get enough of reviews - the more in-depth, the better. An influencer can provide the most detailed content about your brand and the guest experience you offer through high-impact channels utilising video, blogs and photography.
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The best influencers are seen by their audience to be unbiased and objective, which puts them in a position of authority and trustworthiness when it comes to purchasing decisions.
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People follow influencers and engage with them because they believe they have a wider range of experience to better understand the brand, products and services they are talking about, similar to a professional hotel reviewer.
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it's an ongoing challenge for hotels and hospitality marketing departments to keep coming up with something fresh and exciting - something their audience wants to see.
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Good professional influencers really shine when it comes to this side of hotel marketing strategies. Not only do they have a deep understanding of what their audience (and therefore your audience) is looking for and what resonates with them, they are also creative specialists in finding fresh and entertaining ways to deliver this content.
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leveraging their creative expertise is not only rewarding in terms of results, but helps to avoid critical missteps that can happen in a marketing strategy. You'll get more engagement, avoid the kind of faux pas that can cost you, and drive followers and leads to your website and social pages.
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Instagram, a primary platform for many influencers, saw some of the biggest increase in terms of use, with 2020 projections showing 14% growth - an additional 3 minutes of time per user on the platform per day.
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One of the best ways of leveraging these changes in user behaviour work for your hotel marketing strategy is to get an established influencer who understands you brand and already has a relationship with your target audience to work on your campaigns.
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This article discusses the benefits of utilizing influencer marketing to give your hotel/restaurant marketing strategy a more competitive edge. They noted that influencers inspire an already established audience and provide inspiration to followers to live more fully and "experience something out-of-the-ordinary." I learned that the key to a great influencer is finding someone who matches both your brand values and the values of your audience. They also discussed how influencers add authority and trust and how they are seen by their audience to be unbiased and objective. This puts the influencer in a position of great trustworthiness when it comes to purchasing decisions. The article also discussed how influencers help marketing departments by coming up with fresh and exciting content that their audiences will want to see. Lastly, the article touched on that since the COVID-19 pandemic social media has become more powerful than ever before. People are spending an additional 3 minutes on Instagram per day. The best way to leverage this new increased usage is to get an established influencer who understands your band and who already has a relationship with your targeted audience to work on your campaigns. Overall, influencer marketing is here to stay and if carefully researched you'll see a strong surge of engagement on your social media platforms.