Skip to main content

Home/ Hospitality Technology/ Group items matching "restaurants" in title, tags, annotations or url

Group items matching
in title, tags, annotations or url

Sort By: Relevance | Date Filter: All | Bookmarks | Topics Simple Middle
8More

How Travel and Tourism Brands Can Leverage Social Media to Attract New Customers - 0 views

  • Social media is one of the most effective ways to attract new customers for any brand, but the travel and tourism industry can leverage it a bit differently.
  • When consumers look for information regarding traveling, hotels, resorts, restaurants, local activities and more, they turn to the internet, specifically social media.
  • The best part is the return because social-media marketing can drive the healthiest ROI out of all your online marketing campaigns when executed correctly.
  • ...4 more annotations...
  • Social media provides an opportunity to showcase a brand’s personality,
  • starting a blog for your business
  • complement your search-engine-optimization strategy when you apply keyword research to new blog topics. 
  • Run paid Facebook and Instagram ads
  •  
    Social media is an incredibly effective way to attract new business. It's cost effective and easy. Your can use apps like tiktok and instagram that are very picture/video driven to showcase your business, but also blog posts can be great to boost your SEO.
12More

Why AI is the Future of the Food Industry | Nasdaq - 1 views

  • several developments that have recently become mainstream: phrases like ‘farm-to-fork’ and ‘buy local,’ organic sections in almost every supermarket, and alternative meats in fast food restaurants are all indicative of rising awareness that food is about more than taste.
  • These changes in food consciousness are important in that they are pushing the conversation towards sustainability.
  • we need to also start looking at the optimization of agriculture as a data management problem. It is precisely here that AI can make a big contribution.
  • ...7 more annotations...
  • AI is a natural ally in this environment, as all forms of machine learning require robust data inputs to be truly effective.
  • Consumer environments play the largest role in lowering food waste, and AI can also help here in some surprising ways.
  • At the top of the list, inventory control systems could make huge improvements if they were enhanced by data tools that were as wide as possible in scope.
  • AI will also be utilized on the manufacturing side to develop products more targeted to consumer demand.
  • AI can provide better monitoring and analysis of how food gets from farms to people, offering predictive metrics for retailers and money-saving incentives for consumers.
  • AI will have a big role to play as people incorporate more of their personal health data into shopping lists that will factor in purchasing history with the global movements described above.
  • Recent developments in machine learning and data management are offering some very promising solutions toward optimizing our food system.
  •  
    This article covers the how AI has played a big role in helping the food industry especially with food waste. This is through inventory control systems, monitoring and providing analysis on how the food gets to farms, predictive metrics, personal health data, and developments in machine learning.
  •  
    This article captures the current and future issues we are having concerning farming, agriculture, supply and demand and so forth. AI can become a valuable asset in helping professionals in these fields work in a more efficient manner regarding to producing more from less. For instance, a drone can be a useful tool in helping farmers understand their crop's condition by taking preventive measures. Furthermore, AI can help forecast the weather and help understand environment related patterns such as floods and atmospheric conditions.
21More

Hotel robotics thriving in 2020 | By Bob Rauch and Sarah Andersen - 0 views

  • When looking at productivity, hotels are using robotics not to supplant jobs, but rather to make them more effective and efficient.
  • . From automated vacuums to virus-killing robots, these cutting-edge technologies are bridging the efficiency gap between humans and robots.
  • "Hubert" the room-service butler provides a better guest experience by taking on tedious tasks like in-room deliveries, which frees our staff to focus on the more complex needs of the guest.
  • ...15 more annotations...
  • Now restaurants can use QR codes as a menu, thus avoiding the printing of menus. At the same time, guests can use their own devices for the entire experience.
  • Operators will see an increase in profitability, healthier staff and higher guest satisfaction.
  • hotels are using robotics not to supplant jobs, but rather to make them more effective and efficient.
  • Robots are now making contactless deliveries directly to guestrooms.
  • These technologies are designed to support the natural evolution of the hospitality sector and are functional in each department, from housekeeping to revenue management.
  • job as hoteliers to meet this growing demand.
  • Housekeeping
  • Front desk
  • Technology is transforming the hotel industry by leveraging the power of robotics and artificial intelligence
  • People appreciate the convenience and enjoy the novelty of seeing a robot deliver their snacks and amenities. An added plus: Snack sales have seen a strong surge.
  • Food and beverage
  • Guests (millennials in particular) want to view, order and pay for hotel guest services from their own device. To meet this growing demand, hotels are using cloud-based mobile ordering solutions designed specifically for hotel guest services. O
  • combination of food costs, labor costs and overhead have made profit margins razor thin. 2020, thanks to the virus, has exacerbated this challeng
  • Automated systems are beginning to deliver unprecedented value to hotel operators and guests.
  • Robots and AI are holding costs in check while improving quality and consistency.
  •  
    This article illustrate how robotics help the oeprations of housekeeping, front desk and F&B in hotels during the pandemic. The examples demontrate that the technology of robotics improves guest experience, health and efficiency.
  •  
    Hotels are using robots more and more. They find that robots are able to to the job more effectively and efficiently. We see this in housekeeping with automated vacuums and virus-killing robots, in room service deliveries, etc
  •  
    Robotics is the new future, they are transforming the Hotel Industry with all this new technology that not only will be better for the business, but for the costumers will be and extraordinary experiences. This articles talks about that the robots are not here to replace jobs, they are here to make their jobs more effective and efficient. Guest wants"personalization and information at the touch of a button "so business have to meet the demand of the customer,
44More

How AI is Transforming the Travel Industry | Eastern Peak - 0 views

  • perform various administrative tasks and offer excellent customer services
  • ensure an effortless and convenient practice for travelers
  • chatbots
  • ...40 more annotations...
  • chatbots
  • increase their p
  • nd boost customer experience
  • transformed the mode of processing booking searches,
  • providing relevant information
  • two-thirds of respondents find AI chatbots useful when making travel arrangements
  • applying voice assistants that give tremendous advantages to both visitors and hotels
  • voice-based digital devices are usually connected with various hotel facilities
  • quick reception desk requests, automated room control, Internet connection, regional weather forecast, and hands-free calling
  • regulate the physical environment in the room,
  • voice-activated devices extremely beneficial as they enable them to bring down labor costs and ensure perfect services nonstop
  • staff always remains aware of guests’ requests and can reply quickly or text the necessary department
  • provide quick access to travel facilities, and, more importantly, grant a high degree of security for the staff and travelers.
  • ecognizes people in a few seconds by comparing their lips, eyes, ears, and chin with the similar ones available in the database.
  • Baggage key parameters and individual features allow for validating it to a certain passenger, not for a single trip but on other journeys when a person uses their bag
  • 64% of Americans support the idea of utilizing AI-based recognition methods at airports
  • reduced check-in time so that customers do not waste their time in long lines.
  • utilizing machine learning in the travel industry
  • identify individuals by their facial features.
  • 75% of people favor personalization in various forms of modern travel businesses
  • enables them to tailor specific services adjusted to customer preferences
  • Tourism product feedback given by people on different travel review platforms, professional travel blogs, or social media are valuable data sources for travel agencies, hoteliers, restaurant owners, and tourists.
  • it is believed to be true and unbiased as it is usually backed by relevant photos made by travelers during their trips.
  • Text-based comments undergo sentiment analysis that uses Machine Learning algorithms and Natural Language Processing technologies to study person’s opinions and ideas about certain tourism services and products.
  • can transform the obtained information into a competitive advantage.
  • Automated baggage systems at airports testify to the successful AI applications in the travel industry.
  • modernized tracking and handling methods
  • seamless experiences for airlines and their customers through reliable baggage services
  • photo identification to trace baggage for tourists,
  • forecast the amount of bags a particular person may have based on previously obtained travel data.
  • enhance decision-taking and planning, ensure results-driven optimization, and improve scheduling procedures
  • benefit from special airlines apps designed to find the lost baggage or track it when it is still in transit.
  • appreciate the degree of self-service provided by virtual assistants and robots.
  • implemented robotic technologies to speed-up check-in procedures, keep loads of information about their clients, and multitask beyond human capabilities.
  • Robots enhance the guest experience
  • AI-based virtual assistants and robots have become very helpful for international travelers as they have embedded translation software enabling the guests to conduct communication in their native language.
  • tendency played an important role in delivering hygienic and safe services without affecting availability.
  • Daily services performed by hospitality robots may vary from cleaning and baggage carrying to room food delivery.
  • develop cutting-edge travel apps enabling us to forecast flights and travel-related things like hotels
  • serve travelers in terms of finding the cheapest price and providing details on flight costs in the future.
  •  
    The article discusses how Artificial Intelligence is transforming the travel industry and in return affecting the hospitality industry. The AI that the article states are chatbots, voice-based digital assistants, facial recognition, personalized recommendations, sentiment analysis, and much more. AI has greatly benefitted the travel industry and made things easier for the traveler.
11More

Location-Based Marketing: The Complete Guide for Ecommerce - 0 views

  • location-based marketing is targeting potential and existing customers based on their geographic location. It matches opted-in location data gathered from smartphones to points of interest.
  • Location-based targeting heavily relies on mobile device data. It detects a mobile device’s geolocation to alert its owner about an offer from a nearby business. Such alerts are typically delivered through SMS text messages, search advertisements, push notifications, or ads in mobile apps.
  • an affordable way to create more personalized marketing content and encourage customers to convert. According to the LBMA’s 2020 report, over 40% of companies name the ability to target as the most powerful benefit of this kind of marketing strategy. 20% mention brand recall, and around 15% say it drives foot traffic and sales at POS.
  • ...7 more annotations...
  • Geotargeting uses IP addresses, unique codes that make connected devices identifiable. Then, it matches the IP address of a mobile device to a country or ZIP code and determines where the user is located. The technology detects the user’s location to serve them personalized messages
  • This method is based on using GPS technology to create an area with borders. It may be anything like a shopping mall where you have a store or a business center. Mobile users get a marketing notification or message whenever they cross the border. They may receive information on nearby stores, special offers, or other promotional content.
  • Beacons are small, wireless transmitters that use Bluetooth or WIFI to connect with predetermined apps running within range of the beacon. They send signals to the user’s device to prompt a server to serve specific content
  • Geo-conquesting utilizes GPS technology to target users close to competitors’ businesses and drive them away. You create a virtual parameter around the competitor’s location and send better deals when consumers enter it.
  • This approach means that you target users with online ads on their smartphones. You create audience segments in a mobile ad platform to specify whom to reach and when.
  • Geotargeting, geofencing, and geo-conquesting are suitable for promoting your dining place. But note that when it comes to food & dining, location marketing may be less potent for small restaurants. National and local chains usually benefit from it more
  • With location data, the marketing teams of resorts, hotels, amusement parks, or beaches can engage with people in the area. Since potential customers in resort destinations come and go, real-time notifications can boost engagement
  •  
    This article breaks down several methods of location-based marketing and the ways they can be applied. They provide recommendations on how hospitality businesses can implement this technology to their advantage.
7More

Walmart and Target Have a Big Problem They Don't Want to Fix - TheStreet - 0 views

  • Retailers and restaurants love to push work off on consumers under the guise that it's somehow better for them. It's like when you order a bagel and a cup of coffee at Panera Bread and you get handled, a blank bagel, frozen butter or cream cheese packets, and an empty coffee cup.
  • Letting me customize my coffee in an app as Starbucks (SBUX) - Get Free Report does is customer service. Handing me an empty cup and pointing me toward a carafe with a milk and sugar station is the exact opposite.Self-checkout is the same principle. If Target (TGT) - Get Free Report or Walmart WMT offers a few stations where people in a hurry can opt to check themselves out, that's very different than replacing your cashiers with automated checkout stations. That's not about convenience, it's about saving money.
  • And, yes, self-checkout has increased shoplifting, but it has also gone from being a convenience offered to customers to a cost-saving method for stores. It's automating an area where people do a better job in a lot of ways.
  • ...3 more annotations...
  • sacrificed a chance to connect with your customers.
  • Human interaction and connection building can't be automated. Some tools may aid in that relationship, but ultimately people matter.
  • Automate the things people can't see and put as many human beings into helping customers and building connections as possible
  •  
    This article discusses the controversial self-checkout model in major chain stores such as Target and Walmart and the cause and effect of labor issues and how other scenarios appear to be encouraging a time when this model replaces human checkout entirely. It was reported that Walmart loses 3 billion every year to customer and employee theft. For the most part, retailers have been thinking about self-checkout through a financial-savings and customer-experience perspective. But inherently, that means there's going to be less eyes on a transaction, less human interaction and more opportunity for shrink.
10More

Employees' perception of robots and robot-induced unemployment in hospitality industry ... - 4 views

  • As service paradigm and customer expectations shift from conventional customized and personalized services towards a digitalized service environment, such customer orientation may favor using service robots at scales that could render service employees redundant.
  • Beyond digitalization, other service concepts, such as contactless services with highly reduced human interaction, are becoming more prioritized by hoteliers and consumers
  • The notable exception, Ivanov et al. (2018) denoted that employees might resist working with the service robot as they might see them as a threat, while Lu et al. (2019) believed that collaborating with a service robot can have adverse effects like frustration, discomfort, and confusion for service employees.
  • ...5 more annotations...
  • However, researchers and practitioners have emphasized the essential role of robots in the service industry have a positive impact on productivity and customer satisfaction (Lu et al., 2019), which directly affect the organization’s structure, culture, decision-making processes, and employment (Xu et al., 2020).
  • Hospitality 5.0 may influence the hotel industry’s high-tech adoption, and during COVID-19 technological use was increased dramatically in hospitality service (Zeng et al., 2020) due to contactless services and safety in customer journey touchpoints (Pillai et al., 2021). Specifically, COVID-19 enhances the use of service robots as a helping hand to provide necessary services to consumers and employees
  • On the other hand, the existence of robots in restaurants may induce some risks (privacy, financial, time, performance, psychological) that can negatively affect the attitudes and intentions of customers (Hwang et al., 2021). Furthermore, robots are perceived as a threat that may lead to unemployment (Vatan and Dogan, 2021) and adverse outcomes due to job insecurity (Koo et al., 2021, Lu et al., 2020).
  • They also showed that employees prefer to work with human colleagues because they should be replaced by human communication and colleagues. However, employees select robots as a replacement when it approaches their employment.
  • According to former studies, robotic advancement directly impacts unemployment; directness’s negative and substantial influence on unemployment is comparatively more significant, specifically during and post-pandemic periods (Du and Wei, 2021). According to Keynes : p-325) (1930), “We are being affected with a new disease of which some readers may not have heard the name, but of which they will hear a great deal in the years to come – namely, technological unemployment.” COVID-19 is one of the main reasons for decreasing employment, whereas increasing the use of robots (Parvez et al., 2021). Therefore, the robot that induces unemployment is a challenging concept.
  •  
    Good Morning Emily, Thank you very much for sharing this article! It is a rather interesting one which will certainly generate varying opinions. Me, from a management standpoint, I believe that robotics does have a place in the workplace (a greater presence in manufacturing and less in customer service). Dealing with humans on a luxury vacation tends to enhance my experience. Honestly, I cannot possibly imagine going on a vacation and not having the opportunity to converse with an employee!
  •  
    This article comes in lieu of the COVID-19 pandemic and originally stems from keeping people safe by having contactless service. With service robots being so popular during the pandemic they started to take the place of actual humans. This can cause issues in customer service where people would prefer human to human interaction. This article also discusses how humans feel about having jobs replaced by robots and their perception on how they feel about working WITH robots.
8More

Benefits of Hotel PMS and POS Integration | Hotelogix - 0 views

  • The modern hotel runs on software. You use software to schedule your employees, track housekeeping supply usage and inventory, and check guests into and out of the property.
  • Your hotel PMS and POS integration can offer major benefits.
  • Basically, your PMS handles every single task related to your property outside of selling rooms.
  • ...4 more annotations...
  • POS stands for point of sale and this system is responsible for managing all the sales on your property, such as restaurant sales, spa sales, and all the rest.
  • By integrating your hotel POS with the PMS, you make it easier to upsell all these things to your guests as add-ons.
  • By integrating your hotel POS with the PMS, you can take advantage of important features like transfer-to-room and city ledger to make it easier to bill guests during checkout.
  • By integrating a POS module into your hotel PMS, you have access to in-depth financial reports that provide you with the information necessary to make selling packages easier.
  •  
    Technology and software goes hand in hand, every device in every aspect for business operations depend on them. Integrating the PMS and the POS systems would allow the property's systems to interface and communicate easier. It would help users to up sell the amenities offered at the hotel, increasing the revenue for the property and making it as convenient as possible for the guest to do everything in one place/transaction.
9More

Future of distribution: How changes in consumer behaviour will impact hotels - 0 views

  • While demand makes its way back to pre-pandemic levels, the way consumers spend has changed forever. It is critical for hoteliers to rethink their hotel distribution channels and products.
  • Greater digital adoption is critical for the hospitality industry 40 million new internet users came online in 2021. This brings the internet penetration in Southeast Asia (SEA) to 75%. As a reference, Europe was sitting at 82.5% in 2019.
  • Changes to operations for food and beverage outlets as a result of constant closures and re-openings, as well as seating restrictions caused by the pandemic, have forced more profound and long-term changes to the dining-out experience. The more agile operators have adapted by embracing basic take away options or by creating restaurant alike experiences at home. Some took it further by moving to a full cloud kitchen concept.
  • ...5 more annotations...
  • According to an Accor internal survey, while most employees do not want to go back to the office five days a week, 70% do not want to work from home either.
  • He bets his hotels, mainly located in major cities, will be busy from 9am to 9pm with local demand. His hotels will compete with venues like Starbucks that has catered for that particular demand for the last ten years.
  • Marriott made a move towards that direction when it announced last November the signing of an agreement with Amadeus to modernize its reservation and commerce infrastructure.
  • With hotel stays being increasingly marketed as experiences, hotels that enable guests to purchase complementary products like spa and golf when booking a stay will gain a competitive advantage.
  • A sound distribution strategy can no longer be limited to selling rooms through a branded website, online travel agents or the GDS. It is time to get creative, look around and commit proper resources to transform and modernize practices.
  •  
    As the world comes back from the pandemic, hotels are looking for other experiences to entice guests to stay with them, and providing it through new avenues of technology. Hotel flags are working with groups such as Amadeus for a new experience with their reservation system while exploring other avenues for a competitive advantage.
1More

2022 Top Hospitality Industry Trends - 1 views

  •  
    "Major technology firms will replace most hotel brands, because they can offer technology solutions and create markets to attract customers. The traditional hospitality industry will evolve into niche markets..." -> This quote from this article is able to summarize where this industry is headed in just a few sentences, but the article as a whole was able to pinpoint the top trends that this industry will have faced in 2022 due to the rapid changes that had to be made due to the COVID-19 pandemic which we still face today. Such as sanitation and other safety protocol that is still enforced. Companies have had to adapt because of this to make up for their lack of revenue. For example, "This means that hospitality venues are being used as make-shift offices for bleisure travelers, as well as locals seeking a change of work environment. This is a great opportunity for hotels and F&B venues to capitalize on the trend and adapt their offering to meet the needs and wants of this emerging segment; ample plug sockets, free high-speed WIFI and great coffee are good starting points." The author of this article stated that the number of guest book long term trips have decreased, but when it comes to reserving hotel conference rooms as office space, staycations have increased with this transition. "Videos providing 360-degree views of restaurant ambiance, café terraces enveloped in greenery or hotel beachfront locations, for instance, are just the ticket to make an establishment stand out this year. As ever, keeping the access threshold low is key to reaching as broad an audience as possible with virtual reality material: making content accessible on a variety of devices, without the need for a VR headset." Another point made in this article mentions how virtual reality is now being used to enhance the customer experience. As a personal observation this has also helped with the transition post Covid-19. The changes that have been made and implemented and have opened the door fo
22More

4 Use Cases of Facial Recognition in The Hospitality Industry | revfine.com - 0 views

  • Facial recognition systems are an example of biometric technology, and can be used to identify people by analysing their faces. This is usually achieved by comparing a scanned image or a frame from a video with the faces contained within a database, matching them up based on facial features and skin textures.
  • The hospitality industry deals with large volumes of customers at once, and for hotel owners, airlines and other companies, it is a top priority to deal with them efficiently, without compromising on safety. As a result, it is an ideal field for facial recognition technology to be implemented. In particular, facial recognition systems can be used to automate certain verification or authorisation processes along the customer journey, and to improve the customer experience. Moreover, the ability to identify specific people, even in large groups, can be extremely advantageous, helping to make security systems more robust.
  • 4 Ways Facial Recognition Can Be Used in the Hospitality Industry
  • ...17 more annotations...
  • 1. Security and Access
  • One of the main ways facial recognition can be deployed within the hospitality industry is for security and access purposes. Within a hotel setting, this might mean using the technology to grant guests access to their hotel room,
  • When it comes to security, the technology can also be vital in helping to identify troublesome guests, or guests who have previously been removed from the premises.
  • 2. Customer Service
  • The technology can also be used by those within the hospitality industry to deliver a greater level of customer service. For example, facial recognition can allow employees to quickly identify guests, perhaps before they even check-in, and deliver more personalised greetings and a more tailored service.
  • 3. Payment Authorisation
  • Facial recognition also has a role to play in helping to authorise payments, making that process more efficient. Companies like MasterCard have already implemented systems powered by facial recognition, where a customer can confirm a payment using the camera on their phone, or a camera supplied by the vendor.
  • 4. Research and Information
  • The technology can be set up for market research purposes, helping companies to know exactly how many people are in a location at a particular time. Additionally, it can be used to draw conclusions about customers too, reading their expressions to ascertain their mood, or their facial features to ascertain their age or gender. Most impressively, this data can be gathered automatically, at any time of the day or night.
  • One of the challenges for hotel managers and others within the hospitality industry looking to introduce facial recognition is balancing the benefits with privacy for customers. Indeed, many people have concerns about facial recognition, due to the fact that it means even more data about them being collected and stored.
  • Furthermore, many people fear their data being sold on to other companies against their will, and dislike the idea of businesses being able to track their every move. It is, therefore, important that the hospitality industry takes these concerns seriously and takes steps to avoid misusing data. In some cases, one of the best solutions may be to make facial recognition an opt-in or opt-out service, so that users have a choice in the matter.
  • If a company has a customer reward scheme, members may be given the option to upload a photo during the sign up. Facial recognition can then allow that company to instantly identify members and provide them with rewards. The technology may also identify returning customers, allowing them to be rewarded too.
  • To date, one of the most effective uses of facial recognition within hospitality management has been as part of the hotel check-in process. In two different Marriott hotels in China, for example, guests now have the option to bypass the traditional check-in desk and instead head to a kiosk. There, facial recognition technology scans their face, identifies them and provides them with a key card, all in the space of around one minute.
  • imagine a hotel where guests go to a kiosk, check out using facial recognition and confirm their payment in the same way, with no need to interact with a single hotel employee. Kiosks can also be used in restaurants, allowing customers to pay seamlessly on their way out.
  • Finally, in order to understand customers, improve services and optimise processes, hotels and other companies need to be able to gather feedback and data. This is an area where the uses for facial recognition may be less immediately obvious, but where those uses can be extremely beneficial.
  • The technology can also be used more generally to recognise certain things about faces, such as whether a face belongs to a man or a woman, or what age range the person is likely to be in. Facial recognition is used by security services, law enforcement and technology companies, and is becoming more prevalent in the hospitality industry.
  • Facial recognition technology can help hotel owners and others in the hospitality industry to improve the customer experience, make processes more efficient and enhance security. In particular, it allows for queues to be avoided, check-ins to be automated, and security and research to be more comprehensive.
  •  
    This article discusses the 4 advantages of using facial recognition technology in the hospitality industry. These are security and access improvement, customer service improvement, payment authorization, and collecting data. This article also talks about the disadvantage which is the privacy concern from the customers. As technology advances, and consumers are more accustomed to using facial recognition technology in their daily lives such as Apple Face ID login and payments, and facial recognition social media apps, I believe that it is a matter of time until facial recognition technology becomes a norm in the hotel industry.
  •  
    This article from "Revfine" details the innovation and implementation of facial recognition into operations within the Hospitality industry. The article not only talks about how it is used to optimize the check-in and check-out process but also how it can be used for security purposes and payment authorization. This article also presented an interesting issue in terms of privacy as hotels also use facial recognition for data collection.
10More

4 Ways to Leverage Social Media for Your Hospitality Brand | Hospitality Technology - 1 views

  • Advertisement
  • Be on the channels that matter - Instagram, Facebook and Twitter will be the most beneficial. Don't spread yourself thin by being on social platforms that will have little or no impact.
  • Post social coupons - Whether it's for food or rooms, these coupons and promo codes should be exclusive only to your channel's followers. If customers want a discount, they have to follow your page.
  • ...6 more annotations...
  • Whether
  • Encourage
  • Set up event pages - Hosting live music, trivia or conventions? Set up an event through your Facebook page. When customers mark that they're interested or attending, their followers will see it and hopefully spread the word.
  • Encourage
  • Advertisement
  • These tips should help attract more new patrons and increase repeat visits. Above all, remember to have fun on social media. Going to a restaurant or hotel should be an enjoyable experience. So be creative and use your social channels to show everyone why your place is better than the rest.
  •  
    with technology progressing everyday many business can grow along with it with just making upgrade with using social media. by using IG, Facebook, or even Twitter to show off everything from food to drinks can bring in more customers.
9More

Cybersecurity In the Hospitality Industry - 0 views

  • Like other industries that traditionally underinvest in cybersecurity, the hospitality industry has recently come under increased attacks from cybercriminals.
  • attracts new customers, and streamlines operations, bringing huge opportunities
  • While restaurants and hotels serve guests, they are also serving up valuable credit card and personal data to cybercriminals without even knowing it.
  • ...5 more annotations...
  • Despite most attackers focusing on card data, increasingly they are looking at your loyalty programs
  • Unless hospitality businesses protect themselves properly with a proactive cybersecurity strategy, all of this data is vulnerable to exploitation by organized cybercrime.
  • A key activity is to ensure a business has been properly audited from a cybersecurity perspective. You need to properly audit your IT infrastructure, your POS systems, and ensure all endpoint software is up to date and properly patched. 
  • In addition to ensuring that POS terminal software is up to date and properly patched, make sure that you are following government-mandated and PCI compliance standards for these terminals. 
  • Train Employees
  •  
    Article talks about how cyber hacking is at an all-time high in the hospitality industry. Two main areas that hackers look into the most would be loyalty programs and POS systems as they have more important data. It also talks about how companies can do in order to better protect themselves such as firewalls.
23More

The Top Five Cyberthreats Hotel Brands and Franchisees Need to Know About | Netsurion - 0 views

  • ay for guests, it also opens hotels to digital threats perpetrated by malicious actors. Consequently, hotel operators should be aware of the types of cyber attacks, which can significantly hurt their brand reputation and bottom line, not to mention the safety and welfare of employees and guests.
  • In January, for example, cyber criminals took over a luxurious Austrian hotel’s computer-controlled key-card system, locking 180 guests out of their rooms until hotel managers paid a nominal ransom
  • A ransomware attack may disable or alter performance of hotels’ computer-driven systems such as air conditioning and lighting, putting guests’ comfort and, worse yet, safety at risk. In addition, booking systems are extremely vulnerable to ransomware attacks because they process information belonging to the hotels, third-party applications and their customers.
  • ...18 more annotations...
  • 1. Ransomware:
  • hey present further ransomware opportunities to hackers by using computers to automate functions.
  • distributed denial of service, or DDoS
  • One of the largest data breaches in history was conducted through a third-party vendor when hackers stole data from 70 million credit cards by gaining access to a mega-retailer’s network through credentials belonging to an HVAC contractor.
  • 2. Remote hacking through third-party vendors:
  • 4. DDoS attacks on the hotel network:
  • 3. Phishing scam targeting customers and hotels:
  • Train employees. Hotels should train employees to not open suspicious emails or links inside them as they may contain malware.
  • Statistics indicate that such incidents will become more frequent, so it is not a matter of if but when the next cyber attack will occur.
  • Integrate a managed SIEM. Hotels should bring on a managed security information and event management (SIEM) platform for their remote locations to be warned right away of cyber attacks. They may also want it for inside the perimeter if they lack the expertise and resources to properly use SIEM internally.
  • Maintain PCI compliance. The Payment Card Industry Security Standards Council (PCI SSC) has put forth a set of stipulations, the Payment Card Industry Data Security Standard (PCI DSS), in response to rapid PCI expansion. Hotels should make sure they are compliant with these regulations, which require businesses to send credit-card information in a secure environment, to prevent paying heavy fines and losing data, revenue, and customer trust.
  • Install antivirus on all devices. Hotels should ensure they have reliable anti-virus and anti-malware software installe
  • 5. Theft of personal information over public Wi-Fi.
  • According to the FBI, the number of cyber threat occurrences quadrupled to 4,000 per day last year from 1,000 per day in 2015
  • The number of cybersecurity incidents worldwide increased 38 percent in 2015 from 2014, according to the Global State of Information Security Survey 2016 by PwC, CIO, and CSO.
  • In addition, there are large volumes of payment card transactions between restaurants, on-site shops, spas, parking, and the front-desk, ensuring there is plenty of customer data for a hacker to compromise.
  • Hotels are especially vulnerable to this type of attack where a type of malware disrupts access to a system until a ransom is paid. This is because they often use integrated POS systems
  • Hackers can break into hotels’ payment systems through a remote access point belonging to one of its vendors, so they should closely monitor third-party access to their networks
  •  
    This article outlines some of the main cyber attacks on the Hospitality industry. It exposes the threats due to the wealth of data stored in PMS, POS and CRM and suggests steps to take to protect against malware and randsomeware. The article further highlights the necessity for antivirus software on all devices.
  •  
    The article describes the five most common cybersecurity risks for hotel brands such as ransomware, remote hacking and DDoS attacks. The operational elements of each risk have also been discussed. It also covers best practices that hotels and other hospitality organizations can adopt to curb breaches.
34More

12 Ideas for Your Hotel's Social Media Marketing Strategy in 2023 - 1 views

  • social media is one of the most crucial tools in any hotel’s marketing strategy for promotion and advertisement. Social networks can give your property exposure like never before to help increase brand awareness and drive more direct bookings.
  • promote your hotel as an experience,
  • Social media marketing requires consistent posting, testing, and optimization across various social media channels to attract new customers and build brand awareness.
  • ...30 more annotations...
  • Engagement.
  • Brand awareness.
  • Analytics
  • Acquisition.
  • Content marketing
  • Customer service
  • TikTok
  • Facebook
  • YouTube
  • Instagram
  • find an influencer that aligns with your hotel’s brand and voice
  • Snapchat.
  • key to standing out is to develop your brand’s voice and consistently share your values to attract like-minded travelers to your property
  • 5 most popular social channels in 2023
  • you must emphasize features that make your hotel stand out, including your unique design, beautiful surroundings, local food specialties, and nearby attractions worth sharing.
  • launch a marketing campaign that offers exclusive loyalty discounts. This approach shows both past and potential guests that you value their loyalty and are willing to recognize them with rewards.
  • launching contests on various platforms, you engage with a larger portion of your customer base and accumulate more followers.
  • To maintain active engagement and foster new bookings, you need to make sure you:
  • Regularly share updates
  • Answer prospect inquiries in a timely manner Add new, high-quality images and videos Showcase your property’s best features Promote a unique guest experience
  • tools like Hootsuite or Sprout Social to help manage your accounts by allowing you to schedule future posts in bulk and view and manage all your social media platforms from one dashboard
  • Influencers are usually content creators or bloggers who are viewed by their followers as brand ambassadors and people who share authentic experiences.
  • Once you’ve found your brand’s voice, your visual content, videos, descriptions, and interactions with travelers must be consistent with your brand culture and follow brand guidelines where possible
  • By strategically adding popular hashtags to your content, you make your social media posts more searchable and easier for potential guests to find
  • digital marketing tool you can use is paid social media campaigns
  • Facebook ads are probably the most popular way to target your audience, and from the Facebook Ads Manager platform, you can also create ad posts for Instagram.
  • a “call to action” button that links directly to your booking engine so visitors browsing your social media page can get to your booking engine in one click.
  • Love it or hate it, TikTok is the social platform taking over the world of social media marketing. Increasingly travelers are using TikTok to research and plan their upcoming trips, especially Gen Z’s and millennials, who make up 80% of platform users (between 16-34 years old).
  • To increase your online presence and rank higher in search engine results, 2023 is when hoteliers need to prioritize short-form video content as part of their marketing plan.
  • Highlight activities or local places to visit, like restaurants or cafes, in exchange for a repost on their social platforms.
  •  
    Social media marketing is impacting the hospitality industry and if you don't already have a strategy you need to start one. You can do this by reviewing your goals which might include increasing engagement, brand awareness, analytics, acquisition, content marketing or customer service. Next you will want to pick a social channel to implement your strategy on and be creative with it. Whatever you decide strategy wise start small and build on it to reach new customers and build loyal ones.
4More

Hospitality Services | EY - US - 1 views

  • As a result, hotels and restaurants are investing in technology to transform both their front- and back-office operations to lift the customer experience, optimize costs and gather data to provide insights into digital operational efficiency. Meanwhile, tourism and destination organizations are seeking to maximize the benefits of tourism, while satisfying both visitors and local communities.
  • hospitality and tourism teams support hotels and destination organizations, helping them to make operations cost-efficient while providing the required services for their customers and communities
  • To meet the evolving demands of customers and to thrive in a digital age, we help hotels and hospitality organizations to transform their front- and back-office operations through: Strategy: Rethinking business strategies and operating models for the digital age - for example, developing integrated digital platforms to provide seamless customer experiences Innovation: Broad innovation capability, including incubating new ideas and business models, and redesigning the entire customer journey Experience: Analyzing the world of the customer, then designing and assisting new experiences such as e-commerce platforms that provide seamless digital experience Operations: Aligning, enhancing and automating operations and supply chain to deliver the promise of digital Trust: Helping EY clients build the agility to respond to digital risks
  •  
    The advancement of technology is improving daily. As a business personnel it important to constantly improve customer satisfaction and the operation of business. It is important to create a cost and benefit analysis on devices to overlook their operations. On the other hand, it should be a priority that it can develop improvement to the front and back office operations. Digital transformation has methods that can be used to enhance operations, in the area's of strategy, innovation, experiences, operations and trust.
14More

Man vs machine: examining the three themes of service robotics in tourism and hospitali... - 0 views

  • There is a growing need in the tourism and hospitality literature to harmonise service robots and artificial intelligence’s
  • Service robotics and related tourism and hospitality research follow three basic themes: deployment, acceptance and ethical considerations.
  • robot guide at a museum, a bag-drop robot at an airport and a robot chef at a restaurant
  • ...10 more annotations...
  • potential to add $13 trillion to the global economic output by 2030.
  • Crowne Plaza deploys a robotic butler to deliver food and drinks to hotel guests
  • Royal Caribbean Cruises introduced robotic bartenders that mix two drinks per minute from an endless list of cocktail combinations
  • identify four intelligence types: mechanical, analytical, intuitive and empathetic.
  • Service robots are currently perceived as at a disadvantage regarding executing emotionally complex tasks. Consequently, a well-trained human workforce still performs such tasks better
  • point out that service robots should not look too human, because if they do, people will expect them to act like real humans
  • Henn na Hotel in Japan, which is mainly staffed by robots. At the front desk, polyglot robots greet the guests and help them check in or out. A robot stores the guests’ luggage in their rooms, for which they do not need a key, since the hotel uses a face recognition system
  • Of these projected at-risk jobs, it is estimated that automation will put approximately 30% of service and sales workers’ jobs at risk. This risk is projected to triple from 10% in 2027 to 30% in 2037
  • jobs across all industries are at risk.
  • the use of service robots and AI will be competed away in reasonably efficient markets and lead to an overall increase in consumer welfare. Increases in productivity, wealth and income due to AI and robotics should also stimulate the creation of new jobs
  •  
    indepth study on robotics in hospitality, will guests trust robots, will robots replace people, job loss
31More

What is RFID Technology? (+Use Cases in the Hotel Industry) - 2 views

  • It’s no surprise that hospitality businesses want to take advantage of RFID technology too, especially when it offers speed, security, and a high-tech touch.
  • Seeing an opportunity to meet all of these objectives, Coachella Valley Music & Arts Festival rolled out an RFID wristband solution that allows faster entry into the festival and eliminates the risk of counterfeiting.
    • jblan183
       
      Coachella took the RFID wristband one step further than smart cards by placing the chips on wristbands, issuing RFID chips with unique identifiers to festival-goers. Instead of security scrutinizing every paper ticket upon entry, attendees simply scan their wristbands at RFID readers at the festival entrances to gain access, allowing them to get to their favorite stages faster.
  • One of the most popular use cases for RFID technology is guestroom entry. Compared to a traditional keycard, RFID-equipped cards offer hoteliers more control over security. Front desk staff can activate and deactivate cards remotely and review logs to see where and when a card was used.
    • jblan183
       
      Con: Keeping them near phones, wallets, or purses will demagnetize the cards, especially inconvenient should a hotel not have a complimentary card holder.
  • ...23 more annotations...
  • If guests have RFID-enabled keycard that contain payment information or room-charge information, guests can simply pay with their keycard
  • Besides granting entry to guestrooms, hoteliers can also use RFID technology to control access to amenities, parking, event spaces, and more
  • RFID tags on minibar items can alert hotel staff to low stock rather than tasking housekeeping staff with monitoring stock levels.
  • Most hoteliers have a line item in their budget to account for replacement of stolen items like pillows, hair dryers, and dishes. RFID chips on these frequent “souvenirs” can tell hotel staff when an item has left the building and give them the opportunity to recover the stolen item.
  • An RFID system is simply a cost- effective technology that uses radio waves to send a signal from a chip to a receiver.  RFID stands for radio-frequency identification, and this type of wireless technology involves two parts: a tag and a receiver.
  • Tags can be either passive (no battery, activated by the receiver) or active RFID tags (battery-power source, emits a signal that the receiver picks up).
  • RFID is a key component for IOT (internet of things) connectivity.
  • The tag contains a microchip with a unique code, and the receiver contains components to process the signal transmitted by the tag.
  • There are different types of RFID tags writes the RFID journal, "In general, low-frequency and high-frequency range tags are read from within three feet (1 meter) and UHF RFID tags (ultra-high frequency) are read from 10 to 20 feet. Readers with phased array antennas can increase the read range of semi-passive RFID tags to 60 feet or more."  Read range can also vary depending on environmental factors that effect the strength of radio signals.
  • its popularity has skyrocketed in recent years as the technology became cheaper and more applications were developed.
  • RFID wristbands at Coachella
  • Paper tickets for Disneyland are a thing of the past thanks to the RFID-powered “MagicBand” system that Disney rolled out in 2013.
  • Besides pure functionality, Disney also turned the MagicBand into a marketing vehicle; Disney fans can purchase MagicBands in their favorite color or emblazoned with their favorite animated character.
  •  Hotel and travel businesses usually begin by leveraging technologies like RFID for access control systems and asset tracking.  Due to the pandemic, contactless guest journeys have increased uptake of RFID, Bluetooth and NFC (nearfield communication) technology.
  • Festival-goers are issued wristbands embedded with RFID chips that each have a unique identifier, meaning that it’s essentially impossible to copy them. Instead of security staff scrutinizing every paper ticket upon entry, attendees simply scan their wristbands at RFID readers at the festival entrances to gain nearly instantaneous access.
  • Due to its relatively low cost, ease of use, and potential for operational efficiency, RFID technology can be an attractive solution for hoteliers looking to elevate their guest experience.
  • Door locks
  • RFID cards can also be more cost-effective in the long term as they don't get demagnetized.
    • earagon22
       
      My property uses RFID tech for room keys and it is so convenient as the wristbands don't get demagnetized when placed by phones or credit cards.
  • Controlled amenity access:
  • On-site payments
  • Outlets like restaurants, bars, and spas can use RFID technology to streamline the payment process.
  • Inventory management
  • Theft prevention
  •  
    Radio Frequency Identification or RFID continues to appeal to leaders in the hospitality industry as it allows for so many opportunities. RFID is a cost-effective technology. It utilizes radio waves to send signals from a chip to a receiver somewhere. Due to the COVID-19 pandemic, RFID technology usage has increased because of the consumers' desire to have contactless options. This article provides quite a few great examples of RFID technology in the industry. It mentions Disney and Coachella as they have switched to using RFID wristbands. Hotels, as mentioned in this article, can use RFID technology for a multitude of things. Some examples include: for door locks, on-site payments, controlled amenity access, inventory management, and theft prevention.
  •  
    The RFID is a very interesting and powerful system. Many industries have been using such system for a long period of time. In the aviation industry, the RFID helps to track and sort checked baggage at the airport by reading several inlays at one. Airlines that use such system has a higher customer satisfaction rate.
19More

Adoption_of_Cloud_Computing_002_.pdf - 0 views

shared by djohn304 on 30 Aug 22 - No Cached
  • The core requirements for a hotel to be successful were to be aliated to a hotel group and to have a good quality product in terms of rooms and facilities before the age of computer networks and cloud services
  • o ering comfortable home-like environment
  • data about customer habits, desires and preferences
  • ...15 more annotations...
  • This is key to the success of a hotel group in a market where 1) mobile booking on travel websites are increasing at a faster rate (20% annually) than desktop bookings (2% annually), 2) 21% of bookings are originating from smart phones and tablets, and 3) 12% of mobile bookings are implemented by Apps
  • Cloud computing has been used for tourism management, for example to rank popular tourism destinations in cities
  • Cloud computing is a technology that allows the provision and utilization of resources over the internet in lieu of installations on a desktop computer
  • cloud computing de nition: Private, Public, Community and Hybrid clouds.
  • After the 2008 recession, when lowering costs was a key objective for hotels, PAR Springer-Miller, introduced ATRIO as the Next Generation Hospitality Management Software 3 into the market.
  • The cloud related challenges that have stood out from the hotel groups responses were a) the increase in Opex (OPerating EXpense), b) restricted access to the environments and c) concerns about information security.
  • traditional telephone system to a cloud based VoIP solution which is integrated to their SaaS hotel management system solution provided by Protel (16).
  • OPERA property management system cloud application in over 850 of their hotels. The hotel management system is no longer maintained on the hotel premises and storage of their data is outsourced (MICROS Systems Inc., 2013).
  • InterContinental Hotels Group were able to eliminate hardware infrastructure costs and centralize management activities such as updating prices, at the touch of a button across sixty one of their UK properties by adopting a cloud solution for their restaurant point of sale systems called SIMPHONY
  • Cloud computing is the only way forward for hospitality.
  • The distribution of the usage of cloud information system (IS) or on-premise IS in the studied hotel groups shows that the majority of IS used by hotel groups were running on the cloud, and that the smallest (in terms of number of rooms) hotel groups' (group 2) level of cloud adoption is equivalent to that of the largest (group 4).
  • The most common two bene ts identi ed are: 1) solving the problem of lack of hardware on site, and 2)transferring the risk relating to security and PCI / PA-DSS requirements to the cloud service suppliers.
  • how a Quality of Service (QoS) ranking mechanism enables cloud applications such as airline ticketing systems, hotel booking services and car rental services to interact with each other to deliver services to their customers.
  • Alternatively, it could be due to the change in process experienced by IT Managers and now having to depend on a third party for issues which previously could be quickly checked and resolved with servers being on site.
  • The challenge which received the highest average rank (12.38 points) by the participants was the Dependency on bandwidth whilst that of least signi cance was the issue of Software licensing (3.38 points)
  •  
    This article investigates the adoption of cloud computing in the hospitality industry across the world. While identifying the benefits and challenges of this system, the findings suggest that cloud computing is utilized in hotel groups today, more often than not. The article is not an opinion piece but rather an investigation searching for evidence to support the theory that cloud computing is growing in the hospitality industry. It bases its arguments from the observances that in order to operate a hotel group on todays scale, you have to be willing to fall in line with the trends of today- technology + convenience. It also is described how operating systems that streamline property management in terms of reservations, billing, ticketing, etc aren't exactly inventions of right now, but have been developed and corrected more and more as time has gone on and necessity has demanded of them. Four hotel groups, across 2-3 regions were involved in the study where participants were all senior IT directors and managers, across hotels with varying levels of rooms. What they ultimately found was that majority of the information systems used by these hotel groups were based on the cloud system. When the benefits and challenges were surveyed, it was found that the most common reason groups were utilizing this system was relieving the site from not having certain hardware to perform certain functions, and transferring security related risks to the system suppliers instead of the hotel. However, challenges noted was that operating expenses increased, the on site IT leaders don't have access to the environment the hardware lives in, and information security concerns. Working with a cloud computing system daily, I thoroughly understand and appreciate the benefits of having one streamlined services for guest logistics. It creates multiple levels of ease for all aspects of the organization as well as the wider hotel group. For operations that span across the globe, there probably i

Leading Through Disruption in Hospitality - 0 views

started by smend120 on 29 Aug 22 no follow-up yet
« First ‹ Previous 1061 - 1080 of 1094 Next ›
Showing 20 items per page