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6 changes to customer experience you'll see this year | AZ Big Media - 0 views

azbigmedia.com/...experience-youll-see-this-year
shared by balle028 on 05 Jun 21 - No Cached
  • The customer experience in particular is facing major changes. In large part this is due to the events of 2020. The expectations for quality customer experience have gone up tenfold. So it’s more important than ever for companies to find new ways to meet their clients’ needs.
  • The rise of remote work was a hot topic throughout the COVID-19 pandemic. The customer service sector was no exception. Companies quickly found that agents could answer inquiries and solve customer problems just as effectively from home as from the office. There are many reasons that companies will want to continue this model even after the COVID-19 threat passes. For starters, a remote team can be a lot cheaper than a group of in-house employees. That’s because you don’t have to pay for the physical office space. Plus, call center software solutions allow agents to ask questions and share experiences in an instant.
  • he prefix omni- means “all.” For example, someone who is omniscient knows everything. So omnichannel means that customers can reach you through social media, email, phone, video call, or text message. All of those messages will be received in the same location.
  • ...5 more annotations...
  • Successful customer interactions are often determined by how long it takes to resolve an issue or answer a question. The faster you can help, the happier customers will be. This is why more and more companies are implementing artificial intelligence as part of their customer service strategies.
  • Using AI, chatbots collect and use customer data to offer better service. Best of all, chatbots don’t need to be paid and never take a break. They can provide 24/7 assistance to early birds and night owls alike.
  • Personalization
  • 5. Increased Focus on Self-Service Options
  • A simple example is inventory. Companies can use past sales data and predictive analytics to determine how much product they need to keep in stock. Predictive analysis will account for factors like seasonal demand and demographic data to keep the right items on your shelves at the right times. And that will definitely improve your customer experience. Businesses live and die by their customers. While keeping up with new expectations can be daunting, making these six changes can help your business thrive. Make sure you’re prioritizing the customer experience, and the necessary changes will come naturally.
  • balle028 on 05 Jun 21
     
    This article goes into certain trends that will take place this year within the hospitality industry with the use of AI. Thanks in part to last years shutdown, many companies have now readjusted they way they approach business.
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Florida's State-Backed Insurer Seeks Rate Hike - 0 views

therealdeal.com/...g-100k-policies-over-last-year tech technology hospitality Software business solution mobile
shared by anonymous on 17 Mar 21 - No Cached
  • Citizens’ president and CEO, said an increasing number of private insurers are not writing new policies or are restricting the types of properties they will cover,
  • And Gilway expects Citizens will reach 700,000 policies by the end of the year. Home sales in coastal communities have surged throughout the pandemic.
  • The reality is the marketplace in Florida is shutting down
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Kitchen Tech: The Trends Transforming The Industry In 2021 - 0 views

www.hospitalitynet.org/...4103448.html kitchen trends industry technology hospitality Software business GREEN solution
shared by danakissane01 on 16 Mar 21 - No Cached
  • having a digital allergen management and tracking system is going to be essential for businesses within the food and beverage sector. This will ensure that the seller can always prove that they have clearly labelled all allergens within the food they produce for direct sale.
  • With the ability to monitor customer trends and forecasts, improve data collection and check stock levels,
  • Household brands such as Samsung are integrating new technology into their kitchen appliances, so it is now essential that brands and businesses within the food and beverage sector follow suit.
  • ...4 more annotations...
  • Utilising SmartThings technology, these fridges allow people to see what is inside their fridge, wherever they may be.
  • COVID-19 may be the pandemic that has taken over the world recently, but there are a number of other crises that will continue beyond the effects of coronavirus. Food waste and, of course, global warming are just two of them.
  • By introducing technology into kitchens, this will help contribute positively to both of these incredibly important issues, as well as reducing the UK's carbon footprint.
  • 2021 is the year to go digital and food businesses need to do more with less. Consumers are going to be even more sensitive to food hygiene standards and will choose not to dine with businesses if they feel they are not conforming to the highest levels of safety. Aiding safety and transparency, remote technologies such as in-app ordering and digitised menus should be continued to help limit the need for human contact and disease transmission. By going digital, food businesses can focus on the customer experience and let technology innovate, and take care of, many food safety procedures.
  • danakissane01 on 16 Mar 21
     
    How technology will help kitchen in the UK.
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How restaurants are bringing tech to the table in 2021 | Restaurant Dive - 1 views

www.restaurantdive.com/...594124 Restaurant COVID Tech Contactless
shared by sigomezsh on 17 May 21 - No Cached
  • Sit-down restaurants have traditionally abstained from digital innovations and other kinds of consumer-facing technology out of fear that these changes could cheapen the diner’s experience and undercut their value proposition
  • One-hundred percent of foodservice operators reported in a December Panasonic survey that the pandemic has intensified their sense of urgency to adopt transformational technology, and respondents are implementing tech that prioritizes safety and self-service in response.
  • This prioritization seems to directly reflect diner sentiment, with 21% of consumers planning to dine inside a restaurant reporting that contactless payment options would factor into their restaurant choice. This is especially true for younger consumers: 29% of Gen Z diners said contactless payment solutions would influence where they eat compared to 24% of millennials and 18% of Gen X consumers. 
  • ...10 more annotations...
  • Fifty percent of full-service restaurant operators said they have added digital menu access via QR codes since March 2020, according to NRA’s 2021 State of the Industry Report. But it hasn’t become a point of differentiation in the mind of the consumer — only 1 in 5 diners said the option of accessing a restaurant’s menu through their phone or a QR code would make them more likely to choose one restaurant over another in the next few months. 
  • "People were less inclined to look up drinks, cocktails and wine through the QR code, so more often than not we would drop the beverage menu with each guest [that featured] a QR code for the food menu, and if they wanted a [physical] food menu it was available upon request."
  • The functionality of an NFC tag or a QR code on a table brings so much digital transformation opportunity that maybe the aesthetic that used to be a primary concern is now a secondary concern."
  • among diners who plan to eat inside a dining room or fast food concept in the next few months, 64% say they would sit in the section that offers traditional table service
  • Allowing diners to order and pay at their tables without a waiter, however, could have a material impact on sales and diner satisfaction, he said, because it takes pressure off restaurant employees and diners when the dining room is very busy.
  • There was a stat we were able to generate that paying on your own device rather than waiting for a server to drop off the check actually saves 21 minutes of table time on average across our network… and that’s great for a restaurant because they have the ability to increase their revenue per hour per seat,
  • Digital integration at the table also primes diners to become more loyal customers and gives restaurants greater customer ownership in and outside of the restaurant
  • I can automatically redeem my offers and my coupons from a loyalty program. And from a digital transformation transformation perspective, I'm now a user within that restaurant's ecosystem," May said. "So that means online I can be provided offers that are tailored and personalized to what I had [during] the meal at the restaurant."
  • Some experts believe that air technology within restaurants could eventually become featured design elements as well.
  • According to NRA data, 85% of adults believe going out to a restaurant with family or friends is a better use for down time than cooking at home, and 67% of consumers surveyed between Dec. 4-6 reported they aren’t using restaurants as much as they’d like. 
  • sigomezsh on 17 May 21
     
    This article talks about how we have seen technology in restaurants change in the past year as well as what to expect moving forward. Restaurants have begun to see how new technologies like contactless pay are allowing them to expedite services and benefiting their businesses. It also discusses how even though things like QRs have become more common they won't replace aspects of service experience that are crucial to hospitality.
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Investing in the Guest Experience: Wyndham Becomes First Major Hotel Company to Begin R... - 2 views

www.prnewswire.com/...-cloud-globally-301293119.html hotel cloud mobile technology
shared by mcont036 on 18 May 21 - No Cached
  • Mobile-enabled platform allows for quicker innovation while helping hotels enhance guest personalization, lower costs and boost operational efficiencies
  • Wyndham's selection of OPERA Cloud for its full-service hotels represents the latest in a growing list of newly launched technology initiatives by the Company, all of which center on giving franchisees tools to help provide a competitive advantage amid the ongoing pandemic
  • "Having OPERA Cloud in place allows franchisees to quickly and remotely enhance features for guests as the industry continues to evolve, which is going to be critical in maintaining a competitive edge."
  • ...1 more annotation...
  • Wyndham first began its digital transformation journey in 2016, which has since resulted in a shift to best-in-class, cloud-based property management systems, a single central reservation system for all 20 brands, and a flexible cloud service and sales platform.
  • mcont036 on 18 May 21
     
    Wyndham Hotels & Resorts announced the roll out of the Oracle Hospitality OPERA Cloud Property Management (PMS), which will reduce the need for onsite hardware with special installation and provide operational enhancements that will be beneficial for guests, such as higher performance, security and reliability. One of the key features described is the mobile computing aspect of it, which gives operators the ability to run the hotel from anywhere, meaning team members do not need to be stationed at a desk to serve guests. The cloud-based system is designed to operate in more than 200 countries and can integrate with thousands of partners to create personalized opportunities for guests. This follows a series of shifts to other cloud-based systems which started in 2016 in an effort to demonstrate a progressive approach to digital transformation to give their hotel owners a strategic advantage over the competition.
  • angelopecorelli on 19 May 21
     
    I was shocked to read this article. I have worked with Wyndham and with Opera for many years and I was not expecting them to change to a different PMS system. I believe this might be a good move from Wyndham because private owners could reduce expenses by not having to pay royalties to Opera but at the same time, this is a new system that is somewhat new to the franchise. Great post I really enjoyed this article.
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VResorts Launches Virtual Reality Booking Platform | Hotel Business - 1 views

www.hotelbusiness.com/rtual-reality-booking-platform Virtual Reality VR Booking Platform Reservations
shared by shanegmark on 14 Jan 21 - No Cached
  • “We really wanted to immerse guests into our interface, allowing them to browse hotels with a relevant immersive background of the location they are searching. We allow the customer to explore the hotel almost as if a hotel manager is walking with you, giving you a tour and telling you a story. That is an important part here; storytelling in VR is the key to creating these immersive experiences that people are looking for and enjoying the most.”
  • It’s straightforward: the user downloads the app onto his or her VR device and will then have the ability to browse for hotels by location and date and view live deals.
  • Especially now, having VR available is quite possibly the closest way guests can experience the joy of traveling and staying at a hotel.
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  • “From a hotel perspective, it’s a completely new sales channel, which in itself is unique in this day and age,” Varnavskii said. “Not only that, it is also a very good chance to convey to customers what you have invested in to better their overall booking experience and start to give them a taste of how much the hotel has to offer and what kind of special services they may have available for their guests. Connecting with your guests even before they arrive is a very important way to stay ahead of the competition these days.”
  • shanegmark on 14 Jan 21
     
    Looks at a VR Company using VR to allow potential guests to explore the hotel in a VR environment. The potential guest can then actually make a booking within the VR environment. Opportunity for hotels to differentiate their hotel for a generation of potential guests who have grown up in a VR enabled world.
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My Head in the Clouds (computing): A Case Study of a Restaurant Group Embracing Off-Sit... - 0 views

www.bu.edu/...-embracing-off-site-technology
shared by andreae22 on 25 Jan 21 - No Cached
  • These applications simplify daily tasks for management teams and staff, which will ultimately leverage senior management down to focus on the bigger picture
  • he year was 2010 and the impending doom of PCI Compliance was upon us.  At best, our network infrastructure was dated and we needed to act quickly to get it into compliance.
  • CI Compliance is an almost unachievable set of network security standards designed to protect the credit card giants, who already charge them way too much for credit card processing and continually squeeze them with a plethora of monthly fees. 
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  • The Payment Card Industry Data Security Standard (PCI DSS) is a set of security standards designed to ensure that ALL companies that accept, process, store or transmit credit card information maintain a secure environment
  • he restaurant industry is also plagued with security breaches, including large chains such as Darden (Cheddar’s), Panera Bread, Sonic and Arby’s.
  • Operators must identify network vulnerabilities, physical vulnerabilities, and operational vulnerabilities that could result in a credit card breach and fix them.  In summary, it is a painfully tedious, extremely time consuming, and potentially expensive process
  • It is extremely important for the security of our guest’s payment information, both for ensuring trust with our customers and limiting legal liabilities
  • PCI DSS is mandatory for any and all businesses that accept credit cards.  It involves a process of assessment, remediation and reporting.
  • egacy systems such as Positouch, Micros, and Aloha are bulkier, more expensive, and much harder to program and implement.
  • In a nutshell, PCI DSS forced us to upgrade our network, which ultimately allowed us to operate in the cloud.  This unintended outcome to a painful requirement was truly a blessing in disguise and it pushed us into new territory – the cloud!
  • IBM defines cloud computing as “the delivery of on-demand computing resources — everything from applications to data centers — over the internet on a pay-for-use basis.”[iii]
  • ud computing can streamline our operation.
  • The first order of business was to get our network infrastructure in order.
  • Toast
  • It is extremely intuitive, like using a smartphone, thus needing very little training. As wireless POS solutions evolve, legacy systems will eventually be phased out.  It is only a matter of time.
  • EMV (Europay, MasterCard and Visa) is another set of regulations that are coming to the restaurant industry. “EMV is a global standard for cards equipped with computer chips and the technology used to authenticate chip-card transactions.”
  • Pay My Tab will fully integrate with our POS system and eliminates many bulky PCI DSS requirements.
  • llows for remote access, allowing management to check flow of service, identify unique reservations, and make sure that waitlists are being managed appropriately. 
  • good communication is key for making sure work-life balance is maintained.
  • An area which the cloud has really saved our restaurants time is with food & beverage inventories. 
  • This has greatly improved productivity and allowed our management teams to communicate in real time.
  • Our office hardware now consists of much less expensive “Network Computers”, which do not require expanded memory for giant program
  • Although the solutions highlighted above create efficiency and save time, they do not serve guests and they don’t understand the art of hospitality
  • It is imperative that as restaurateurs we continue to create a positive environment, embrace innovation, and engage and train our employees in the art and skill of hospitality.
  • andreae22 on 25 Jan 21
     
    This article is an case study on how one restaurant group could use cloud computing to improve their business. By not only securing the companies information by the customers as well. Reviewing the key points of sales interactions between customers and the restaurant, like the POS, Tableside payments, reservations and management assistants.
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What is a POS system? - Hospitality Net Explainer - 3 views

www.hospitalitynet.org/...4102412.html pos system
shared by guanhuahao on 25 Jan 21 - No Cached
  • The point of sale (POS), historically known as the cash register, was invented by an Ohio saloon owner in 1879 in order to stop theft from employees and guests.
  • POS, used in retail and F&B, is the sister of the Property Management System (PMS) used in hotels.
  • Going into more detail, the F&B POS systems' market is divided in two facets: Legacy POS and Cloud POS.
  • ...5 more annotations...
  • the Legacy POS still owns the majority of the market, (70% of it in fact).
  • The main criteria to inform your decision should be:
  • Accessibility
  • Analytics
  • Integration
  • guanhuahao on 25 Jan 21
     
    This article shows the origination and basic functionalities of POS and the two types of categories now of this system in the F&B industry: Legacy POS and Cloud POS. Compared both from the perspectives of data stored, data access, type of payment, personalization level, and limitations. In the end, give the suggestion on how to choose the right one for business.
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Why Proximity Marketing Failed and How it Can Succeed in 2019 - 0 views

www.facefirst.com/...-failed-and-how-it-can-succeed proximity marketing
shared by anonymous on 07 Oct 19 - No Cached
  • According to Boston Retail Partners, just 13% of retailers can identify customers as they enter a store, with another 10% identifying customers at checkout. In comparison, 60% of retailers identify customers during online shopping.
  • One of the biggest reasons for this is that beacon technologies have required customers to have bluetooth turned on. Beacon programs also often require customers to have download the right app and have that app turned on
  • A survey conducted by Borrell and Associates discovered that just 25% of retailers think beacons have a greater-than-50 percent chance of driving sales in stores.
  • ...7 more annotations...
  • The truth is that beacon programs routinely fail to offer customers requisite value.
  • According to research, consumers change phones often, every 2-3 years. When customers change phones they also change their MAC addresses. When this happens, retailers instantly lose insight into that individual’s historical behavior.
  • According to econsultancy, only 4 percent of consumers have ever downloaded a luxury retail shopping app. And even consumers who do download retail apps only spend 5% of their time using shopping apps. In truth, a proximity marketing strategy based heavily on an app can present some serious friction. As a result, 44% of retailers have removed their apps from the app store since 2015 and 56% fail to regularly update that app.
  • Though there have been historic limitations, proximity marketing is not going away it’s merely evolving
  • [retailers] will embrace neural networks and machine learning devices to get more connected. Analysts will use customer … traffic and behavior data to create experiential shopping destinations.”
  • Using AI-powered face recognition enables retailers to instantly recognize when individuals enter a store. While consumers change their phones regularly, they don’t change their faces
  • Facial recognition can also remove friction across the buying journey by offering the ability to seamlessly pay by face, verify age, or participate in loyalty program
  • anonymous on 07 Oct 19
     
    Consumers change phones often which in turn changes their MAC addresses. Retailers then lose all the the consumers behavior. Most consumers also rarely download retail applications.Although proximity marketing has had its limitations, it has continued to evolve which means that it will be present in the future.
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Hospitality Social Media Marketing News - September 19, 2019 Issue - 0 views

www.hotelnewsresource.com/article107140.html social media marketing facebook twitter tourism
shared by smgarcia on 07 Oct 19 - No Cached
  • Users will now be able to clear their off-Facebook activity from being stored in the platform’s database, which includes what Facebook’s conversion pixel is tracking on your site.
  • If users start removing their off-Facebook activity from the databases, it will impact our ability to retarget to them accurately.
  • on-platform activity will become more important, so take advantage of video retargeting, engagement retargeting, and lead form retargeting to show relevant ads to potential guests.
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  • In an attempt to clarify the language they’re using to explain the privacy of groups, Facebook has changed group classifications.
  • Facebook groups centered around your hotel or resort are a great way to engage your guests.
  • it’s a good idea to double check that your privacy and visibility settings are where you want them to be.
  • Facebook Announces New Messenger Interactions for Businesses 
  • Pages can integrate Messenger with their CRM to move guests through the sales funnel, all while setting up more automated processes in the messaging platform to better engage and qualify guests.
  • Integrated appointment booking in Messenger
  • Businesses will soon need to respond to users within 24 hours with standard messaging. This puts an emphasis on the requirement for faster customer service. 
  • Both Messenger features are opening up stronger opportunities to better communicate with potential and existing guests to offer them better service faster.
  • The 24-hour requirement can feel overwhelming, but it’s a good one to follow even if Facebook didn’t set up this rule, as it will keep your guests happy and your inbox clear.
  • Twitter is working on a small test that will allow users to follow “interest topics,” the same way that they can currently follow accounts.
  • allowing users to see content they’re interested in even if it’s coming from accounts they don’t follow yet.
  • Travel is an interest many people share, and if so, this could be a valuable opportunity to connect with more guests by sharing great content even if they aren’t following you yet.
  • smgarcia on 07 Oct 19
     
    Social media is an ever-increasing platform for marketing a business. New features on Facebook and Twitter allow for easier interaction between a business and potential consumers. Marketing managers need to know how to best utilize these tools to optimize ROI for their companies by responding to messages quickly and tagging all content.
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Video Conferencing Event Management Keeps You in Control - VC Daily - 0 views

www.videoconferencingdaily.com/...anagement-keeps-you-in-control hospitality software event management video conference
shared by smgarcia on 10 Oct 19 - No Cached
  • the job requires you to be onsite, in-person, and everywhere all the time. Dozens of stakeholders need your attention and few, if any, share a location.
  • That’s why video conferencing event management is for you.
  • you can give people their personal facetime and supervise their progress
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  • You can even inspect the site of your next sales event halfway across the country
  • You can’t be in two places at once, but with video conferencing event management you can be in six successive locations without leaving your office.
  • Your video conferencing salvation resides in the cloud–the same cloud computing you’re probably already using to access project and event management software
  • all your varied information is stored in one location and accessible from all your devices
  • in place of your CRM, provisional schedules, marketing collateral, and venue plans, is a single video conferencing portal you can use from your desktop, smartphone, or tablet.
  • this cloud-based meeting platform can be integrated into your everyday workflows.
  • With the right video vendor, you can move from a spreadsheet to email to internal video call to phone call and on to a client face-to-face sit-down with all the effort it takes to click between browser windows.
  • The goal is that every contact you make with both the internal and external elements of your working life become channels within the same workflow.
  • All the data you collect on a client, all the information you have about venue capacities, all the voice of the customer lessons you’ve ever learned are stored and analyzed here as well.
  • you can combine all your existing event management needs with a digital communications arm that lets you turn that knowledge into a flexible and persuasive way of keeping all your stakeholders happy.
  • Since you’re now traveling by video, the three back-to-back meetings you have with stakeholders across the city don’t involve leaving the office, which gives you time for a quick pre-meeting huddle room catch-up with your marketing team.
  • You can even remain at your desk to join the call, while your team in another part of the building meets together in the huddle room. Your notes from this meeting can be pinned to the project file for your upcoming external face-to-face, along with all the relevant data from your integrated event management app.
  • At all times, you can be adding notes to each respective file, sending chat messages to your team, taking photos and recording video, and presenting multimedia examples of some event planning do’s and don’ts.
  • You can’t be in two places at once, but with video conferencing event management, your entire working life can be based in the same platform.
  • smgarcia on 10 Oct 19
     
    Video conferencing is making event management that much easier. Not only does it make meeting to make final decisions and plans regarding an event more convenient, but video conferencing can also be used within an event for out of town participants. In a digital age, apps that can bundle all the facets of planning with meetings is a competitive edge.
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5 New Technology Trends In The Restaurant Industry - Restaurant Den - 0 views

restaurantden.com/nds-in-the-restaurant-industry technology trends restaurant industry emenu hospitality mobile trending
shared by leahesper on 10 Oct 19 - No Cached
  • The hospitality and food service business is a major player in the economy.
  • Technology trends are a funny thing. We as consumers embrace them on one level but might question them on another
  • Restaurants however have been one trade to employ a range of technologies and have embraced these as a vehicle for delivering what the customer wants; fast, quality service and excellent choices.
  • ...7 more annotations...
  • robotic bartender
  • Memories fail on even the most experienced wait staff when under pressure. Eliminates human error on handwritten order pads. Happy staff can equate to happy diners.
  • The extremely popular trend of having an iPad or similar table menu and ordering systems on restaurant tables not only frees up your staff, but can act as a sales person and marketing team all rolled into one.
  • With the ability to mix and deliver your Cocktails and drinks on tabletop the idea is to augment the actual bartender, not replace.
  • The smart phone and mobile devices have become invaluable to the restaurant trade.
  • Having large LCD screens showing your range of cuisine provides electronically, an ability to change pricing, menu items and wine lists daily.
  • The thing about any new technologies, regardless of industry, is that they evolve so quickly. The next biggest trend is sometimes already superseded, we just don’t know it yet.
  • leahesper on 10 Oct 19
     
    This is a very interesting articles about the technology trends we are seeing in the restaurant industry such as the emenu or the robotic bartender. This article discusses the pro's and con's of these specific technological trends and also discusses how the evolution of technology is a great thing for the industry! It makes you wonder... what's next?
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The Most Common Types of Restaurant Theft - 1 views

www.cornwelljackson.com/mmon-types-of-restaurant-theft technology software hotel solution
shared by tttiiinnnaaa1997 on 17 Oct 19 - No Cached
  • tttiiinnnaaa1997 on 17 Oct 19
     
    In regards to restaurant theft of food or supplies, at your POS, in accounting processes, or of intellectual property, mitigating the risk of loss through theft is an ongoing challenge. Automation has improved security in transactions as well as back-office functions. But with top concerns in the restaurant industry being wholesale food costs and building and maintaining sales volume, the reduction of theft can improve those concerns for restauranteurs.
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5 Signs Your Hotel Should Invest in Technology - trivago Business Blog - 0 views

businessblog.trivago.com/hotel-technologies
shared by afost026 on 21 Oct 19 - No Cached
  • “In 2018 digital travel sales worldwide increased by 10.4% to reach $694.41 billion”.
  • “Independent lodging properties now spend most of their marketing budget on online activities, where they perceive greater return on investment.
  • afost026 on 21 Oct 19
     
    This article talks about the reasons why hotels should invest in technology. With the amount of traffic that is online, it is best to invest in their website and advertisements.
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Emarketing vs. Digital Marketing: What's the Difference? - 0 views

www.disruptiveadvertising.com/...marketing-vs-digital-marketing technology hospitality marketing
shared by anonymous on 12 Nov 19 - No Cached
  • Online marketing and internet marketing are similar enough, but digital marketing and emarketing are two really different sectors of marketing.
  • Internet marketing is the practice of using the internet to connect with new customers.
    • anonymous
      anonymous on 12 Nov 19
       
      Internet Marketing This is anything you can search on the internet and leads you to a website promoting a product, an event, etc.
  • Digital marketing is perhaps the most all-encompassing term of the three. It includes both internet marketing and emarketing.
    • anonymous
      anonymous on 12 Nov 19
       
      Digital Marketing Is like a mixture of both Internet Marketing and E-Marketing.
  • ...7 more annotations...
  • In addition to including the internet marketing strategies of SEO and PPC, it’s also focused on more on relationship building with customers.
    • anonymous
      anonymous on 12 Nov 19
       
      E-marketing Is not only online or something you can search for, it also includes more personal contact with their customers.
  • email marketing, gaining online reviews, referral programs and social media marketing
  • Internet marketing focuses almost exclusively on how to capture and direct online traffic in order to better drive sales.
  • Some aspects of digital marketing are extremely modern and forward-thinking, like push notifications.
  • If you’re talking to a friend about how you want to run an email campaign and use the term “online marketing” instead of “emarketing,”
  • “Internet marketer” is a term that can be restrictive if you’re looking for a more all-encompassing agency.
  • Emarketing, digital marketing, and internet marketing all share some overlap, but each also use slightly different approaches. Emarketing is much more relationship-oriented than internet marketing, which focuses exclusively on directing site traffic for maximum potential profit. Meanwhile, digital marketing has the widest scope with a lot of tactics, platforms and mediums falling under its large umbrella.
    • anonymous
      anonymous on 12 Nov 19
       
      Although very similar terms, they don't exactly mean or refer to the same thing. They have slight different meanings and qualities.
  • anonymous on 12 Nov 19
     
    The articles addresses the differences between Internet Marketing, E-Marketing and Digital Marketing.
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(PDF) THE IMPLEMENTATION OF E-MARKETING IN THE HOTEL INDUSTRY: THE CASE OF ISTRIA COUNTY - 0 views

www.researchgate.net/...STRY_THE_CASE_OF_ISTRIA_COUNTY implementation hotel industry case emarketing restaurant travel tourism hospitality marketing proximity mobile tech technology business solution
shared by leahesper on 13 Nov 19 - No Cached
  • e research was conducted using a survey method. e research results show that hotel companies in Istria County have achieved a medium or even high level of implementation of e-marketing practice. e companies with a higher level of e-marketing practice also achieve better business performance. However, the survey also revealed the constraints to the widespread application of e-marketing in the hotel industry.
  • e increasing presence of the Internet in daily lives has resulted in the Internet an essential media in marketing communication.
  • To gain competitive advantage in the demanding tourist market, it is important nowadays for a hotel company to have its own website, promote its products through social networks and mobile applications, use e-mail as a channel of communication with its business partners and customers, and apply all available information-communication technology (ICT).
  • ...5 more annotations...
  • Some authors emphasize the role of the Internet in the application of e-marketing, while others perceive that term broadly, including the application of other ICT solutions.
  • consider the concept of e-marketing as a means of moving products or services from producers to tourists, and using the Internet as a means of promotion and a sales channel.
  • the use of electronic data and applications for planning and executing the conception, distribution and pricing of ideas, goods and services to create exchanges that satisfy individual and organizational goal
  • Internet marketing, e-mail marketing, mobile marketing, intranet marketing and extranet
  • marketing, as well as dierent e-marketing forms
  • leahesper on 13 Nov 19
     
    This article is actually based on a case study on the implementation of e-marketing in the hotel industry. This article examines the level of implementation of e-marketing practice in the hotel industry. It is an empirical research article conducted in Istria County, the most developed tourist county in Croatia.
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10 Hospitality and Travel Marketing Trends You Need to Know | Campaign Monitor - 0 views

www.campaignmonitor.com/...keting-trends-you-need-to-know
shared by edagt001 on 06 Oct 19 - No Cached
  • recent research from the Tippie School of Management shows that the majority of travel and hospitality bookings are moving from offline sources to online avenues. In fact, 53% of all travel is now booked online.
  • The best part is email personalization pays off with a 2.5x higher click-through rate and 6x more sales.
  • Customers expect personalization
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  • Use information you know about a customer (booking date, check-in information, preferences, etc.) to create a customized onsite experience.
  • Fifty-two percent of marketers say video is effective for brand awareness (WowMakers). Fifty-two percent of marketing professionals worldwide say video has the best ROI (Syndacast).
  • Twenty-three percent of digital marketing budgets are now set aside for moment marketing. And did you know that travel and transport is the best-performing sector for moment marketing
  • hen it comes to mobile travel and hospitality bookings, growth rates between the years 2011 and 2015 reported an increase of 1700%, accounting for 18% of online revenues.
  • It’s no secret that one of the biggest challenges in the travel and hospitality industry is driving more direct bookings. In the hotel industry, reports show numbers of up to 81% of booking abandonments.
  • ocus on booking retargeting.
  • Yes, an important and current hospitality trend is that millennials are much more prone to travel than Gen Xers and Baby Boomers—for both business and pleasure.
  • According to research, more than 50% of millennials trust earned media more than they do owned media.
  • One of the fastest growing trends, as far as searching for answers on the internet, is voice search
  • dominiquecolas on 06 Oct 19
     
    This article highlights some of the recommended techniques that companies in hospitality should follow in light of changing trends in hospitality. This includes personalized, social media marketing, mobile, dynamic and real-time marketing.
  • edagt001 on 21 Nov 19
     
    This article talks about 10 ways for a hospititality based establishment to be in know of what is trending in market for them to be in touch with today's world.
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Hotel Management Information System - 1 views

bizfluent.com/gement-information-system.html hotel information system business
shared by ggara004 on 09 Jan 20 - No Cached
  • A hotel management information system, or MIS, helps ensure that all operations run smoothly to provide guests with the best possible experience
  • A hotel management information system streamlines processes and activities
  • As another example of a business information system in hotels, think about restaurants, bars and coffee shops all under the same roof in the hotel. Each needs an inventory system and a point-of-sale system
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  • Choosing the right hotel management information system depends on the organization's need
  • ggara004 on 09 Jan 20
     
    This article emphasizes the importance of management information systems within the hospitality industry. Depending on an organization's need, whether a restaurant, hotel or bar, there are specific programs that can assist the company in streamlining processes and activities. This allows the company to access the companies data to ensure efficient operations. The importance of management information systems is evident even in hotels through the housekeeping department. Per the article, these systems allow for management of workflow, priorities and tasks.
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Biometric facial recognition payments and matching, security and identity verification ... - 0 views

www.biometricupdate.com/...verification-tools-at-nrf-2020 biometric facial recognition payments matching update tools verification identity security technology hospitality hotel software business tech travel solution mobile green
shared by anonymous on 14 Jan 20 - No Cached
  • NRF 2020 Retail’s Big Show is the world’s largest retail conference and expo currently taking place in New York City.
  • FaceFirst is introducing at NRF 2020 Retail’s Big Show in New York City a software development kit (SDK) that helps developers add biometric facial recognition and video analytics to security and identity verification products,
  • Companies such as retailers, hospitals, law enforcement and transportation centers already leverage FaceTrust facial recognition and video analytics for real time threats and to improve customer engagement.
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  • Elo is introducing an updated unified architecture for points of sale and interactive retail solutions.
  • Hardware platforms with software applications and technologies are presented at the event by Kiosk Information Systems and its parent company Posiflex, including self-service ordering for quick service restaurant (QSR) ordering automation.
  • Kiosk will demonstrate digital signage models ranging from countertop to slim freestanding form factors with facial detection technology integrated with AI, and a loyalty platform to show how kiosk technology can be used for customer retention programs.
  • anonymous on 14 Jan 20
     
    Every year, NRF hosts a large retail conference in New York City to debut new technology for the new year. At the 2020 Retail's Big Show, some of the most innovative technology was displayed for all to see. Technology including: FaceFirst, Elo, and Kiosk.
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Travel Tech Execs Take Shine Off Cloud Computing by Highlighting Hidden Perils - Skift - 1 views

skift.com/...-by-highlighting-hidden-perils technology hospitality hotel business
shared by ggara004 on 17 Jan 20 - No Cached
  • Moving travel company software to the cloud has proved tricky, some travel technology executives said this week in moments of candor. Absent strategic thinking, shifting systems from mainframe computers to public internet-based services from Amazon Web Services, Google Cloud, and Microsoft Azure can waste resources
  • he executive bluntness is a counterweight to recent industry hype about cloud services
  • Advertising campaigns have promoted the cloud’s potential cost savings for companies as they switch from investing in, and maintaining, servers to buying the computing power as they need it. But they ignore some practical challenges. Travel executives have found that they must shift their services over to the cloud in stages, and the phased shift can lead to escalating cost
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  • The travel industry is behind the retail and financial sectors when it comes to tapping the maximum benefits of the cloud, which includes being able to make use of sophisticated services like machine learning techniques for data analysis, said Nicolas Nelson, chief information officer of Air France
  • Some retailers, like Home Depot, have gone further by migrating their warehousing and operational data to the cloud, which lets them use analytical tools to more effectively manage their inventory and processes,” said Strong. “That’s a next wave opportunity for travel companies
  • Amadeus, for example, plans to move its applications to run on the public cloud across multiple regions
  • Cloud systems can be more elastic and flexible, said Rafael Achaerandio, head of Azure development advocacy and app innovation cloud sales at Microsoft. The cloud can let an airline or online travel agency deploy its applications around the world with the tap of a button, which was virtually impossible with its legacy data center
  • ggara004 on 17 Jan 20
     
    This article references the hidden costs of cloud computing. It advises how retail companies such as Home Depot have been successful in their transition to cloud computing however the hospitality industry falls behind. Businesses such as Expedia try to educate their engineers of the cost of cloud services and advises them to use it wisely. It appears to be that the hospitality industry still lags on the technology wave, as it continues to "remain a hybrid of newer and older technology".
  • allisonweets on 20 Jan 20
     
    This was an interesting read! I didn't realize that the data from servers had to be moved in shifts. So maybe it's not as cost effective as thought to be. Hopefully the travel industry makes progress in becoming more "cloud friendly" as it can be very beneficial.
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