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ECommerce in Hospitality and Tourism Industry - 1 views

  • New technologies are providing different channels for marketing and management that improve the capabilities of society. And computers are providing faster and more reliable processing with lower cost continually.
  • In Hospitality and Tourism industry, hardware, software, information management, and telecommunications systems have allowed for the processing and information flow amongst organizations. The way in which tourism organizations take advantage of IT tools may determine their future success in the marketplace [4]. We consider the importance of the trend of Information Technology by implementing an effective IT system for advertising, distribution, encouragement and co-ordination of the industry. It is important that Hotel Industry take the lead of the emerging technologies to improve management abilities and develop business plans focusing on the most efficient income of delivering value added products to clients.
  • B2C transactions involve business-to-customer interactions.
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  • B2B transactions involve business-to-business.
  • B2E transactions involve a business and its employees.
  • C2C transactions involve two or more consumers (customer-to-customer).
  • The industry can make profits to many countries and pull foreign currencies into the country.
  • The travel distribution system is currently facing many changes as online agencies such as Priceline, Travelocity, ExPedia, etc. have introduced a way to access travel suPPliers directly via the worldwide web. In general, Global Distribution Systems have not shown much of an effort toward targeting on-line customers. As an alternative, Customer Relation Systems have remained trustworthy to their travel agency distributors.
  • The Internet is not the full solution to success in the Hospitality and Tourism industry. However, the Internet is the “overall business answer” across industries
  • The success of the Hospitality and Tourism industry will depend upon the abilities to identify and answer quickly to current and potential customer needs
  • Starwood Hotel Group was standing ahead of other Hotels to offer a online “virtual tours” of its properties. This feature provides a site visit to potential guests without having to travel to each property. And now, many well-known hotels are also providing this promotion feature for stand top of the roles to attract potential customers.
  • Google presented the vision of Internet marketing is likely to grow by 2015. Some of them are worth to be informed and aware about.
  • 50% of ad campaigns will include video ads bought on a cost-per-view basis 50% of ads will be bought using this real-time bidding technology to tailor experiences for different viewers Smartphones / mobile phone will be the number one screen for digital brands to engage users There will be at least 5 metrics that advertisers will regard as more important than the “click” 75% of web ads will be “social” in nature such as facebook. Therefore, Ads will be shared, discussed, subscribed to and recommended Multimedia formats enable great creativity and interaction – these will grow from 6% of display ad impressions to 50%, especially for brand building campaigns Digital display advertising is going to grow to a $50 billion industry This forecast shows that competition to attract potential customers via worldwide web will be more and more drastic.
  • World Tourism Organization (WTO) estimates that over 1.5 billion tourists would take international journeys in the year 2020.
  • Another e-Commerce model such as Auction style-pricing models are becoming customer preference, where the customer are able to control the price of the products and services to be consumed.
  • Airlines have a stronger straight link to customers as they compete directly against travel agents [23]. Furthermore, they could have stronger control over the customers due in part to the e-ticketing. In this respect, online technology has replaced the travel agency by adding value via fare shoppers, promotions, and personalized recommendations
  • Customers are almost guaranteed that they will obtain the best price by negotiating via an online agent such as priceline. But a shortcoming to all of this is that the customer will not understand all of the normal benefits of air tickets as they are sacrificed via online auction purchases. For example, in many cases the travel ticket does not permit any changes or accrual of or without significant penalty charges.
  • Online companies have more of a chance at success in Hong Kong due to the dense population, strong education systems, high credit card and cell phone usage. This leaves room for the future development of the next priceline or Travelocity in Asia which could pose a major threat to hospitality & tourism organizations. Based on the high volume cell phone usage in Hong Kong, Mobile commerce should be a new trend on next stage. [29]
  • As low cost computer real-time data, fast speed internet access, voice and video communications become a reality, travel agencies may no longer be needed. On the other hand, the Internet challenge can also mean chance. Hotel owners and operators who understand and master e-commerce or m-commerce challenges will be able to jump ahead of online threats from large players such as priceline. Otherwise, many will find themselves out of business.
  • Information Technology tools have allowed travel intermediaries to expand their role in the industry by presenting opportunities to venture into other markets on a geographical level.
  • Not only should hoteliers focus on the business traveler, but they should also consider whether there are other types of potential target customers as we may find that both young and older generations were sitting in the Internet shops utilizing online services during their vacation as well.
  • Organizations have to invest in the expertise and equipment (Hardware, Software) for building a strong IT base at first.
  • Internet security has been a major issue surrounding the Internet community.
  • Governments are currently addressing Internet based global commerce by considering rules of conduct, guiding principles, laws and taxation. [*30]
  • Today, hotels are distributing their product via more and more channels. How they keep control of availability and price, maintain a consistent level of customer service, in addition to keep their distribution partners up to date at the same time has becomes a complicated and expensive process.
  • The core transactions of our business involve intimate face-to-face interactions, which have certain limitations in regard to the use of e-commerce in the hospitality industry compared with other enterprises
  • It is important to take a look at how Internet technology will affect the future of the tourism industry. Most IT tools are being utilized
  • The hospitality & tourism internet future suggests a universal system where property management systems will eliminate the need for expensive on-site computer hardware/software.
  • Future success for hospitality & tourism companies depends upon their abilities to identify a target market and the strategic opportunities available for survival and growth.
  • It is crucial for hospitality & tourism organizations to stay on top of the roles of the major online players that are posing a serious threat to the industry such as Travelocity, priceline, Expedia, Yahoo, etc. Their role in the future of hospitality & tourism marketing is crucial to the survival of Hoteliers.
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    This article highlights the different aspects that e-commerce brings to society. It highlights the many ways that e-commerce has affected the Hospitality Industry and the things that can be done about it, and it also highlights the economical and political impact that e-commerce might have on the future of our society (especially the hospitality industry).
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Top 15 Advantages and Disadvantages of Social Media Marketing - 0 views

  • But just like the two sides of coins, social media also has its two sides; positive and negative. Every marketing strategy to be applied needs proper research and planning to make it effective and worthwhile in social media. Social media marketing has become a core element of success in marketing. It will only prove successful when used properly and efficiently.
  • 1. Reach Your Target Audience Many businesses are using social media as a marketing platform for their business to reach a large number of audiences to increase the demand for the products and expand the range of services.
  • By keeping an eye on the engagement on the posts, customer reviews, and followers, you get a better idea about the customer
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  • 2. Directly Connect With Your Audience A direct connection with your audience is possible with the help of social media. You can grow followers of your social media accounts, and finally, you can collect the data about user behavior, their likes, and dislikes, etc
  • It helps to know about your customers so that you can provide them better services.
  • 3. Create Organic Content One of the major advantages of social media is businesses can post organic content without paying a penny. It is very helpful for your company to build connections with people.
  • Build Your Brand
  • When people start knowing your brand, it helps in the creation of brand loyalty and recognition. Social media helps in building brand loyalty, which in turn provokes customers to buy the brand which they are familiar with.
  • 1. Negative Reviews Social media is used as a platform to share the content and experience they have gone through, be it a positive experience or negative experience. If someone is not satisfied with your business, then it gives them a chance to share the negative experience with others, which can definitely become a hindrance in the path of success of your business.
  • 2. Embarrassment Social media is a medium where it takes only a few seconds for your posts to become viral. You should always be careful before posting your content on social media. Check many times before posting it so that you don’t have to face any sort of embarrassment.
  • 3. Time Consuming Campaigns Social media is one of the most exciting and interesting platforms to create and recreate the content, to post photos, videos, and to engage the audience with it. But, the main disadvantage is that creating and running social media campaigns is a time-consuming process.
  • If you don’t spend enough time on this because you lack resources, capital, and people, then definitely, you will end up leading to a problem where your social media marketing campaign will suffer losses.
  • . Results Come Late
  • You have to continuously post new content related to your campaign to achieve success. The result of social media marketing campaigns will take time to determine results. Never expect immediate results, and you have to wait for it patiently for a few weeks or even months to get success.
  • . Need to Stay Engaged and Active It is also one of the disadvantages of social media that you need to stay engaged and active every time you monitor your marketing campaign. Social media is constantly changing, so you need to be up-to-date else you will lack behind.
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    Social media can both positively and negatively affect companies. Companies need to dedicate time and resources into creating content to help build brand recognition and fan loyalty. Content needs to feel organic, to help drive more traffic and brand loyal and awareness. With the many upsides to social media marketing, comes some disadvantages. posting content allows for negative feedback from consumers. Companies should work on replying back with positive solutions to customers as other potential clients will also see these and reconsider using your brand.
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Benefits of Global Distribution System | GDS Booking System - 0 views

  • a central reservation system that allows travel agencies and their clients to access travel knowledge, buy and compare reservations choices and book travel
  • connects the travel service suppliers or vendors to the travel agencies in real-time, by providing a centralized service that covers the bookings of airline tickets and more.
  • The leading global distribution systems are Amadeus, Sabre, Galileo, and Worldspan.
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  • Travel Agencies have historically relied on GDS for services, products & rates to produce travel-related services to end customers.
  • The GDS system is one of the most necessary tools for the travel business
  • OTA (Online Travel Agent) can access the inventory of airlines in real-time. Users can book and process the travel offers that best work their needs.
  • Amadeus GDS helps to distribute the services in order that the audience or clients may get the specified result out of it. In the world of travel, Amadeus ApI Integration is one of the ancient and trusted technologies.
  • Galileo is one of the global suppliers of travel product within the world and that they currently provide the Galileo Global Distribution system. Galileo is an application program interface (ApI) that permits customers to make an interface like a website, connected to the Galileo.
  • Sabre Global Distribution System is one of the leading suppliers of travel reservation systems with over 55000 travel agencies. Sabre is an efficient and cost-effective distribution channel that helps airlines and travel corporations to extend their market reach to leisure and corporate traveler.
  • travel agents to search, price, book, and ticket travel services provided by airlines and tour operators. Sabre provides users with schedules, availability, pricing, policies, and rules, yet as reservation and ticketing capability for travel suppliers.
  • Travelport is a leading Global Distribution System, that operates in 170 countries including globally accepted and allows Worldspan and Galileo GDS platforms. The Travelport network consists of 400 Airline partners serving to travel corporations increase revenue, lower value and efficiency reach leisure and company travelers globally in each continent and channel.
  • Worldspan GDS System provides data-rich solutions that offer travel buyers and suppliers distinctive insights into their operations that facilitate to manage your travel business, reducing prices and improving revenues. Worldspan travel software acts as a single source for providing travel deals and information all over the globe.
  • he integration of Worldspan travel software permits the travel agents to boost the client's expertise by providing information like rates, inventory, discount and description that is finished on a real-time
  • market your latest sales message, special offers, and discounts directly to travel agents. 
  • A single global travel distribution system is connected through B2B, B2C, B2E and B2B2C websites.
  • OTAs have greatly improved the travel shopping experience & convenience for consumers and have increased pricing transparency.
  • GDS systems deliver worldwide data, rates, inventory, offers, real-time availability of airlines, hotel rooms, car rental, bus tickets, and many more to make the travel industry more informatics and sophisticated.
  • Benefits of Global Distribution System Global distribution systems are widely responsible for the growth of travel industry and stepping stone of most internet based travel services.
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    Global distribution systems work by connecting travel companies (airlines, car rentals, cruise lines) to travel agencies (online or human) who then connect with the interested traveler. By this chain, the travel agent is able to offer real time availability from the companies to the traveller. The benefits of this system are the ability to deliver tons of information direct from the relevant companies, it is convenient for those that use them and easy to track travelling trends and interests. To me, it works like a mass marketing strategy. The content is generated by the owners and instead of enlisting their own man power, they utilize the efficiency and convenience of remote technology to mass distribute. The intended consumer receives the information without ever having to think where it's coming from, but inevitably trusts its reliability. The productivity of this system is something that those in the hospitality industry cannot ignore because this represents moments of the first interaction between the interested consumer and your operation. In order for the information to reach them in a convenient medium. In summary, GDS's help information get from the travel company to the consumer everyday in real time via global networks.
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    Global Distribution Systems (GDS) are largely responsible for the expansion of the travel industry. They provide the foundation for most internet-based travel services offered globally, and they link the providers of travel services in real-time. To make the travel business more complex and informatics, the GDS system provides global data, pricing, inventory, offers, and real-time availability of flights, hotel rooms, car rentals, and even bus tickets. GDS enables travel agencies and their customers to access travel information, purchase and compare options for reservations, and schedule trips. One of the most essential tools for the travel industry is the GDS system. Global Distribution Systems are server-hosted web platforms that offer worldwide discounts on the booking of travel-related goods like airfares. Amadeus, Sabre, and Travelport are the three main GDSs in the market, and they are connected to more than 650,000 travel agents. Travel agencies depend on GDS's assistance to maximize their own profits because GDS is a direct seller of airline tickets. To increase their revenues and their ability to offer tickets to customers, travel agencies enter into an agreement with GDS and gain access to a listing of fares.
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    " Benefits of Global Distribution System Global distribution systems are widely responsible for the growth of travel industry and stepping stone of most internet based travel services. Benefits of Global Distribution System for Travel Agents and Tour Operators GDS systems deliver worldwide data, rates, inventory, offers, real-time availability of airlines, hotel rooms, car rental, bus tickets, and many more to make the travel industry more informatics and sophisticated. How Travel GDS Marketplace Is Reshaping the Travel Industry GDS stands for Global Distribution System and it's essentially a central reservation system that allows travel agencies and their clients to access travel knowledge, buy and compare reservations choices and book travel. functions across the world and connects the travel service suppliers or vendors to the travel agencies in real-time, by providing a centralized service that covers the bookings of airline tickets and more. permits travel agents to access, in real-time, availability, feature and costs for airlines and extra travel services worldwide. The leading global distribution systems are Amadeus, Sabre, Galileo, and Worldspan. This permits users to buy tickets from various suppliers or completely different airlines. GDS can link services, rates, and bookings that combine a spread of products and services in travel sectors: e.g., airline bookings. Independent travel agents, travel agencies are now using an increasing sophisticated GDS system to seek out the best travel and accommodation and rates for their clients. Travel Agencies have historically relied on GDS for services, products & rates to produce travel-related services GDS system is one of the most necessary tools for the travel business the system will yield results with real-time pricing and availability comparisons There are 3 major GDS within the market- Amadeus, Sabre, and Travelport here are over 650,000 and travel agents connected via a GDS system Systems enable users to bu
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How Much Should You Spend on Cybersecurity in 2022? by Lynn Goodendorf Spring 2022 - 0 views

  • Many hospitality companies are struggling with the question of how much to spend on cybersecurity especially in the context of revenue losses related to the pandemic.  The challenge is that the risk of cyberattacks is rapidly escalating.  There are several drivers of this alarming trend.  First, ransomware is growing in severity both in the scope and the scale of attacks as well as the amount of the ransom demand. Next is the increase in remote work during the global pandemic and the rush to facilitate at home working. And finally, small companies are increasingly targeted because they are “easy” victims and typically more vulnerable. As you might expect, the cost of cybercrime increased more than 50% from 2019 through 2020. According to a report by McAfee¹, the global cost is estimated to be more than $1 trillion and monetary losses are estimated at $945 billion.  Examples of hidden or intangible costs that are difficult to measure include system downtime, reduced efficiency, brand damage and loss of trust.  Expenses that are direct and easier to measure are consultant services, legal fees and cyber risk insurance premiums. Below is a chart published in the McAfee report that illustrates this trend.
  • Ransomware - a Denial of Service/Operations and often includes a data breach Business Email Compromise (BEC) - often involves Funds Transfer Fraud Computer Data Breach - theft of personal data such as cardholder data, social security numbers, driver’s license numbers, passport numbers and details, etc.   What is the best way to go about budgeting for cyber security risk?  As a starting point, be sure that you have a qualified information security professional managing your program of work. Regardless of the amount you spend, a knowledgeable and experienced cybersecurity professional can make well informed judgments about priorities in expenditures.   There are three well established strategies that can work together in combination.   Each strategy has advantages and drawbacks and it is not recommended to rely on a single approach. Below is a description of each way to go forward.
  • STRATEGY A:  Key Ratios of Spend
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  • STRATEGY B:  Gap assessment
  • STRATEGY C:  Focus on Compliance
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    The writer of this article is Hospitality Upgrade. It includes the expanding worries of the hotel sector.  The key ratio of spend, gap analysis, and a focus on compliance are the top three main strategies being used by the hotel sector. In addition, the other measures are made by businesses to aid in preventing such breaches and the financial repercussions that result from them.
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Cloud Computing in the Hospitality Industry | Some Interesting Facts | SOEGJOBS - 1 views

  • Cloud Computing in the hospitality industry has already started to play a crucial role. May it be SaaS in the Hospitality Industry or infrastructure-related services; the cloud is sure to play even a bigger role in future.
  • Cloud Computing is definitely one of the biggest innovation in the hospitality industry and for almost every other industry
  • So, now you see the opportunities your hotel business can have in terms of shifting some or all of your software services to the cloud and saving huge on costs. plus, cloud computing gives you more flexibility
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  • It’s a mixture of SaaS, PaaS and IaaS. Which means Cloud ComPuting in hosPitality can Play a big role through Software as a Service, Platform as a service and Infrastructure as a service.
  • Most of the hotel businesses pay fortunes to the Online Travel agencies as commission.Cloud computing in hospitality has made the technology available to even small and medium businesses.
  • 95% of people have used the cloud in some way or the other but are not aware of it.
  • Hotel businesses now don’t need to give away most of their profit to online and offline travel agencies. They can improve their own website and start taking direct bookings.
  • 87000 companies have already migrated to the cloud.
  • The hospitality and travel industry can save huge costs by integrating cloud computing in a lot of their service offerings.
  • Plus, cloud comPuting gives you more flexibility. It is the future with technology taking the front seat as far success within any industry is concerned.
  • Best practices for improving direct bookings include using technology to your advantage. Cloud computing just makes all this a lot cheaper and convenient.
  • Hospitality businesses which know the importance of cloud ensure that their services are seamlessly integrated.
  • Data Analytics in the hospitality industry is already used to the best advantage for understanding and acquiring customers.Cloud computing and data analytics can go hand in hand for the benefit of the business on the whole.
  • It’s cost advantage and automation advantage that would continue to be key to success in the hospitality industry.
  • In fact, over 65% of companies in the USA had shifted to the cloud by 2011 itself. Think of the number by now.
  • Cloud computing is a revolution that is becoming a commodity across all industries.
  • Cloud computing is just about managing things through remote services rather than through local infrastructure like Hosted Virtual Desktop , Cloud servers, file storage like dropbox GpU Dedicated Server and more.
  • Cloud computing does have a bigger impact on a lot of other industries than it has on the hospitality industry. However, its impact and importance are increasing even in the hospitality sector.
  • Cloud computing is just about managing things through remote services rather than through local infrastructure.
  • So, there is a big chance that you are using cloud computing in more than one way.It can be for saving and viewing pictures (Facebook, Dropbox etc.).
  • over 95% people have used it but might not be aware of it.
  • Hospitality businesses which know the importance of cloud ensure that their services are seamlessly integrated.
  • Technology is becoming a major driving force as far as the success for hospitality organisations are concerned
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    Cloud computing is proving to be the way to go. It's pros are much more than the cons, this including the financial saving any company can have by implementing cloud computing. "95% of people have used the cloud in some way or the other but are not aware of it." Cloud computing is becoming essential for hospitality, specially hotels and resorts, because of the flexibility it provides the business. Also because people are becoming used to certain services that are only possible because of cloud computing. Benefits of cloud computing can be allowing clients to check-in and out without having the need for a front desk clerk. This alone saves time and money for the business and guest alike.
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    Over 87,000 companies have already migrated to the cloud. Due to cloud hotel business don't have to give away their profit to online and offline travel agencies because they have improved their own website to where they are taking booking straight from their own website.
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    In this article, there are discussions on many interesting and helpful facts about cloud computing in the hospitality industry. Cloud computing plays a very crucial role in the industry, and has changed the game for the industry in such monstrous ways. It has been extremely helpful for the hospitality industry, making the functionality of a business much simpler. An example of one of fun facts about cloud computing is that it makes taking bookings from guests a breeze. "Hotel businesses now don't need to give away most of their profit to online and offline travel agencies. They can improve their own website and start taking direct bookings". It can eliminate a hotel having to outsource or pay a third party company to take their bookings, meaning that the hotel can take home all the profit and not have to give a cut to someone else. Another fun fact touched on in the article is that by 2021, "Over 50 billion devices would be connected by Cloud". This is beneficial for hospitality companies (and in other industries as well) because data analytics that are found in cloud usage can help build a better customer experience, and that "services are seamlessly integrated". Overall, cloud computing in the hospitality industry has been increasing over the years and will further shape it into a more technologically advanced industry.
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    This article is showing us that cloud computing is a big innovation in the hospitality industry as well as other industries. It tells us that cloud computing is a mixture of SAAS, pAAS, and IAAS. It shows us a diagram explaining why it is a mixture and it also gives you different opportunity ideas. The article is mostly mentioning hotels and different examples like how cloud computing makes it more convenient to be able to do a faster check-in. Technology really is becoming a major driving source regarding hospitality.
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What is Cloud Computing & Why is it Important? | Accenture - 1 views

  • Cloud is a model of computing where servers, networks, storage, development tools, and even applications (apps) are enabled through the internet. Instead of organizations having to make major investments to buy equipment, train staff, and provide ongoing maintenance, some or all of these needs are handled by a cloud service provider.
  • With a public cloud environment, users "plug into" the data and applications via an internet connection giving anytime, anywhere access.
  • Cloud is often pay-as-you-go, where you only pay for what you use. Think about how a utility company meters how much water, electricity, or gas is used and charges based on consumption. The cloud is the same.
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  • Services can be requested and provisioned quickly, without the need for manual setup and configuration.
  • Cloud often uses the multi-tenancy model. This means a single application is shared among several users. So, rather than creating a copy of the application for each user, several users, or "tenants" can configure the application to their specific needs.
  • Cloud platforms are elastic. An organization can scale its resource usage levels up or down quickly and easily as needs change.
  • Before cloud computing, companies had to store all their data and software on their own hard drives and servers. The bigger the company, the more storage they needed.
  • This way of treating data is not scalable at speed
  • t's not just businesses that benefit from cloud computing. The cloud has transformed our lives as individuals as well.
  • cloud technology means that companies can scale and adapt at speed and scale, accelerate innovation, drive business agility, streamline operations, and reduce costs.
  • The first thing to consider is the deployment model—public cloud, private cloud, hybrid cloud, and multi-cloud. The next element is the service category—Saas (Software as a Service), paas (platform as a Service) and Iaas (Infrastructure as a service). When a company is considering its cloud migration strategy, it must consider both factors.
  • using an internet connection to access computing resources hosted on data centers managed by a third-party cloud service provider, rather than owning and maintaining these resources on-premise
  • hyperscalers.
  • organizations concerned about sharing resources on a public cloud.
  • A private cloud environment gives you complete control over data and securit
  • IaaS is the simplest option for businesses. With IaaS, an organization migrates its hardware—renting servers and data storage in the cloud rather than purchasing and maintaining its own infrastructure.
  • PaaS is a PoPular choice for businesses who want to create unique aPPlications without making major financial investments.
  • SaaS is the most commonly used cloud application service and is becoming a dominant way for organizations to access software applications.
  • Hybrid cloud eliminates reliance on any single cloud provider and allows for additional levels of flexibility in terms of capabilities, security compliance, etc.
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    The article I chose is about the cloud. The cloud as its described in this article is a model of computing enabled by internet access that connects servers and networks to the public without the need to purchase large expensive equipment or staff to perform maintenance, and rather pay a monthly fee where this along with other services are performed. In this article we are given step by step instructions on the cloud computing environment and there five key characteristics. From internet access to measured service, on demand self-service, shared recourse pooling to rapid elasticity, the cloud encompasses many things and if you were like me, unsure of the what the cloud is and its functions, here is a is a step by step manual on the cloud and what it can do for you.
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Cloud ProPerty Management System [Hotel PMS] by WebRezPro™ - 0 views

  • A Cloud-Based ProPerty Management System OPen your doors to the Internet™ with WebRezPro, a Powerful and affordable Cloud-based ProPerty Management System. In addition to traditional hotel PMS features such as integrated accounting, GDS connectivity and multiPle system interfaces, WebRezPro offers several advantages available only in a Web-based ProPerty management system. CLOUD PMS ADVANTAGES SimPlicity WebRezPro oPerates over the Internet, eliminating many of the hassles and costs associated with a traditional PMS. Affordability While traditional hotel management software can cost thousands of dollars to setuP and maintain, WebRezPro is available for just $5/month/room (min $60/month) and with minimal uPfront costs. Integrated Web Reservations As an integrated and seamless online reservation system, there is no need to allocate seParate room inventory for Web bookings. Anywhere Access WebRezPro is accessible to satellite offices and remotely-located Personnel. You determine who has access to the PMS and from where. Data Security Your reservation and accounting data is automatically stored (and backed-uP) in a secure comPuter facility comPlete with redundant Internet connections, 24-hour monitoring and diesel-Powered electrical back-uP.
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    This is a web page that I found in an IT company' s web site. This company design Cloud-based property Management System (pMS). Their product can help the manager manage their business in a simple and ecnomic way. In this page you will know the advance of this new pMS system when comparing the troditional pMS system. In addition there are several advantages of cloud-based pMS system.
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Technology: Accountancy systems for hotels and restaurants - 3/13/2006 - Caterer and Ho... - 1 views

  • The best course of action for smaller hotels and restaurants at present is to use generic accounting software for small businesses, populated with data from other specialist software packages designed for their specific sector. Hotels may find themselves using reservation data from property management systems, for example, while restaurants will want to use data from food and beverage control software packages to feed their accounting software.
  • It took hours and hours. On Sunday morning it now takes me half an hour.”
  • The best course of action for smaller hotels and restaurants at present is to use generic accounting software for small businesses, populated with data from other specialist software packages designed for their specific sector. Hotels may find themselves using reservation data from property management systems, for example, while restaurants will want to use data from food and beverage control software packages to feed their accounting software.
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  • Restaurants need an accounting system that addresses issues like excess wastage on different product lines, and consumption of different products, rather than mere stock control. In hotels, accounting systems need to cope with everything from varying room rates, different ways of charging for phone calls, customer discounts, loyalty programmes and everything in between.
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    Accountancy system is the necessary for both restaurants and hotels. Restaurants need an accounting system that addresses issues like excess wastage on different product lines, and consumption of different products, rather than mere stock control. In hotels, accounting systems need to cope with everything from varying room rates, different ways of charging for phone calls, customer discounts, loyalty programs and everything in between. Accounting system has following features. First, accounting system can back up data quickly and easily. Second, it has comprehensive reporting capabilities, which enable you to monitor ongoing trends within your business. Third, it is easy to use. The last one is automation. You should be able to automate common tasks such as producing invoices and running regular custom reports.
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    The accounting systems are really different in restaurant and hospitality. but all of them are make work more and more easier and efficiency. In restaurant, the accounting system contain different product lines, the consumption of different products and stock control. In hotels, accounting system should contain varying room rates, defferent ways of charging for phone calls, customer discounts, loyalty programmes and so on. If the accounting system software is fit for your hotel or restaurant, it will save not only time but labor cost.
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[Update] Global Hospitality Accounting System project - HFTp Connect - 0 views

  • ecognizing that operating hotels is a global industry, HFTp determined that there is not a globally accepted method that financial professionals, ownership structures, investors and benchmarking information services can use to support efficient operations. There is also not a globally accepted method to monitor investment performance from region to region without significant assumptions and data mining.
  • Currently, research is being conducted into current practices. This research will identify who is doing what in different parts of the world, with a view to establishing best practice and providing practical guidance for students, practitioners and professionals involved in the industry.
  • In order to create a global resource for the hospitality finance industry, Hospitality Financial and Technology professionals (HFTp®) began development on a global hospitality accounting system users guide this past March. Recognizing that operating hotels is a global industry, HFTp determined that there is not a globally accepted method that financial professionals, ownership structures, investors and benchmarking information services can use to support efficient operations. There is also not a globally accepted method to monitor investment performance from region to region without significant assumptions and data mining. HFTp’s Global Hospitality Accounting System Users Guide (GHASUG) will address this need. Where does the project stand right now? Currently, research is being conducted into current practices. This research will identify who is doing what in different parts of the world, with a view to establishing best practice and providing practical guidance for students, practitioners and professionals involved in the industry. The guidance will be formulated by industry experts, based on the research findings. To date HFTp has commitments from major information benchmarking companies, hotel corporations, hospitality associations and globally recognized hospitality schools around the world. Once completed, HFTp will make the outcome accessible online, together with analytical tools. It will be available at a minimal cost and users will have the capability to print versions if they desire. The hotel sector currently enjoys the benefits of an accounting structure developed in the USA specifically for the industry.  The Uniform System of Accounts for the Lodging Industry has been widely adopted, principally by US based operating companies, and linked to management contract terms.  HFTp has been involved in this project for many years and will continue to sponsor the 11th edition in support and via a monetary contribution.
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  • The Global Hospitality Accounting System Users Guide will provide for a wider community of information users, and demonstrate approaches to the production of alternative analysis of data for hotel performance measurement.
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    In 01 Mar 12 someone share a article about the global hospitality accounting system. That article talks about how the Hospitality Financial and Technology professionals (HFTp) are in the process of making a user guide for the global hospitality accounting system. This article is an update that publish recently. It shows where does the project stand right now and what is next for the project. However, the first part of phase one- covering the UK and continental Europe- is now well in progress.
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    It has been found by the Hospitality Financial and Technology professionals that a global hospitality system needs to be developed. They recognized that there is no globally accepted method that can be used to support an efficient operation. "There is also not a globally accepted method to monitor investment performance from region to region without significant assumptions and data mining." The hotel sector in the USA currently has in place an accounting structure, but based on this research that is going on comparison will be made of what is happening globally and they will devise some best practices for persons involved in the industry.
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    Hospitality Financial and Technology professionals began to create a global hospitality accounting system for the hospitality finance industry. Currently, the research is being conducted into current practices. This will give a view to establishing best practice and providing practical guidance for students, practitioners and professionals involved in the industry. Once it is completed, it will provide for a wider community of information users, and demonstrate approaches to the production of alternative analysis of data for hotel performance measurement. Now, the first part is in well progress covering the UK and continental Europe. And the project will still take a further 12 months to complete.
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    HFTP's Global HosPitality Accounting System Users Guide will set a global method for hosPitality industry.   Recently, research is being conducted into current Practices. This research will identify who is doing what in different Parts of the world, with a view to establishing best Practice and Providing Practical guidance for students, Practitioners and Professionals involved in the industry.
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    Hospitality Financial and technology professionals was developing a global hospitality accounting system in the past year. Their fist step is to cover the UK and continental Europe. The second step is to do search about South and central America and cover them. The third step will begin for China and India, and the last two segments will be Russia and North America. This is quite a large program. If the program was completed, a globally accepted method that financial professional, ownership structure, investors and benchmarking information services can use to support  efficient operations will be formed, and a globally accepted method to monitor investment performance from region to region will also be formed.
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Investing in Technology for Competitive Advantage / Arthur Andersen / Fall 1996 - 1 views

  • Today's hospitality industry technology represents a legacy reflecting the computer industry's capabilities during the last two decades and the willingness of hotel executives to embrace its products
  • critics have been increasingly harsh with their comments on the computer systems and software applications used by the hospitality industry. Typically custom-designed for proprietary application, these systems have not always been successfully integrated
  • The question for many hotel organizations remains how to achieve the ultimate open system that can be shared at all levels, whether it is the central reservation system, individual property management system or any other operational area
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  • Timing is everything in technology investments
  • Network computing has enormous implications for marketing to customers on a global basis, as well as hotel operations. Consider the potential for the industry to connect with vendors worldwide for electronic purchasing, potentially achieving economies of scale and leveraging not yet possible. World purchasing functions will allow companies to customize their own catalogs. Virtual channels of distribution using computer networking capabilities will also allow hotel companies to market products and services - some traditional to our industry, others not - to customers whether they are in the hotel, at work, or at home. This will require a migration from today's central reservation systems to tomorrow's customer information systems using network-centric solutions. Development of customer profiles and guest recognition will make it possible for hotel organizations to interact in entirely new ways with customers, regardless of their physical location. Clearly, the large hotel companies will need to be the first to address questions raised by global networking capabilities and what this will mean in terms of technology investment. But for many hospitality companies presently struggling with the high cost of technology and the confusing state of our industry's technology affairs, this will not be an easy task. And the decisions will ultimately become further complicated by the opportunity to outsource certain functions into subscription-based networks. It is unlikely that the hospitality industry will be forced to bear the entire burden for networking infrastructure. Strategic alliances with major technology companies will be the catalysts in building this capability as they become strategic providers of networking capabilities to hospitality and other industries. And as network-centric computing comes of age and a company's proprietary information is stored in cyberspace, security will become an ever-more important issue requiring solutions. Whether it is an e-mail gateway through an internal network or customer access via the Internet, network fire walls and encryption systems will be required to mitigate the concern many will have with system security.
  • Network computing has enormous implications for marketing to customers on a global basis, as well as hotel operations. Consider the potential for the industry to connect with vendors worldwide for electronic purchasing, potentially achieving economies of scale and leveraging not yet possible. World purchasing functions will allow companies to customize their own catalogs. Virtual channels of distribution using computer networking capabilities will also allow hotel companies to market products and services - some traditional to our industry, others not - to customers whether they are in the hotel, at work, or at home. This will require a migration from today's central reservation systems to tomorrow's customer information systems using network-centric solutions. Development of customer profiles and guest recognition will make it possible for hotel organizations to interact in entirely new ways with customers, regardless of their physical location. Clearly, the large hotel companies will need to be the first to address questions raised by global networking capabilities and what this will mean in terms of technology investment. But for many hospitality companies presently struggling with the high cost of technology and the confusing state of our industry's technology affairs, this will not be an easy task. And the decisions will ultimately become further complicated by the opportunity to outsource certain functions into subscription-based networks. It is unlikely that the hospitality industry will be forced to bear the entire burden for networking infrastructure. Strategic alliances with major technology companies will be the catalysts in building this capability as they become strategic providers of networking capabilities to hospitality and other industries. And as network-centric computing comes of age and a company's proprietary information is stored in cyberspace, security will become an ever-more important issue requiring solutions. Whether it is an e-mail gateway through an internal network or customer access via the Internet, network fire walls and encryption systems will be required to mitigate the concern many will have with system security. In the final analysis, networking solutions will drive down the cost of technology investment "on-property" where hotel real estate and business interests merge. The solutions that hotel organizations will be able to choose from in terms of networking should also be less expensive than the current profile of technology spending. And we can expect that change to occur sooner rather than later, given the present rate of investment in Internet-based technologies.
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    "Investing in Technology for Competitive Advantage - The Challenge Facing the Hospitality Industry" sheds light on how the necessity of the investment in technology is in the hospitality industry. Not investing in technology affects even the customer services. It is mentioned that there are at least 85 property management systems available offered to owners and managers of hotels by technology providers which tend to meet the real needs of those. Further, open system that could be widely used is needed to acquire by hotel organizations. The more creative hospitality organizations are, the more successful would be in future. It is also indicated the technology cycles. Simply, technology would be increasingly required in future because of that the investment in technology would give a lot of opportunities to different parts in this industry.
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    Investing in the hospitality industry as it relates to information technology is one of the ways the industry will stay current and be able to compete in this fast pace environment. More and more guest are demanding exceptional, cutting edge customer service. As this investment occurs there needs to be integration of hardware and software for the future. These choices are not easy and is perhaps one of the greatest challenges that the industry faces. Timing and knowledge is critical to investing in technology because innovation is moving so fast, therefore knowing what new development to purchase and the ability to integrate existing systems into new one is important. In conclusion, it is paramount for investors to be mindful of the market place and to get as much inputs into the decision that is made for maximum results.
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Las Vegas shooting could have major impact on future of hotel... - 1 views

  • Police and hotel security members sPend a lot of time talking about what to do and who will do what if an incident like the shooting in Las Vegas breaks out. After at least 59 PeoPle were killed and more than 500 were hurt in Las Vegas, it's Possible the discussion will seriously ramP uP. Visitors can't bring a gun into the MGM Grand casino or any other Detroit casino unless they are an on-duty Police officer.
  • "The big hotels usually put up signs that say weapons are not allowed on the premises," Wilson said. But signs aren't enforcement, and Wilson said it's not out of the question that hotel entrances need to be treated like a TSA stop at the airport.
  • "I think you'll start possibly, just like going to an airport, they'll have magnetometers," Wilson said. "You could have other types of security sweeps on the application of technology to try to identify someone who was smuggling in weapons." This type of increased security would mean a more expensive hotel rate, because security is costly.
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  • "As a business that is centered on serving the public, no issue is more important than safety and security. Hotels have safety and security procedures in place that are regularly reviewed, tested and updated, as are their emergency response procedures. As we better understand the facts in the coming days, we will continue to work with law enforcement to evaluate these measures."
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    This incident implies how important safety and security in hospitality industry. This was so devastating that every must invest and modify the security in the hospitality industry.
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    The latest chain of events that we are all are aware of is shaping the security system all over the world. It have been happening in airports, clubs and now with the Vegas incident the hospitality industry have been expose as a vulnerable. Obviously the security system will change in the lodging industry now, which not only going to be a "must do" expense but as "vmorr026" may have an impact on the hotel rates as well.
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8 Functions Your ProPerty Management System Needs - 2 views

  • A property management system (pMS) can be one of your property’s greatest assets. A good pMS streamlines everyday tasks and increases efficiency. However, a bad pMS can make your life miserable. A pMS should make your life easier, not harder. Here are the features you should look for when deciding which software product to use.
  • Housekeeping functionality will help keep properties of all sizes running smoothly. Your property management system should automate administrative tasks and create more efficient systems. A housekeeping report falls into this category.
  • Sales and Cancellations You also want to look for sales and cancellations functionality. These tools allow you to see today’s sales and cancellations so you can make the appropriate changes.
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  • Calendar A calendar is a great way to visualize reservations and give yourself clarity. With an easy-to-read calendar, you are able to see availability and unlock new possibilities
  • Dashboard When you log in and open your property management system, a friendly, helpful dashboard should greet you. An easy-to-read and understandable dashboard provides an instant snapshot. With the right information, you’ll be able to complete tasks faster and easier. Your property management system should offer you a swift homepage that updates in real time.
  • Best Available Rates (BAR) BAR functionality allows you to control your rate plans. With BAR, you can manage promotions, employee rates, and respond to market conditions.
  • Payment Processor A Payment Processor built in to your PMS will helP you streamline accounting and keeP more accurate rePorts. If a PMS does not have a Payment Processor
  • Reporting Reports are an essential part to any property. We wrote three articles about reports you should run every night; one about revenue management, and another on learning revenue management secrets from big chain hotels. Needless to say, we believe reports and knowledge are the best way to take your property to the next level. Your property management system should have built-in reporting functionalities
  • Direct Booking Engine Choose a property management system with a commission-free booking engine. Direct bookings are among the most valuable sources of revenue for most properties.
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    The articles discusses about the eight major function of PMS. The PMS has become on of the key factors for the oPerations in hotels. The system literally connects all the dePartments of the hotel under one umbrella. It is easier faster and useful for any hotel organization. The PMS should include these 8 Parts: Dashboard: The dashboard should be simPle and easily understood by the emPloyees, this will make the check in and check out Process quick, even in restaurants the staff would be able to handle orders from the guest quickly. Sales and Cancellation: This will Provide a better daily Picture about functioning of the hotel rooms. Calendar: This function will helP in tracking the booking, noting down occuPancy for a Particular day. HousekeePing: The housekeePing dePartment would be able to have a ProPer track of rooms, dirty, clean, dirty vacant and occuPied. The housekeePing staff would not have ton call at the front desk all the time to check status of a Particular room. Best available rate: The system will give a broader image of rates which needs to be set for the future months, comParing the sales from Previous years. Direct booking engine: This what all the hotels wants, to save commission which needs to be Provided to the third Parties.
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What is cloud computing? A beginner's guide | Microsoft Azure - 0 views

  • Simply put, cloud computing is the delivery of computing services—including servers, storage, databases, networking, software, analytics, and intelligence—over the Internet (“the cloud”) to offer faster innovation, flexible resources, and economies of scale.
  • Cloud computing is a big shift from the traditional way businesses think about IT resources. Here are seven common reasons organisations are turning to cloud computing services:
  • Speed
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  • Cloud computing eliminates the capital expense of buying hardware and software
  • Productivity
  • Global scale
  • Reliability
  • Performance
  • Security
  • Public cloud Public clouds are owned and oPerated by a third-Party&amP;nbsP;cloud service Providers, which deliver their comPuting resources like servers and storage over the Internet. Microsoft Azure is an examPle of a Public cloud.
  • Private cloud A Private cloud refers to cloud comPuting resources used exclusively by a single business or organisation.
  • Hybrid cloud Hybrid clouds combine public and private clouds, bound together by technology that allows data and applications to be shared between them.
  • Types of cloud services: IaaS, paaS, serverless and SaaS
  • Infrastructure as a service (IaaS) The most basic category of cloud computing services.
  • Platform as a service (PaaS) Platform as a service refers to cloud comPuting services that suPPly an on-demand environment for develoPing, testing, delivering and managing software aPPlications
  • Serverless computing Overlapping with paaS, serverless computing focuses on building app functionality without spending time continually managing the servers and infrastructure required to do so
  • Software as a service (SaaS) Software as a service is a method for delivering software applications over the Internet, on demand and typically on a subscription basis
  • Uses of cloud computing
  • Create cloud-native applications
  • Test and build applications
  • Store, back up and recover data
  • Analyse data
  • Embed intelligence
  • Stream audio and video
  • Deliver software on demand
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    A brief but informative look at "cloud computing". This article serves as a beginners guide, spoon feeding novices definitions and explanations in simple language. Cloud computing is defined, and reasons for its use highlighted, with pros and cons listed. The different types of "clouds" among other things is also covered.
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Kitchen Tech: The Trends Transforming The Industry In 2021 - 0 views

  • having a digital allergen management and tracking system is going to be essential for businesses within the food and beverage sector. This will ensure that the seller can always prove that they have clearly labelled all allergens within the food they produce for direct sale.
  • With the ability to monitor customer trends and forecasts, improve data collection and check stock levels,
  • Household brands such as Samsung are integrating new technology into their kitchen appliances, so it is now essential that brands and businesses within the food and beverage sector follow suit.
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  • Utilising SmartThings technology, these fridges allow people to see what is inside their fridge, wherever they may be.
  • COVID-19 may be the pandemic that has taken over the world recently, but there are a number of other crises that will continue beyond the effects of coronavirus. Food waste and, of course, global warming are just two of them.
  • By introducing technology into kitchens, this will help contribute positively to both of these incredibly important issues, as well as reducing the UK's carbon footprint.
  • 2021 is the year to go digital and food businesses need to do more with less. Consumers are going to be even more sensitive to food hygiene standards and will choose not to dine with businesses if they feel they are not conforming to the highest levels of safety. Aiding safety and transparency, remote technologies such as in-app ordering and digitised menus should be continued to help limit the need for human contact and disease transmission. By going digital, food businesses can focus on the customer experience and let technology innovate, and take care of, many food safety procedures.
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    How technology will help kitchen in the UK.
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What you need to consider when choosing a new property management system - 0 views

  • An intuitive interface, as well as an easy-to-read dashboard, go a long way in encouraging employee adoption, reducing training time, and generally improving the working lives of yourself and your team
    • npate083
       
      PMS should be user-friendly so emPloyees can adaPt to it faster, reducing training time. It will also make the work easier for your team.
  • A great PMS is one that your team will want to use. Since “good” design is in the eye the beholder, search for a System that balances functionality with an interface that makes sense to you. &amP;nbsP;
  • GDPR-comPliant Personal data storage PCI-DSS-comPliant Processing and card storage GeograPhic diversity of servers to reduce downtime risk Bank-level encryPtion of all data Controlled access to the Physical area for any on-Premise PMS servers
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  • robust user access controls
    • npate083
       
      A good PMS system should also have systems in Place to maintain guest Privacy and Payment security.
  • PMS that molds itself to your business,
  • The right PMS is the one that Plays well with your existing tech stack. Without the necessary integrations, a PMS cannot Perform its functions correctly.
  • One of the reasons why integrations are so important is that a poorly integrated pMS impedes proper reporting
  • All budget certainly matters, it shouldn't be the first criteria. I
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    The article overall discussed the the most necessary things one must observe when choosing a new PMS system. A PMS system must first of foremost be budget friendly. PMS system is the main software for a hotel so the cost is valued highly. Most comPanies would Prefer a Pms system that is cost efficient. A PMS system also needs to be easy to use, it must be able to be handle by emPloyees and easy to read and maneuver. The PMS system must also be secure and have controlled access. It also needs to be able to mold to the hotels system.
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    The article overall discussed the the most necessary things one must observe when choosing a new PMS system. A PMS system must first of foremost be budget friendly. PMS system is the main software for a hotel so the cost is valued highly. Most comPanies would Prefer a Pms system that is cost efficient. A PMS system also needs to be easy to use, it must be able to be handle by emPloyees and easy to read and maneuver. The PMS system must also be secure and have controlled access. It also needs to be able to mold to the hotels system.
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How Mobile Technology Elevates Hotel Communication and Operations - 1 views

  • Despite the proliferation and availability of mobile technology, many hotel operations continue to rely on outdated methods of team communication. Together, panelists shared ways to improve guest experience in hotels through enhancing operations and employee experience – and that mobile team communication is the definitive catalyst for best delivering on these goals.
  • - Immediate notifications. No more printed out, or pen and paper announcements. - Housekeeping can turn rooms over more quickly. Most guests simply leave in the morning without staff contact. There’s no way of knowing when the room is ready to be cleaned. With faster occupancy updates, the room conversion process is made more efficient. - Improved access of guest information. Real-time, mobile team communication means better personalization of guest experience and management of expectations.
  • There are many lost opportunities in the hospitality industry when it comes to the connection between hotel guests and employees, but investing in employee communication with a mobile team communication appprovides the following benefits. 1. Allows for consistent, daily information sharing across shifts and hotel team 2. Creates a highly-visible platform to illuminate best practices 3. Facilitates recognition of hotel workforce high achievers
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  • "The experience at a property makes or breaks a guest’s stay. That experience is dependent on the human interactions with your staff as soon they walk in the door of your hotel. If you set your employees up for success, so that they are happy, engaged, and loyal to your hotel, you stand a much better chance of delighting a guest."
  • Targeted emails, accessible via their mobile device, can then be sent out that offer a customized menu of activities and upgrades at your hotel according to their preferences. Mobile hotel communication systems also give your hotel a distinct brand advantage; consumers view mobile-savvy companies and technologies more favorably.
  • How Mobile Technology Elevates Hotel Communication and Operations
    • jamigovaerts
       
      Module 2 Article: With an emphasis on telecommunications, it is only fitting to focus on mobile communication as referenced in this article. As referenced, this article describes the main advantages to mobile telecommunications between guests and staff. By using immediate notifications through text or email it eliminates the carbon foot print of paper, as well as keeps guests more informed on the hotels offerings. In regards to the staff, the housekeeping team is able to turn over rooms quicker as the technology alerts the staff the guest has left. In addition, these items allow for higher guest satisfaction as the information being collected and shared is consistent among all guest and staff view platforms.
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Hotel Concierge Software. What it is and why your hotel needs it. - 1 views

  • While room booking has been highly modernized, the same can’t be said for the activities and services offered by the hotel.  Experiences such as spa, tours, and excursions play a vital role in the guest’s overall experience. Modern travelers like Millenials want to dive deep into the culture of the location they are visiting and experience it at its fullest. Even a great hotel room and good service are no longer enough.
    • jblan183
       
      Since most Millennial parents, according to triparound.com, work remotely, they have become more adventurous compared to prior generations, being able to work while they vacation as well as make enough of a living to afford more adventurous excursions over traditional hotel stays at the Marriott International hotels.
  • By having all activity bookings in one organized, online platform concierge teams and hotel staff can enjoy a much better collaboration. All knowledge and bookings are shared through the software.
  • A big part of the concierge’s role is the development of meaningful relationships with the hotel’s guests in order to better understand their needs, enhance their experience, and delight them.Unfortunately, due to inefficient activity booking methods, concierges often lack the time needed to do that. With a hotel concierge software, all activity bookings can be done with a click of a button (literally) , and thus they have more time to come closer to your customers, assess their needs, and emphasize on the personal touch. 
    • jblan183
       
      As mentioned below by Remy Merckx, Global VP of Digital from the Radisson Hotel GrouP, technology is "an accelerator to get in touch with the customer," increasing the nymber of Potential interactions and imProving the Personalization caPabilities during traditional touchPoints like check-in or at the concierge desk.
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  • What is a hotel concierge software?In brief, a hotel concierge software is a digital platform that allows the efficient organization of daily operations, planning, collaboration, and booking of experiences for concierges.In other words, it empowers concierge teams toHave better collaborationReduce downtimeMonitor the performance of your hotel’s experiencesMake bookings without the need for physical presence by the guest
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Hospitality Marketing: 16 Must-Know Upcoming Trends for 2021 - 0 views

  • Hospitality marketing is centred on thinking about the business in terms of customer needs and their satisfaction.
  • If you want to attract more customers to your hotel or travel business, you need to efficiently advertise on different digital channels and be where your niche audience is.
  • One of the most significant hospitality trends to be aware of in the wake of COVID is the importance of highlighting safety procedures, hygiene policies and other decisions intended to protect your customers.
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  • However, due to the restrictions on mass gatherings and increased focus on remote work and video calling, business travel has been hit especially hard by COVID and some travel companies are placing a renewed focus on leisure
  • Make sure your destination or property is visible on distribution and communication channels that leisure customers use and highlight associated facilities.
  • However, with COVID reducing international travel, one of the biggest hospitality marketing trends involves placing a renewed focus on local custom instead.
  • Some companies in the industry are having success through offering food delivery as an experience, combining well-presented food with add-ons, such as candles, music playlists or other freebies.
  • Which demographics are still interested and making bookings, and which have fallen away? Which market segments are growing and which are taking longer to return? Is there any relevant geographical data to consider? Once you have insights into how customers are really behaving, you can adjust your hospitality marketing efforts accordingly.
  • While many businesses compete based on pricing, the reality is that many customers are happy to pay more for guaranteed quality, excellent service or a unique experience. Think about some of the things you can throw into your offering, in order to make it stand out from what rivals are selling.
  • These bots allow for rapid responses to customer questions, regardless of staff availability, and can provide support for multiple languages too.
  • This technology can be used during the booking stage, in order to offer support and encourage completion of bookings. Bots may also be able to up-sell and cross-sell, potentially helping your business to maximise revenue.
  • n fact, this marketing trend could soon eliminate the need for Internet users to press buttons or type their search queries online. Hotel guests can book a hotel room via their smartphone by just speaking to the device.
  • y returns and a steady stream of returning clients, you must compile analytics from online customer testimonials on review websites.
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    Marketing has definitely changed to online marketing. No more are we printing flyers and putting them in mail boxes. This article gives a list of trends that will help the hospitality industry in 2020. All of them are eMarketing strategies that will help any hospitality business creating a marketing plan for 2020.
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What role cloud computing is playing in the evolution of the hotel industry? - 2 views

  • What role cloud computing is playing in the evolution of the hotel industry?
  • PreParation starts when guests interact
  • Cloud services collect data from the moment a customer interacts with a company or service. For example, the hotel can keep track of which services or rooms the customer viewed and make recommendations for upgrades.
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  • information provides insight into customer preferences
  • Personalization continues with uPsell offers that aPPear as the customer interacts with the comPany.
  • The cloud not only enables a frictionless checkout experience with no surprises, but it can also follow up afterward to nurture relationships and reward loyalty.
  • Benefits of Cloud Computing
  • Cloud computing provides several advantages over traditional computing:
  • Avoids costly and painful installationsRequires minimal upfront investmentAllows software companies to focus resources on R&D/innovationEliminates negative depreciation (in fact, the software gets better with age, since updates can be made at any time) Offers the ability to cancel at any time. Apart from that, it has lower switching costs for buyers.pushes software companies to consistently earn customer loyalty with innovation and great service.Eliminates the chances of tasks being derailed because operating the job is possible from anywhere at any time.Relive the risk of unsecured information.
  • Build responsive infrastructure
  • Disruption can have far-reaching consequences. Suppose organizations need to work remotely, shut down or open up certain operations, change supply lines or alter operations in any way. In that case, cloud services allow a smooth transition with a central line of communication.
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    This post helped me better understand cloud computing and the benefits associated with doing so through an industry-focused lens.
  •  
    Cloud computing continues to transform the hotel industry by providing the opportunity to reduce cost, improve experiences, build responsive infrastructure and personalize guest offers. Cloud-based software can save the industry money and seamlessly implement a new system without the lengthy installation process. A great way to meet hotel objectives and increase guest experience.
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    Cloud computing contributes to many different factors in hospitality. From the moment the guests arrive cloud computing is already playing a role in providing a better experience. By saving guest information and make it readily available to all members of staff, personalization is provided form the start. Cloud computing will also keep previous stay information which allows employees to see customer preferences. "predictive maintenance can handle by cloud computing to reduce downtime, especially during peak seasons.The cloud offers a true end-to-end solution for hospitality, restoring the thrill of travel."
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Advantages Of Cloud Computing For Hotel Industry - 5 views

    • abroo041
       
      This article is discussing the benefits of using cloud computing in the hospitality industry, specifically, in hotels. With all cloud computing, the biggest overall benefit is that users no longer have to stress over attempting to maintain their data on their own. This article also goes into detail on how cloud computing can cut costs, improve guest experiences, promote direct booking, and allow industry professionals to work remotely.
  • Now, businesses don’t have to burden themselves by storing data in traditional in-house servers; rather, they can opt for a cloud service that would store their data in secured data centres.
  • Infrastructure as a service (IaaS), Software as a service (SaaS), and platform as a service (paaS)
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  • By making use of cloud computing, as a hotelier, you pay only for what you demand. It specifies that your upfront costs are kept low as you are only paying for the computing power and cloud storage which your hotel actually needs.
  • The need for hardware overload in your hotel is brought down, because of which your electricity bills are also reduced by a huge margin.
  • also shortens the project time resulting in costs cutting and higher productivity.
  • An added advantage of cloud computing is that it frees your staff from their otherwise fixed terminals and lets them work independently and even more efficiently.
  • increased in the speed at which the guests access the products and services, thus only creating seamless hotel experiences for them.
  • Also, one of the major benefits is the real-time update — it makes the process much smoother and cheaper, and saves a lot of time.
  • However, when you put your hotel process and management on the cloud, it provides you with the flexibility to access it and work on it from any part of the world — all you need is a steady internet connection and a smart device (a laptop, or a computer, or mobile phone or tablet.)
  • When it comes to the benefits of cloud computing in the hospitality industry, the list includes enhanced guest experiences, massive reduction in costs, faster services and their seamless access, software and service security, and more flexibility.
  • cloud computing has transformed businesses
  • hospitality industry, cloud computing has done wonders
  • reshaped the structure of the industry
  • from increasing operational efficiency to lowering the management costs.
  • better guest experience and increase the revenue of the property.
  • ringing down costs like energy, hardware and operations
  • increasing inclination towards the use of cloud computing in the hospitality industry, they don’t need to always rely on travel agents all the time
  • hotel check-ins can be done from smartphones or tablets
  • cloud computing has transformed businesses
  • cloud-based services are now replacing the old and traditional systems at all levels. Infrastructure as a service (IaaS), Software as a service (SaaS), and platform as a service (paaS) have all become the first choice of cloud computing services for many hospitality businesses. And they are all charged up with the amazing benefits of cloud computing.
  • Over the past few years, cloud computing has transformed businesses from across the world, irrespective of their industry. Today, the demand anytime, anywhere access has skyrocketed, and cloud computing is delivering just that — all you need is an internet connection with good bandwidth.
  • businesses don’t have to burden themselves by storing data in traditional in-house servers; rather, they can opt for a cloud service that would store their data in secured data centres.
  • There are several benefits of using the cloud and they have helped several hotels across the world to strengthen up their business — from increasing operational efficiency to lowering the management costs.
  • Advantages Of Cloud Computing For Hotel Industry
  • In the hospitality industry, Cloud Computing is a mixture of paaS, SaaS and IaaS. It operates on the model of Use, Builds, and Migrate.
  • By making use of cloud computing, as a hotelier, you pay only for what you demand. It specifies that your upfront costs are kept low as you are only paying for the computing power and cloud storage which your hotel actually needs.
  • Hoteliers Can Cut Huge Business Costs With Cloud Computing
  • cloud computing can benefit hoteliers by bringing down costs like energy, hardware and operations. The need for hardware overload in your hotel is brought down, because of which your electricity bills are also reduced by a huge margin. Cloud computing in the hospitality industry also shortens the project time resulting in costs cutting and higher productivity. Hence, if you shift your software services to the cloud, your hotel business would witness a significant number of opportunities.
  • Cloud Computing Leads To Improved & Enhanced Guest Experiences
  • The two main purposes of an efficient and effective hotel pMS are: offer the hotel staff the best set of management tools assist you to ensure the top-notch guest experience
  • An added advantage of cloud computing is that it frees your staff from their otherwise fixed terminals and lets them work independently and even more efficiently.
  • Being on the cloud also means that hotel check-ins can be done from smartphones or tablets and not only through the hotel front desk.
  • Direct Bookings Are Made Easy With Cloud Computing
  • There was a time when hotels used to payout huge commissions for bookings to the online as well as offline travel agencies. However, with the increasing inclination towards the use of cloud computing in the hospitality industry, they don’t need to always rely on travel agents all the time. Hotels can upgrade their hotel website with cloud-powered services such as web booking engine that can be integrated to the hotel pMS. Also, one of the major benefits is the real-time update — it makes the process much smoother and cheaper, and saves a lot of time.
  • Cloud Computing In Hospitality Industry Makes Working Remotely possible When you as a hotelier is not present in the property, managing the operations gets a little tougher. However, when you put your hotel process and management on the cloud, it provides you with the flexibility to access it and work on it from any part of the world — all you need is a steady internet connection and a smart device (a laptop, or a computer, or mobile phone or tablet.)
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    Cloud computing makes sense to work business in a cloud setting. The article states that Cloud computing has "transformed businesses" throughout the world. We learned that a disadvantage of Cloud is the dependence of Internet connection. With Cloud computing, you can share and store data. This can be a better way to run business. We have learned that Cloud computing is more scalable, secure, and reliable. Cloud computing cost less, and you can pay for what you need. Cloud you can customize what you need, to your specific needs. The article even mentions it "lowers management costs." Unlike unintended pMS, which can require maintenance, and be highly costly. We discussed in our video lecture from this past week, how hotel check-ins are being done from smart phones- as this article includes. This is beneficial for enhancing guest experience, and increasing the speed of check-ins. Travel agents have their own way of how they conduct themselves, their business, and the services he or she provides. However, the article shows how with Cloud computing, you would not need to depend on travel agents. Furthermore, Cloud computing can increase sales and revenue for a hotel property. Cloud computing is replacing traditional pMS system's and have a multitude of benefits.
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    Hoteliers today are joining in on the trend of the use of cloud computing. Some benefits of cloud computing include the increase of operational efficiency, lowering management costs since the hotelier only pays for what they demand. Energy costs and hardware operation costs are also decreased. It allows for hotel check ins to be done via smart phones and tablets and not just at the front desk upon arrival, and it also allows for hotels to not have to rely on travel agents all the time for bookings which saves them having to pay commission to travel companies.
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    No matter the industry, cloud computing has changed organizations all around the world in recent years. Today's need for access at any time and from any location has soared, and cloud computing is supplying it. All you want is a reliable internet connection. Businesses might choose a cloud service that would store their data in safe data centers rather than burdening themselves with traditional in-house servers to store data. At all levels, cloud-based services are now taking the place of outdated and conventional technologies. Many hospitality firms now use cloud computing services offered by infrastructure as a service (IaaS), software as a service (SaaS), and platform as a service (paaS). And they are all fired up with the incredible benefits of cloud computing. Cloud computing can benefit hoteliers by driving down costs like energy, hardware, and operations. Your hotel's requirement for hardware overload is decreased, which significantly lowers your electricity costs. The hotel sector uses cloud computing to speed up projects, which reduces costs and increases efficiency. An efficient and effective hotel pMS will help you to ensure that your guests receive a first-rate experience and will provide the hotel employees with the best set of management capabilities. Another benefit of cloud computing is that it frees your personnel from stationary terminals, allowing them to work more independently and productively. Due to the cloud, guests may now check in at hotels using their smartphones or tablets as well as the front desk. Working remotely is possible thanks to cloud computing in the hospitality sector. Managing the business becomes a little more challenging when you, the hotelier, are not on the premises. However, putting your hotel management and operations in the cloud gives you the flexibility to access and operate on them from any location in the world.
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