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The article, "The role innovative technology will play in the hospitality industry post Covid", discusses the necessary technologies that will be needed to adapt to the post Covid world. The article listed innovations including; "turning to a cloud hotel solution, adopting touchless tech, managing channels better, adopt mobile hotel solutions, and choose user-friendly and advanced systems that offer a complete solutions." These innovations will redevelop the lost trust between the hospitality industry and the customers. For example, adopting touchless technology to minimize interactions with guests and make services more efficient. The company advertised throughout the article is Hotelogix which offers a cloud management solution for technological advances utilized throughout the upgrades in 2020.

OTAs identified an unmet customer need and created digital destinations that became the first stop for prospective travelers. Unfortunately, the very thing that made OTAs the original travel disruptors- the ability to aggregate digitized data to create economical, do-it-yourself travel planning - could be what gives rise to another innovative disrupter: Google.

First of all this article shows how Southwest Airlines is partnering with one of the Global Distribution Systems. It goes to mention how the pandemic has not completely eliminated business traveling. In fact, Southwest airlines wants to make it easier for business travelers to plan their trips.

Before the pandemic hotels were using apps to allow guests to view hotels in their area and book hotels from the comfort of their phone. These apps also had incentives to make customers want to book through the app, now that the pandemic has caused individuals to not be able to be in contact as much, the hotels have taken advantage of these apps to allow guest to do more. Guests are now able to check in through these apps, open the door to their room without needing a key, ordering room service and towels and other toiletries through the app as well. The pandemic forced a lot of companies within the hospitality and tourism sector to become more technology friendly in the sense that they wanted less person-to-person contact, for the safety of external guests and internal guests. Like mentioned in the article smart devices have more of an influence on the guests experience overall, the article mentioned how hotels are using robots to clean rooms, deliver room service and toiletries to guest to increase social distancing standards within the properties. Hospitality was once known as an experience only able to be best delivered by humans but now it is an experience through technology that brings comfort to guests.

To provide safer environments to guests and avoid going out of business, hotels had to quickly adopt changes and innovations. Although the industry has heavily relied on human interaction for all customer service aspects, smart technology and automation has been crucial for hotels. In many hotels, all guests need is their smartphone to check-in and get in to their rooms. Marketing has changed and many hotels rooms now feature workstations and gym equipment to ease guests travel concerns.

A GDS system is a massive advantage for a hotel because it will increase demand which directly increases revenue. A GDS system can be even more beneficial if the hotel is targeting corporate travelers. However, a GDS system is not without its drawbacks. While there are options, it is not uncommon for a hotel to pay an initial fee and agency fee.

This article gives a solid big picture overview of what GDS is and why is there a need to use a GDS. Also, it tells who are the three major players and what are the associated costs of using a GDS.

This article signifies the use and importance of Global Distribution System (GDS) in hotels. GDS is a network that travel agencies are provided with information to help hotels book more. Hotels that target corporate travelers have an advantage using the GDS system. Businesses still turn to travel agents rather than booking directly. The GDS system will give a wide range customer base, more booking and more.

In envisioning hotels in the 2030s, technology plays a transformative role for Accor's C-Suite. Executives emphasize "augmented hospitality," which entails highly personalized guest experiences driven by advanced technology. They anticipate a future where AI and generative AI enable micro personalization throughout the guest journey. From recognizing guests' preferences to offering tailor-made room settings, technology ensures a unique and seamless experience. Furthermore, technology is poised to revolutionize booking processes. Accor is exploring AI-driven marketplace platforms where customers interact directly with hotels. This shift eliminates intermediaries, offering real-time, personalized offers. Additionally, the potential use of NFTs for unique experiences and virtual exploration aligns with Accor's tech-forward vision. In essence, technology will be the linchpin in crafting memorable and individualized hotel experiences in the 2030s.

With proper management, the perception of AI/robotics as a block to personal touch can change to a perception of convenience and luxury. The key is to use the right mix of technology and person-to-person interaction giving guests the option to choose how and when they want to interact. Both should help to enhance, not only operational efficiency but, build stronger guest connections before, during, and after their visit.

In past discussions we discussed how the hospitality industry is moving forward with advanced technology in property and restaurants. The article discusses how important it is to have a smooth transition of those services but also striking a good balance of high-tech and face to face that can ensure and build confidence with guest and provide long-term loyalty.

This article is about the concept of proximity marketing that supports sales and marketing development in business operations. First, the idea of this marketing strategy is to reach out to the right consumers based on mobile techs and GPS techs. Second, the four types of proximity marketing are by components, application, geography, and key players in general. Third, the benefits of proximity marketing are enhanced experiences for the guests. Applicational utilization. Cost-effectiveness on the mobile marketing, then the guest relationship improvement will be one of them to benefiting the company's business growth.

In these days of technology advancement, proximity marketing is one of the best ways for marketing. The only disadvantage is potentially using someone's information without permission. As long as permission is granted, it would be fine.

Proximity marketing is a mode of location based marketing that uses the customers location to their advantage when distributing advertisements for their business. There are several different types of proximity marketing solutions that can and are currently being used by the most popular brands right now. There is wifi proximity marketing, radio frequency identification proximity marketing (RFID), near field communication proximity marketing (NFC), GPS based, beacon based, and QR codes. Using these methods of marketing hold benefits including enhanced customer experience, app utilization, cost effectiveness, and customer relation boost. There is an option for everyone in terms of cost and many industries are using them more and more, inclusive of the hospitality/tourism industry. In my opinion, the previous ways of advertising are becoming obsolete and the market for competition is growing and growing and growing. We all have likely encountered one or more forms of this type of marketing, and we likely will continue to in the future.

In this article, you will find several practical applications to hotel data security. The most interesting point was the role staff plays in data security. Hotel staff needs to be trained on the proper way to handle sensitive data .

The article covers a great deal of the technology products in all of the hotel aspects. it also focuses on the fact that hotels are investing a lot in offering technological tangible services to the clients where must shift its focus a bit and invest more in the guest engagement technology to close the gap between them and OTAs.

Hospitality is being transformed into a 100% digital technology-enabled industry; however, it is very challenging to maintain. Employees are overwhelmed by the amount of technology they need to lear to do their job efficiently

This article focuses on the fact that technology is now being used in almost every aspect of the hotel industry. This is because hoteliers are beginning to understand that guests are expecting to enjoy the same level of technology used in the comfort of their homes when they are at hotels. Therefore, hotels that are more technologically advanced are more empowered to satisfy guests' technological needs, but the information collected by the hotels' systems also enables the hotels to acquire new guests, engage current guests and retain past guests; as such, there are benefits to both the hotels and guests when the level of technology offered is updated.

As the world comes back from the pandemic, hotels are looking for other experiences to entice guests to stay with them, and providing it through new avenues of technology. Hotel flags are working with groups such as Amadeus for a new experience with their reservation system while exploring other avenues for a competitive advantage.

The IATA's (International air transport association) New Distribution Capability (NDC), is allowing Priceline the option to sell interisland flights in the Hawaiian islands. This deal will also mean that Priceline will not have to pay the GDS $7 per segment surcharge on U.S. mainland flights.

This is a brief report on workplace health, biodiversity, climate change, agriculture and food, sustainable consumption and production, and human rights. In addition, the World Health Organization's (WHO) action plan to combat these issues. The goal is to have everything in place by 2030.

The advancement of technology is improving daily. As a business personnel it important to constantly improve customer satisfaction and the operation of business. It is important to create a cost and benefit analysis on devices to overlook their operations. On the other hand, it should be a priority that it can develop improvement to the front and back office operations. Digital transformation has methods that can be used to enhance operations, in the area's of strategy, innovation, experiences, operations and trust.

Highlights: -Reach Market Segments Globally -The GDS can help hotel managers uncover new market segments to promote their products. -More revenue -Growth opportunities -more agents are realizing that this is the best way to easily connect with hotel properties from around the world. -Instant updates -The agents have access to live rates and availability, and they can easily book rooms for their clients. -Grow The Lucrative Corporate Segment -GDS is an important mix of larger properties' distribution channels. -Saves time and will lead to greater exposure

This article talks about the advantages of hospitality companies involving in Global Distribution Systems (GDS). One of the obvious advantages is that the GDS will be able to help hospitality companies reach their market segments globally, which will lead to more revenue and growth opportunities. The GDS also gives travel agents instant updates, as they will have access to live rates and availabilities. As so, it will increase satisfaction of their clients. Furthermore, the GDS will help travel agencies and travelers save time, as the GDS tends to "bundle everything together." The GDS will likely be more useful for non-seasonal travelers, as booking everything a la carte might be a hassle for them.

In this article, it can be seen the effects that the pandemic had on marketing in the hospitality industry. With digital marketing, it has lead to success for companies and this articles show how different strategies are used to get there.

This article outlines some of the benefits of cloud computing. I would have liked this article more if they touched on some of the downsides of cloud computing as well. This article talked about the low investment costs and rapid ROI. It also brought up the high level of security, the ability to access info from anywhere in the world with internet connection and minimum operating costs.

In the emerging "post-COVID-19 economy" hoteliers are having to make serious changes to current operations in order to make guests feel safe to travel again. The biggest tool in this is the reliance on cloud computing for a more contactless hotel experience. Hotels are now working directly with cloud computing companies to create seamless apps for the best hotel stay experience.