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SUMMARY OF USING SOCIAL MEDIA FOR EVENT PLANNING Social media is a great tool in event planning. Event planners are turning to social media such as Facebook, Tweeter, LinkedIn and many others to organize and promote events. Social media gives the event organizers platform to promote the event and get ideas from others about the upcoming event. Social medias are also used to discuss about the event before it happens and after the event has taken place.

This article talks about how event planning is evolving. Nowadays, event planners are using social media such as facebook, twitter, foursquare, and vimeo. These social media tools allow them to reach a broader audience, keep track of how many people attended their event, and help find vendors such as DJ's, photographers etc. "What we're seeing is more integration of social media into their lives as a way to promote their services, plan and promote events, and bring the conversation full circle from the virtual world to real life."

Nowadays, people are traveling with more valuables than they used to years ago. As a result, "hotel security measures are now paramount for hoteliers, and selecting the right type of locking system for the property can be a minefield for owners". Mechanical keys and poorly maintained electronic door locks do not offer guests a sense of security. Modern RFiD card systems are becoming the popular technological choice for hoteliers. Biometric locks, which read a fingerprint or face, are reliable and cost-effective, as well. However, they are more of an ideal security solution for offices, back-of-house, or wine stores. Not only are the RFID locks harder to hack, they are cost-effective as well. The lack of physical contact between the card and the lock makes open channels for card insertion unnecessary. The cards do not have a magnetic strip or contain microchips. The card itself only has encrypted non-personal information associated with it. In addition, since there is no contact between the card and lock, "there is no requirement for read head cleaning or replacement of read heads due to wear". As a result, the amount of faulty cards is minimized and guest satisfaction increases.

As this article mentioned, more and more people pay attention on the issue of hotel security because of the development of modern technology. People began to worry about their safety. For the locking system, we use RFID card systems to ensure the safety. Even though it is lost, we can deactivate it at soon. It also reduce the burden of employees in Front Desk. At the same time, we should observe surrounding environment and learn to protect ourselves. In my opinion, the updating of this locking system is a very good idea to save cost and more efficiently.

This article answers questions that summarize the change in hotel security. The article explains why hotels have taken a new route in locks for the guests, stating that the needs of a secure stay has grown with the changes in the value of goods that each customer brings.  The article concludes with a brief description of how hotel security will evolve over the next 5-10 years.  overall i think this is a good article that explains some of the questions that many people have.

L'Oreal Canada is now utilizing OSF Global Service's eCommerce solutions to further their luxury skin-care brand, Biotherm. Their new e-boutique is based on the Demandware Commence cloud-based platform. This new solution will offer their target consumer a personalized shopping experience with the "integration of responsive designed webpages, comprehensive analytics and a new product reviews platform." With online shopping behavior constantly changing, integrating the appropriate platform is key for store and web-based companies. With added control over the products consumers view and purchase, shoppers are provided with deeper insight into Biotherm. I believe that L'Oreal Canada's advance approach to consumer shopping will bring added success to their products while enhancing their 30 brand portfolio. While meeting their customers' expectations, they are able to evolve their image.

Today's online space is more complex and more fragmented. There is a tremendous amount of growth in the mobile research and booking space, which in turn is leading to shortening booking windows.The rise in importance of the mobile channel garnered much attention at PhoCusWright. There are OTAs that are helping solve a problem hoteliers could not do on their own and there are OTAs that are maliciously attacking hotel revenue with large margins. Search-engine marketing, particularly with new parameters introduced by Google, is making it harder to promote and sell hotel rooms.

The central reservation system plays major role in the hotel industry. It's a system that is used to store and receive information and handle transactions related to air travel, hotels, car rentals and even activities. It all started in the 1950's according to travel tripper by the following decade hotels begun using it world wide. However, with the internet constantly growing and inventing new distribution channels and booking methods. It's making it harder for hotels to keep up with this ever changing market some have left their most profitable booming channel fall behind. In my findings after reading this article, the central reservation system must find ways to evolve to compete with online travel agencies. Because many travelers are using third party distributors that offer better user experience and hotel are seeing a slimmer profit margins as their share of direct bookings shrink.

This article talks about the new tool for the hotels to reach out to their customers, an interaction with their guests only through mobile phones. and this shows that the future of hotel marketing is going to evolve even further. One of the reasons why this would be helpful is because of the way everyone communicates today. of all the mobile phones used today, 95% of them have bluetooth, and another interesting statistics is that 98% of guests switch on the television within five minutes of entering their room. hotels customers are primed for information and offers. Proximity marketing enables guest engagement, it offers what the guests want the most. This type of marketing has a tremendous potential of generating revenue, by establishing stronger roots of connection with their customers. So basically it provides instant connection, manage campaigns and transactions in real time, advertise smarter, no delivery fee and no privacy issues. all this along with growing customer acceptance of location based services will open new opportunities for the for proximity marketing, not only for hospitality but for others too.

Changing technologies provide a new way for hotels to interact with guests. Increased interaction engages the customer in a hotels promotion. Exclusivity generates interest and repeat business, and instant measurement gives hoteliers capabilities traditional advertising never could alone - instant customization and measurable reaction at no cost. With technology that allows digital signs to 'talk and interact' with nearby mobile devices, providing mobile users with information and incentives at exactly the time they need them, hotels and advertisers can transform their in-room TV and digital signage into interactive consumer touchpoints. The result is a true consumer interaction, which evolves in real-time. Hotels can deliver branded content to guests within a certain location. Proximity marketing has tremendous revenue-producing potential, allowing hotels to deepen their connection with guests, encourage more loyalty and greatly improve the customer experience: all of these factors combine to make proximity marketing a very effective tool to generate higher ROI for both hotels and their advertisers.

I know of very few aphorisms that tend to be repeated as smugly as this one, particularly by scared people. The implication is that action is generally to be avoided, that the status quo is probably just fine, and that one should wait for a true crisis before intervening. And, of course, that it's your fault if you've ignored this sage advice and intervened anyway. It's ironic, then, how IT departments themselves end up complaining endlessly about how they're always in fire-fighting mode. This prevailing attitude evolves among (and is a telling symptom of) burned-out sysadmins and developers, especially those who are stuck maintaining systems they didn't themselves write or engineer. It can be equally summed up as a "don't touch it, don't breathe on it" kind of superstition. Or, perhaps, it's akin to the proud but defensive statement that "we've always done it that way."

Traditional PMS functionality is still the critical core at every property. By tracking and managing all aspects of guests' data, it's both a source and collection point for the crucial activity and preference information that forms the basis of all future relationships with the guest. But with the change of technology and the manner we do business today, hotels now need a wider function set than what a traditional PMS provides. Having a PMS on the web and in the clouds is getting more popular. These new Web services make it easier for new vendors to develop fresh approaches and link them quickly and effectively into established systems, providing hoteliers with richer and more varied options. There are more advantages than disadvantages when using cloud computing. The world is changing rapidly and in other for hotels to survive, they have to keep up with those changes.

Hey all, here is an article I found that talks about the traditional PMS systems for hotels and how it once rained supreme. Now a days, traditional PMS systems are not cutting it anymore because businesses are growing and are trying to find systems that have more functionality. This article brings up a few different options that a business could adopt and put into use. Installing software applications at the property is becoming unmanageably complex. Despite very worthwhile gains in functionality, no PMS will ever cover everything a hotel needs; none offer telephone service, for example. As more guest and operating information needs to be captured and managed, many hotels and resorts need multiple other systems to complement the PMS. The first option the article bring up is Virtualization, Server virtualization is not a new technology, but its adoption by the hospitality industry is relatively recent. The basic concept is that specialized control software allows the physical resources of a single computer server-memory, disk space and computing power-to be divided as needed between several different software applications, each perceived to be running on its own dedicated server. The second option is running a cloud based system, we all know what that is so I will let you read the article. Enjoy

The author attributes a growth in 'hotel complexity' that is driving the need for a change with traditional PMS systems and the limits of their capabilities. According to the article, the current PMS system is unsustainable and will need to evolve to meet client's demands- such as cloud computing, which is highlighted as being beneficial to hotels especially with regards to flexibility, better security, speed of implementation, etc. The pros and cons of cloud computing are clearly described, the cons mainly being loss of connectivity and security breaching. Although traditional PMS are essential for most hotels, cloud computing could put them at a competitive edge.

This article was very enlightening on the recent advances of POS technology in the hospitality industry and the new developments that keep evolving. The article presents areas were recent advances have helped to improve the "effectiveness of a business and relationship with their customers". As stated in the article with the use of "cloud-based systems, the latest i-trends and the growth of Near Field Communications", the hospitality industry POS technology will move very far. Three key areas were discussed; "Point of Sale on the move" which referred to using a browser on any mobile device to obtain necessary information while you are on the move or away from the business. The second area was using a POS system on a tablet or smartphone that would be able to provide more useful information than tradition POS systems in a lightweight manner with more flexibility. I can attest to the real need for this advancement because working in an establishment that has the traditional POS systems has proven when there is a problem trouble shooting can be very difficult. A process as simple as getting your technical support team to make changes in your POS system can be a nightmare, when your system does not have updated software. We experienced that issue this week, when technical support attempted to access the system and could not locate the license agreement after hours of searching for a key we found a device that was attached to the printer cable in the back of the CPU. All of the unnecessary time spent on that one event could have been eliminated if some of this new technology was in place. The last area the article referred to is "Marrying POS and NFC". This new development is hoping to eliminate the need for carrying money or credit/debit cards and enable consumers to use mobile devices to process all transactions. I believe this would be very beneficial in the hospitality industry not only from the point credit card fraud but also it eliminate

This article suggests that consumers now purchase in a more customized why with new technologies offered through applications and data plans through consumer's phones, tables and laptops. Airline consumers have recently changed their purchasing habits to choices such as in-flight WiFi, priority boarding, premium seating, meals or doubling their miles instead of the traditional schedules and fares. Airlines have veered to selling these types of customized travel services through direct selling to consumers and have eliminated the use of global distribution systems GDS. Airlines have found that the use of GDS's are more expensive to both the airline and consumer and that GDS's technology has yet to evolve to enable the kind of customer-focused and customized shopping that other industries have embraced. Now GDS's has ask that the Department of Transportation DOT to protect its market dominance by having DOT force airlines to give them, free of charge, the ability to sell options services as checked bags, seat upgrades or club access. Airlines believe that consumers should know what the are paying for.

This article claims that GDS systems are actually limiting consumer choices. The author suggests that using new distribution technologies that connect us directly to reservation systems would be better for consumers because it provides them with all the choices the airlines can offer, without the extra charge. Purchasing a ticket through GDS is three times more expensive than purchasing the ticket directly. Airlines, which aim to support consumer choice and transparency with its customers, try to tailor travel options to accommodate a passenger's individual needs. However, GDS opposes this movement by urging airlines to use outdated equipment that requires its due fees, which in turn raises the cost of travel for consumers.  

"Technologies and evolving social values and trends will combine to establish a new era of collaborative travel over the next decade and beyond , according to "From chaos to collaboration: how transformative technologies will herald a new era in travel" a report developed by The Futures Company and commissioned by Amadeus."

Article discusses a new study recently commissioned by GDS Provider Amadeus outlines the Future of Travel. Article summarizes in six key areas where technology innovation can be deployed. I am in total agreement that depth of experience rather than breadth of experience will transform the travel experience. Social check-in apps like SCVNGR and game mechanisms can enhance the visitor experience in a destination greatly. I was under the impression item #4 had already happened with the rise in use of social media and user generated content review sites like TripAdvisor, but the article maybe supports that this is a trend not likely to go anywhere soon. Those who wish to read the study can access it here directly... http://new.amadeusblog.com/wp-content/uploads/2012/01/From_chaos_to_collaboration.pdf

This is a very comprehensive article that talks about the web-based, Software as a Service systems (SaaS). It is different from the traditional PMS and it has advantages over the traditional one. The author gave us five advantages of SaaS. All of the five advantages are so good that after read this article, I think there will be a trend that it will be the SaaS world in the future and this trend will continue.  However, the author didn't write any disadvantages. Usually for a company to make a decision before the company knows not only the pros and but also the cons.

The advantages offered by SaaS systems are very similar to that of which property managers have to solve. It controls property's operations such as processing reservations, check-ins and check-outs. Saas stands for Software as a Service which drives the attention of new technology for property management which includes moving tenant services online, offering web site creation and integration, eliminating the need for extensive software training and maintenance, enhancing communication between the owners and managers and it helps improve record keeping and security.

With technology evolving the property management  software.  Most  vendors are now offering  web-based, Software as a Service  is being  adopted by most property managers are adopting it because  they the advantages of the SaaS model help them accomplished most of their goals.which are to move tenants services online,  offering website creation and integration, eliminate the need for software training and maintenance ,improve  record keeping and security as well as better record keeping.  Furthermore this service can be accessed on smartphone as well as tablets. And also one of the primary characteristics of SaaS property management vendors is that they've designed their systems specifically to be easy-to-use and to appeal to those who aren't especially tech savvy. This results in a faster learning curve for property managers who are not technically proficient. And also it offers  better record  keeping since it  back up the data.

This article talk about the IT in hospitality industry. They give a example of the India. The number of the India's travel and tourism industry is grow 8.4% in 2008 and will be 8% more increase between now and 2016 according to the World Travel and Tourism Council. The hospitality industry should know the customers needs and the goal of the meeting them should be figured out in such a way that the cost of offering the service(s) does not pinch the company balance sheet i.e. variable costs should not show fluctuations northwards. Marketing gurus would always adhere to one statement for advice: cost need to be justifiable through high probability of ROI. The selection of technology in itself is a vital step. Another global feature that is extremely important is a detailed guest, group and company records. Used with a variety of customized reports, these detailed records allow precise targeting of various marketing efforts to improve occupancy rates, increase yield and enhance strategic planning. Each module should have a customizable report selection menu. The reports should have provision for sorting and filtering of data to enable viewing of the exact information might be required at a moment's notice. A good PMS enables a hospitality enterprise to increase revenue and occupancy, improve guest loyalty and reduce costs by centralizing and streamlining your operations. Forward-thinking properties have already begun building a network infrastructure that offers the flexibility and scalability to adapt to the ever-evolving guest, staff, and property management needs. Ajay Goel, Senior VP - Industry Business, Strategy, Operations, Cisco Systems India & SAARC opined, "These next-generation infrastructures are based on a converged network. They integrate with today's solutions-such as reservation, surveillance, and billing systems-and support the newest applications and technologies. The goal is to take advantage of tomorrow's opportunities while protecting e

Aptech Computer Systems, Inc., the leading provider of hospitality software for business intelligence and enterprise financial accounting, announced about four new hotel companies who have selected their hospitality solutions to improve their business intelligence, budgeting and forecasting, and accounting. M&R Hospitality Management in New York and San Ysidro Ranch in Santa Barbara, CA, are among the companies implementing Aptech's financial solutions. Excuvue is a web based hospitality Business Intelligence application which gathers and coordinates data from different hotel systems, including the Smith Travel Research report. This system can convert written online ratings, comments, and the guest satisfaction ratings into metrics. This basically helps in optimizing the revenues as they can match up with the customer's idea and with their current daily performance and also with their competitors. It is very essential to bring about changes in the department where your competitor is excelling at. This sort of information can help them make quick changes for profitability and customer satisfaction. The interesting part is that companies are looking outside to leverage financial solutions in order to better manage their standards and keep up the pace. and many more hotel companies are implementing this to streamline their back office processes.

This article focuses on how hotel companies are implementing a new system that has been introduced to simplify financial accounting. Aptech Computer Systems claims to be a leading provider of such software, allowing companies to improve their budgeting, forecasting, and accounting. Many hotel companies utilize Quickbooks to effectively manage their budgeting and forecasting needs, along with their accounting needs, and as these companies grow, they need a better solution to effectively manage these aspects. Companies with multiple properties need a system that can manage data from all of their different sources, and combine them to strategically analyze their profits, revenues, and their losses, as well as to make budgeting decisions and forecasts. Execuvue, a web based business intelligence application created by Aptech, combines data from a large variety of hotel systems, such as STR data, which is extremely valuable in assessing where each hotel stands in its competitive set, and how much of its market share that it is currently obtaining. The system also provides insight to operators as to recommended actions for the hotel to take with the data that is collected. The system also measures online ratings, comment card details and other guest satisfaction measurements, enabling hotel operators to utilize guest satisfaction ratings along with their profit standpoints and their current financials. This system seems to be a valuable resource in today's economy, and with the evolving technology. It allows users to utilize data from all sorts of sources to make decisions and assessments. Any operator or manager knows that seeing data quickly and efficiently, where the answer is simply laid out in front of you so that you do not have to seek information from multiple sources and then compare it with the other sources, allows you to make informed decisions much more quickly and be much more assured with your choices. It also enables those operators to find ways to opt

Voice over Internet Protocol (VoIP) is a technology that is evolving in the hospitality industry. Trending in 2015 will be the use of hosted PBX services which will take the place of the stand alone on-premise system. By utilizing a hosted service businesses should see a cost savings from the freedom of maintenance on a system that is owned and operated by the hotel to the required staff that is needed to monitor the system on a daily basis. With the use of a hosted PBX the host company will be running analytical data and sharing the results with your company, a hosted setup will also be keeping up with technology without you incurring additional expenses of keeping your software updated in the ever changing technology field. This article goes on to talk about mobile integration which in my opinion, will need some tweaking right out of the starting gate. The trend talks about migrating our mobile phones and tablets as a replacement to the desk phone and room phone. This idea will make front desk staff more mobile, but I do see how it will also cause issues with employee abuse on personal calls acting like they are working and also with customers seeing an employee on the phone and automatically thinking the employee is on a personal call. There are still people out there that have not moved up with technology like the vast majority of the population, and they will be the first to complain loudly at the advances coming.

This article provides an interesting idea regarding technology and staying ahead of the curve. Since technology is evolving at such a rapid pace it is impossible to keep up while staying within a reasonable budget and pleasing the guests. Instead this article introduces the idea that instead hotels should be a platform for the users of technology instead of being the one with the latest technology.

Essentially this article breaks down the evolution of a mobile concierge that is to come in the future of the hotel industry. It is noted that Starwood Hotels has been implementing a system in two of their boutique brands that will allow guests to check-in to a room using a keyless entry system through their smartphones. This type of technology would provide a seamless check-in process and open the door to eliminating a "front desk" all together. The article goes on to explain that Marriott has already implemented a system similar to this in some their properties that allows certain guests to check-in through their mobile app and collect their keys from a designated mobile check-in desk. The use technology and applications has become the "new norm" and as technology continues to evolve the hospitality industry will be on the forefront of its utilization.

The term known as a Point of Sale (POS) has evolved greatly in the past couple decades. From an actual human being in a ticket window, to instant mobile ticket sales, we've come quite a long way. Technology has given us the ability to purchase things on both a leisure and business level instantly. From a business standpoint, POS helps optimize inventory, cash flow, expenses, and revenue. And from a leisure standpoint, it just gets consumers what they want faster. This article focuses on the importance of today's POS in small businesses. Stripe, Venmo, and Square are just a few POS applications that help small businesses. This allows the company user-friendly access to invoices, billing, taxes, inventory, payroll, purchase history, etc, etc. Venmo, for example, allows instant payments to either individuals or companies with a few touches of a mobile device, without the presence of the actual card. This third-party POS system verifies and then stores your account information. Prior to these tools, many companies had to resort to only taking cash, or incurring overwhelming credit-card transaction fees. Although evolving POS systems are an asset to small business, there is still a risk of compromising confidential information. For example, WingStop had four locations' POS systems compromised. This results in a lot of bad press and a lot of upset customers.

There are many difficulties with technology implementation in the hospitality industry. Often, as a result of these difficulties hotels, in particular, are left behind the curve. According to the article, "many companies have made it a philosophy not to be the leader on the tech side" and "large hotel chains tend to conduct major [technology overhauls] just once every seven years." The hope is that by adopting technology later, companies will avoid having to deal with the bugs and flaws that come along with brand new technology. However, as it turns out, due to the constant evolving state of technology bumps and flaws in design become apparent at all stages of the life of various technologies. For example, when the room keycard was introduced, it quickly replaced the traditional key-and-lock set of traditional homes. However, after some time hotels figured out that these keycards can become demagnetized-something the industry still faces today. The quick evolution of the television is another example. Consumers typically have a better TV at home than they experience within a hotel room. This is due to the fact that hotel televisions are still largely the same as the ones implemented in 2007. In conclusion, technology can be part of the getaway experience guests have at hotels, but due to the widely accepted "wait and see" approach the industry is currently pursuing, consumers are often left feeling as if they have to bring their own technology and put up with the minimal technology provided in hotel rooms and suites.