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My article this week is about how GDS (Global Distribution Systems) can be compared to a seatbelt. The author opens the article discussing the main reasons we still continue to use seatbelts; even though they aren't the most comfortable or fashionable items to use, they still do their jobs in saving our lives when it comes to a collision of some sort. The author is in favor of GDS and makes the claim that like seatbelts, the GDS may not be the most up-to-date or may not appear to be as nice as other local systems to each individual airline, but they get the job done and there are no other systems out there like it that we know of (no other systems that do everything he GDS system does that is). The main topic of discussion that the article is concerned with is the recent decision made by the company Lufthansa to start charging its customers an additional surcharge for using GDS systems instead of going through its own system. The author clearly makes it know that she doesn't believe Lufthansa when they say they are charging this additional surcharge because GDS is the most expensive channel to go through. "Because there's no reason to think that an airline should expect to distribute its products without any cost, Lufthansa's recent gambit seems more of a tactic for increasing lagging direct distribution... Its strategy seems to rest in shifting distribution costs to corporate buyers" claims Rose, the author of the article. The author also points out some of the draw backs of using agency portals, the main reason being that a customer cannot compare rates of other competitors and that agency portals cannot handle high volume transactions like the GDS can. It is also made known that there are costs that come with other channels as well, like the prices you pay for building airline websites and keeping them updated. The author concludes that "Given the history of negotiations between airlines and GDSs, it's impossible to know whether Lufthansa is using DCC as

Greetings everyone! Proximity marketing is a great success for the companies to share their items available for sale or use. This is also a great way to communicate with the customers from a distance and to have them feel part of the family, an important part. it is interesting how it works and detects users on a radius, but it is also very important to yet be a little distanced and keep customer's confidence safe at the same time. I found this article interesting ...

The advances restaurants are making with technology are astounding. Because of the rise in minimum wage and health care recently, companies are forced to figure out a way to cut labor costs. With the addition of iPads and tablets, restaurants are now able to use technology to help with reducing the amount of labor needed. Some chain restaurants are providing guests with table-side tablets to order and pay for their meal, which will allow servers the opportunity to take on more tables and allow the customer to assist in the serving process. Managers will be able to evaluate their team based on speed and time it takes to turn the tables over, which could allow for either more customers served or allow managers to make the decision to reduce the amount of servers needed at their establishments. As this technology continues to become more available and user friendly, more establishments will be transitioning to computers/tablets instead of having face-to-face service.

The use of tablets being used in casual dining chains is a great idea that will not only make things more convenient for the customer but will also drastically cut labor costs for restaurants. From a management perspective these tablets seem to be a great idea. Some may argue that part of the dining experience is being able to interact with ones server. However, how many times have you waited at your table hoping to pay the bill? Now guests are able to pay their bill when they are ready and the tablet even prompts the guest on how much to leave as a tip, which may help eliminate or at least cut down on the number of bad tippers. The only negative may be that since there is less interaction with guests and guests have the ability to pay the bill whenever they are ready to leave, could this increase the number of guests who walk out on the check? Nevertheless, many companies are starting to use this technology.

The use of tablets can also cut down on error in the ordering process. Even if the wait staff remains, they can easily repeat everything ordered to the customer and there will be no mistakes for poor penmanship. Payment can be done at the table, also cutting down on potential identity theft using skimmers etc., under the bar or at the wait station.

I found this article of the rise of e-commerce in Kenya very interesting. We have been discussing GDS and e-commerce from an American point of view and it is great to note that African countries are also taking note of the importance of catering to customers through e-commerce.  Kenya's hospitality industry understands that more people travel nowadays than ever before, and the industry also understand that most customers prefer to book online on their own. The author of the article suggests and predicts that hospitality companies in Kenya will be capitalizing on the growth of Internet and mobile penetration in Africa. 

Recently Hilton launched their biggest marketing campaign in 97 years called "stop clicking around". The goal of this campaign to offer members of their loyalty program known as Hilton Honors special discounts just for booking directly with the company's call center, direct website or preferred travel agents. Not only would this increase revenue but it is also a great way of collecting information on their customers. This is easily done by giving the customers an exclusive incentive just for joining in. Hilton Honors is a free customer loyalty program whose members earn points during each stay that can be used for different amenities like breakfast when staying at a property.

This article reflects on this weeks topic of e-menus. It refers the different companies that have started this trend and the birth of this technology. It explains the pros of having this and what encouragements are embedded in order to grasp the user and influence them to play. AS mentioned in the summary, not all restaurants will adopt this as their are many risks involved with this type of technology.

This article was very interesting as it analyzes whether combining technology in the restaurant industry will appeal to customers. The debate of using tablets to replace paper menus has been considered by different restaurant segments. Its advantages include the ability of updating a menu continuously and offering clients additional advantages such as the option of viewing images of the dish. One of the benefits it offered is that guests can use tablets for more features, such as playing a game and competing with another diner in the same restaurant. I personally feel that not all restaurant segments will appeal to this. With regards to etiquette, fine dining establishments prefer to offer a well- designed paper menu. A tablet is quite distracting and it is an expensive investment if each guest is to have one. I believe this is only useful in a fine dining establishment while reading the wine menu as it can be updated frequently. For other restaurant segments such as a casual restaurant, this can be appealing. While technology can always be beneficial, some establishments are better off with traditional approaches to dining.

As i have mentioned in all of my posts this week, e-menu is believe is the future of the restaurant industry. Throughout this article you read about the positives of electronic menus as well as how difficult it might be to get the electronic menus might struggle to hit the ground running. It is a very interesting and educational article.

This article is talking about more and more hoteliers would like to invest technology to their property in order to attract more customers. According to a research of Samsung Electronics UK and hospitality, IT Support company Cardonet 82% hotelier said they agreeing that invest technology can keep their royalty customers and increase revenue. For every hotelier, the goal is to boost occupancy levels which means hotel can increase their revenue. Most of the hoteliers believe technology can help them to achieve this goal. Being closer to the IT resellers and suppliers and always focus on how to invest the new service that will gain more customers and increase hotel's revenue. For most of the hotel, there still have a challenge for them to investment new technology such as customer not accept the emerging technologies and dear of changing the new technologies. Some customer may won't use Wi-Fi or the old school people they won't like to use the smartphone as a room's key. On the other hand, it's not easy to invest the new technology for a hotel, the old system may not accept the new tech or the system won't allow the old data and the new tech stay together.

This article describes how Paramount Hospitality Management will utilize text messaging into their Property Management System (PMS). This new feature is intended to aid the hotel in informing the customers about property activities beyond just when their rooms are ready. It is projected that this new ability will lead to increased revenues and greater customer satisfaction.

This blog post talks about how you can effectively reach your customer base through the use of email marketing, pre and post arrival. One of the benefits is being able to build guest rapport by creating a relationship through this channel. Sending them a few offers prior to arrival or a unique message to follow your twitter page creates this positive relationship and vibe about your brand. This leads to getting a farther reach on your online presence via social media and what not. This is a cost effective marketing channel that leads to more followers, more likes, and more brand awareness. Lastly, you can discover great guest feedback by sending post stay e-mail marketing. It has been reported that the majority prefer to receive a guest feedback e-mail rather than being stopped while they are checking out. This also opens the doors to opportunities, by keeping the relationship, creating customer loyalty, and reaching them through email marketing for special deals. The use of email marketing is one of the most cost effective and leads to the greatest ROI. It creates customer loyalty and leads to repeat business.

The article titled "3 Reasons Why Email Marketing is Essential for your Hotel" provides interesting points in terms of the impact of email marketing. Building guest rapport, specifically a personalized point of contact, is crucial for the guest to feel that there is a connection, and in turn will become loyal. According to the article, "Effective hotel email marketing starts the minute a guest has booked and nurtures your relationship with them long after their stay. It's a chance for you to build rapport with your guests-which translates into positive reviews and repeat customers". Therefore, how can hotels create a positive guest experience and environment? Email marketing, when used efficiently, such as through pre-arrival emails, will allow guests to feel appreciated and taken care of. In addition to this, email marketing is an excellent opportunity to extend the brand's online presence and receive guest feedback. Thus, email marketing should not be seen only as communication from the hotel to the guest, but a great start to a conversation.

This article highlights how digital menus can help some restaurants, but at the end of the day, the concept and the hefty investment are not for all restaurant owners. The usage of digital menus can provide customers a more clear view with the menu and it's easy to adjust it to coordinate with POS systems. Restaurant owners also have the benefit of taking items that are not available of the menu within minutes, preventing many customers the trouble of wanting something they cannot have. On the other hand, some restaurant owners just simply do not have the money for the investment and they also do not believe in they will capitalize on the ROI. This helps to explain much of the chalkboards coming back bring the old school style. customers ultimately decide which kind of menu they are more comfortable with.

Nowadays, there is an abundance in advanced in-room features making their way into the world's most modern hotel rooms. Some of those inventions, integrated recently in some hotels in the U.S., are explained below. Sheraton Imperial Hotel Raleigh-Durham Airport at Research Triangle Park, in North Carolina, offer its guests a better hotel experience through a TV with fast reboot time. This TV provides a top-notch television content and delivery, and has the latest high-resolution options and features. Due to its level of delivery that guests are accustomed to have in their own homes, it is expected for guests to feel more comfortable and homey during their stay. Hotel rooms in Loews Hotel 1000 in Downtown Seattle are equipped with heat-detecting sensors, which scans the room for body heat so that housekeepers don't accidentally enter the room. This high-end technology with an infrared signal scans the room to detect body heat and notes 'do not disturb' when occupied. It is particularly useful when guests forget to leave a sign when entering the rooms at night. Seems like the world's most advanced hotels are getting very creative with their in-room technology. Another example for that is the beds of Four Seasons Hotels which are customizable to guests' preferences, designed to support better sleep. Recently, numerous Aloft Hotels and Element Hotels across the United States feature their own robot butlers. With help of Botir, items can be easily delivered to the guests rooms within minutes. The purpose of using robotic assistants is to send a robot to deliver shampoo, toothbrush, toothpaste or so by the front desk. This way, the human hotel staff can serve customers personally when necessary. In my view, in the customer-driven hospitality industry, the use of in-room technology can make guests feel more comfortable and feel "at home". These new technologies have been helping the hospitality industry grow in innovative and tech-enhanced ways to deliv

In this article we discuss the issues that airlines are having with the GDS system. They give an example of someone attempting to purchase a ticket through an airline website, and then through a travel agency. The direct airline method was only cheaper, if the guest provided information to a direct bank account. The cost for airlines to sell is a bit less than 10%, and they are sold mostly through indirect channels, like travel agencies. The main reason this can happen, is the integrated GDS system. A GDS system is a data facility that shares inventory information for various airlines to different 3rd party channels. The issue with this, is that the total in fees for the use of the GDS system was around $7billion, which is twice the amount of net profit they are receiving. People state that the airline system cannot survive without the GDS, but is that statement really true? Airlines like Air Asia or Ryanair have really attempted to focus on selling tickets directly, and really expand on their profit. How can this be achieved? Well, airlines are making the booking process easier for guests to manage, which gives them more of a reason to book through there. Also, they are offering greater loyalty rewards for directly booking through the site. Different incentives need to be created to attract guests to book directly. Lastly, they would like to create another distribution system, to put GDS out of business. This new system will work to allow guests to handle meal and baggage fees. Concepts that the GDS cannot handle. With that said, will this new system reduce costs for airlines? I guess they will have to wait and see.

I found this article very useful because it focus on the common complaint of hoteliers when it comes to paying commissions to OTA's. In order for hotels to attain direct bookings, they need to have a deep understanding of ecommerce and digital marketing. While online travel agencies (OTAs) have continued to flourish due to their understanding of conversion optimization and user experience, many hotels still have not adapted to this mindset. Therefore, if hotels want to compete and succeed in the digital economy, it is important to acknowledge key principles of e-commerce and apply them effectively to the websites. First, mastering user experience includes creating simple yet intuitive design including a clear navigation, easy to find information and a strong call to action. Next, constant A/B testing, which is a process that compares different versions of the same page to measure with converts best, helps hotels understand how to maximize the user experience. Personalization is another useful tool to elevate user experience, since 86% of consumers reported that personalization impacts their purchases. OTA's have been efficient in this area as they have been able to amass booking data and convert this to improve the shopping experience thanks to embedded cookies and marketing automation systems. Also, employing conversion triggers are powerful tools used at pivotal points in the booking process. Just as OTA's have been able to master these conversion triggers, hotels should learn from them to increase direct bookings. For example, creating a sense of urgency on the website, such as "only 4 rooms left", will appeal to customers. Social proof, which entails social persuasion, is a decision making tool, where customers can book their stay thanks to quick access to reviews. Best rate guarantees help boost bookings as well, since customers have the peace of mind that they do not have to sure elsewhere. Lastly, understanding the travelers' booking journey, such

This article researched the efficient strategies that OTA's use when getting customers to book through their site. The purpose is to give tips for improvement to hotel websites so that they can use their site appropriately to drive more bookings directly. My opinion is that the strategies used by OTA's outlined in this article are a perfect direction for a hotels' website to configure itself in the most efficient manner.

This weekend at the National Restaurant Association conference Coca-Cola has unveiled a Bluetooth enabled fountain drink machine. The beverage market is highly competitive and Coke thinks that Smartphone ordering could give them an advantage. The previous version of this machine which is installed in 50,000 locations used an app and QR codes for ordering. The new Freestyle 9100 relies on Bluetooth and has other capabilities that are not yet activated including a microphone for voice ordering. This machine will allow guests to customize their beverages and is expected to build more meaningful customer relationships between them and the brand. A stronger relationship could lead to more purchases. Coca-cola will also gain valuable insight on their consumers drinking habits, the original iteration of the machine reported a popular combination of sprite and cherry soda, Coke has now introduced this mix in packaged form. I think that this technology has so far proven that it brings Coke closer to their consumers and simplifying the use process by going from an app to Bluetooth will only make it more accessible to consumers.

This article highlights all the benefits of email marketing and how essential it can be to your business. Email marketing not only works as a tool for customer feedback but promotion and marketing to keep guest up to date on your businesses offers. This tool also engages customers with incentives through rewards programs, in the long run gaining a loyal customer.

The POS system is saving time by reducing the amount of times that a server visits the main terminal It also assists management with keeping tracking of its inventory. An example of some of the new innovations with POS software is online ordering, online payment integration, and increased customer engagement.

This article shows the benefits of technology investments and what those investments could provide to the ROI. Examples were investing in mobile communication technology and new computer systems. Another example looked at investing into online platforms and using IT to support social media and other internet based systems. The article concludes by asserting that investments in technology is necessary for the success of both large chain companies and small properties.

As technology advances so does the way consumers buy products and services. In order to keep consumers happy the hospitality industry has adapted itself to be more mobile and convenient. Mobility and convenience are two very important factors when making a website or app for E-Commerce. Many hotels and restaurants have created apps for cell phones and tablets so that guest can have convenience and mobility when booking a reservation or ordering a meal. E-Commerce profitability is maximized by using digital marketing. Two major sources for digital marketing are search engines and social media ads. Through digital marketing companies can constantly advertise to consumers anywhere at anytime in a cost efficient manor. Search engine marketing allows companies to increase the number of visitors to their website by putting them at the top of search engine results.

To summarize this article, it mainly discussed how the layout of digital marketing within the hospitality industry is constantly changing and highly important. This is something that is a challenging task for most hospitality businesses, especially hotels. It was said that there are many factors/questions to consider when approaching digital marketing such as " How much does it cost to acquire a new guest and how do we encourage this new guest to book directly through a brand's website?" Websites are plays a vital role in digital marketing are one of the main starting points. Hotels and other hospitality businesses should be frequently updating websites with useful information that compliments more visuals such as images and videos. In addition to that, it was even mentioned how making sure that the website is easy to navigate and readily accessible to customers is essential. After carefully reading more into article, SEM (Search Engine Marketing) was mentioned. This is more like an assessment in a way and a method to show where a hotel or business stands as a brand. For example, if your were to simply google the word hotel, brands such as Marriott and Hilton would most likely be at the top of the list. That is actually good and will benefit those brands greatly in the aspect that there reputation, which possibly stems from online review sites and social media platforms, is well known. These online review sites are capable of monitoring and responding to customer inquiries/comments. The article also touched basis on how the demand of social media presence is vital and should not be overlooked. Social media proves to be cost effective and efficient. Simply using hashtags with either the brand name or keywords can attract prospective customers which in return will generate more revenue. Overall, the article was clear that as far as the hospitality industry goes, digital marketing is something that has evolved in so many ways and can generate good revenue if the plan

Digital marketers in the hotel industry are adapting to the changing climate for OTA's guest expectations, advertising, and competition. Hotel Websites must be clean, low text, and image based with opportunities for guest to comment or ask questions. How to guests find you online? How can we create strategic links from the website to a brand's social channels for increased retention? Business owners will need to learn search engine marketing (SEM) to ensure that sites appear high on listed results of search engines. Paid advertising and Geo-targeting advertisement will be essential in offering the right products to the right markets. Markets must set measurement goals to monitor performance at different stages of ad campaigns and decided if ads should be adjusted. Lastly, the social media craze is still going strong, and being aware of current trend such as Instagram and hashtaging will be crucial in for current success.