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This article talks about the efforts computer companies are making to reduce the negative environmental results of traditional technology equipment. There are more than 60 electronic devices from companies like Dell and HP that are becoming apart of the U.S. Environmental Protection Agency. This is a funded project called EPEAT that has the goal of identifying environmentally friendly computer equipment that still outputs the same level of performance for the customer. This new "green" certification system even provides a list online of the products that meet the standards. EPEAT allows customers to rank computer electronics by their environmental. There are 23 required criteria and 28 optional criteria involved in the rankings. The optional criteria determines if the product is EPEAT Bronze, Silver, or Gold. These standards include having lower levels of lead, mercury and cadmium as well as being more energy efficient so they reduce emissions put into the atmosphere to help reduce the levels of greenhouse gases. These products are also more simple to upgrade and have recycled… businesses actually have to provide safe ways to recycle the products they sell when the customer can no longer use them. Manufacturers think having an even playing field for the customer to be able to view their products by environmental aspect is better and are proud to be apart of something so beneficial to the environment. The EPEAT program was expected to reduce 13 million pounds of hazardous waste and 3 million pounds of non hazardous waste.

The articles talks about trends in Point of Sale systems, with new software and devices that offers more options such as mobile use, customer preference tracing, and table management.

This article was mainly about the growth of ecommerce businesses due to the fact that the world is changing into a more technological environment. It stated five trends that would begin to show up more as time goes on such as interactive chatbots on store websites to help with customer complaints and even answer questions about products. It also stated that physical stores are going bankrupt but will try to accommodate with the change by providing smaller and more intimate customer service experiences in store because even though the internet is great it still does not provide the entire customer service experience for customers most of the time.

For several years, tablets/eMenus have been rising in popularity within dining establishments as a way to increase efficiency and revenue for the establishment. Customers are able to view the menu in it's entirety along with pictures of each item, allowing the customer to view exactly what they are ordering. This could potentially decrease the amount of orders sent back to the kitchen and decrease food waste, thus minimizing loss of revenue. Although this developing technology has many advantages, there are a few disadvantages that management must consider before implementing these systems. Credit card security, risk of replacing wait staff/jobs, and potential theft of the system being a few.

In this article, it basic discussed some of the key points of business switching to a point of sale system and why it would be beneficial. One reason was to prevent shrinkage. With a POS system, sales are automatically recorded during every checkout which help to maintain inventory numbers. Another key point is that POS systems are beneficial to owners who may have more than one store. This allows for business owners to have accurate pricing across all locations and it improves customer service as well. For example, if your store is out of particular product, you can sue the POS system to check which nearby locations have the product that the customer may be looking for. Lastly, POS systems have also been proven to be a great asset for making sure your business is operating effectively and efficiently. While away, POS systems allow for owners to monitor activity such s store performance and sales activity, in addition monitor the performance levels of employees to ensure everyone is staying on task and being productive. So all in all, switching to a Point-Of-Sale system is beneficial and a great move for businesses.

The author of this article targets entrepreneurs and explains the need to implement point-of-sale systems in businesses. The author explains that POS systems help businesses to track promotions more successfully and improve customer service, and thus, enhancing customer satisfaction. Besides, the system improves employee management.

Luis, I like this read. It makes some great points of how the investment of a POS is profitable for the establishment. One thing I did not realize that it is great for is to better track sales and promotions. This is an area that could really assist on driving sales with an establishment. If they analyze the data collected, the owner can know if the promotion was worth their wild OR a waste of time. Did it drive business and bring in new and repeat guests? Did it attract loyal customers? Did it help make new customers loyal? This is all information that is collected and can be very useful when using the POS. Thank you for your share.

Proximity Marketing yields tremendous benefits to both the consumer and companies. There are six benefits that companies take advantage of inclusive of geotargeting being able to measure the roi on advertising as opposed to traditional advertising methods.

This article not only describes the 6 benefits of proximity marketing but also how to execute it. It explains what is proximity marketing, its benefits in detail, and how it's the future and is here to stay.

Proximity marketing is more beneficial than I originally thought. Geotargeting is the biggest advantage when using this marketing method and I think that a company can definitely take over a certain area by using this method.

Web based system to create any type of event and be able to book and organize any amenity needed for the event. Complete customization of event can be done and all legal and binging documents can be added in order to be followed and agreeded on.

This was more of a blog discussing the impact of E-Commerce in the hospitality industry breaking it down to it's 4 forms of trade it can occur. It breaks it down to the 3 technical components computer networks provide and how taking into account these components e-commerce integrates itself in the industry. It was also interesting reading how this has increased a high demand in IT to service customers as hospitality organizations have to rely on efficiency in both internal and external interactions. It also discusses how his system isn't as strong in Asia and lastly the security importance and challenges it carries.

Marketing has definitely changed to online marketing. No more are we printing flyers and putting them in mail boxes. This article gives a list of trends that will help the hospitality industry in 2020. All of them are eMarketing strategies that will help any hospitality business creating a marketing plan for 2020.

The chosen article provides an overview of proximity marketing and its benefits for improved consumer satisfaction and loyalty. Particularly, the article suggests that proximity marketing helps to personalize the consumer experience and provide a sense of connectedness with the brand they are purchasing from. Businesses that manage from a specific location may issue coupons or offer discounts applicable to the consumers within a store to enhance purchasing experiences. Proximity marketing is commonly implemented by hospitality organizations, where various on-site events are arranged or individual purchase-based rewards are offered to consumers. Similarly, restaurants engage their consumers in fun activities and games as well as introduce new discounts and promotions while they wait for food. Real-estate businesses also use proximity marketing to create high-value where need and preference-based homes, office spaces, and rentals are offered. However, advertisers need to be aware of consumer preferences to offer useful and effective personalized services. Geo-targeting is an impactful proximity advertising technique where location data is used to tailor offerings as per the identified local trends and behaviors.

This article focuses on six trends that are redefining the hospitality industry. These trends are; gamification of travel planning, virtual reality tours, going contactless, chatbot as digital concierge, IoT for room control, and location-based services. Companies must evolve in the world of technology in order to meet customer demands. In effect of the Covid-19 pandemic, travelers now prefer self-service such as contactless check in. The incorporation of this technology, minimizes huma error and maximizes efficiency. Gamification of travel planning: By using game like templates in their websites, travel companies are able to capitalize on human motivation. When customers able to get rewards, brand awareness, customer loyalty, and revenue are improved. Virtual Reality Tours: Virtual reality tours help travelers to enjoy their future destination before they arrive. They also help with brand experience as they create mental imagery and presence. Going Contactless: Contactless check in, mobile keys, and digital payments all increased by 66 percent due to the pandemic. This however, is here to stay as this decreases staff dependency. Chatbot as a Digital Concierge: Chatbot is a simple way to meet guest demands 24/7. With FAQ, guests can get an answer to their question in a matter of seconds at any time of the day without needing to leave their room. IoT for Room Control and Customization: IoT allows guests to have a home away from home by personalizing their rooms by changing the color of the lights, temperature, etc. Location-Based Services: With location based services, travelers are able to find activities and amenities wherever they are staying. This can offer more intuitive local recommendations without needing staff assistance.

Hello Alejandra. I really enjoyed reading this article, thank you for sharing! Although I am a germaphobe, and number three (Going contactless) appealed to me on a certain level, the points that stood out to me the most were; number two (Virtual reality tours) and number four (Chatbot as a digital concierge). I am one of the individuals who check reviews of places before I make a reservation but taking the virtual reality tour would give me more assurance of the property because individuals have different expectations and standards so what may be appropriate for them, may not be for me. The Chatbot as a digital concierge is quite convenient for both guests and hotels, hence it will ensure a more comfortable and relaxing stay.

Good Morning Emily, Thank you very much for sharing this article! It is a rather interesting one which will certainly generate varying opinions. Me, from a management standpoint, I believe that robotics does have a place in the workplace (a greater presence in manufacturing and less in customer service). Dealing with humans on a luxury vacation tends to enhance my experience. Honestly, I cannot possibly imagine going on a vacation and not having the opportunity to converse with an employee!

This article comes in lieu of the COVID-19 pandemic and originally stems from keeping people safe by having contactless service. With service robots being so popular during the pandemic they started to take the place of actual humans. This can cause issues in customer service where people would prefer human to human interaction. This article also discusses how humans feel about having jobs replaced by robots and their perception on how they feel about working WITH robots.

The COVID-19 outbreak has enhanced the use of AI and robotics to avoid the threat of virus spread. Similarly, new technologies, i.e., AI, service automation, and robotics, are being used extensively in the hospitality and tourism industry. To date, customers also look forward for advanced technology products and customized experiences. Service automation and AI enable the hotel industry to provide customized, memorable, and cost-effective services; amplifying their diverse usage more than humans can achieve for certain jobs.

This article is enjoyable to read. It offers a distinct viewpoint on how teamwork and ai technologies are beneficial to the hotel sector. Additionally, it provides good insight into the key lessons learned regarding the development and significance of artificial intelligence in the hospitality and tourism industries.

This article discusses proximity marketing within the hospitality industry. Proximity marketing is a growing useful tool. Hotels are among those utilizing proximity marketing. As noted in the article and highlighted in yellow, proximity marketing allows the hotel to reach there guest after they check in. Following check in your phone can be used as increased access to the hotel. Proximity marketing is an enhancement which leads to increased innovation. Per the article proximity marketing is one of the most effective advertising tools to become available for hotels. Through proximity marketing messages are transferred to the guest cell phone. The cell phone access has the ability to lead to increased revenue. The hotel and guest can interact in new ways. This form of marketing caters to guest engagement, provides a new method of communication and allows for guests to receive information. Proximity Marketing is an innovative tool that I believe will continue and grow as the years continue.

Mobile proximity marketing in my opinion will continue more vigorously in the future . This is a captive audience for the hotel to connect with its guests to upsell , inform , drive business to the brand and its affiliates as well as a great tool for guest retention . Undoubtedly , the cell phone has replaced Ipads and computers in the movement for vacation guests for example . A guest would usually not take their laptops to the pool area but will more often than not , take their cell phone. A popup Ad while walking by the boutique or an outlet can stir emotions to visit or purchase that was never planned.

This article discusses how, using proximity marketing and hotels can deliver relevant content to guests' mobile devices at moments of maximum influence, in a contextually relevant environment. With proximity marketing, hotels can advertise to a captive audience without leaving their property or hotel rooms. Messages can be tailored according to the hotel or advertising partner's needs in real-time.

I love this article because it presents such a positive view of the unattended POS system in a restaurant setting. It poses human interaction as a nuisance which prevents customers from ordering more food. The way that it is explained is that the device will not judge someone for asking for too much or customizing their order too much, so customers feel more powerful in ordering exactly what they want. The article also provides several statistics showing how Chili's has increased their appetizer and dessert sales by using these tablets. The advertisements that are displayed on the machines lure customers into ordering more of these items.

It's really a definite one. It implied so much about reality. This is very factual, but there's still in need of traditional human interaction. It is a great marketing strategy and they can upsell their product and show what they offer which most customers will give it a try out of curiosity. Looks can be deceiving but yet it is in human mentality to try.

Chili's has installed 45,000 tablets across 823 Chili's restaurants. These tablets let you order your meal, drinks, refills, etc and lets you pay our bill at the end. Chili says the presence of the tablet increases the size of the average check.

In the article "Would Your Crew Wear Mobile Apps?" it talks about a new way of advertising through uniforms. On the back of a crew members uniform there is a QR code and the customer just has to scan the code it shows them coupons and deals the restaurant is promoting. I feel that this way of advertising is easy and fun; people love using technology and what better way to incorporate it then by using your Smartphone! In the article they asked different fast food restaurants if they would use this product and although they thought it was a good idea they felt that it would be taking away from a fast paced environment. In the article it states that traditional media is not what it use to be, ""There are billions of dollars being spent on it, and [traditional ads] are driving consumers to the stores, but at that point consumers still don't know what they're going to buy." Overall, I feel that this product would bring in a lot of customers and it's a great way to advertise things on the menu, I'm all for this idea!

With the mobile marketing technology, hospitality companies focus on finding innovative ways to personalize communication with customers, and the one of solutions is LOCATION. Geofences, or virtual perimeters placed around physical locations, unlock the knowledge to consumers' physical whereabouts. Upon geofence entry or exit, hotels can send promotional, informational push notifications to app-holding customers. By offering personalized, contextually sensitive content, brands will increase buyer motivation and encourage customer loyalty.

According to article, there is a difference between email marketing and e-marketing. Email marketing directly implies the use of email. E-marketing, on the other hand, can refer to any use of electronic communication, such as websites and online advertisements. E-marketing and email marketing both have their purposes. Email marketing has an advantage in that email lets you bring your message to the customer, while other e-marketing techniques require the customer to find your message. E-marketing can be used to attract new customers and create convenience for existing customers. For instance, e-marketing tools which help create convenience include online bill pay and websites.