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This article is very interesting because it is about the Vdara Hotel and Spa in Las Vegas and how they use robots for room service. The delivery robots look like dogs, called "Jett" and "Fetch." They are super technology innovative, and they can do different tasks such as; calling for elevators, alerting guests when they arrive at the hotel through an automated phone call, and traveling alone across the lobby to make sure guests have what they need. Other hotels in Las Vegas are also adopting technology to provide excellent guest services and great experiences. For example, a bar name Tipsy Robot has large machines that make drinks for their customers. Adopting robotics in Las Vegas has become a new trend that can make huge changes for the 300,000 people currently working in the gaming and hospitality industry.

The metaverse became more relevant to the travel industry during covid. This is a great way to discover new places, and can transform tourism marketing. Interactive virtual worlds can create excitement for a destination or attraction, and build interest for actual travel later on. Changes in consumer behavior must also be considered, as the culture of the new generation of travelers is currently being cultivated.

At some point, we've all probably heard that hotel keycards store guests' personal information and that puts our privacy at risk and perhaps even exposes us to credit card fraud. This is pure myth. Hotels encode the least amount of information possible (a term called least privilege) on a keycard, limiting it to room #, arrival and departure date. The only way anyone's personal information could get onto a keycard is for someone to reuse a hotel keycard to program it as a credit card, and that information would not be obtained from a hotel PMS system.

This article explains social media in hospitality and tourism. I really loved the explanation of the SOSTAC method which stands for S-Situation analysis/ Who are we? O-Objectives/ Where do you need to go? S-Strategy/ How you'll meet the objectives T-Tactics/ Details of strategy A-Action/Do your thing C-Control/ How did you do. This method was created by PR. Smith in 1990. It was created for digital strategy, and we still use this method nowadays. This technology helps us define our goals and KPI's as well as understand the buying process, what audience we need to cater to to have a successful following and monetary outcome as well as how to keep that momentum.

According to the World Economic Forum, more than 50 million tons of e-waste are produced each year. E-waste is a serious threat to our environmental viability and our public health. The toxic chemicals and heavy metals that go into developing electronics seep into the soil, pollute groundwater, and release atmosphere-warming hydrocarbons when burned Educate yourself on what gets put into your electronics. Solving the e-waste crisis is only possible if we understand the scale of its environmental impact. Consider whether or not you actually need that phone or computer upgrade. The longer you hold onto your current devices, the more electronics will be kept out of the waste stream. The way you take care of your devices on a daily basis makes a big difference in how well they work and how long they last. If the time comes to part with that old computer or phone, make sure to dispose of them responsibly by donating your e-waste

This Human-I-T article on 5 Ways You Can Reduce E-Waste is a powerful one. The simple practice of unplugging my fully charged computer and phone, and regularly cleaning them are major takeaways for me from this article, to expand the lifespan of my devices. Additionally, donating gadgets that are no longer useful to lower-income households is something that I can implement since all my older electronics are stored in a cabinet at my home which will eventually be discarded. Thank you for sharing this article!

I really enjoyed this as its helped me understand how important it is to be vigilant of your electronics and how you dispose of them. Especially with the videos watched this week, it's good to have this source to go back to. Lots of great takeaways and people should be more aware of this.

Phillips a manufacturer of TVs and other electronics made efforts to reduce its carbon footprint in terms of e-waste by extending the lifetime of its current products used in hospitality. They did this by creating software updates that would upgrade the TVs without having to replace them with newer models that have all the bells and whistles that guests expect to have in newer Smart TVs. Since 2019 "53.6 million metric tons of e-waste" have been calculated up 21 percent since 2014. Laptops and TVs are among the highest number of items being discarded. Phillips like many companies has committed to making green initiatives and one of these ways was with currently used TVs in the industry. Rather than replace them with a newer model they can update with simple software which allows them to last longer. Sustainability has been at the forefront of customers' minds and Phillips made its own commitment to sustainability in the industry. It is great to see tech giants making efforts to be sustainable. I know we hear about "green initiatives" but we often don't see them. This is something tangible and has a huge impact not only on the tech side but for hospitality providers. Instead of needing the greatest and latest they can save money and keep using currently purchased tech and just upgrade it. I find this very appealing especially for smaller HSP that may not have budget replacement every so often. I also find this good for consumers because it can also be done at home. These updates are available for all Phillips tv users, not just HSP. So this goes a long way to benefit the environment. And many more ideas can come from this simple idea.

This article discusses the importance of using social media in the hospitality industry. According to the article, social media increases visibility, increases direct bookings, and increases brand awareness. When done correctly with the right team and right platforms, social media can result in tremendous benefits for hospitality companies. Some of the platforms mentioned were LinkedIn, Facebook, Instagram, and YouTube. These platforms help companies to communicate with potential and existing customers through ads, stories, reels, videos, as well as customer testimonials. Influencers were also mentioned as these social media stars have a large and/or specific following that can help promote hospitality brands. Overall in this day and age, if you would like your company to succeed, you need to be on social media because it is the best form of marketing and promotion.

With privacy being a concern in the hospitality industry, hotels are incentivizing a customer sharing information with a heightened personalized experience. Customers are willing to share personal data to earn loyalty program benefits, receive special discounts and offers, and will shop more often with those brands that personalize their communications.

Even though we are aware that generally, individuals are more inclined to do things when there are benefits to them, this new exchange of data for access to certain benefits has now placed that transaction at the forefront of my mind. This is because schemes are not being applied to secretly obtain customers' personal data, but rather the customers are willing to share them. This exchange is beneficial to guests since they earn travelers' consent, unlock richer experiences, better service, and high long-term loyalty. In my opinion, this is a fair trade. Thanks for sharing this article on "How Hotels Can Drive Increased Revenue and Loyalty By Offering a Reciprocal Value Exchange with Guests."

The ability of proximity marketing will be able to reach markets based on location.

Proximity marketing is an exceptional way to target particular customers. Many companies have seen success by launching these marketing techniques.

I appreciate you sharing this article on "What is Proximity Marketing?" This article explains in details how "proximity-based marketing" or "mobile proximity marketing" use customers devices to entice them to make purchases whenever they are near locations that practices this type of marketing. Moreover, I understand why Proximity Marketing will gain momentum in the future. This is because a wealth of customer data is gathered through the type of technology used and the result of the same is beneficial to both the business and customers.

Businesses within the hospitality industry are continuously making efforts to strive towards sustainable practices through technology. Being energy efficient is key to most business and has become important. For example, the utilization of automation features in the guest room such as automatic lights on a timer or even automatic climate control systems can contribute to those costs. Also, having a system where changes to reservations or updates can be done electronically which will eliminate the process of having to reprint pages of paperwork. All in all, hotels are now growing with the technology today allowing them to adapt more and more green practices

Green computer technology can bring more benefits to the hospitality industry. The hotel can save more costs and become more energy efficient because of the green computer technology. The hotel can set in-room touchscreen tablets. Energy cost takes 6 percent of operating costs. Hotel use pads or Android tablet devices to benefit both customers and companies. The first benefit is hotel room tablets can be used and managed more flexible. The hotel can monitor lights and air conditioning can be shut down based on guest activity. The second benefit is hotel room tablets can replace all printed materials traditionally in the hotel room. The data showed the hospitality industry already spend over 400 million on printing property. If the hotel can use tablet devices in the hotel room that could save more benefit. For example, InterContinental Hotels replaced print Bibles with digital versions a few years ago. Customers can choose different kinds of the book from digital devices. The hotel doesn't need to update their book again and again. In the future, digital devices will be updated more perfect and bring a fully functional touchscreen in the hospitality industry.

This short article talks about the positive impact of technology in the hospitality industry. It also illustrates some example of technology saving millions of dollars for hoteliers by saving energy.

Usually most of computers in the hotel won`t close include in the guest room and work station. It will make huge of waste. With this green IT strategy , hotel will reduce energy consumption and save tones of CO2 annually. Fairmont's strategy is a "great example" of where businesses can hit next

It is amazing how even a small initiative of shutting down work stations after an hour inactivity can be this impactful generating such savings. My only question is that the fact that Fairmount is a global company can they really have a centralized center controlling all work stations? In any case this initiative is driven by their corporate leader and is a powerful message in terms of social responsibility.

Fairmont Hotels & Resorts announced a comprehensive green IT strategy by addressing technology infrastructure and IT operations for all 56 of its hotel properties worldwide. A key part of its green initiatives is a central-managed power-down schedule that all of its internal desktop will be shut down one hour of their activities. One of the spokesmen said that this green IT approach is suitable for hotels that do not traditionally have a data center. He also pointed out that this new green IT approach is easily applied in North America and part of the Europe, whereas a little harder in Asian countries because of the different standard that they use. So what they are working on is to getting everyone to understand its value and set up international standards.

Opportunities for adopting green initiatives are becoming more and more common in the hospitality industry. IT updates and implementations have become a sustainable practice to reduce cost, provide a better guest satisfaction and environmentally friendly. One of the ways to start off the green initiatives is by effectively reducing energy and paper consumption; this gets done by using smart phones to replace key cards and using emails to reduce paper flow. Another green initiative is the effective technology practice such as energy star which is the system that powers down a computer automatically after it has not been used for a period of time. The use of digital media (social media) instead of print media is a fantastic way to save money while lowering the impact on the environment. Green initiatives are coming up pretty fast and are required to have a strong commitment but all vary depending on the size of organization, demand of business and location of doing business. I have seen many hotels implementing green initiatives in their facilities which at first can become extremely costly but in the long term very cost effective and environmentally friendly and expand the guest experience. I have seen hotels that have a HVAC system which senses the presence of someone in the room, this system puts the AC temperature high when room is vacant and lowers the temperature when it is occupied. Additionally the lighting of the room works the same; it turns on when someone is present and automatically turns off when the room is vacant. Just these two initiatives alone can save the property millions of dollars in a period of a year. In my opinion, going green is a great way to benefit every one involved, the guest, the environment, and cost efficient (long term) for hoteliers. The green initiative has not yet been a giant boom, but in a few years a larger amount of guest will prefer to stay in a green environmental friendly hotel then with a non green hotel. I believ

Chief of Information Security officers (CISO) report summarizes that hospitality and retail industries will be spending more accounting for 70% more providers. The report looks at a variety of benchmarks to assess like budgets and personnel. Fraud is not as prioritized as one might think and this time the focus is on business disruption. One core of responsibility seen by at least 70% of CISOs is of continuity and disaster recovery. They are also examining a new benchmark which is staff function priorities. The evolving of the industries is why cybersecurity threats are so complex. The report provides vital information to benefit CISOs on trends. The report in question is very interesting in how it examines what people are spending on their IT security budgets and breaks down where that money is being utilized and staffing. This would be a useful tool for hospitality providers looking to increase their budget because they can analyze other providers and what is currently trending in terms of threats and how to allocate assets whether money or personnel. If the biggest threat to providers is disruption then having an emergency action plan in place would highly benefit providers under underbudgeting. This would be a great tool for any organization to plan their IT strategy with security in mind.

Sometimes, we focus more about Robots replacing humans, but we don't see the whole picture. Robots work with better accuracy which reduces the amount of time and materials wasted. It is a fact that will impact people's jobs; However, by helping company saving money, the price of good will be more affordable.

This article basically gives tips about how to create a safe hotel. There are many ways you can ensure that your staff and hotel guests are protected.

This article is about steps a property can take in order to ensure the safety of their employees and guests. This includes: surveillance cameras, cybersecurity, mobile room keys, safes in rooms, among other things. - Be sure to invest in high-quality cameras that can pick up the little details, such as facial features and bill amounts. - Your Wi-Fi should be a secure network users must log in to before using. Make the username and password easy to find. - Mobile keys strengthen security and allow guests to bypass the front desk altogether. -Set up regular meetings with all employees to talk about guest safety. -In terms of profit-sharing, workers feel a sense of pride or ownership, they will keep their eyes and ears open for signs of waste, fraud or theft.

This article talks about hotel's safety and the usage of surveillance cameras, cybersecruity, mobile room keys, guest safety, staff training, and profit sharing. Each section talks about the procedures that should be taken to keep guest and staff safe.

I love this article because it presents such a positive view of the unattended POS system in a restaurant setting. It poses human interaction as a nuisance which prevents customers from ordering more food. The way that it is explained is that the device will not judge someone for asking for too much or customizing their order too much, so customers feel more powerful in ordering exactly what they want. The article also provides several statistics showing how Chili's has increased their appetizer and dessert sales by using these tablets. The advertisements that are displayed on the machines lure customers into ordering more of these items.

It's really a definite one. It implied so much about reality. This is very factual, but there's still in need of traditional human interaction. It is a great marketing strategy and they can upsell their product and show what they offer which most customers will give it a try out of curiosity. Looks can be deceiving but yet it is in human mentality to try.

Chili's has installed 45,000 tablets across 823 Chili's restaurants. These tablets let you order your meal, drinks, refills, etc and lets you pay our bill at the end. Chili says the presence of the tablet increases the size of the average check.

Augmented reality is flooding the hospitality industry with its many features. As stated in the article, "AR is an interactive experience or enhanced version of the real world to be presented in a more understandable way". Anyone is the hospitality industry knows and are aware of the convenience and satisfaction AR/AI/VI brings to both the guests and businesses. A great example mentioned is the article is how AR can aid travelers from out of the country where there is a language barrier. This provides an untroubled trip, and not to mention a safer trip for someone in a new country. A feature we are seeing a lot now-a-days and many hotels using is 3D models of their rooms and amenities. This allows the guest to tour and experience the hotel without even stepping foot in the hotel yet. AR/AI/VR provides a realistic experience as well as aids in collecting data for businesses and creating better and even personalized experiences.

This article delves into numerous different uses augmented reality (AR) could have in hotel properties. AR is an interactive experience and/or enhanced version of the real world. AR has the abiliy to mobile with internet connection and cell phones. This article suggests interactive hotel rooms, maps, or even guest recognition. They even mentioned how Holiday Inn will allow for cameras on phones to show celebrities in the hotel or even Starwood Hotels utilizing beacon technology to send keys to guests smartphones.

This article gives many tips on how to use social media for advertising purposes. You may think that you know a lot about how to advertise or what to use, but this gives you more ideas as well as better ways ito implement you posts in a better and timely manner so that you know your ROI.