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tredunbar

How Hotels can use Beacons to Improve Experiences | Beaconstac - 0 views

  • For an application, location is one of the most powerful triggers of action
  • technologies available have suffered from three significant limitations: accuracy, granularity and power consumption.This is where beacons come into picture
  • ibeacon, one of the most ‘disruptive’ technologies of 2014, is already making waves across various industry verticals for all the revenue opportunities and enhanced customer experience it offers businesses
  • ...22 more annotations...
  • beacon’s micro-location capabilities to deliver specifically targeted personalized messages, alerts and more on mobile devices
  • iBeacons implements a Bluetooth Low Energy (BLE) profile for micro-location, which opens up new possibilities for hotels and resorts using geo-fencing
  • Hotel apps in combination with beacons can take away many of the hotel formalities and make aspects such as room service, contact with staff, and in-room entertainment more interactive. The app is thus, more than just a tool, it is a personal concierge in itself
  • Check-in
  • Passbook integration, the reservation details would pop up on the phone screen when the guest crosses the geo-fence threshold of a defined iBeacon location
  • Finding the room and indoor navigation
  • Using beacons, you can define targeted ‘micro-locations’ to trigger an alert, an offer, or a special discount for a beverage to a guest who is already at the ba
  • These can also be used to build an interactive tour of a hotel or a resort, where users’ attention is directed to specific exhibits as they walk freely within the building. This feature enables indoor navigation similar to GPS
  • Using beacons you can provide guests with virtual maps and turn-by-turn directions to their favorite destinations inside the premises of your hotel
  • Keyless entry into rooms
  • iBeacon picks up the guest’s phone when in close proximity and unlocks the room door, giving the guest a keyless entry to his room
  • In-room controls
  • Room service
  • Offers, Loyalty programs
  • One can enable a mobile user to navigate and interact with specific regions geo-fenced using beacons. These devices can be used to determine the position of a guest in a large hotel, and direct him to his room
  • iBeacons, you will be able to customize promotions to specific locations in the hotel premises and send them right to a user’s smartphone
  • Check-out
  • Upgrade and upsell
  • Analytics
  • Gain customer insights
  • measure dwell times, measuring how much time visitors spend at different locations of the hotel, or which areas are most popular, when guests walk around the property
  • Staff Productivity
  •  
    This article serves to showcase how beacons can serve as effective tools for hotels. The beacons deploy micro-location capabilities that allow for targeted personalized messaging. Utilizing Bluetooth Low Energy and a property's geo-fencing, beacons can transform the check-in and out processes, room and indoor navigation, keyless room entry and in-room controls, room service, loyalty offers, upgrades and analytics. The beacon technology can also used with staff to maximize productivity and evaluate where resources are able to be saved.
jasdhami95

How Hotels Can Use Proximity Marketing - Hotspot RevenueHotspot Revenue - 1 views

  • When hotel guests access the internet, Hotspot Revenue grabs their attention with thank you messages, upsell messages, promotional messages, loyalty reward offers or social media messages.
  • Hotspot Revenue’s smartphone heat maps provide real time analytics on your guests’ walking paths and dwell times
  • The tools include Beacons, Near Field Communications, WiFi, Geo-Locational Targeting and others.
  •  
    A new method on how to gather consumer data in hotels or long-term traveling sites in order to capitalize on the amount of consumer spending. There are new loyalty reward offers that are being displayed to those consumers with "specials" and discounts, so that the hotel and store can benefit together off a collaborative marketing effort. This reminds me of the way Uber is able to use VISA in the offers portion to give cash back in Uber credits if its customers were to spend money with the same credit card that is linked to the account. The best of both worlds.
sdavi111

How Augmented Reality (AR) is Reshaping the Food Service Industry | by echoAR | echoAR | Medium - 0 views

  • AR is applied in a variety of cases, from streamlining staff training, through visualizing dishes and menus, to enhancing the customer
  • experienc
  • food s
  • ...4 more annotations...
  • Restaurants can use AR to present of their dishes, promote their menu, and upsell items by offering true-to-scale 3D visual representations of their food.
  • 19 Crimes has used AR to enhance their wine bottles and provide more information on the pictures of 18th century British prisoners
  • highlighted on their bottle label
  • Bud Light partnered with the Washington Capitals to provide fans with AR games using Bud Light coasters in local bars near the Capital One
  •  
    Coming from a catering and cooking background I was happy to discover how many ways AR is being used. As soon as we started exploring this topic the first thing that came to mind was what an amazing selling tool this would be. Whenever i sit with clients they always ask me if I have pictures of parties we have done and food we have served. Being able to show it to them with a 3D perspective will make it all the more appealing. The goal of your first meeting with a client is to make them excited about what you have to offer and make not decide not to meet with any other caterers! Take it a step further and what an amazing selling tool it would be if you could say take a picture of a persons backyard where the party is being held and you could place a picture of your buffet so they can actually visualize what it will look like. I am very excited about the potential of this technology
cingram21

OrionStar launches 'Lucki', the robotic waiter - 0 views

    • cingram21
       
      The OrionStar "Lucki" robot is a server that is promised to offer significant increases in profitability for a restaurant. The robot is dynamic in that it can offer fully customizable messaging, upsell, and improve loyalty programs. It is also able to integrate with many existing platforms. The robot can also act as a host by leading guests to the correct table.
  • t can also carry a load of up to 40 kg (10 kg maximum per tray) and serve to up to four tables on a single trip – reducing labor costs and increasing efficiency by 2-3 times that of manual delivery.
  • Equipped proprietary OrionStar technologies, including radar scanning, fisheye camera and RGBD multi- sensors, the robot achieves precise laser-based navigation and segmented speed control.
  • ...3 more annotations...
  • he company says its robot improves delivery efficiency and increases revenue for businesses through customer attraction, dynamic advertising and personalized interactions, offers a Covid-safe contactless delivery, as well as addresses the restaurant and hospitality industry labor shortage.
  • Lucki can work 15+ hours on a single charge,
  • It is estimated that the smart delivery robot can help bring nearly $8,000 annually in net profit to a restaurant.
  •  
    "Lucki ensures safe, speedy and spill-proof delivery every time. Equipped proprietary OrionStar technologies, including radar scanning, fisheye camera and RGBD multi- sensors, the robot achieves precise laser-based navigation and segmented speed control." "Lucki also comes with OrionStar's AI-driven robot marketing features, enabled by the robot's six microphones, 360° listening technology, a 10.1-inch touch-screen, 1080p definition and ability to detect customers' needs within a 5-meter radius."
  •  
    Lucki reminds me of the Archie robot mentioned in the lecture by delivering things. Lucki however is equipped with tons of input gadgets to collect data from itts customers and use them as marketing tools.
mmoutsatsos

Travelport Delivers New Retailing Tools for Advisors | Travel Agent Central - 0 views

  • Travelport+, with enhanced, modern retailing tools to make it easier for advisors to offer more choice and deliver better service to their clients.
  • Trip Manager portal on Travelport+, offering travelers the ability to service their own trip and carry out fast, easy transactions on the go.
  • Travelport also updated its servicing capabilities to improve airline connectivity and empower advisors to serve travelers more efficiently, with less back-end work.
  • ...7 more annotations...
  • undergoing an upgrade with better room, rate and rules details as a result of enhanced connectivity with Hilton.
  • Travelport’s desktop tool, Smartpoint, can access a suite of features aimed at simplifying everyday tasks. Enhancements include more customized itinerary quotes in Trip Quote as well as faster Assisted Ticketing capabilities that streamline complex ticketing and exchange tasks for advisors.
  • Travelport+ tools and agency capabilities continues with simplified access to enriched travel content from multiple sources, including NDC (New Distribution Capability) standard content. Travelport says it is the first and only global distribution system (GDS) to sign NDC content distribution deals with three major European airline groups (Air France-KLM, International Airlines Group (IAG) and Lufthansa Group).
  • self-service option for travelers using the new portal allows agencies to preserve resources while offering travelers an improved experience with the ability to easily add extras to their trip, such as adding meals, bags, selecting seats and automatically checking into their flight.
  • Enhanced APIs make it easier for advisors to understand offers and compare brands with similar attributes on a like-for-like basis. Travelport customers will also be able to easily identify upsell offers with NDC and ATPCO fares for a simpler, more modern browsing and shopping experience.
  • Agencies can better manage the hotel bookings they sell with Content Optimizer, a simple self-service rules engine.
  • so agencies can easily create and customize their own content rules.
  •  
    Travelport+ the next-generation GDS platform.
liz649

Bed & Breakfast Management Software | Little Hotelier - 0 views

  • higher expectations when it comes to service and accommodation standards.
  • more convenient to analyse performance and determine important business decisions.
  • ‘self-start’
  • ...25 more annotations...
  • channel manage
  • booking engine
  • arn more bookings and revenue.
  • support available 24/7,
  • designs their software with small accommodation businesses
  • issues you have can be solved as quickly as possible
  • understand your goals
  • stay PCI-DSS and PSD2 SCA compliant to protect your small property from fraud and avoid online risks.
  • Make sure you’re free to cancel anytime.
  • Stay connected to your guests throughout their stay
  • Manage important daily tasks straight from your smartphone or tablet
  • enables you to manage your property online. It can include many different features such as a front desk system, booking engine, channel manager, payments solution, and more.
  • payment information is in one place
  • command centre where you can see all your bookings from every booking source in one central calendar.
  • ed and
  • breakfast software is a tool that
  • centralising all the crucial aspects of your property’s operations
  • n keep everything all in one place and make changes at the click of a button
  • nformation you need to view or analyse
  • generated automatically and is easily accessible.
  • simplifying the day-to-day operations of your business
  • more control over your business, leading to better decisions and greater profits.
  • easily control all the vital parts of reservation management
  • add more value to your business.
  • increase upsell opportunities and further enhance guest experience
  •  
    The article discusses what a bed and breakfast system is and how it is beneficial for the bed and breakfast to have a PMS system. If the owner would like to live their life and not be behind the desk they need the bed and breakfast system. The owner is able to have all the functions of their bed and breakfast at their finger tips and make any changed from their phone or tablet.
kjeewan

Benefits of Hotel PMS and POS Integration | Hotelogix - 0 views

  • The modern hotel runs on software. You use software to schedule your employees, track housekeeping supply usage and inventory, and check guests into and out of the property.
  • Your hotel PMS and POS integration can offer major benefits.
  • Basically, your PMS handles every single task related to your property outside of selling rooms.
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  • POS stands for point of sale and this system is responsible for managing all the sales on your property, such as restaurant sales, spa sales, and all the rest.
  • By integrating your hotel POS with the PMS, you make it easier to upsell all these things to your guests as add-ons.
  • By integrating your hotel POS with the PMS, you can take advantage of important features like transfer-to-room and city ledger to make it easier to bill guests during checkout.
  • By integrating a POS module into your hotel PMS, you have access to in-depth financial reports that provide you with the information necessary to make selling packages easier.
  •  
    Technology and software goes hand in hand, every device in every aspect for business operations depend on them. Integrating the PMS and the POS systems would allow the property's systems to interface and communicate easier. It would help users to up sell the amenities offered at the hotel, increasing the revenue for the property and making it as convenient as possible for the guest to do everything in one place/transaction.
pjohn091

Hotel Industry Trend: Mobile Proximity Marketing Gives Hoteliers and Their Advertisers an Innovative Way to Reach Guests & Increase Revenues | By Alex Romanov - 1 views

  • ction via the guests' mobile devices-only now, it won't be by dialing a number or sending a text message.
  • intera
  • Proximity marketing is one of the most effective advertising tools to become available for hoteliers
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    • Henrique Rodrigues
       
      The following article analyzes the relationship of mobile proximity marketing in the hotel industry and how it is very innovative in shaping different ways to interact with hotel guests and to drive revenues. Many things have changed in the last 10 years in the advertising and marketing industry as mobile devices became more of a pocket computer. Different technologies have been developed to use the full interaction possible with the customers and marketing had to be quick to make its own changes. The inception of proximity marketing allow the companies to be more effective and develop an interactive engagement. By changing the methods of communication, marketing can deliver and offer more information than it could ever be done before. One of the main ideas behind is to entice the customers and offer them exclusivity, giving the guests what they want. In exchange, hotels get to retain more loyal customers and also gain data and statistics that will help the hotel to stay relevant at all times. At the end of the day, the main goal is increasing customer engagement, exclusivity and interaction. So far it has been working just fine.
  • hoteliers can also measure the response of their advertisements, and advertising messages can be tailored based on the hotel or advertising partner's needs in real-time
  • this interactive marketing engagement is the marriage of digital and mobile marketing used to deliver content to guests' mobile devices in a contextually relevant environment
  • The messages are automatically delivered to the guest's cell phone whenever they approach a certain distance (from 3 to 300 feet) of the TV in their room, or any digital signage in the hotel property,
  • Proximity marketing has tremendous revenue-producing potential, allowing hotels to deepen their connection with guests, encourage more loyalty and greatly improve the customer experience:
  • new opportunity for hoteliers to increase revenues by advertising to a captive audience that craves information and interaction
  • it is clear that the future of hotel marketing is ready to evolve
  • offering hotels and advertisers increased customer engagement, interaction and exclusivity. B
  • y adding proximity marketing into the mix, hoteliers can encourage guests to react to an advertisement immediately, create repeat business, and in turn generate larger ROI for hotel advertisers.
  • allows digital signs to 'talk and interact' with nearby mobile devices, providing mobile users with information and incentives at exactly the time they need them
  • Proximity marketing provides a tool to reach guests beyond just traditional advertising campaigns by adding to existing digital signage and television advertising
  • As hoteliers search for new marketing tools to increase interaction with their guests, and advertisers switch budgets from traditional advertising to newer, more interactive "new media",
  • an exclusive offer, rich media, loyalty promotions and incentives and a great deal more.
  • Proximity marketing offers hoteliers capabilities that traditional advertising never could alone, which is why it is such an effective marketing for hoteliers.
  • Two of the fastest-growing marketing channels today are mobile devices
  •  
    This article discusses proximity marketing within the hospitality industry. Proximity marketing is a growing useful tool. Hotels are among those utilizing proximity marketing. As noted in the article and highlighted in yellow, proximity marketing allows the hotel to reach there guest after they check in. Following check in your phone can be used as increased access to the hotel. Proximity marketing is an enhancement which leads to increased innovation. Per the article proximity marketing is one of the most effective advertising tools to become available for hotels. Through proximity marketing messages are transferred to the guest cell phone. The cell phone access has the ability to lead to increased revenue. The hotel and guest can interact in new ways. This form of marketing caters to guest engagement, provides a new method of communication and allows for guests to receive information. Proximity Marketing is an innovative tool that I believe will continue and grow as the years continue.
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  •  
    This article serves to illustrate the effectiveness of proximity marketing as it is a way for businesses to carefully curate their messages based on customer interactions and in turn increase revenues through specifically targeted advertising campaigns. This digital marketing technique is designed to boost customer engagement and interaction and will enable the company to gain valuable insights to customer behavior.
  •  
    Discussed are the uses of proximity marketing for the hotel industry. The ability to reach guests while on property and informing them of the services that are available as well offering special pricing and other incentives for returning to the property are all useful tools.
  •  
    MUST READ! This is a powerful summary of proximity marketing - and how it applies specifically to hotels. The article is rich in statistical data on how many guests use their cell phones, have a cell phone and what the opportunities are for a hotel to use this data. Interesting stat - 98% of guests turn on their TV within 5 minutes of entering their room. What a captive way to reach out to your guests!
  •  
    Proximity marketing allows hoteliers to reach their guest in a more innovative way. When entering a hotel lobby or bar, a push notification can be sent to them advertising the brand. It can also be done in the hotel room via their TV. With an increase in cellphone usage, 91% of Americans will be easily reached electronically.
  •  
    Mobile proximity marketing in my opinion will continue more vigorously in the future . This is a captive audience for the hotel to connect with its guests to upsell , inform , drive business to the brand and its affiliates as well as a great tool for guest retention . Undoubtedly , the cell phone has replaced Ipads and computers in the movement for vacation guests for example . A guest would usually not take their laptops to the pool area but will more often than not , take their cell phone. A popup Ad while walking by the boutique or an outlet can stir emotions to visit or purchase that was never planned.
  •  
    This article discusses how, using proximity marketing and hotels can deliver relevant content to guests' mobile devices at moments of maximum influence, in a contextually relevant environment. With proximity marketing, hotels can advertise to a captive audience without leaving their property or hotel rooms. Messages can be tailored according to the hotel or advertising partner's needs in real-time.
pjohn091

The Property Management System (PMS) of the future is already here | By Max Starkov - 0 views

  • The traditional, legacy PMS is an on-premises software platform with features and functionality ranging from barebones to rich and very complex. These legacy platforms have a number of serious disadvantages: a) too expensive to install, train staff and maintain, b) their "all-in-one solution approach" stifles innovation and prevent quick adoption of new functionality needed to meet new guest requirements or sudden changes in the market conditions, like the contactless experience from last year, and c) as closed systems they are reluctant to open up to third-party integrations, applications and solutions, depriving the property and its guests from some very innovative and much-needed applications and services.
  • Some of the benefits of the cloud PMS are significant and timely: No upfront costs - its pay-per-use model makes it an operating expense (OpEx), which helps the constricted cash flow Easy to install, train staff and use which increases staff productivity Automation of many administrative tasks, saving the property team time and effort AI driven workflows and database management and intelligence Automatic software upgrades with minimum downtime and no extra cost No need for on-property IT support, which is getting quite unattainable in the post-crisis era Complete automation of redundant processes and tasks, allowing the property to operate with leaner staff The ever-changing data security requirements are handled by professional data security engineers at the cloud PMS vendor Provides guests with contactless guest experience and mobility. Upgrade and up-sell capabilities or easy integration with an upsells vendor, important in this depressed revenue environment Easy access to reporting and performance analytics from any device anywhere. Most importantly, an Open API for seamless, fast and free or low-cost connectivity with the myriad innovative third-party vendors out there. Ex. Oracle's legacy OPERA PMS has 400 API capabilities vs the OPERA Cloud PMS with 3,000 API capabilities.
  • he three main advantages of the OPERTA Cloud PMS over the legacy PMS:
  • ...14 more annotations...
  • Ability to achieve more with fewer resources,
  • Security of data
  • Ability to be agile, adapt and evolve
  • the three key advantages of the cloud PMS over the legacy PMS:
  • Flexibility:
  • According to Laura Calin from Oracle Hospitality, switching from a legacy to a cloud PMS has occurred traditionally when a) on-premises hardware reaches end-of-life and warranties are expiring, or b) when a brand affiliation comes to an end and a replacement system is required.
  • Connectivity:
  • I believe over the next 5 years the adoption of cloud PMS solutions will explode and this will be the highest growth component of the hotel tech stack
  • Why? Low costs, efficiencies, higher productivity and data security aside, in the near and mid-term a full-service 3-4-5-star hotel will need over 100 plus APIs with third-party tech applications and solutions to be able to function and meet the basic needs and wants of today's digitally-savvy travelers.
  • Ease and efficiency:
  • (PMS) is the hotel 's command center for rooms and F&B management, sales and catering, distribution, availability, pricing, reservations, guest interactions, issue resolution, housekeeping, reporting, billing, guest communications, etc. and is often described as "the central nervous system of the hotel operations."
  • Luckily for our industry, the future is already here in the form of a cloud PMS with Open API (application programming interface) integration platform, just on time in this most challenging era in our industry.
  • the three key advantages of the cloud PMS over the legacy PMS:
  • Ever since the emergence of the cloud-first PMS platforms like Cloudbeds and Mews, there has been a monumental shift in the PMS vendor community's mindset: from closed system mentality to cloud PMS with Open API mentality. At Oracle Hospitality, with the adoption of the Oracle's self-service cloud technology tools, the OPERA Cloud PMS with Open API has become the most important innovation strategy
  •  
    This article deals with cloud PMS and its advantages. Some of the advantages stated by the article are efficiency, low cost, and provides guest with more contactless experience. This is a new trend we are starting to see emerge into the industry especially now more than ever after the events that have occurred due to the pandemic.
  •  
    Seems to me this took a lot longer for companies to start getting onboard then I would have anticipated. The cost perspective and ease of use should have attracted people right away. Not having to house or protect on site servers from damage and theft is also a critical point. Not to mention the ability to grow the system when necessary.
  •  
    The article discusses traditional PMS, an on-premises software platform that can range from very basic to extremely powerful and complex. Installation, training and maintenance are expensive for such platforms, and they stifle innovation by not allowing third-party integrations, applications, and solutions. Cloud-based hotel management systems with Open API integration platforms are the future of hotel management software. They are cost-effective and offer many operational benefits. Operating expenses such as the OPERA Cloud PMS improve cash flow, are easy to install, train personnel, and automate many administrative processes. Also, it provides easy access to reporting and performance analytics, as well as contactless guest experiences and mobility.
fischerc014

Chili's Has Installed More Than 45,000 Tablets in Its Restaurants - The Atlantic - 0 views

  • Have you ever felt that, for making these decisions, your server was sort of judging you? 
  • wants to remove any friction that might separate you from your whims
  • without the pesky interference of a human.
  • ...9 more annotations...
  • That doesn't necessarily herald the end of human-centered food service
  •  The Chili's version of the Ziosk menus is programmed to have images of dessert (a molten chocolate cake, say) pop up while customers are still eating their main courses. This has led, Chili's says, to a 20-percent increase in dessert sales. (Ziosk claims a 30-percent dessert-sale bump for its clients overall.)
  • de-humanizing the restaurant is, it turns out, good busines
  • That's in part because the tablets set defaults for tip amounts. The machines automatically suggest a tip of 20 percent
  • active attempt to minimize the interaction Chili's customers have with human
  • Chili's recently made a big change to its in-store ordering system. The chain partnered with Ziosk, the restaurant-targeted tablet-maker, to develop a series of tabletop devices that allow customers to order their meals
  • The tablets let your order your meal—and pay for it—through a screen, as you would with online ordering.
  • Chili's still requires people, of course, to do the actual delivery of the food customers order. There are still servers doing the serving at Chili's.
  • Ziosk claims to have found a 20-percent increase in appetizer sales, as compared with standard, server-based ordering strategies.
  •  
    I love this article because it presents such a positive view of the unattended POS system in a restaurant setting. It poses human interaction as a nuisance which prevents customers from ordering more food. The way that it is explained is that the device will not judge someone for asking for too much or customizing their order too much, so customers feel more powerful in ordering exactly what they want. The article also provides several statistics showing how Chili's has increased their appetizer and dessert sales by using these tablets. The advertisements that are displayed on the machines lure customers into ordering more of these items.
  •  
    It's really a definite one. It implied so much about reality. This is very factual, but there's still in need of traditional human interaction. It is a great marketing strategy and they can upsell their product and show what they offer which most customers will give it a try out of curiosity. Looks can be deceiving but yet it is in human mentality to try.
  •  
    Chili's has installed 45,000 tablets across 823 Chili's restaurants. These tablets let you order your meal, drinks, refills, etc and lets you pay our bill at the end. Chili says the presence of the tablet increases the size of the average check.
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