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EMarketing is the ability to market your products or services with Internet capabilities. In other words, it includes emailing, websites, follow-up, and every other marketing approach. Through computer/Internet capabilities, small business owners that embrace eMarketing will save themselves hours of time. With eMarketing, business owners can automate nearly all of their business management functions. That means that eMarketing capabilities are taking care of the day-to-day tasks small business owners and their employees would normally be engaged in. eMarekting also has some other benefits. E-marketing eliminates the printing and postage costs of direct mail and is substantially less expensive than other traditional forms of advertising. Customers opt in to receive your news via email. E-marketing is affordable, so you can advertise more often.

EMarketing is the ability to market your products or services with Internet capabilities. In other words, it includes emailing, websites, follow-up, and every other marketing approach. Through computer/Internet capabilities, small business owners that embrace eMarketing will save themselves hours of time. With eMarketing, business owners can automate nearly all of their business management functions. That means that eMarketing capabilities are taking care of the day-to-day tasks small business owners and their employees would normally be engaged in. eMarekting also has some other benefits. E-marketing eliminates the printing and postage costs of direct mail and is substantially less expensive than other traditional forms of advertising. Customers opt in to receive your news via email. E-marketing is affordable, so you can advertise more often.

Consumers are spending more time engaged digitally, especially smart phones. So retailers are applying the mobile devices for POS retail expansion. The processing speed and its mobility made mobile POS more helpful, productive and competitive. It offers a powerful computing platform that combines the attractive form factor with ease-of-use; it also save the tablets cost and offer retailers a vital tool to improve productivity and decision making from the back office to the point of order entry on the retail floor.

E-marketing is not unfamiliar for us and it has become a powerful tool for hotels to promote themselves. Hotels can make profit from it if it is applied in a proper way. This article introduces a successful example that IHG focuses on developing apps and mobil features to engage with guests throughout their journey and the monthly revenue from mobile booking reaches over $20 million. IHG's mobile strategy focuses on connecting with guests at all touch points throughout their travel planning and stay experience not just on the first step of room booking. IHG will continue their mobil strategy with launch of the Priority Club Rewards app for iPad that can help guests easily find and book rooms, check rates and increase flexibility to manage their reservation and view member details. This provides guests great convince and leaves them great feeling about this brand. Some new features, functions and offers will be customized for different category of guests such as corporate guests and leisure guests in IHG's e-marketing plan. So the efficiency in targeting the right market is increased. IHG benefit a lot from e-marketing and is multiplying more methods in this area to keep up with the trend. Success of IHG in e-marketing can be a good example for other hoteliers.

Technology absolutely plays important role to facilitate meetings and conference running smoothly. The Audience-response systems (ARS) ease the communication between attendees and speaker, which encourages the engagement from participants. As one big goal of meeting and convention is to bring people together and let them know each other, technology like ARS is essential for a successful meeting. According to most planners' experience, it's really annoying to pass around the microphone when somebody wants to ask question. The new microphone function is also added into ARS so that attendees can ask question without waiting for passing the microphone. In addition, ARS can track attendance for crediting purpose. As long as WiFi is available, surveys can be sent by laptops, iPads and iPod touches.

It seems they are really customizing the guest experience by offering guests the opportunity to take advantage of their relationship with Live Nation. I like how they get the guests involved in promotions by offering them a cash code, a benefit of being an SPG member.

The hospitality industry has to keep up with digital marketing and social media. The new breed of travelers has emerged. They are technology smart, and expect hospitality providers to be engaged with the digital global network so they can communicate using their preferred media channels.

Malaysia and Southeast Asia is slowly but surely adapting strategic social media and e-marketing into their small and medium-sized enterprises (SMEs). This article focuses on the opposing views on how these tools are being utilized and adapted to help these small businesses. Scicom Education Group's head of Creative Services Vernon Adrian Emuang is confident that Malaysia is ahead of the games in terms of social media and "widespread public engagement". This may sound like a far cry considering that 64 percent of the SMEs in Mayalsia were not engaging in social media in 2012. Emuang emphasizes the impact that social media can have, considering that SMEs account for 99 percent of the 5 million registered Malaysian businesses. Zeno Group Malaysia's CEO told The Establishment Post that "lack of knowledge is holding back many of the SMEs. They feel they need not use social media for marketing purposes." Emuang also says that many of these companies are not implementing the proper technological infrastructure to support their ecommerce, should they receive an influx of traffic on their servers, etc. He even shamed the customer service that lacks the manpower to follow-up with the volume of customers. Many hotel and lodging businesses are adapting global initiatives, such as registering with Booking.com or Tripadvisor.com. These outlets allow ecommerce to flow to a much wider, international audience, boosting bookings and revenues at venues that wouldn't have otherwise. Julian Matthews, a famous Digital Media Trainer and Consultant, says companies are operating social media on a tactical rather than strategic level. The Trinetizen Media Sdn Bdn tells The Establishment Post that many companies aren't utilizing Social Media for crisis communication-something many companies we are familiar with fully rely on. In conclusion, social media adds accountability and reliability for the companies and their stakeholders.

This article reflects on this weeks topic of e-menus. It refers the different companies that have started this trend and the birth of this technology. It explains the pros of having this and what encouragements are embedded in order to grasp the user and influence them to play. AS mentioned in the summary, not all restaurants will adopt this as their are many risks involved with this type of technology.

This article was very interesting as it analyzes whether combining technology in the restaurant industry will appeal to customers. The debate of using tablets to replace paper menus has been considered by different restaurant segments. Its advantages include the ability of updating a menu continuously and offering clients additional advantages such as the option of viewing images of the dish. One of the benefits it offered is that guests can use tablets for more features, such as playing a game and competing with another diner in the same restaurant. I personally feel that not all restaurant segments will appeal to this. With regards to etiquette, fine dining establishments prefer to offer a well- designed paper menu. A tablet is quite distracting and it is an expensive investment if each guest is to have one. I believe this is only useful in a fine dining establishment while reading the wine menu as it can be updated frequently. For other restaurant segments such as a casual restaurant, this can be appealing. While technology can always be beneficial, some establishments are better off with traditional approaches to dining.

As i have mentioned in all of my posts this week, e-menu is believe is the future of the restaurant industry. Throughout this article you read about the positives of electronic menus as well as how difficult it might be to get the electronic menus might struggle to hit the ground running. It is a very interesting and educational article.

SevenRooms establishes 7X, a marketing and guest engagement platform for restaurants. The software is composed of four aspects: guest satisfaction, automated tagging & segmentation, email automation, and special offers/experiences. The software monitors guest reviews on all platforms including Yelp, Google Reviews, etc. The software sorts through guest profiles and qualifies them as "first time", "VIP", and anything in between. It also automatically sends e-mails to customers, depending on their quantification and last time dining.

The hospitality industry is showing signs of becoming a 100% computerized operation. Trends are showing that technology in hotels are directly correlated to its guest retention rate. There are many aspects to the growing technology capabilities in many hotel sectors. The sectors include: security improvements, guest interaction through AI, and automated self-serve kiosks.

This article discusses how important technology is in the tourism world. Tourism essentially rely on technology at this point and time, hence the need to invest in making enhancements to make better platforms. Tourism is a global thing and it alls for everybody to connect, everywhere. It is said that technology allows for a whole new world to open up at the edge of your fingertips. With websites, booking platforms, apps, social media, etc. travels are able to engage with others and truly do their own research to figure out the experience best for themselves. Tourism companies need to keep up with easy navigation, mobile availability, stay connected, and sharing experiences.

Over the last decade, Tech has shifted the focus power from the brands to a more customer centric focus. This is drastically changing the way hospitality (Restaurants for this article) engage with the public. Brands must identify ideal customers and find ways to capture this information among users to create a more dynamic and engaging experience. Combination of Big & Little data is allowing for more target marketing among increasing digital/social platforms. But with this sharing of information, is the expectation of higher engagement directly with customers through online chats, reviews, etc.

This article is about mobile app technology within the event planning sector of the hospitality industry. It lists and details several apps that event professionals can use to make their job easier. The article discusses the various benefits for event planners who use these specific apps.

Thank you for sharing. It's great that there are free tech applications that are available to to make the planning process more efficient.

INTELITY, the provider of one of hospitality's most comprehensive guest engagement and staff management platforms, has been awarded Forbes Travel Guide Brand Official status for the fourth year in a row.

E-marketing is also known as Internet marketing, web marketing, online marketing or digital marketing. As we know, digital marketing gots lots of advantages. The first one is content marketing. The issue in this strategy is The key issue in this to get the content right. This strategy needs to be engaging and captivating so as to draw an audience. The second strategy is SEO (search engine optimization). This strategy aims to improve the rankings of the company. The third strategy is the SEA. (Search engine advertising) This can achieve this almost instantly. The fourth one is expanding your social media presence. The social media marketing strategy will aim users for social networking sites including Facebook, Twitter, Instagram, Snapchat, Pinterest, and LinkedIn. The fifth one is email marketing. Email marketing requires creativity. The sixth one is e-reputation. A good e-reputation marketing strategy is multi-disciplinary that often requires input from digital marketing and public image consultants. The last one is user experience. Good user experience is determined by several factors.

In all sectors of economy the hospitality industry is affected the most by digital trends. Content marketing should be a big focus for hospitality like the photos, videos and articles you post about your business. SEO or search engine optimization should be used to improve rankings on search engine results page. Expand your social media presence but post 3-4 times a day with content that is relatable to the current trends going on.

This article goes over how in todays world technology is how everyone one is communicating and because of this digital marketing is the way in. They go over seven reasons why its so beneficial to utilize.

The lodging industry is one of the most popular in the hospitality industry. Bed and Breakfasts provide an alternative to hotels and motels by providing a literal home away from home experience. Unfortunately, the advertising and marketing of a bed a breakfast, according to this article, needs to upgrade. Email marketing would be a great addition to this sector of the industry to promote deals, updated breakfast menus, and etc. Giving customers an email blast every now and then can help. This can also increase customer loyalty. According to the article, it is a great way to keep customers engaged and up to date. The article promotes StreamSend, which is an email marketing software that helps with marketing by including vibrant imagery, videos, surveys, and other interactive elements (StreamSend). This is also said to be affordable and dependable, making it ideal for any industry including a bed and breakfast. I think this is a great start, specifically for those in the bed and breakfast sector of hospitality. The bed and breakfast brings airbnb and a hotel together with different amenities and not just another place to stay for the night. So it makes sense for the innkeepers to jump into email marketing to promote their business in different ways and to have more access to guests in regards to promotions.

Technology is in the hands of nearly every person this day and age, so why not take advantage of it? When it comes to hospitality people love to see pictures to see both the venue and the experiences people are having. it lets them imagine their own personal experience and creates a ideas to set up their own personal experience. Digital Marketing also allows to build relationships with clients an is a great place to advocate. It also allows for influences. On top of that, it will allow for people to see exactly what functions, features, attributes, etc. is going on without the hassle of having to call and find out. Technology also allows for easy work for the employees. They are able to use smart watched or portable tablets so they can be mobile with assisting clients and guests with their needs and questions. Digital marketing allows for testimonials of the great place it is.

This article introduces 2017 digital marketing trends for the hospitality industry. The first trend is visual content. Instead of the explanation contents, pictures will influence more to catch customers' attention considering the characteristics of the hospitality industry. Second, social media becomes a great intermediate between potential customers and the business. The business in the hospitality industry should be involved in social media to expose their brand and build client relationship. Third, virtual reality becomes popular to demonstrate the various functions and features lively. Also, adopting wearables or using storytelling production can be a new trend as a marketing tool. It can produce ancillary revenue and get customers more engaged in brand concept. Lastly, digital marketing should be monitored and evaluated for sales trends, supplier orders and employee overtime in a real time to improve more marketing strategy.

The aspects of email marketing for the hotels are discussed in the article. It is stated that e-mail remains a very important e-marketing channel. Although smartphones are considered to be the most effective way to reach the customers nowadays, there are as many e-mail users as smartphone users worldwide (3.7 billion). There are two main reasons why e-mails are still relevant for marketing purposes. First, people are more likely to provide their e-mail addresses rather than phone numbers. E-mails are less invasive. Second, personalized e-mails are strong engagement channel. It is very important to tailor the e-mails according to the demographics and behavioral data that can be obtained from the transaction information and hotel management systems. I suppose, that technology is very important in marketing efforts, but the personal touch is a key to success.

This article describes the implementation of SaaS (software as a service) in the hospitality industry. It is forecasted that by 2020 the packaged software will decrease to 10 % of all new installations. Hospitality industry, a 24/7/365 fast paced business, is totally dependent on the functionality of its internal systems. On demand platforms in every category are needed in the hospitality industry to maintain continious performance. Essential property management systems (PMS), point of sales systems (POS), service and marketing systems as well as guest engagement platforms are often provided as SaaP nowadays. Cost savings, flexibility, scalability, employee productivity, and guest service are named among the benefits of SaaS. However, there are some disadvantages such as the issue of integration and interfacing. Sometimes there are more than 50 systems used to manage a single property, so the provider should be able to guarantee their complete integration. The author states, that SaaS will enable hotels gather information about the guests, their preferences and habbits not only from their own records, but also use other resources, including those from different industries. This gives the hotels an opportunity to provide excellent service to the guests. However, I suppose that using guests' profiles gathered by other institutions might be not legal in some states. Thus, hotels need to consider that while making a decision.

this article goes in-depth the benefits of using POS systems.. POS systems are being used a lot more than ever before. it is a great and effective tool to follow up on customer engagement and understand more about sale information and profit projections, all while providing excellent customer service