At Disney Parks, a Bracelet Meant to Build Loyalty (and Sales) - NYTimes.com - 0 views
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Visitors would wear rubber bracelets encoded with credit card information, snapping up corn dogs and Mickey Mouse ears with a tap of the wrist. Smartphone alerts would signal when it is time to ride Space Mountain without standing in line.
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Starting this spring Walt Disney World is introducing it's new vacation management system known as "MyMagic+". This system will drastically change the way Disney World theme parks are run. Part of the software is introducing "MagicBands" that will store guests credit card information, Fast Pass, hotel key, and other information to make the guests experience more interactive. The system will also allow Disney to keep a more accurate account of what is interesting to guests and what is not being utilized. There are some concerns with privacy that guests may have, but Disney is proactively trying to ensure that all guests privacy is still intact. Guests will be able to use the system how they want, and share only as much information as they are comfortable with. The introduction of this management system will benefit both guests and Disney if used effectively. Guests will be able to plan their trips with more ease, and spend more time enjoying the parks rather than standing in lines. Disney will be able to offer a better product, as well as manage its parks more effectively and see what guests are really interested in.