Enhancing the passenger's digital experience through better airline e-commerce « Sabre - 0 views
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sanchezgema_ on 14 Sep 20-E-commerce options and features continue to evolve. -The first airline ticket was sold online in 1995. Soon after web check-in was introduced. -The airline industry is about selling tickets online and providing a digital experience. -Expectations of travelers and airlines constantly grow. -An important challenge is the airline keeping its online presence appealing. What is appealing to one person(s) may not be appealing to others. -Booking sites have to be simple and streamlined, but never boring or distracting. It should also have a modern look and be updated every 1-2 years. -User testing, focus groups, advanced software-engineering experiments, market segmentation and analytics investments are vital to determine if the website is fresh and appealing. -Choose usability over aesthetics. -An airline's technology partner needs to be able to customize the website to be unique and be able to refresh the site when needed. -when customers enjoy online services they create an emotional bond and are more likely to come back. -No one is anonymous in the online environment. -If a specific traveler is offered the right product at the right time, then it will increase revenue. -Airlines need to provide relevant services that fit each customer's situation. -Responsive sites are essential to adapt to different devices used. -Consider costs of maintaining a response site, the impact of having too many choices, and providing value in options rather than specifics of each item. -Increased relevancy is when it touches upon what it offers and when it offers it. -Setting trends in e-commerce will bring value to airlines around the world as well as the airline industry.