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google failed at launching the google glass, but it might make a comeback in 2022

Travel Tripper launched Metasearch Direct, an e-commerce platform that allows hotels to send their rates directly from their CRS to Google Hotel Ads. Independent hotels benefit from this platform because it allows them to provide real-time pricing updates with high exposure in Google ads, and drives traffic their site, resulting in more direct bookings. Hotels are able to save money on fees because they pay only for direct bookings, as opposed to click counts.

Nowadays, hotels are make good use of the social media to carry out event planning and attract more potential customers to know about them. Over the past year, thousands of hotels have posted blogs about their event planning on the Internet to get attention and do marketing. In this article, the author introduced ten most interesting and popular event planning topics in 2017. 1. Attracting Sponsors in Innovative Ways 2. Speeding Up Registration With the Right Check-In App 3. Defining Event Goals and Objectives 4. Perfecting Your Product Launch Event 5. Tracking Social Media Performance 6. Overcoming the Top Challenges Facing Event Planners 7. Saving Time with Event Planning Apps 8. Engaging Attendees with Interactive Presentation Ideas 9. Wowing Attendees on a Tight Event Planning Budget 10. Boosting Audience Participation at Your Events

Proximity marketing is and has become the new method of advertising on a device which virtually anyone has; the cell phone. However, due to its popularity it has turned into something more complex due to the amount of organizations using this feature and the somewhat tight geographic locations. A city like New York is a prime example to how many businesses fight for a glimpse of spotlight regarding proximity marketing. Although, Google plays a huge role in helping locate a business, it does not seem to be an equal opportunist for all hotels, for instance.

proximity accurately represent your location in relation to major points of interest in your area becomes even more important for the guest experience. Imagine that same hotel really tries to drive home the point that is it near Times Square on its website, only to have visitors disappointed that the attraction is really much further than expected and that other hotels are much closer.

Many people first think of Google when it comes to search engines. In reality Google just "crawls the Web looking for websites" and it shows evidence that only 1% of information is actually searchable. This article presents a new website called Shodan which was made a little more than three years ago. It "navigates the Internet's back channels.... It's a kind of "dark" Google, looking for the servers, webcams, printers, routers and all the other stuff that is connected to and makes up the Internet". Its unbelievable the things this website can get a hold of, including the power to turn on and off a car wash to even the control over an ice rinks temperature. It say that IT departments are to blame because they want to control all these things through the internet for their convenience, when in reality they shouldn't be connect there at all. I believe this can all be solved by proper training and people need to really be more careful about what they put on the internet. I sure am learning that not everyone needs to know everything about you're life, especially through the internet.

Google is trying to grow their business market share not only by being a search engine, but exploring other markets. I read that they had partner with Motorola to make phones and their newest invention soon to come, the smart phone glasses. In this article we see them becoming an online review site for hotels and airlines competing with companies like TripAdvisor, which relies a lot on people that "google" them.

Expand paid search beyond traditional channel such as Google - Running paid search campaigns on Google is a 'must do' for all businesses. It is the best method to instantly drive targeted, qualified traffic to your website and increase conversions. In addition to Google, there are other channels that are now available to hoteliers which are not only effective but sometimes can be more affordable on a cost-per-click basis. It is highly recommended for hotels to evaluate alternative channels such as mobile, display, Bing/Yahoo, Facebook, etc.

"REPORT FROM THE U.S.-There's a potential new powerhouse poised to jump into the travel sector. Search engine behemoth Google announced 1 July it plans to acquire ITA Software in an all-cash deal for US$700 million, subject to adjustments. A Google spokesman said there was no timetable yet for the closing of the deal." This article is about Google trying to create a software that will be in charge of organizing a system were they would be able to provide travel information. It will be a great way for them to generate revenue. It is a long term project that will require a lot of information on the pros and cons that it will bring to Google and the hospitality industry. and since ITA does not currently have a search capabilities for hotels that change could be advantageous to customers. But will it affect other browsers? Definitely BING in my opinion.

The value of our personal information can worth up to $5,000 a year and our information can be used for some market researches and advertisers. After Google stars to adopt one private policy instead of 70, it says it will not give your personal information for commercial use. Similar to Google, social networks are also based on personal information to make money. This article's title attracts my eyes at first site and I am so surprised that our information can worth that much.

Wendy's plans to 1) reimagine the restaurant experience for customers and employees by improving business analytics and reporting 2) create new ways of ordering food through mobile, web, and other touchpoints at the restaurant 3) provide a next-gen restaurant experience.

While Airbnb is still one of the larger competitors the hotel industry is up against, at the NYU Hospitality Conference, a new possible disruptor was brought into question. Speakers began to discuss the possible disruption that online services like Google and Amazon to name a few. The advantages that these companies have, should they dive into the realm of hospitality, is the sheer amount of information that these sites contain about the consumer. Although they have this extensive data, they are lacking in interpersonal experience as these companies don't deal with the consumer physically. The hotel industry however, leads far ahead of these companies in this regard, as it's what they've been known for. However, for the hotel industry to ultimately come out on top, they will need to partner with these companies and work together, rather than be taken down. 

To improve the efficiency of event managing, event managers need several technology. This article introduced GPS techology, which can used to track vehicle and participants. Barcode scanners are also the important tools that can be used in printing the credentials in advance and check it to the event faster. Because most of the staff and volunteers have smartphone, smartphone based technology such as Excel spreadsheets and google Earth can also useful in sharing information and siting address. In addition, supported by cloud technology, staff can access to their event data from anywhere, which bring huge convenience to event managing, and allow managers effectively control the large event.

There are countless forms of technology that can help event professionals do their job better. GPS technology is a huge time- and money-saver. In the old days, we had to print out hundreds of pages with directions to rest stops along our events. Barcode scanners make credentialing and other tasks much easier. Participants can print their credentials in advance and check in to the event faster. Checking participants in and out of rest stops and main sites is faster, too.Another potential lifesaver is the automated external defibrillator (AED), which can restore a normal heart rhythm in cases of sudden cardiac arrest.Besides being free, Google Earth is the most accurate tool for route planning and site scouting that we've tested.

One of the 4 major GDS systems-Amadeus has begun offering a cloud service on the Google Compute infrastructure as a service platform to prevent overloading by internet requests. It helps to scale Amadeus service to support internet flight searches. The cloud-based system can help airlines to cope with the huge increase in search and consumer can receive 100% accurate results of the airline's availability.

Hotels chains as well as independent hotels are using retargeting as a way of making internet advertising campaigns more effective. According to the article one hotel brand said that the average returns of investing in retargeting are between 5-1 and 10-1. Retargeting helps companies to keep advertising to prospective clients even if they have already leaved the page. Advertisements are displayed to users as they visit other sites. According to John Hach, VP of e-marketing solutions for TravelClick, hotels are looking for ways of making advertisement more efficient and what better way of doing this by already knowing who is interested in your product. One of the main advantages of retargeting is that with a small investment and specific information hotels can give the impression that they are advertising through the entire internet. Although there are different media companies that offer retargeting, Google is the leader. Trough Google AdWords a code can be built in a website and when a customer leaves the page a cookie is installed showing they visited the page. After that the user is shown ads that are part of Google Display Network.

I'm trying to understand the re-targeting method explained here. So once the user leaves a webpage Google's 'AdWords' sends them an ad based on key words from the page they just left?

The article talks about the new kinds of technology that major search engines such as google are using to reduce the 99% of data that is hidden and largely unsearchable by search engines. This 99% of information is indeed public but the challenge that search engines continue to face is finding a way to access these information. With the use of these new technology they will be able to explore beyond their current reach which will likely return a better quality of information that is delivered to online users. The new technology includes a software developed by Kosmix that would match data bases that contain meaningful information relative to queries been made, hence delivering a summary regarding important topics from numerous internet sources. Google on the other hand uses a web search strategy where it utilizes certain programs to determine the contents of all the websites that it comes in contact with. Deep peep is yet another technology that will send out spiders to crawl the web and index all data base on the web. This seem quite difficult to accomplish as the accumulation of information on the web is so profound that its needs more than just a crawler to penetrate deep beyond the tiny surface of the web that is presently been searched. Indexing every website will be a challenge as many website owners ensure that their websites are built to highly reduce, or block searches by search engines. Website integration technology has also been explore. Websites cross reference each other; an action that is quite similar to semantic web. However in my view if sematic web is unrealized; quite unknown and many online users are not familiar with its potential to interconnect data how is it that another program built on this platform or similar will be able to perform the task that semantic web never did? While the article was written a few years back it goes to show that the endeavors to penetrate unsearchable data bases have long been approached, and presently ther

The article was talking about how the hospitality firm can learn something from other industry, technology. As we all know the leader of the IT industry are Google and Apple inc. What is the most successful strategic to attract the customers? Through the article we can obviously find out the chrisma of the product is the most significant thing they have, the customer always expect some new things and improve at their new product, next version, this is the most important point of them to catch the customers' attention.  For the hotel industry, their have a lot similar things with technology area. The invariable system can not have any attraction in modem life, the hospitality leaders need to find out what is wrong with current system and operation and then find the solution. They should substitute some fresh thing for the old one, looking forward for the performance of new version, so the customers will have more increase in greenness and exception of the  new product in the future.

This article is listing the key terms of the HRIS system, which is software program help managers control the employees' documents and information. The HRIS system helps to reduce the paperwork and increase the efficiency during the management task. Those key terms including personnel management, compensation management, payroll management, performance management, benefits administration, time and attendance, etc. Actually, in the future the HRMS may replace HRIS, According to Google Ad words keyword research tool there are over 210,000 global searches per month on the term HRIS but only 200,000 global searches for HRMS per month. The HRMS has more advance function than the HRIS system based on the google research.

The Kimberly hotel located at 145 East 50th Street in New York City became Manhattan's and New York's first hotel to utilize touch screen technology in its guest rooms. The technology is provided by Intelity, an Orlando based hospitality software solution company. The touch screen use a prgram called ICE (Interactive Customer Experience) to allow guests to order room service, check flight status, express check outs, check destinations using Google maps, and even the ability to print their boarding pass. This software and touch screen technology will definitely increase employee custoemr service and reduce guest wait time. Hotel personnel will be able to spend more time with the guest because many of the tasks will be literally at the guests fingertips. The hotel will save money because they will not need to staff as much because of the automated system. Fantastic technology.