GrandStay Hospitality Selects ZDirect for eMarketing and eCRM - 0 views
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GrandStay® Hospitality LLC, franchisor of the GrandStay® Hotels and Crossings by GrandStay® brands, is growing by leaps and bounds. With 24 extended-stay and select-service hotels in California, Florida, Iowa, Minnesota, South Dakota and Wisconsin, and an additional 10 hotels scheduled to enter the system in the coming months,
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GrandStay Hospitality selected ZDirect and its ZMail® electronic communication platform.
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Direct has been providing hotels with eCRM solutions since 2002. The company's hospitality portfolio spans six out of seven continents, with more than 2,000 hotels and resorts using ZMail® and its Mobile suite, including: Mobile Passport, SMS Messaging, Apple Passbook and Responsive Email Design.
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eMarketing is a great way for smaller companies to grow in the hotel industry. But if planning to run eMarketing all on your own it can get costly. The amount of severs, maintenance, and man power to run a successful eMarketing campaign is more than a small hotel chain can handle. Allowing a third party company like ZDirect to come in and help orchestrate an eMarketing campaign is a great solution for smaller hotel chains a chance.