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Kassandra Baumgardner

At Disney Parks, a Bracelet Meant to Build Loyalty (and Sales) - NYTimes.com - 0 views

  • Visitors would wear rubber bracelets encoded with credit card information, snapping up corn dogs and Mickey Mouse ears with a tap of the wrist. Smartphone alerts would signal when it is time to ride Space Mountain without standing in line.
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    Starting this spring Walt Disney World is introducing it's new vacation management system known as "MyMagic+". This system will drastically change the way Disney World theme parks are run. Part of the software is introducing "MagicBands" that will store guests credit card information, Fast Pass, hotel key, and other information to make the guests experience more interactive. The system will also allow Disney to keep a more accurate account of what is interesting to guests and what is not being utilized. There are some concerns with privacy that guests may have, but Disney is proactively trying to ensure that all guests privacy is still intact. Guests will be able to use the system how they want, and share only as much information as they are comfortable with. The introduction of this management system will benefit both guests and Disney if used effectively. Guests will be able to plan their trips with more ease, and spend more time enjoying the parks rather than standing in lines. Disney will be able to offer a better product, as well as manage its parks more effectively and see what guests are really interested in.
marylauren1717

Indigo Sky Casino and Hotel Selects Software Suite from Agilysys - 0 views

  • Agilysys, Inc. (Nasdaq: AGYS), a leading provider of innovative information technology and hospitality software solutions, today announced that Indigo Sky Casino and Hotel in Wyandotte, Okla., has selected a comprehensive software suite from Agilysys, including solutions for property management, point-of-sale and inventory and procurement.
  • "Casino-hotels that want to be successful in a competitive market must implement technology that helps them strengthen operations across the entire property," said Jim Dennedy, president and chief executive officer of Agilysys.
  • "Our comprehensive and feature-rich solutions for property management, point-of-sale and inventory and procurement will help Indigo Sky maximize staff productivity, enhance efficiency and increase revenue. Moreover, these systems will help streamline guest service from arrival through departure."
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    Indigo Sky Casino and Hotel, one of the largest casinos in NE Oklahoma, will be implementing a "comprehensive software suite" by Agilysys, a leading developer and marketer of proprietary enterprise software, services and solutions to the hospitality and retail industries. The Agilysys software suite will consist of a Lodging Management System, InfoGenesis POS and Stratton Warren System.  The Lodging Management System will help automate all hotel operations. InfoGenesis POS will manage any combination of dining, bar service and retail operations. The Stratton Warren System will help maximize purchasing power and reduce operational costs by automating the procurement process. Combined, these Agilysys solutions will help Indigo Sky "maximize staff productivity, enhance efficiency and increase revenue." 
Mariana Sales de Jesus

Three Must Have Elements: Restaurant Accounting Software | The ClockWork Accounting School - 0 views

  • There are three elements that an owner should and must always take into mind when starting a restaurant and these are food, people, and systems.
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    The article attached makes reference to the importance of having an accounting system to sucessfully run a restaurant. The author mentions that there are three important key factors. The first one is obviously the quality and presentation of food which will be the revenue generating asset. The second will be the people who will be working at the restaurant. The people will ensure customers are satisfied and return time and time again. Some accounting systems have the capibility to control payroll allowing managers to print reports and better control hours. The third point is the importance of having an accounting system. Many managers rely on the accounting system to collect information and reports about the business including hisory. Several accounting records will be done automatically. Many systems will allow to control inventory as well. Hopefully, more managers in the industry will understand the importance of analyzing this type of data.
Mariana Sales de Jesus

8 reasons why proximity marketing will matter for retailers in 2011 | RetailCustomerExp... - 2 views

  • Proximity marketing exploits activities that consumers are already involved with — and enjoy — to offer retailers a new path to reach their audiences, affording a higher level of interactivity that didn’t exist before. Proximity marketing expands the scope of interactive marketing in public places — malls, food courts, cinemas, airports, etc. — to offer a more spontaneous and direct interaction. Think of it as taking location-based marketing to an even greater level of "local," and being contextually relevant in absolute terms. Proximity marketing allows retailers to leverage their strengths and create an even more memorable interaction for consumers and, by extension, motivate return visits and increase ROI.
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    This article talks about the basics of proximity marketing, how every marketing campaign done with this can be review in real time. What is most interesting about this technology is that it can even inform you of those customers who accepted your message so you can save that info and use it in the future. This for me seems very invasive to the customers, laws need to be put in place to better monitor proximity marketing. For the retailer this is a easy way to reach the customers that are in the neighborhood and might become regulars at the business. 
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    The article highlighted is related to proximity marketing. The author stated that 2010 was the "year of the mobile", where people are accessing the internet more from their phones instead of a computer. The articles stated that it was believed that 2011 would be the year for proximity marketing; however, it didn't quite happen that way. The technology will eventually come but so far is not that popular yet. It is believe that this technology will be very effective to people that suffer with ADD and not attracted to static signage. The mobile marketing will be a great solution to interact with people with this type of condition. Another reason is that an ad from a store from the vicinity and only depends on foot traffic will be more prone to generate customers. The blue-tooth technology will be very favorable because the consumers that has it on is in some way accepting to be able to connect and doesn't incur any costs through the mobile carriers. Another advantage is that retailers would be able to record every number that the ad has been sent to and which ones were accepted or declines. That is another way to get to know your consumer. The difference between proximity marketing and traditional marketing is that it is done in real time; it is inexpensive to retailers by the elimination of delivery carriers and very fast. This is a very smart way doing marketing, but with every technology, there are downfalls. We need to avoid the marketing proximity to become an overload of overwhelming information coming through our cell phones as we walk down the street. Hopefully this technology will make retailers a little greener too.
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    I agree how this would save the company money and avoid them having to pay for the costs of running ads in the paper, printing of coupons, flyers, radio advertising, etc However, this could be perceived as a risk because you run the risk of allienating your customers, some of who may not be technological fans. Others would just hate to be bombarded with incoming texts. Bluetooth can be very hit or miss, if your on the phone with someone else at the time does the ad break up your conversation and make you loose the call? Sometimes when you use blue tooth you can't even hear the other person when driving. I personally can't stand it and just won't use it. I may not even use my cell phone if this trend is going to continue. i dont think i would like it very much
Claire Conway

Hotel Tech Goes Green - 0 views

  • Going green is going Hi Tech. As hoteliers continue to embrace the necessary tools to be good environmental stewards, and of course reduce operating costs, leading hoteliers are forging new ground in how to utilize technology to significantly reduce energy consumption while also weaning themselves off fossil fuels. It’s a one-two punch that is just starting to catch on. And though these pioneers have some major challenges they’re forging the way for industry wide success.
  • “It is a tremendous opportunity not only because of where customers want us to be, but because there will be a cost now or later. We need to think about borrowing from the future,” said Daniel Connolly, an associate professor at the University of Denver, who noted that he expects energy costs to continue to rise so it’s best to invent in energy saving technologies presently.
  • At Hotel 1000 they went for a lighter shade of green approach by cutting energy costs by tying the energy management system through the PMS. That way, when a guest checks in a signal is sent to the room to start cooling or warming the guest room. However, they still have to preset the room by leaving lights and the television on (at least its Energy Star compliant, Incao said) to create the appropriate guest arrival experience. When the guest leaves sensors alert the system to allow the energy to go off to a predetermined set back level.
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  • Bardessono has a darker green approach to sustainability. Guestrooms here have auto controls triggered when a guest enters the room. Lights come on, sunshades rise, the television turns on to a welcome screen, and depending on the time of year the fireplace will light up.
  • “When you walk in room you can see it happen. It’s a cool experience. And the system will remember how lights are set and if the fireplace is on and will shut down 20 minutes after the guest leaves and come back to the same setting when guest returns.
  • Solar shades keep the room warm in winter and cool in summer. Incao said these measures and others such as 940 photovoltaic panels on the roof and geothermal heating and cooling were all implemented with the goal of reducing external demand of energy supply to at least half typical use.
  • When all said and done it’ll take five years or less payback to the property. Over the expected 25 year life of project we will offset emissions of more than 24,000 tons of dangerous pollutants by producing our own power. Great things are possible when you put your mind to it. Ask what the government can do and most definitely what power companies can do. Without their assistance these projects wouldn’t be possible or have the payback they have
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    Green technology will bring benefits to the hospitality industry. It will become a future trend for the hotels to go green. From my point of view, going green is another saving cost and long-term benefits. We can reduce the the harm for what we produce and keep the guest's travel experience more green. Also hospitality plays an important role in telling others about the green concept. People will remember more when they are in realx.
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    This article discusses the different approaches hotels are using to make their hotels green. They are trying to use technology to reduce energy consumption which will help reduce fossil fuels. At Hotel 1000 in Seattle when a guest checks in the computer system sends a signal to the room to turn on the air conditioner. This system helped the hotel save approximately 40% on their energy. The Bardessono in Napa Valley has auto controls, so when the guest enters a room the sunshades rise, lights, television, and fireplace turn on. They will also turn off when the guest leaves the room. Xanterra in Death Valley has a total of 5,040 solar panels and uses wind power. By doing this they will offset emissions of 24,000 tons of dangerous pollutants over the next 25 years.
rebecca Bonet

New Green Hotel Tech Includes Smart Fireplaces, Lights With Memory || HotelChatter - 2 views

  • We're geeky enough to love new hotel technology, but we've got our green side too;
  • Most of the new green tech developments are focused on reducing energy use, and it seems like there are some killer new innovations coming to hotels at the moment.
  • they control what gets switched on and off using the system that tells them when a guest comes and goes.
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  • Other hotels are doing similar things (and even more). An example of a newly-developed energy efficient amenity:
  • And the conference also talked a lot about putting solar panels on hotel roofs with government subsidies.
  • Hospitality Industry Technology Exposition and Conference in New Orleans.
  • We're geeky enough to love new hotel technology, but we've got our green side too;
  • The system will remember how lights are set and if the fireplace is on and will shut down 20 minutes after the guest leaves and come back to the same setting when guest returns.
  • Hospitality Industry Technology Exposition and Conference in New Orleans.
  • Most of the new green tech developments are focused on reducing energy use, and it seems like there are some killer new innovations coming to hotels at the moment
  • For example, at Hotel 1000 in Seattle,  they control what gets switched on and off using the system that tells them when
  • a guest comes and goes.
  • Other hotels are doing similar things (and even more). An example of a newly-developed energy efficient amenity
  • The system will remember how lights are set and if the fireplace is on and will shut down 20 minutes after the guest leaves and come back to the same setting when guest returns.
  • And the conference also talked a lot about putting solar panels on hotel roofs with government subsidies.
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    While we all know now it's the technology era, customers would like prefer new hotel technology which would enhance their experience. When we are geeky enough to love new hotel technology, however, we have got our green side too. For example, in hospitality industry, some hotels control what gets switched on and off using the system that tells them when a guest comes and goes; some also talked about putting solar panels on hotel roofs with government subsidies. Applying new technology in hospitality industry also will have some negative side as everything has two sides. it is just a kind of balance thing. We just need to find the most suitable ones for our hotels and customers.
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    The article talks about how hotel are getting into more green technology. In New Orleans they had a conference for hotel own and GM that want to get greener with their hotel technology. The new green tech development is focused on reducing energy use. For example the new developed energy efficient system will remember how light are set and if the fireplace is on and will shut down 20 minutes after the guest leave and come back to the same setting. It will be a big saving for the hotel especially when the power bills comes in they will notice a different
rebecca Bonet

Lost Tree Club Turns to ClubPay as Payroll, HR Partner | News | Hospitality Magazine (HT) - 2 views

  • It is designed to help the make the club's human resource and employee administrative work fast, efficient and, most importantly, accurate.
  • The Lost Tree Club of North Palm Beach, FL will begin using ClubPay's payroll and HR management solutions.  In addition to biometric time clocks, real time labor management and payroll processing, Lost Tree Club will benefit from ClubPay's new "HR and Benefit Essentials" online portal .  It is designed to help the make the club's human resource and employee administrative work fast, efficient and, most importantly, accurate
  • In addition to biometric time clocks, real time labor management and payroll processing, Lost Tree Club will benefit from ClubPay's new "HR and Benefit Essentials" online portal
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  •  ClubPay will assume responsibility for processing payroll, printing checks, accurately managing deductions, ensuring compliance with payroll policies and filing payroll taxes
  • ClubPay will assume responsibility for processing payroll, printing checks, accurately managing deductions, ensuring compliance with payroll policies and filing payroll taxes
  • Lost Tree will have unlimited access to over 180 standard payroll and HR reports and the ability to easily create any custom reported needed for proactive decision making. 
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    The Lost Tree Club of North Palm Beach, FL chose ClubPay for payroll and HR management solutions. ClubPay will help processing payroll, printing checks, accurately managing deduction, ensuring compliance with payroll policies and filling payroll taxes so that HR staff can focus on more centric activities. 
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    This article talks about The Lost Tree Club that is located in North Palm Beach will be using ClubPay's payroll and HR management solution. Lost Tree Club will benefit from The ClubPay's new" HR and Benefit Essentials" online portal it designed to help the club's human resource and employee administrative work fast, efficient and, mostly importantly, accurate. It will help with processing payroll, printing check, accurately managing deductions, ensuring compliance with payroll policies and filling payroll taxes.
Yi Sun

5 Future Internet trends that will change Hotel Internet Marketing « The Hote... - 0 views

  • 5 Future Developments that will revolutionize Online Hotel Marketing: “For tomorrow belongs to the people who prepare for it today”, says a famous proverb…and what better fit to apply this than in the world of technology and marketing?
  • The breakneck speed of tech evolution is inspiring (and often scary) but the two keywords that will set winning developments apart from the ‘also ran’ are ‘love’ and ‘simplicity’. It doesn’t take a degree to understand that people adopt technologies that fuel their imagination & passions…and the rate of adoption is in close sync to the simplicity of its interface and operation. Great technology needs to adapt to the needs of the user and future breakthroughs will bear testament to this.
  • 1. Choice is king.The clear winners of the online distribution race will be suppliers and 3rd parties that provide the most choice to the customer. “Experience building” will become key to the looking and booking process online.
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  • 2. Search rankings become irrelevant.Currently, with the heavy emphasis on search rankings and generic paid search, this statement may come as a bit of a shock…but surely, this is the natural evolution of search. The days of pure search are already on the way out. Try a search on Google today and the evidence is there…a mashup of text, images and video results.
  • 3. The evolution of online form.Just as the separation of form and content on the Web allowed normal people like us to publish and create websites easily without having to learn web design, the next step will be the evolution of online “form” itself. The end purpose? To allow ‘web-sites’ to become “omni-sites” that can adapt and display content automatically in any shape or form, be it on web browsers, mobile devices, televisions, holographic displays or billboards.
  • 4. From content to meaning. From interaction to relationship. The lines between supplier and user generated content are increasingly going to blur.With ever increasing amounts of information and users on the Internet, our online social circles will become more specific and exclusive. Users will rely on a personalized, time-bound ‘zeitgeist’ of the Web and their social networks to read the news, express opinions and aid their buying decisions. The ability to interact with hotel content and staff online will become the rule, not the exception.
  • 5. The real world and the virtual world collide…visually. Increasing customer discontent with hotel photography due to outdated shots, limited views and image doctoring, combined with emerging technology will make reliance on supplier visuals a thing of the past. As the ability to go beyond linking text to hyperlinking images and video on the Web becomes easier, users will be able to experience augmented reality through their computers.
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    The 5 future internet marketing is true. It perfectly explain the 5 trends for the future marketing strategies.
jennifer amador

Hotel Technology Next Generation Releases Interface Specifications - 0 views

  • Hospitality technology buyers and providers will benefit from one of the largest sets of new and improved standards ever incorporated into a single release cycle by Hotel Technology Next Generation (HTNG).
  • The new standards enhance the sharing of customer profile data across hotel systems; they enable improved delivery
  • of guest folio data to systems that need it; and they provide a hosted payment scheme for hotel websites and central reservation systems (CRSs) that can potentially remove those systems from the scope of onerous PCI security standards.
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  • This allows IT organizations and vendors to focus their limited resources on capabilities that drive competitive advantage, rather than on basic functionality."
  • This new specification will allow hotels to share data from guest folios to a range of hotel and third-party systems that can use the data for other applications.
  • Hosted payment capture systems provide a means to collect sensitive payment information from a customer on a secure, hosted system, typically hosted by a payment gateway or other third party.
  • This approach can minimize the burden of PCI compliance for booking websites and for other hotel systems (such as central reservation systems).
  • By mid-June, HTNG"s certification program will be ready to support product certification for the new specifications. HTNG-certified products provide buyers with the best possible assurance of adherence to relevant standards.
  • These specifications will reduce the effort needed to connect any PMS and POS system, while enabling them to cooperate more closely to meet the needs of guests, staff, and hotel owners. Standards will allow a POS system to look up guest information from the PMS and post charges to guest folios, even while the PMS is offline or unreachable.
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    Hotel's next new generation will incorporate innovative standards, in which hotels can communicate or share guest's data via a new system. Their main goal is to create a standardized system that will make it easier for not only guests but also hoteliers; they can retrieve information that will only benefit both parties when searching for personal information and profile history. The specific versions of this new system will include Customer Profile Specification, Folio Detail Exchange Specification, Hosted Payment Capture Systems Specification, and finally Product Distributions. Nevertheless, there are different components that need to be looked into before bringing this system live; particular being careful with sharing of personal credit card information of guests and fraud alert system should also be incorporated with these versions.
Hanlu Hu

E-Commerce for the Hospitality Industry | The Moscow Times - 6 views

  • E-commerce has been defined as "the buying and selling of products and services by businesses and consumers over the Internet."
  • Accelerating Internet usage worldwide The Internet is the lowest cost hotel-booking channel Most travelers research hotel reservations on the Internet Social media and online hotel reviews are an increasingly important decision factor The web is the preferred media source for travel information, favored 17:1 over television and 6:1 over newspapers and magazines.
  • Adding real time search functionality to your site, capability to generate user reviews, launching contests helps to build fresh content and quality links
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  • Heavy graphics, animation and flash demos cause your site to perform slowly. Sites that are built keeping these guidelines in mind will deliver better user experiences, will perform better on search engines, and ultimately drive higher ROI.
  • As things stand now, mobile queries represent about 10% of all queries made on Google. People are using mobile devices to conduct searches, as well as share content, connect with friends and browse the web
  • Embracing social media. 93 percent of social media users expect companies to have a social presence. 85 percent of social media users want companies to interact with them on social sites. A well-planned social initiative can turn fans into brand evangelists.
  • The Internet has consolidated itself as a very powerful platform that has changed the way we communicate, and the way we do business.
  • The growing importance of e-commerce in the modern hospitality industry has created an urgent need for simple solutions to manage companies' online presence. Now that each hotel is involved in e-commerce, why is hotel e-commerce so important today?
  • We forget that the human brain can only consume limited information. It is important to take a holistic approach and prioritize information. Good web site architecture and organized content improves site usability and its efficiency when used with search engines.
    • yan xie
       
      It is true that we always forge how many information the human brain will take at once. Although the e-commerce is the good way for customers to know the new products and new service from the hotels, sometimes the hotels provide so much information to customers. It lets customers confused and does not know what the specifice products can meet their requirements. And sometimes, they feel some hard to understand your service so that they give up hotels service or new products to choose the one they are familiar. So how to make e-commerce usability and efficiency is a new point, which the hospitality industry company need to consider.
  • make sure your ad groups are made up of tightly knit keyword themes and that those keywords are reflected in your ad copy; ensure that your landing pages clearly reflect the offer promoted in the ad copy and includes clear calls to action and conversion factors.
    • yan xie
       
      As the point two mentioned, the customers cannot get so many information at once, and they also cannot search lots of information at once. So the keyword themes is also another important thing for company to do the promotion and ads. This ads need to have the keywords to clearly reflect the offer promoted for customers. In this way, the customers will catch the information as possible as they can.
  • Top e-commerce sites are continually testing new things. It's the only way to achieve continual improvement.
    • yan xie
       
      To do the continually testing new things is always a best development way for the developing company. If the company cannot test the new things in their e-commerce sites and e-commerce process, the e-commerce of this company will be far away from other companies. Company need to have the innovation to make some new things for their e-commerce and do the test all the time to select the best way for the business and customers' expericence.
  • hospitality industry has always been among the first to capitalize on new technologies
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    The hospitality industry along with the resourcefulness of the Internet has allowed the Russian hospitality industry to benefit and grow with the technology of e-commerce. E-commerce is defined as "the buying and selling of products and service by businesses and consumers over the Internet". This technology is significant due to its beneficial factors of lowering costs, accessibility, decision-making, and media exposure. As well, the article provides for methods and advice regards effective strategies to utilize the Internet. Primarily, the speed of the website's functionality is essential, along with providing compatibility of browsers, thus, allowing for a better experience for users. The information in the website should be efficient, allowing for real time search whether using a mobile phone or a computer. It was informative to read the multiple functionality, that social media is playing in the hospitality industry regards the exposure and marketability. E-commerce has change the market of goods and services, from a tangible experience to digital experience, through the use of online shopping estimated at $228 Billion in 2010, a third derived from the purchase of travel and flight websites, thus, demonstrating the importance of the Internet in relation to consumerism.
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    This article talks about why hotel E-commerce is essential today and how to go about having E-commerce work for your business/hotel. The article says, "The internet has consolidated itself as a very powerful platform that has changed he way we communicate, and the way we do business." This is the reason why businesses need to utilize the internet. According to the article these are the reasons that hotel e-commerce is important today: the internet is being used worldwide, the internet is the lowest cost hotel-booking medium, the internet is used, by travelers, to research hotels and their reservations, the internet is the home of social media and hotel reviews and the internet is preferred 17:1 over television and 6:1 over newspapers and magazines for travel information. It would be at a hotel's detriment if they do not utilize the internet and e-commerce. It isn't enough to use e-commerce for business but there must be an upkeep. It is extremely beneficial to research or monitor how customers and potential consumers are seeking information and what attracts them to a site. According to the article, e-commerce strategies that would 'help get the best from the internet world' are: 1. Search-friendly website design 2. Improving Conversion and Usability 3. Paid Search 4. Real time Search 5. Mobile Device Market 6. Social Media 7. Testing
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    This article mentioned why the ecommerce important for the hospitality industry. And also there are more things they hospitality industry companies need to know. Although the e-commerce is the good way for customers to know the new products and new service from the hotels, sometimes the hotels provide so much information to customers. It lets customers confused and does not know what the specific products can meet their requirements. And sometimes, they feel some hard to understand your service so that they give up hotels service or new products to choose the one they are familiar. So how to make e-commerce usability and efficiency is a new point, which the hospitality industry company need to consider. As the point two mentioned, the customers cannot get so many information at once, and they cannot search lots of information at once. So the keyword themes is also another important thing for company to do the promotion and ads. This ads need to have the keywords to clearly reflect the offer promoted for customers. In this way, the customers will catch the information as possible as they can. It is true that we always forge how many information the human brain will take at once. To do the continually testing new things is always a best development way for the developing company. If the company cannot test the new things in their e-commerce sites and e-commerce process, the e-commerce of this company will be far away from other companies. Company need to have the innovation to make some new things for their e-commerce and do the test all the time to select the best way for the business and customers' experience.
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    This article discusses about the application of e-commerce in hospitality industry. Internet has become a very powerful tool for customers when they are planing their travels. As the same time, it has become an important media for hotelierss to improve their businesses. Internet can provider a lot of online sources to customers when they make any dicisions. And how to make your web site become more competitive and attract more customers is the topic of this article. First of all, a good design for the web site is the most important thing for hotelierss. And the download speed is the basic factor. Quick download speed brings a good experience to users, and improves the ranking in organic search. Secondly, improving usability needs to be focused on by hotelierss. Large imformation may not be took in by users. You need to make your customers seethe most important information first. In other word, you need to prioritize your web site and make the imformation more understood. Paid search and real time search are also focused on by the author. Sometimes, paid search can make your hotel more compelling on the search engine. And some tips have been given in this articel to help the hotelierss to maximize conversions. Real time search is similar with paid search, and it needs compelling fresh content and quality incoming links on the web site. Maps, photo galleries, videos and press releases are creative ways to distrivute content on different channels. With more mobiles customers using, mobile represent about 10% of all queries make on Google. Hotels can exand the mobile market and improve the download speed of their site by avoid heavy graphics and flash, making their site is mobile compatible. Social media is in the same condition with mobile. Customers need more connections on social sites, so they want companies to interact with them through the social media. The last point is testing. Every new thing needs a lot of tests. It can provides changes and improvement for
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    The article discusses power of internet and how different it is from magazine and television ads. "In terms of time your travel websites are available for are accessible for a longer period of time, the flexibility that the content can be changed without asking someone,if you have a content management system." Also travel websites will help your business potentially reach a wider audience. Another big advantage of having a travel website is it's availability even when your business is closed or no one is available to answer your phone. Everyone knows that there are so many time zones, and the visitors can come from any part of the world. So having a travel websites gives your travel business visibility for all 365 days of year 24x7.
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    In hospitality industry, customers are constantly seeking new sources of information to help them make decisions before purchasing services. E-commerce in hospitality industry is about the online buying and selling services. And it's become such an important source for the company and customer. Hospitality businesses are all involved in the trend. Smart hoteliers need to keep a sharp focus on the fundamental shift in ways customers are seeking information and channels that drive maximum return on investment. This article listed several basic e-commerce strategies that will help hoteliers to get the best from the Internet world.
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    As new technological advances are being made, the hospitality industry has always been among the first to capitalize on new technologies. The term e-commerce has been defined as the buying and selling of products and services by businesses and consumers over the internet. Now that hotels are involved directly with e-commerce it becomes even more important today because of the accelerating internet usage worldwide,the internet is still the lowest cost channel for booking, many travelers make their travel decisions via the internet. Embracing social media, 93% of social media users expect companies to have a social presence and 85% of social media users want comoanies to interact with them on social sites. A well-planned social iniative can turn fans into brand evangelists. This article dealt mainly with a brief introduction of what e-commerce is in terms of its defining and what it means to the hospitality industry. With more and more people utilizing the internet each day, the potential to have a person book a hotel room greatly increases. Several search engines have advertisements relating to many hotel companies offering specials and customers will see these ads and book. With more technological advances bound to come into play, its only a matter of time before the practice of e-commerce is taken to another level.
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    Over the last decade the population of Internet users has increased rapidly. The hospitality industry has always been among the first to capitalize on new technologies. E-commerce has been defined as "the buying and selling of products and services by businesses and consumers over the Internet." With hotel e-commerce, the landscape of the hospitality industry is forever changed. Online sales are an important part of the business. The growing importance of e-commerce in the modern hospitality industry has created an urgent need for simple solutions to manage companies' online presence. Now that each hotel is involved in e-commerce, reasons why is hotel e-commerce so important today may because the accelerating internet usage worldwide, the Internet is the lowest cost hotel-booking channel, and social media and online hotel reviews are an increasingly important decision factor.
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    E-commerce has become more and more important in our daily life, because many customers today prefer to use internet to help them make decisions. In hospitality industry, e-commerce also plays an important role, as internet is a very cheap and convenient booking channel and many people use the internet intensively. There are many e-commerce strategies for hoteliers, such as making friendly web site design, embracing social media, etc. As e-commerce has so many advantages, I think e-commerce is an opportunity for hoteliers to grasp. It is important for hoteliers to use different strategies to get the best from the internet world.
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        This article introduced the function of ecommerce and the ecommerce effect for the hospitality industry. The author listed some important reasons about why hotel ecommerce is so important:1)Accelerating Internet usage worldwide.2)The Internet is the lowest cost hotel-booking channel. 3) Most travelers research hotel reservations on the Internet. 4)Social media and online hotel reviews are an increasingly important decision factor. 5) The web is the preferred media source for travel information, favored 17:1 over television and 6:1 over newspapers and magazines. This article also listed some basic e-commerce strategies that will help hoteliers to take advantage of ecommerce from the Internet world. 1) Search-friendly web site design.2) Improve conversion and usability 3) Paid search. 4) Real time search - natural ranking.5) Mobile.6) Embracing social media. 7) Test, test, test. Top e-commerce sites are continually testing new things.      In a summary, the author suggest smart hoteliers need to keep a sharp focus on the fundamental shift in ways customers are seeking information and channels that drive maximum return on investment. Moreover, hoteliers have to constantly learn and look for ways to harness the power of new developments and trends.
Nelson Placa

Hackers to Open Hotel Rooms in Seconds. - 1 views

  • The company’s response to that epic security bug has two parts–a quick fix,  and a more rigorous one, both of which it plans to make available by the end of  August: First, it’s issuing caps that cover the data port Brocious’s hack  exploited, which can only be removed by opening the lock’s case. To further  stymie hackers who would try to open the locks and remove that cap, it’s also  sending customers new, more obscure Torx screws to replace those on the cases of  installed locks.  The second fix is more substantial: Onity will offer its customers new  circuit boards and firmware that ostensibly fix the problems Brocious  demonstrated–But Onity is asking owners of some models of its locks of some to  pay a “nominal fee” for the fix, while offering others “special pricing  programs” to cover the cost of replacing components. It’s also asking its  customers to cover the shipping and labor costs of making hardware changes to  the millions of locks worldwide.
  •  
    On August 17th, 2012 Forbes Magazine wrote about Onity's security breach with hotels room doors that affected over 4 million hotel rooms across the globe. During a security conference, Cody Brocious, a program developer showed how simply he could insert a device into the data port to access hotel rooms. The cost of this device cost him $50 to build. The company responded to the security issues with a two part resolution. To avoid hackers from accessing the data so easily, Onity will be issuing the hotels new caps that will cover the data case on the doors. Onity is also protecting the equipment with obscure torx screws that will enable the hackers from accessing the panel. The second fix is more costly and challenging for Onity. The company has created a new circuit board and firmware that allegedly fix the security issue. However, Onity is asking hotel owners to pay a nominal fee to help with the fix. Onity could face many financial hurtle through the recall of the 4 million door locks that need to be replaced. The security and safety of many travelers are at risk if this issue is not resolved. Companies such as Marriott International, Starwood Hotels and Hilton utilize Onity's key system across the globe (http://en.onity.com/companyprofile/Pages/Hotel-Resort-Worldwide-References.aspx). These companies won't be affected by the cost associated with the fix; however the small and independently owned and operated hotels will be affected. The question Brocious wrote on his blog and I also ask myself; how many hotels will refrain from properly fixing the issue? Are the major corporations such as Marriott and Starwood given each hotel a deadline to complete such project? Since neither company owns the properly, they simply operate the hotel, how much money and how quickly are owner willing to get this issue resolved?
Mirta Echazabal

Hotel Rooms of the Future: New Hospitality Technology Profiled | ehotelier.com News Arc... - 2 views

  •  
    This article basically talks about how much technology has changed and what directors of softwares predict technology will be in the near future. The article informs how the Peachtree Plaza hotel like many other hotels replaced the keys to all the rooms with electronic key cards. Which increased security for the guest and cost saving. Hospitality consultants agreed that in the future mobile phones will be the way to open guest room doors and will probably occur through infrared or wirelesss access to rooms. Neil Roodyn the director of software developers informed that he predicts that in the future people will be sitting around touch sensitive table top computer in lobbies where they can searchfor places to go in the area and make their own restaurant reservations. Neil predicts this can also influence more communication and interaction between guest. My thoughts on this article is that the younger generation is far more technology oriented and feel more comfortable with working all these new gadgets, but for the baby boomers and older crowd have the want and need of having that human interaction. Technology seems a bit to advanced for them. The more technology advances the less human interaction will occur. I think that technology advancement is great for everyone, but human interaction needs to remain for those that are not very technology savy.
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  •  
    I am all for getting rid of hotel room key cards. I have the worst time keeping track of them. I also find your comments on the generation gap to be compelling. My Dad is terrified of anything electronic. I cannot imagine that he would easily trust technology to check him into a hotel and do the basic functions of customer service. He would walk right past the touch screen computers and ask the desk receptionist for area attractions. I do see the decrease in human interaction as a negative. I personally enjoy the opinions of local people when it comes to ideas about where to eat or what to see. All of this rapid technological change can be intimidating, but I am sure that once we all grow accustomed to the new ways of staying in a hotel, then the old key cards will seem like dinosaurs.
  •  
    My parents are also not very savy with technology and they dont even speak english, so it makes it that much harder for them. They both still have flip phones. Overall, I know in the end there has to be some sort of balance with the advancement of technology and still have that human interaction.
  •  
    This is an informative article, and I also understand Mary's opinion. Over decades, technology has rapidly advanced and it seems to be quite hard to catch up with all the new technology released quickly. For example, I stayed in a hotel called Aria, one of the newly built hotels in Las Vegas, and the hotel is equipped with state-of-the-art room technology (not just room but all over the hotel). To get into a room, unlike other hotels, I just put a room key on a sensor instead of inserting a key; as well as, I just touched a button right next to the door for privacy instead of putting the "Do not Disturb" card on a door knob. This is not something really huge, however this is how hotels are technologically changing. As a person studying Hospitality Management, the change was very impressive, but at the same time, it was intimidating. Obviously, our parents generation should have harder time to use new technology and/or to get used it than I do. I totally agree that there should be a balance between technology advancement and human interation.
  •  
    I agree with Mary regarding baby boomers may not be as quick to adapt to the advancement of technology, however what is noticeable in resort hotels is that more people are taking family vacation and the kids are the ones driving the technology. It will therefore just be a matter of time where the use of technology within hotels will be just like a regular lifestyle activity.
Gerardo Collado

How Can a Hotel Property Management System Help to Control Performance? - 0 views

  • Hotel property management systems make financial sense in reducing costs. A hotel property management system is something that all hotels should look into getting. One of the reasons for this is that it will greatly help you control your hotel’s performance. With tightly controlled performance you will be able to offer your guests the very best service and make them want to come back.
  • Hotel property management systems make financial sense in reducing costs. A hotel property management system is something that all hotels should look into getting. One of the reasons for this is that it will greatly help you control your hotel’s performance. With tightly controlled performance you will be able to offer your guests the very best service and make them want to come back.
  • Each of these plays a large role in seeing what your customers want and getting it to them. You will also be able to control your inventory, in house services, reservations and guest data. Front office suites will take care of things like sales and marketing, finance and conference and banqueting.
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  • The important parts of the software that you will need will be hotel management software, hotel reservation or billing software, hotel reception software and hotel accounting software. All of these parts will aid in the better control of your hotel’s performance.
  •  
    The article, "How can a Hotel Property Management System help to control performance?" discusses the usefulness and heighten performance a hotel will undergo by utilizing a proper property management system, no matter the size of the hotel. A property management system (PMS) allows the hotel to reduce their cost due to the additional control over daily operating activities, such as inventory and reservations. As well, PMS provides an understanding to managers with statistical performance data to determine ways to ameliorate customers' wants, increase satisfaction and returning business. The front desk is the core user of a PMS, which allows for easier and effective reporting of any issues. The article mentions the additional necessary components of PMS involving: hotel management, reservations, billing, and accounting software. All these softwares will allow for minimization of errors, increase efficiency and help analyze the hotel's operations. The combination of a PMS and hotel management software enables a hotel to take control of their performance resulting into a smoother running business.
takesharolle

E-commerce Brings Tourism with New Opportunities - 0 views

  • E-commerce, which takes the world by storm in recent years, is bringing new business opportunities to global travel and tourism industry.
  • people who expect global communication and access to instant information also have the same demands for tourism and travel data, and that they will soon want to obtain this information from their own living room and even their mobile phone.
  • "The beauty of inflight Internet access is that is serves a dual purpose. It serves as a form of inflight entertainment, and as a bridge between travelers and travel service providers
  •  
    This article is about how e-commerce is being new opportunities to global and tourism travel. America are the biggest group online buyers. With internet being the prime source of shopping, in no way will it tourism portion will be left behind. It has been reported that 1.5 billions passengers has travel with computers and this is an extreme market to capitalize on. Adding inflight internet will replace the tradition means of entertainment like, magazines and newspaper in which will create a bridge between travels and travel service providers. With this new technology passengers will be allowed to make purchases and have it waiting at the gate at arrivals or even at the hotel. The passenger can also visit a site before they reach their destination and explore activities and places to go. Going electronic is not cheap, but it is a necessary investment. And as technology advances so will it in the tourism industry.
cpaez007

Airline ticket distribution: How airlines might reduce Global Distribution System (GDS)... - 0 views

  • After a quick search I found and booked the same ticket through an online travel agency for a bit more than the price on the airline website, but less when you included the €8 fee. Unfortunately this small change in booking method would have cost the airline a substantial amount of money. Here’s why…
  • Selling costs generally represent around 4% to 8% of overall airline expenses
  • Many airlines sell a large proportion or the majority of their tickets through indirect channels.
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  • A key driver for the high cost of selling tickets through indirect channels is the fees charged by Global Distribution System (GDS) companies for each ticket sold. With airline profit margins under constant pressure airlines need to find ways of reducing distribution costs by selling tickets to customers directly instead of through 3rd parties.
  • The fees to distribute tickets through the GDS are relatively high averages around US$12 per return ticket [2]. In 2012, it was estimated that approximately US$7 billion in GDS fees was paid by airlines which was over twice the industry’s expected net profit for that year [3].
  • Quite simply, the GDS is something that airlines cannot live without. Why? If your competitors are using the GDS and you are not then your tickets will not appear in any searches by 3rd party distributors meaning it is unlikely your tickets will be sold by the 3rd party.
  • Even low-cost carriers such as Air Asia and Ryanair that have avoided the GDS for years have recently started selling tickets through the GDS as they have realised that they are missing out on revenue from not selling tickets through the GDS.  
  • The ‘New Distribution Capability’ (NDC) is a XML-based data transmission standard set by the International Air Transport Association (IATA) and provides a set of guidelines for communications between airlines and 3rd party distributors. The NDC will allow for the sale of ancillary products (for example, baggage, meals, special seating etc.), something which the GDS currently cannot handle. However, while the NDC has the potential to help airlines boost revenue, there are still questions as to whether there will be any benefits stemming from reduced distribution costs.
  • How can we make our direct channels so attractive that customers will want to use them over indirect channels?”
  • The simplest solution is to ensure that the user experience on the airlines website is seamless and easy. Users are highly likely to abandon online bookings and use another booking website if they encounter difficulties. Simple actions such as ensuring customers are not diverted to an error page can translate into a significant increase in direct bookings
  • Airlines might also want to re-think the way it provides incentives and commissions for ticket sales.
  • With the trend moving towards airline consolidation (for example, partnerships, equity interests and mergers) airlines might also consider how they can work together to sell each other’s tickets on their websites. This strategy goes well beyond the sale of interline or codeshare tickets and will give customers benefits including the ability to book multi-airline itineraries directly from an airline website. Of course airlines must be wary of how they do this to ensure they are not in breach of any anti-trust regulations.
  • There is no ‘one size fits all’ approach and for an airline to decide on the best distribution strategy it will need to conduct a solid analysis into their customer behaviours, channel usage and also the commercials of their different distribution systems.
  •  
    In this article we discuss the issues that airlines are having with the GDS system. They give an example of someone attempting to purchase a ticket through an airline website, and then through a travel agency. The direct airline method was only cheaper, if the guest provided information to a direct bank account. The cost for airlines to sell is a bit less than 10%, and they are sold mostly through indirect channels, like travel agencies. The main reason this can happen, is the integrated GDS system. A GDS system is a data facility that shares inventory information for various airlines to different 3rd party channels. The issue with this, is that the total in fees for the use of the GDS system was around $7billion, which is twice the amount of net profit they are receiving. People state that the airline system cannot survive without the GDS, but is that statement really true? Airlines like Air Asia or Ryanair have really attempted to focus on selling tickets directly, and really expand on their profit. How can this be achieved? Well, airlines are making the booking process easier for guests to manage, which gives them more of a reason to book through there. Also, they are offering greater loyalty rewards for directly booking through the site. Different incentives need to be created to attract guests to book directly. Lastly, they would like to create another distribution system, to put GDS out of business. This new system will work to allow guests to handle meal and baggage fees. Concepts that the GDS cannot handle. With that said, will this new system reduce costs for airlines? I guess they will have to wait and see.
kaseyfl9568

5 Reasons Why Request for Proposals Are Crucial to Your ERP System Search and Selection - 1 views

  • Rather than a web based demo, we advise you spend 1.0 to 1.5 days minimum looking at every aspect, and to schedule your various department managers into system functions affecting their responsibilities.
  • If the vendor isn't willing to spend the time on-site with you, you will never understand how the system is designed and how good the fit will be for your company, or what modifications might exist.
  • Experienced vendors often add great insight to the changes that their system will bring to your business environment, but also can tell you what changes will be required to take best advantage of their system.
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  • Forces You to Define Requirements
  • Allows for comparison of one system to another
  • Gets control of product demonstrations
  • Gets you thinking about Return on Investment
  • Produces an organized selection methodology
  •  
    Anything worth INVESTING in that will assist in building your business is worth researching and looking into. Buying blindly is a very foolish thing to do. By doing your homework and comparing IT investments, you have the ability to see what is the best fit for your business. You can compare and customize what will be most beneficial for you and your company. This will force you to define what you need and see how it will benefit your establishment.
gmuno014

Top Eight Network Technologies to Invest in for "Hotels of the Future", by Daryl Stokes - 1 views

  • Poll hotel guests on which amenity is most important to them and chances are they’ll vote for connectivity. But it’s more than just raw Internet access they expect these days. In this new always-connected age, guests want easy and persistent access to all things digital that can enhance their experience, both within and outside the premises. It’s a big reason why hoteliers are now spending as much time and resources on network technology and applications as they are on the quality of their linens and food service. Hotel customers expect the same online convenience and customization they have in their homes. And with seemingly every traveler equipped with laptops, iPads, and smart phones, they also expect their hotel to be place of ubiquitous connectivity. Indeed, according to Scot Campbell, chief information officer for MGM Mirage, the core of a hotel’s ‘cool' factor is technology. Campbell says that "we are building rooms where everything is on a network.”(1) Installing new technologies will give hotels a competitive edge with travelers for whom digital devices have become just another normal bodily appendage of sorts.
  • Poll hotel guests on which amenity is most important to them and chances are they’ll vote for connectivity. But it’s more than just raw Internet access they expect these days. In this new always-connected age, guests want easy and persistent access to all things digital that can enhance their experience, both within and outside the premises. It’s a big reason why hoteliers are now spending as much time and resources on network technology and applications as they are on the quality of their linens and food service. Hotel customers expect the same online convenience and customization they have in their homes. And with seemingly every traveler equipped with laptops, iPads, and smart phones, they also expect their hotel to be place of ubiquitous connectivity. Indeed, according to Scot Campbell, chief information officer for MGM Mirage, the core of a hotel’s ‘cool' factor is technology. Campbell says that "we are building rooms where everything is on a network.”(1) Installing new technologies will give hotels a competitive edge with travelers for whom digital devices have become just another normal bodily appendage of sorts.
  • t's a big reason why hoteliers are now spending as much time and resources on network technology and applications as they are on the quality of their linens and food service.
  • ...24 more annotations...
  • Indeed, according to Scot Campbell, chief information officer for MGM Mirage, the core of a hotel's 'cool' factor is technology. Campbell says that "we are building rooms where everything is on a network."
  • While there are many tantalizing new applications hotels can invest in to take advantage of ubiquitous connectivity, we see the following eight technologies delivering the best ROI and competitive advantage.
  • 1. Digital check-in
  • Guests will be able to check-in from a kiosk or a touch-screen display in the lobby, just as passengers do in an airport concourse.
  • 2. Secure, reliable and scalable Wi-Fi connections throughout
  • The push now is to make Wi-Fi easier, more reliable, and secure―all the while being compliant with Payment Card Industry (PCI) and other Federal and state law enforcement requirements (e.g. the Communications Assistance to Law Enforcement Act). Secure and flawlessly managed connectivity throughout the premises will be mandatory.
  • 3. The smartphone operated hotel
  • Room numbers and entry codes will be sent directly to cellphones for easy, keyless entry. Not only is this a solution to guests losing their keys, it also prevents serious security risks that come with magnetic key strips that store personal information, such as social security and credit card numbers.
  • For example, Marriott Hotels booked $1 million in revenues in the first 100 days after the launch of its mobile website in 2009. Mobile bookings were particularly important in supporting last minute bookings and moving expiring inventory, as about one-third of the mobile bookings were for same-night stays.
  • 4. The television as in-room control center
  • The in-room display will even allow customers to set preferences for lighting and temperature.
  • 5. Guest sensors
  • Energy efficiency is important―both to the environmentally conscious consumer, as well as the economically conscious hotel manager.
  • Not coincidentally, the Aria has received the highest certification from Leadership in Energy and Environmental Design (LEED), and 5 Green Keys from the Green-Key Eco Rating Program.
  • 6. Restaurant display ordering
  • Using touch screens in restaurants increases the efficiency of staff, and being able to use dynamic graphics and displays enables the chef to promote specials and upsell on orders
  • 7. Digital employee communications
  • Hotels will increasingly use digital learning to keep employees informed about everything from shift responsibilities, to updates on occupancy rates, to the next wave of convention attendees and security needs.
  • hese 20-minute audio and video modules can be viewed in the hotel or on mobile devices, and be
  • cause they are video-based, they are inexpensive to update and translate into languages other than English. High employee turnover rates are part of the hospitality industry, so having an efficient, consistent training solution is critical
  • 8. Multiple data streams, running through multiple networks that can be both secure and shared
  • Each of these data streams will need to be highly available―that is, a hotel cannot afford to have the system 'go down'. Network performance will have to be optimal as travelers will expect transactions to happen in real-time. And most importantly, all this data will need to be secure. PCI compliance requires a high level of security for each transaction. Information needs to be able to flow securely and efficiently with built-in redundancy.
  • According to iProspect, a search engine marketing firm, two thirds of consumers begin their shopping experience―including hotel shopping experience―online
  • A key part of competing in the new marketplace is having the technical capability to capture every consumer touch-point opportunity on the hotel grounds―from the time they step into the lobby, to the time they leave for the next destination.
  •  
    Hotel guests are now more interested in connectivity than they used to. With this technology age guests would like to have access "to all things digital that can enhance their experience." Hotels now are spending more time and resources on network technology as they do for other services. For hotels to gain competitive advantage they need to build rooms where everything is on a network.
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  •  
    This article highlights top technological improvements in a hotel that have proven to be successful, and in return have reflected a positive ROI. The article discusses ideas that are new and upcoming. Some of these ideas include: Digital check-in/check-outs, secure and reliable Wi-Fi, smart phone operated hotels (use of keys), TV as in-room control center where guests can control room temperature and lighting, and restaurant display ordering.
  •  
    This brings up a topic that we discussed in one of the earlier weeks in class. Being PCI compliant is a very critical role in guest satisfaction. It makes the guest feel secure and confident that their information is safe and not being shared through other channels.
  •  
    Another topic that is mention, previously discussed in class, is how paper menus will be replaced and guests will now have access to order via touch screen devices. This does not eliminate servers, but increases efficiency of staff, and increases turnover of tables.
abrow336

Hospitality Technology - Hotel Technology - 0 views

https://tophotel.news/experts-voice-technology-trends-in-travel-the-face-of-hospitality-tech-in-2021/ Technology trends are evolving faster than ever this past year. Due to the COVID-19 pandemic i...

started by abrow336 on 13 Jan 21 no follow-up yet
cmick006

Industry Pros Predict What Event Catering Will Look Like in the Future Post-Coronavirus... - 0 views

  • mostly convert to small-plate, chef-attended stations.
  • or ready-made plates will be up for grabs along with individually wrapped silverware.
  • in general, is too popular with too many to totally disappear.
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  • industry to rise to the challenge to reinvent how we present and serve our menu items.
  • Wolfgang Puck Catering introduced its “vertical buffet.”
  • “Bento boxes would offer a fully curated meal for each guest that is appetizing for both the eyes and stomach. ...
  • passing hors d'oeuvres on large boards such as surfboards and pizza peels “so you don't come face-to-face with someone.”
  • more food trucks will be pulling up to events. “This protects both the kitchen, the staff, and the guests from cross-contamination.”
  • smaller groups in larger venues to accommodate that six-foot radius.
  • all types of events will require more spacing.
  •  
    Food buffets will change, the amount of spacing required will change & social distancing will be in play; this will definitely play out in the events planning industry, as well.
Diamond Williams

The Future of Hospitality Hangs in Balance of Mobile and Social Implementation | Top St... - 0 views

  • A study by Expedia presented at the conference pointed to the fact that more internet access occurs through mobile devices than by laptop or desktop. Moreover, two-thirds of Americans sleep with their mobile device in range, something we cannot say about desktops. Expedia anticipates that the current number of bookings via mobile device, currently about 16 million, will double by 2016.
  • So, besides sleeping with them, what are people doing with their mobile devices? Many of them are booking a hotel for tonight. Expedia has found that a substantial number of mobile bookings are for same-night stays.
  • Mobile makes this possible. That’s the present, but it’s also the future. Most of the people who are using their smartphones and tablets in this way are under 30.
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  • Mobile writes a similar story for restaurants. People who are seeking a restaurant at the last moment tend to be your younger customers, and they simply expect the technology to be there.
  • A study by the National Restaurant Association confirms that these mobile guests are checking out customer review sites as they make their choices.
  • Customer reviews are also important to the hotel industry, but the jury is still out on exactly how hotels should interact with people who post reviews.
  • The hospitality industry and its allied businesses will continue to expand their interaction with mobile devices and social media. Things are moving fast, but we also can be sure that there are curves ahead.
  •  
    As mobile devices become more advanced, particularly cell phones and tablet devices, more pressure to keep up with mobile and social trends is placed on the hospitality industry. People are using their mobile devices more now than they have in the past. So much so, that "two thirds of Americans sleep with their mobile device in range, something we cannot say about desktops". A world of information is at your fingertips because of the capability of mobile devices. Information that can help us make decisions about anything. Even last-minute decisions about hotels and food. More people are using their mobile devices to book rooms and many of the people that do this, are booking a hotel for the same night. The fact most of the people who do this are under 30 means that it is very likely that this trend will increase. People are expecting the technology to be there so that they can pick a hotel and a restaurant to go to if they are unfamiliar with a city. They are expecting a hotel chain to have a mobile site or better yet an "app" that will not only allow them to book a room, but, one that will give them directions from where they are to the hotel. The same can be said for restaurants. Potential customers want to be able to look over the menu and determine if they want to come to the restaurant, all from their mobile device. Mobile guests are also using customer review sites to determine where they will lodge or dine. They are using sites like TripAdvisor which allows you to post comments about your stay. The sight even allows the guests to post pictures. "Customer reviews are also important to the hotel industry, but the jury is still out on exactly how hotels should react with people who post reviews." It is always great when a guest posts a positive review of the hotel, but imagine how one bad stay could tarnish a hotels reputation. And what if there are cleanliness issues that the guest can photograph and upload to the site? Exactly what to do in this type of e
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