Restaurant Tech Investment And What it Means For the Industry - 0 views
-
Investment in restaurant tech has the potential to transform how chains operate, manage staff, create value, and increase sales
-
The sheer scale of options, from upgraded POS systems to automated kiosks, makes it tempting for CEOs and other chain executives to leave tech to the experts.
- ...7 more annotations...
-
an integrated guest experience enabled by the technology and ultimately powered by something else: operational execution and capability
-
chains that best harness those capabilities will create significant value and differentiate themselves, while others will increasingly find themselves at a disadvantage
-
This article details the importance that investing in new technology has on the restaurant industry. Many restaurant concepts like Panera Bread have made it their focus to drive new technology in their restaurants and have seen an incredible and continuous ROI. The article cedes that those who take a "wait-and-see" approach will find themselves playing catch up. Attributing to this is the fact that technology is generally considered old by the time it has worked out any potential issues.