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artandmer

McDonald's Latest Drive-Thru Innovation Could Soon Be Added to More Locations - 0 views

  • continues testing a new AI-based technology system that would cut workers out of the order-taking portion of your visit.
  • McDonald's started testing a voice recognition system at 24 drive-thrus in the Chicago area
  • But the advanced technology, which would enable a computer to take customers' orders, is far from perfect. In order for the chain to make wider use of AI, the system needs to improve accuracy from the current low 80% to the 95%-plus range.
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  • "One vendor, Presto, claims its voice ordering is about 95% accurate, can generate a 20-second improvement in throughput, and reduce labor by nine hours per day,"
  • there's a big leap from going to 10 restaurants in Chicago to 14,000 restaurants across the U.S
  • many other fast-food and restaurant chains have also been making strides in the way of automation to improve efficiency and cut down on labor costs.
  •  
    AI continues to evolve in fast food locations. McDonalds is piloting voice recognition systems in their drive thrus hoping to hit their 95% accuracy benchmark before deciding whether to roll this out to 14,000 McDonalds locations. The technology is improving ordering processing on average by 20 seconds per order and could reduce human labor hours by 9 hours per day.
mmdmd99999

Credit Card Fraud 2021 Annual Report: Prevalence, Awareness, and Prevention - Security.org - 0 views

  • Nearly half of all American adults have had a fraudulent charge on their credit or debit cards, amounting to around 127 million people. More than one in three credit or debit card holders has experienced card fraud more than once. The median charge was $62, equating to approximately $8 billion in attempted fraudulent charges on Americans’ credit and debit cards. Almost 40 percent of card holders do not have email or text alerts from their credit card company or bank enabled. Around 81 percent of victims without these notifications had to take additional action to reverse fraudulent charges, compared to just 19 percent of those with alerts enabled.
  • Unfortunately, credit card fraud has also become even more common since the start of the pandemic. Reports of credit card fraud increased by 44 percent between 2019 and 2020 according to the Federal Trade Commission (FTC).3 The FTC also estimated that there has been $38 million dollars in reported credit card fraud tied directly to COVID-19.4
  • Nearly 60 percent of credit card holders reported they’d had an unauthorized transaction appear on a credit or debit account at some point in their lives.
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  • According to our research, almost 70 percent of fraud victims noted their most recent fraudulent charge within hours of its occurrence. Today, most banks and credit card companies have systems that can detect suspicious charges and alert account holders of potential fraud before transactions are processed. Around 61 percent of credit and debit card holders in our study had enabled email or text alerts from their card servicers that would help them act quickly on fraud attempts. These individuals were more likely to block transactions before money was taken from their accounts.
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    Statistics on credit card fraud to support why PCI compliance is important to protect consumers
artandmer

The augmented reality game is afoot at Moxy Hotels: Travel Weekly Asia - 1 views

  • The hospitality brand under Marriott Bonvoy’s portfolio has introduced an augmented reality experience for guests staying between 12 July to 31 December.
  • this experience starts off prior to guests even arriving at the hotel. Guests will be invited to scan a QR code with their mobile phones where a digital platform will launch for them to customise the skin tone, hairstyle, facial features, clothes and even accessories for their own avatar.
  • The “live in the moment” concept
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  • They can then scan a QR code at the bar to view holographic projections and take photos with their life-sized avatars as they sip their cocktails.
  • At the hotel’s 24-hour gym, guests can also launch their avatar which will take on the role as a workout buddy and task guests with fitness challenges. At Moxy’s round-the-clock Grab & Go self-service area that offers a range of snacks and beverages for guests to choose from, they can also unlock a challenge by taking a photo with their avatar and hashtagging #moxyuniverse. There’s another challenge to be unlocked in the guest room itself.
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    AR is closer than you think! The Marriott Moxy brand is launching a limited-time AR experience at select hotels. QR codes, avatars, and holographs!
angelacolas9

Post COVID-19 Hospitality: 8 Proven Digital Marketing Strategies For Smart Hoteliers - 0 views

  • share on social media
  • high-qualit
  • y images that can be reused on other channels
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  • website, start sharing user stories and important updates using the blog session to drive social shares
  • analyze the traffic on your site
  • optimize your call to action and keywords to make it simpler for users to make reservations
  • Apart from being entertaining, they are great for search engine optimization or SEO
  • Planning and conducting web sessions can be an effective way to answer frequently asked questions about your hotel
  • If webinars aren't for you, create an FAQ video and post it on platforms like TikTok, YouTube, and other social portals
  • . It is equally important to teach your staff how to respond to negative reviews. Direct your staff on how they can report legitimate customer service issues to the right people
  • Having a strong digital footprint as part of your marketing strategy is critical to the success of your busines
  • Try to maintain a relationship, but steer clear of crisis-related advertisements
  • . Review your online analytics and sales or lead data
  • Compare offline and online trends and find out what you can fix today that you never had time to do.
  • Holdings booking, the parent company of Booking.com has reduced its marketing budget by 56% in 2020
  •  
    In this article, it can be seen the effects that the pandemic had on marketing in the hospitality industry. With digital marketing, it has lead to success for companies and this articles show how different strategies are used to get there.
jbrit055

Shopkick | The Mobile Proximity Marketing Advantages and Disadvantages Retailers Must Know - 0 views

  • The mobile market is maturing, with 82% penetration anticipated by 2020 in the US.
  • Beacon technology, which powers proximity marketing, results in an estimated 40 million messages a year, and that number is ever increasing. As a result, the retail industry must be sure it is primed to take full advantage of this technology now and in the coming years.
  • While proximity marketing is ideal for targeting the right audience at the right time, it’s also a complex and emerging marketing style that’s bound to have to work out a few kinks.
    • kmill139
       
      Once they fix the kinks they'd be able to make this a really great marketing tactic.
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  • The Mobile Proximity Marketing Advantages for Retailers
  • The retailer added beacon technology to their stores in advance of Black Friday in 2015 through its Walk In and Win campaign. Macy employees and advertisements notified visitors of the upcoming event, encouraging them to download the store app in order to stay in the loop. Then, to incentivize consumers on Black Friday, users were given the opportunity to win prizes and play games via their mobile devices whenever they entered a Macy’s store.
  • Increased brand awareness:
  • Engaged users:
  • An automated edge:
  • Insights on purchase behaviors:
  • High-performing, innovative third-party retail apps provide proximity marketing that retailers can easily implement while avoiding many logistical concerns. Reputable partner apps have strong systems in place to prevent data breaches and have the experience to know how to interact with consumers without being intrusive.
  • However, there are some challenges to be aware of. As it’s an emerging marketing technique, there are still some challenges to be aware of before you implement the technology in your store.
    • kmill139
       
      The only downside I can see with this type of marketing is that it only works if the person has the app of the store downloaded. If not they will not see the ad whatsoever.
  • The Challenges of Proximity Marketing and its Disadvantages
  • Conversion issues:
  • Excessive opt-ins:
  • Management complexity:
  • Privacy concerns:
  • While proximity marketing is not without its disadvantages, many of these concerns can be resolved by choosing to partner with a trusted third-party mobile app. By capitalizing on the expertise of third-party companies, retailers of all sizes are able to achieve high conversion rates with beacon-based proximity marketing campaigns.
  • Higher conversion rates:
  • With the majority of adults now with a smartphone in hand, it stands to reason that retailers will want—and need—to leverage these devices to gain foot traffic, sales, and new customers.
  • employs geolocation to market to consumers within physical reach of a store
  • proximity marketing could be a valuable resource for increasing market share and brand awareness
  • minimizing expenses and easily gaining the attention of an existing consumer base
  • This is an emerging platform that companies are just beginning to utilize
  • retailers who choose to use it can garner a lot of attention.
  • doesn’t require much effort
  • unique
  • It is estimated that 57% of consumers are likely to engage with location-based advertising
  • If your target audience is asking for it, it can be assumed that it will be a sure-fire way to gain a bigger following.
  • you’re notifying an audience who is already motivated to buy.
  • drive their sales and increase brand awareness
  • It’s automatic; technology does the work for you.
  • the data it creates.
  • You can see what drives your consumers to buy, whether it’s discounts, informational videos, or interactive campaigns. This allows you to adjust future strategies accordingly.
  • improve customer conversion
  • drive brick and mortar sales
  • It can be difficult to predict which approach will be successful when you are implementing new marketing-based technology
  • they don’t use a majority of those apps regularly.
  • The more screens they must approve, the less likely they’ll be to finish the installation process and start to engage with your brand.
  • It requires the right hardware and programming as well as an expert to monitor it.
  • you’re responsible for its safekeeping
  • this data could be highly desirable for cyber criminals. Companies need to be prepared to not only store but also strongly protect this data.
  • Third-party apps strike the right balance between respecting a consumer’s privacy while providing timely marketing.
  • They also manage and consolidate the user agreements necessary to collect consumer data
  • you can gain access to a user base that is already active and engaged
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    This article discussed the pros and cons of mobile proximity marketing and how to possibly overcome the downfalls of the type of marketing.
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    privacy concerns, complex management, excessive opt-ins, conversion issues
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    There can be many benefits and negatives to introducing new technology into your company. While it can be interesting to see new marketing methods for a company, these results can also be temporary. A company wanting to integrate these new marketing methods into their business will have to identify if their audience would react well with this new form of marketing and make their choices based on those results.
ariellesmall

Is robotics taking over hospitality? Yes and no | PhocusWire - 0 views

  • While the pandemic may have emphasized distancing and limited touch points, the art of hospitality would be completely lost without the human element performing tasks that go beyond the programmed capabilities of artificial intelligence and sentiment analysis.
    • jalilahst
       
      Hospitality needs human interactions
  • robotic tech can be a great option for limiting touch points between guests and staff and improving the overall health and safety throughout the hotel.
    • jalilahst
       
      The positive consequence to robotic technology during the global pandemic.
  • they can boost both efficiency and productivity when it comes to managing day-to-day tasks, like checking guests in or tracking guest requests.
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  • Robots have an infinite capacity for storing and remembering data and can help staff to personalize the guest journey.
  • While robotic tech is becoming more readily available, implementing the latest technology can be expensive.
  • I believe that successful hotels will look to a hybrid approach now and in the future. Start in the area that will have the greatest impact:
    • jalilahst
       
      agreed
  • Robots could be susceptible to errors and security breaches, so ensuring that any data collected by robots is secure is key.
  • While the pandemic may have emphasized distancing and limited touch points, the art of hospitality would be completely lost without the human element performing tasks that go beyond the programmed capabilities of artificial intelligence and sentiment analysis.
  • robotic tech can be a great option for limiting touch points between guests and staff and improving the overall health and safety throughout the hotel.
  • Robots have an infinite capacity for storing and remembering data and can help staff to personalize the guest journey
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    Hospitality has a need for human interactions. However 52% of travelers believe automated systems are safer. This article discusses the pros and cons of using robotic technology in hospitality. Then it goes further to show that the best options is to integrate some robotic technology in places where employees are overwhelmed in.
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    Even though there was many innovations of technology that has occurred. There is nothing like a personal touch. Guest love to communicate with a human to be able to get a real and honest opinion.
asanc036

7 restaurant technology trends to watch in 2022 - 2 views

  • Many restaurants have turned to tech in the last couple of years, even if reluctantly, to adapt to a new reality.
  • 1. Online ordering systems and delivery apps
  • he food delivery market is now worth more than $150 billion globally, which has more than tripled since 2017 largely attributed to the pandemic, according to statistics from McKinsey.
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  • 2. Contactless payment
  • It’s estimated that contactless payments will triple from $2 trillion to $6 trillion worldwide by 2024, and having such options are reportedly extremely important for 34% of customers.
  • 3. Online table reservation system
  • initiative Experiences
  • OpenTable is offering
  • unique culinary events and dining experiences
  • Ramen Nights in celebrity chef Hugh Acheson’s dining room, a ‘side-dish’ of line dancing lessons or a fixed-price tasting menu,
  • 4. Digital kitchen ‘boards’
  • Kitchen Display Systems (KDS) are a digital menu board for kitchen staff
  • Directly linked to the restaurant’s point-of-sale (POS) system, the screen displays orders automatically according to priority and flagging any special dietary requests.
  • racking meal delivery times and monitoring inventory to signal when a product is out of stock,
  • 5. Automated inventory management software
  • tracking food and beverage stocks, anticipating quantities and even scheduling reorders
  • implementation of such software
  • reduce food wastage, which is reportedly costing the hospitality industry $100 billion annually.
  • (AI) technology, companies like Kitro
  • cut food waste and costs
  • platforms like Too Good to Go also save restaurants from wasting their food surplus
  • 6. QR codes
  • QR codes
  • allows customers to access online menus, order and pay – without contact –
  • 7. Air purification technology
  • bipolar ionization
  • purifies the air and surfaces in indoor spaces by neutralizing contaminants
  • systems which make use of ultraviolet light
  • f both air and surface sanitization
  •  
    "Technology and innovation are what have helped, even saved, restaurants as they transform how they operate to not just survive, but thrive, in this new connected and contactless era" "Third-party food delivery apps like UberEats, Foodpanda, or Door Dash will continue to be an important solution for those not able to offer in-house ordering and delivery services" "Contactless technology is going mainstream, and it's not just about placing an order online, but also about paying with a smartphone, smartwatch or smartcard via an app or touchless device" "technology-enabled reservation systems, restaurants can manage seating, waitlists, customer loyalty and dining preferences as well as collect vital client data be it for contact tracing or market insights" "Kitchen Display Systems (KDS) are a digital menu board for kitchen staff helping restaurants streamline back-of-house operations" "companies like Winnow are helping restaurant owners and managers cut food waste and costs and run their businesses more efficiently and sustainably" "auto-scanning barcodes with smartphone cameras on posters, tables, coasters, doors or websites allows customers to access online menus, order and pay - without contact" "air purification technologies to promote 'clean air'" https://diigo.com/0lmspn
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    Some of these technologies such as food delivery services, and conctactless payments I have grown used to as a consumer. However, technology like KDS to improve the back of house operations or air purification technologies are more behind the scenes type of technologies that I have not given much thought so I found this article interesting.
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    Many restaurants are adapting to a new reality. Some of the digital trends to watch in 2022 are as follows: 1. Online ordering systems and delivery apps - Food delivery market worth more than $150 billion globally. 2. Contactless payment estimated to triple from $2 trillion to $6 trillion by 2024. 3. Online table reservation system such as Open table Experiences initiative offering unique culinary events and dinner experiences. 4. Digital kitchen boards such as KDS, a digital menu board for kitchen staff linked to the restaurant's POI which displays orders automatically and efficiently. 5. Automated inventory management software tracking food and beverage stocks, anticipating quantities and scheduling reorders. 6. QR codes that allow customers to access menus online, order and pay. 7. Air purification technology like bipolar ionization and ultraviolet light.
sydneywolfson

The Impact of AI on the Hospitality Industry | by Willa Zhou | Towards Data Science - 0 views

  • Countless hospitality industry leaders are increasingly leveraging the use of one specific tool in their hotels to increase personalization and exceed customer expectations: artificial intelligence or more commonly known as AI.
  • More and more hotels, especially large global hotel chains such as Marriott International, Hilton Hotels & Resorts, and Caesars Entertainment, have started implementing the use of AI in their hotels in the form of chatbot messaging, AI powered customer service, and data analytics in hopes of redefining the current industry standards on a personalized guest experience.
  • Marriott International, for example, has multiple chatbots including Marriott Rewards chatbots which are available on various platforms such as Facebook Messenger, Slack, WeChat, and Google Assistant (Bethesda
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  • By allowing guests to communicate in their native languages, chatbots seamlessly remove the language barrier with guests from all over the world
  • ilton introduced the world’s first AI powered hotel concierge robot named Connie, after its founder Conrad Hilton,
  • Connie was developed in collaboration with IBM with three main goals in mind: to decrease wait time in line, provide added efficiency in hotel operations, and surprise guests with an innovative and completely unique too
  • Connie is able to inform guests on hotel features, local attractions, and dining recommendations just like any front desk agent, concierge, or hotel phone operator would
  • Besides customer service improvements through chatbots and concierge robots, AI has also impacted the hospitality industry with the use of data analytics.
  • AI demonstrates a real promise in increasing convenience, enhancing personalization, as well as raising satisfaction and loyalty for hotel guests
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    This article talks about AI in hotels. For example, the article mentioned the use of chat boxes for Marriot International. Another example is Connie, the first AI powered hotel concierge robot at the Hitlon. It is a unique tool and can help decrease wait time and provide added efficiency in hotel operations.
katvillaverde

Cybersecurity: A modern hospitality challenge - 2 views

  • These examples show that cybersecurity is an essential concern for both our private and our professional lives, as it can avert potentially disastrous information leaks.
  • T
  • hey are a specially weak spot for hotels, as every process, be it online bookings, drinks at the bar or treatments at the spa, requires payment by credit card.
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  • The hotel Wi-Fi, for example, could be used to access guest’s private devices, such as mobile phones and laptops, or personal guest information could be leaked from hotel servers and databases if their protection is lacking
  • The hotel’s problems start with a loss of trust and therefore business by the guests who were affected, and go on to legal issues which could potentially lead to time and money consuming lawsuits.
  • his could include staff training and awareness, regular system checks, as well as the conducting of regular risk assessments.
  • By being ready and equipped to deal with such incidents, the impacts of cyberattacks can be managed and therefore lessened.
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    This article explains how hotels are very prone to cyber attacks since they store personal information of millions of travelers every day. They need to win over the trust of the guests.
waldjustin13

Father of Disruption Theory on Why Netflix Not Uber Is the Perfect Example - 3 views

  • The primary reason why Netflix is disruptive is that, when it launched its mail-in subscription service, it didn't go after the core customers of competitors like Blockbuster.
  • A disruptive company targets segments of the population that have been overlooked by its competitors, delivering an inferior (but more tailored) alternative, often at a lower price.
  • In the case of Netflix, the huge shift came with the rise of streaming video.
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  • The reason why disruptive companies are often able to rise so quickly is that their larger competitors overlook them.
  • But not every company that is innovative is disruptive
  • When it launched, Uber didn’t go after overlooked segments of the population, or provide a cheaper alternative to taxis. Uber just made a more convenient taxi system using your smartphone, going after the taxi companies’ core business right from the start.
  • It keeps the advantages it had at the beginning, and adds the things mainstream customers want.
  •  
    This article discusses why Netflix is the perfect example of a disruptive innovation and why Uber is not a disruptive company. "Not every company that is innovative is disruptive." Before Netflix exploded, it was overlooked by its competitors, which is part of the reason why it was able to rise so quickly.
jsanc478

Getting E-waste Right | Green Lodging News - 8 views

  • In the past decade, televisions have grown bigger, then flatter, then bigger again. The emphasis is on the new: buy now, because your old television is clearly, decidedly obsolete.
  • The demand for the current and the top of the line strikes a chord especially in the hospitality industry.
  • equal to, or greater than, those offered by their competitors.
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  • The result is a product cycle that matches the pace of innovation:
  • Between consumers and businesses, an estimated 50 million tons of electronic waste is disposed of each year. Some of that is recycled properly. The rest is not.
  • Nearly 400 million units of consumer electronics are sold per year. Relatively light regulations and recycling standards result in th
  • Multiple Solutions for Hoteliers Despite the doom and gloom, there are a multitude of solutions to the hospitality industry’s e-waste problem.
  • The remaining 86.4 percent made its way into landfills,
  • Old TVs and computer monitors contain lead, cadmium and brominated flame retardants; all of which are hazardous to personal and environmental well-being.
  • 90 percent of the e-waste that is recycled is sent overseas.
  • Developing countries have become ground zero for e-waste collection
  • . According to the U.S. Environmental Protection Agency, only 13.6 percent of all e-waste was recycled properly in 2007
  • That hotels upgrade their televisions is not an issue as long as their existing units are recycled properly
  • It starts with awareness:
  • Then hoteliers can move to change a different statistic:
  • , hoteliers should seek out domestic recyclers and take care of their e-waste recycling with proven, safe commodities.
  • Environmentally responsible, eco-savvy hotels are in vogue right now, appealing to customers with promises of sustainable travel and accommodation
  • Sustainable building materials, recycling services and even linen reuse programs are tangible ways for guests to see that their hosts are eco-conscious.
  • Green Hospitality with a Backbone
  • Green hospitality makes money, but it mustn’t be without a backbone.
  • Actual green hospitality outweighs the appearance of green hospitality
  • organizations hop on the sustainability bandwagon, it is more important than ever that recycling becomes permanent,
  • This means actively looking for and implementing recycling solutions, not simply shipping our problems overseas.
  • e recycle and reuse more than ever. B
  • E-waste recycling, for most people and companies, is not a day-to-day occurrence, which means we should be ready to handle it when the time comes
  •  
    This article is based on how we can improved e-wastes on doing little changes that will benefit on our future. Most of the e-waste is not recycle properly, we buy things after things and more after more, every time a new technology comes up there is the motivation on buying what is the lasted cool technology, and what about what we have , where does it go ? to the trash or recycle, but we do not know where that recycling goes, I believe learning more about it will help on our routine of how to recycle better and help with this process to proceed right.
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    We quickly move to 'next' as far as technology goes and rarely think about how to get rid of it when obsolete. In the Caribbean for example, there are not may recycling plants for e-waste, in fact, many rarely do recycling on a whole. In the Turks and Caicos, disposing of a television or a phone is as simple as throwing it in the trash among everything else. What happens next? It goes into the landfills and there they lie. Imagine the toxic waste from over 40,000 inhabitants on a small island. While moving with the crowd seems to be the way of the world, I believe government entities must act swiftly in ensuring e-waste is disposed of correctly to preserve this island and its inhabitants for generations to come. The technology should not outpace the disposal thereof.
CHARLENE ESCOE BARNETT

THE MATERIALS ECONOMY(A LINEAR SYSTEM) - 0 views

  • The Materials Economy is a production system that dominates our manufacturing world. It is a system that starts with the extraction of raw materials from the ground and their processing into usable materials. This is followed by the refined materials being used to manufacture products in factories (called production)
  • The environment is damaged by the Materials Economy. The extraction of raw materials from the ground, damages the environment and causes pollution and physical scars on our planted. The manufacturing processes create further environmental damage, in the form of atmospheric pollution. The dumping of waste materials and the use of energy produced by fossil fuels, also contribute to environmental damage. The distribution of products, releases CO2 gases into the atmosphere, as lorries, ships and planes burn the fossil fuels, required to transport the products, from the factory to the retailer and then to
  • ed on renewable fuels, such as hydrogen or electricity (produced by wind, sea, solar and biomass). Local manufacturing rather than remote manufacture, dramatically reducing our carbon footprint / pollution. A system totally focussed on the long ter
  •  
    This article outlines the linear cycle of the Materials of Economy, explaining each step and bringing to a close the number one issues, the damage to he planet and ultimately the people.
ortiz004

Disruptive Innovation - 0 views

This article about disruptive innovation explains how the global pandemic COVID-19 affected the global economy with widespread lockdowns businesses had to change the way people work. As a result, t...

started by ortiz004 on 12 May 22 no follow-up yet
Danaisy Abascal-Yero

How Cruise Travel Is Sailing Into a Sustainable Future | TravelPulse - 0 views

  •  
    This article emphasizes the different methods and approaches cruise ships are taking to become more sustainable in the future. They are doing so by pursuing innovations like renewable resources, regenerative travel, providing energy solutions, and more. They are seeking to reduce carbon emissions by 40% by 2030. One of the methods described in the article is that cruise ships are now integrating liquified natural gas (LNG) fueled ships which produce zero sulfur emissions and reduce greenhouse gases by 20% when compared to regular ship fuel. Cruise lines have already started to introduce this kind of innovation to newer ships. Ports are also taking initiatives to become greener by having solar-powered terminals, smart waste separation, electric transportation, etc. Cruise lines are also working with organizations like the Global Sustainable Tourism Council (GSTC) to make sure that culture, environment, and destination laws are enforced and protected.
Adam Herrmann

IT Investment-Calculating the value of an IT investment - 1 views

  • This article will give you the basic skills necessary to analyze and create a valuation for a proposed IT investment.
  • Basic IT Investment Analysis Terminology
  • Capital Expenditure (CAPEX)
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  • Depreciation
  • Cash Flow
  • Discount Rate
  • Net Present Value (NPV)
  • discount the net inflow less the net outflow into a single value. If the number is positive, then the project would add value to the organization and if the NPV is negative, it would lower value of the organization.
  • Inflows: The inflows or benefits resulting from an IT investment can be subjective and less exact. Often times, the benefit of an IT investment is savings in time, client satisfaction or other "soft" numbers.
  • Outflows: Outflows are typically easier to estimate but some can be subjective as well.
  •  
    This article will give you the basic skills necessary to evaluate a proposed IT investment.These skills can be used in any industry including hospitality. At the beginning, it explains some basic IT investment analysis terminologies. Then it introduce two IT investment analysis methods: NET PRESENT VALUE; PAYBACK PERIOD. It also contains some link that would teach us how to use EXCEL to calculate data.
  •  
    This article explains how important it is to analyze and interpret new forms of IT technology to make the best purchase or investment. The articles starts by describing terms used in IT Investment. The first term is Capital Expenditure, which is any expenditure not for the usual maintenance and upkeep of the hotel or restaurant. For example, a Capital Expenditure would be obtaining a new PMS or renovating your banquet facility. The next term is Depreciation, which everyone should know is the amount of money lost on an investment of the course of its life. The third and fourth terms are Cash Flow and Discount Rate. Cash Flow is "the movement of cash in and out of the business", and Discount Rate is "analysis based on the dollar being worth more today than in 5 years". The second part of the article talks about investment techniques used. Many methods are used to help make sound investment decisions like NPV. NPV is Net Present Value, which is an assessment of long-term profitability of the investment made by adding together all the revenue over its life and deducting the costs involved. Another technique used to evaluate an IT investment is the Payback Period. This helps to evaluate how long it will take to make back your initial investment in the IT. The article goes into grave detail on both of these methods and believe this article can be very helpful for hotel/restaurant managers and owners when determining which investment should be made.
armanyleblanc767

Why and How to Use Proximity Marketing for Restaurants? - 0 views

  • More than 80% of the world’s population now own a smartphone, and a huge chunk of these smartphone owners are constantly sharing their location for different reasons.
  • This marketing strategy is all about marketing to your customers at the right time and place
  • How Can Proximity Marketing be Used in Restaurants? Proximity marketing allows you to target a specific location. Unlike broad-based marketing tools, you can focus on a particular customer group that is easier to convert based on their proximity to your business. 
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  • Proximity ma
  • Therefore, it is essential to ensure your restaurant is visible on Google Maps, Bing, and Yelp searches. 
  • Geomarketing is the practice of serving customers with specific ads when near your restaurants.
  • Beacons are small Bluetooth-enabled mobile devices that you set up in particular spots in your restaurant. You can then use them to pass information as text or images/videos to consumers within its range.
  • Customers can scan or tap the QR code using their mobile devices to reveal the marketing campaign. These QR codes are easy to create and customize with QR code generators.
  • . You can use discounts or offer some free items to attract these new customers to your restaurant and make sure they have a wonderful experience, so they become regular customers.
  • This can include exclusive discounts and events such as free food sampling to incentivize loyalty program members to remain loyal.
  • You can use beacons to determine the number of people in the restaurant and use this to inform other customers whether the restaurant is crowded. 
  • It will allow you to create combo deals that can help you refer customers to each other to increase sales.
  • Proximity Marketing for Restaurants will not only allow you to send personalized messages to your customers but can also alert your staff when a loyal customer walks in. 
  • The real-time connection will give your business a better opportunity to engage the customers and build stronger relationships.
  • you can promote your restaurant and the unique benefits it offers in a way the customers will find most relevant and appreciate.
  • The marketing technique makes it easy to deliver the offers straight to the customer’s mobile phones, ensuring they do not miss out on the offer.
  • This can be very useful for individuals walking around trying to figure out where and what to eat.
  • You can then use this information to create a tailored menu for them that you are sure they will love every time they visit your restaurant. 
  • , proximity marketing can also help you develop custom prices for different customers.
  • If your restaurant has a loyalty reward program, proximity marketing can be beneficial for its promotion.
  • It was only a matter of time before businesses utilized this to develop innovative marketing solutions like proximity marketing.
  • Proximity Marketing for Restaurants has become a popular tool
  • easy to pass the information on the latest deals, special offers, and discounts. 
  • is to entice customers to make a decision to buy from your business in the immediate or near future.
  • The ads can be advertising discounts, new offers, or specials for the day. The main aim is to get more people within your restaurant’s locality to give it a try.
  • You should check your restaurant’s online presence on these platforms often and make sure important information such as the name of your restaurant and the exact location is correct and up-to-date.
  • 2. Use Beacons for Geomarketing Ads
  • 1. Make your Restaurant More Visible
  • 3. Market to New Customers
  • 4. Promoting Loyalty Reward Programs
  • Proximity Marketing Can Improve Customer Experience
  • 1. Personalized Experience
  • 2. Real-time Connection
  • 3. In-depth Customer Data
  • , you can get crucial insights from their buying behaviors to how much time they spend in your restaurant.
  • 4. Easy Delivery of Time-Sensitive Offers
  • 5. Laser-focused Targeting
  • A message popping up on their phone with your deal of the day can effectively influence them to try out your restaurant and help them decide what to eat.
  • Proximity marketing for restaurants allows you to know your loyal customers better
  • This further enhances customer loyalty and ensures they have the best experience in your eatery
  • 4. You Can Let Customers Know if the Restaurant is Crowded or Not
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    This article talked about how and why to use proximity marketing for your restaurant. They started off by talking about how many people have smart phones and how restaurants can use this to their benefit. There were a couple benefits of proximity marketing this article brought up that i thought were great ideas. The first being partnering with other business and restaurants to create combo deals. The other being just hoe in-depth you can personalize the experience using proximity marketing.
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    Proximity marketing can be used in many different ways in the hospitality business. For restaurants specificially it can help enhance the customer experience, increase customers, maintain loyal customers, boost sales, make customers want to keep coming and more. Proximity marketing allows restaurants and all the hospitality industry to focus more on their clientele and who they want to reach in many ways and can be a great tools for sales.
Mirta Echazabal

How it can go green and Green initiatives - 1 views

  •  
    Opportunities for adopting green initiatives are becoming more and more common in the hospitality industry. IT updates and implementations have become a sustainable practice to reduce cost, provide a better guest satisfaction and environmentally friendly. One of the ways to start off the green initiatives is by effectively reducing energy and paper consumption; this gets done by using smart phones to replace key cards and using emails to reduce paper flow. Another green initiative is the effective technology practice such as energy star which is the system that powers down a computer automatically after it has not been used for a period of time. The use of digital media (social media) instead of print media is a fantastic way to save money while lowering the impact on the environment. Green initiatives are coming up pretty fast and are required to have a strong commitment but all vary depending on the size of organization, demand of business and location of doing business. I have seen many hotels implementing green initiatives in their facilities which at first can become extremely costly but in the long term very cost effective and environmentally friendly and expand the guest experience. I have seen hotels that have a HVAC system which senses the presence of someone in the room, this system puts the AC temperature high when room is vacant and lowers the temperature when it is occupied. Additionally the lighting of the room works the same; it turns on when someone is present and automatically turns off when the room is vacant. Just these two initiatives alone can save the property millions of dollars in a period of a year. In my opinion, going green is a great way to benefit every one involved, the guest, the environment, and cost efficient (long term) for hoteliers. The green initiative has not yet been a giant boom, but in a few years a larger amount of guest will prefer to stay in a green environmental friendly hotel then with a non green hotel. I believ
emilywest5

Big data and analytics in tourism and hospitality: opportunities and risks - ProQuest - 0 views

  • The purpose of this paper is to examine and provide insights into one of the most influential technologies impacting the tourism and hospitality industry over the next five years, i.e. big data and analytics. It reflects on both opportunities and risks that such technological advances create for both consumers and tourism organisations, highlighting the importance of data governance and processes for effective and ethical data management in both tourism and hospitality
  • This paper identifies and examines key opportunities and risks posed by the rising technological trend of big data and analytics in tourism and hospitality. While big data is generally regarded as beneficial to tourism and hospitality organisations, there are extensively held ethical, privacy and security concerns about it. Therefore, the paper is making the case for more research on data governance and data ethics in tourism and hospitality and posits that to successfully use data for competitive advantage, tourism and hospitality organisations need to solely expand compliance-based data governance frameworks to frameworks that include more effective privacy and ethics data solutions.
  • Technology (and its rapid development) is one of the key megatrends and driving forces that are seen to shape the future of tourism (Yeoman, 2012, 2018; Yeoman and McMahon-Beattie, 2018) via changes that will impact the way tourism and hospitality providers interact with travellers.
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  • A recent business report on key megatrends and market disruptors suggests that technology and new ways of engaging and interacting with customers are fuelling the rate of disruption as currently businesses are able to reach new customers in new ways and can reinvent customer engagement around service and convenience (Boumphrey, 2019).
  • One of the most important uses of data is to improve personalisation, travel companies using the information they gather to make specific adjustments to their offerings.
  • Currently, considerable amount of structured and unstructured data are produced globally (Nunan and Di Domenico, 2013; Verdino, 2013), a so-called “digital exhaust” (Wang, 2013; Barocas and Nissenbaum, 2014) that is passively generated by users of products and services using mobile devices (Shilton, 2009), an abundance of publicly available data shared on social networking platforms (Nov et al., 2010) and customer data and information purposely collected by tourism organisations’ booking systems or customer relations management (CRM) systems
  • This abundance of data and the act of processing data on a large scale has led to the concept of “Big Data,” which Mayer-Schönberger and Cukier (2013) define as “things one can do at a large scale that cannot be done at a smaller one, to extract new insights or create new forms of value, in ways that change markets, organisations, the relationship between citizens and governments, and more” (p. 6
  • ndeed, one of the latest Euromonitor International travel industry reports confirms that big data and analytics is expected to be the most influential technology impacting the industry in the next five years (Bremmer, 2019), followed by artificial intelligence and the Internet of Things.
  • The use of data is viewed as a disruptive innovation in the tourism and hospitality industry, although it allows organisations in the industry to facilitate personalisation, offer convenience, save costs and overall gain competitive advantage (Evans, 2020).
  • These technological advances provide significant opportunities for businesses to harness the wealth of data to support their activities and gain competitive advantage. The efficient uses of data and analytics drive process and cost efficiencies and strategy and change (MicroStrategy, 2018).
  • In particular, in the tourism and hospitality sector, the effective use of big data is associated with revenue management (e.g. using and combining internal data, such as occupancy rates and current bookings, with external data such as information about local events, school holidays and flight information to forecast demand and maximise revenues); market research and strategic marketing purposes (e.g. identifying customer trends to best cater marketing opportunities); customer experience and reputation management (e.g. social media conversations and online reviews, service usage data and internal feedback via customer surveys). A good example of an organisation that successfully uses big data to gain competitive advantage is AirBnB (Evans, 2020; Guttentag, 2019).
  • These concerns have been intensified by recent global cyber-attacks and more specifically by significant data breaches in a wide range of industries and sectors, including the tourism and hospitality industry (Armerding, 2018; PwC, 2016, 2017). The hospitality industry is now in the media spotlight because of high profile breaches (PwC, 2016, 2017).
  • One of the biggest data breaches of the 21st century has affected one of the largest hospitality companies, Marriott International. Starting in 2014, the data breach occurred on systems supporting Starwood hotel brands, which were acquired by Marriott in 2016 and affected ∼500 million customers worldwide, with the breach only being discovered in September 2018. Data and information on names, contact information, passport numbers, travel information and other personal information were compromised, and information on credit card numbers and expiration dates of more than 100 million customers was stolen (Armerding, 2018).
  • Indeed, the 2018 Global State of Enterprise Analytics survey found that globally 49 per cent of companies surveyed believed that the primary challenges organisations most commonly face are data privacy and security concerns (MicroStrategy, 2018). Similarly, another recent industry report shows that over 40 per cent of tourism industry professionals claimed that data privacy and cybersecurity are one of the most influential factors impacting digital commerce in this sector (Bremmer, 2019).
  • Not surprisingly, privacy is now the top data issue and concern for organisations
  • When selecting analytics solutions, tourism and hospitality organisations are required to address the growing concerns around privacy and security of customer data by putting in place well-designed data governance frameworks capable of providing quality data and be able to provide effective frameworks of data security and protection for all stakeholders
  • Potential frameworks for ethical data management and digital privacy specific to tourism and hospitality would need to identify, in addition to the protections afforded under the recent General Data Protection Regulation (GDPR) (ICO, 2018), how data is collected, what it is used for and who has access to it and why
  • Big data and analytics are playing a crucial role in digital transformation efforts of organisations in general and in the tourism and hospitality industry, thus driving greater effectiveness and efficiency and the strategy to define new business models and bring about successful change (Evans, 2020; MicroStrategy, 2018)
  •  
    This was about the risks in the hospitality and tourism industry when it comes to big data and analytics. Big data is so important in the hospitality industry because it's how companies know who to cater to and with what and how. In addition to the importance of big data, there are risks that come with it. A few risks are data leaks, hackers, etc. Companies invest money in their systems so these things are avoided.
deranique

The world's e-waste is a huge problem. It's also a golden opportunity | World Economic ... - 1 views

  • Humankind’s insatiable demand for electronic devices is creating the world’s fastest-growing waste stream.
  • The United Nations calls it a tsunami of e-waste.
    • deranique
       
      This statement refers to the seriousness of e-waste globally.
  • the International Telecommunication Union (ITU)
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  • the International Labour Organization (ILO)
  • he United Nations Environment Programme (UNEP) and other members of the E-waste Coalition
  • increase the global e-waste recycling rate to 30%.
  • They now number more than humans and are projected to grow to 25-50 billion by 2020, reflecting plummeting costs and rising demand.
  • The situation is not helped by the fact that only 20% of global e-waste is formally recycled. The remaining 80% is often incinerated or dumped in landfill.
  • By all coming together on the global stage we can create a sustainable industry that generates less waste, and in which our devices are re-used as well recycled in novel ways. This also creates new forms of employment, economic activity, education and trade.
  • Already 67 countries have enacted legislation to deal with the e-waste they generate. Apple, Google, Samsung and many other brands have set ambitious targets for recycling and for the use of recycled and renewable materials.
  • Action is needed now.
  • E-waste is not pollution, nor is it waste - it’s a vital resource we are only just starting to value in full.
  •  
    This article provides a detailed approach on the negative and positive impacts of electronic waste from a global standpoint. This article also provides statistical data to show the various types of technological gadgets that contribute to e-waste, the materials they are made from, and new initiatives put in place to recycle these items.
georgemacintyre

The Demand for Contactless Technology is Here - and Here To Stay | By Jasmine Seliga - 0 views

  • While hospitality technology is my passion, a pre-pandemic snapshot of our industry proves that adoption was on the slower side
  • Serving guests is the heart of our industry, and there are risks with automating processes that could potentially disrupt the seamless guest experience we have worked so hard to establish.
  • I am seeing an evolution of hospitality like I've never seen before, and it seems it is here to stay.
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  • Our industry has been uncharacteristically receptive to new development and technology since the onset of the pandemic.
  • We are seeing the need for automated solutions to support staff in a way we never have before.
  • We must start looking to invest our dollars in a solution that handles everything from booking and contactless check-in, seamless guest communication all the way to business intelligence t ools that track the guest experience.
  • What should you be looking for if you haven't adopted an integrated solution already? Your system should give guests options to personalize and take control of their experience with online reservations, mobile check-in and check-out, self-service kiosks, communication through a guest portal, and support for online and mobile payments. The more convenient self-service options you can provide, the greater your guest satisfaction will be.
  • Be open to the agility of a product that can do more than take a reservation and check a guest in. And most of all, stay engaged. Stay engaged in what's going on in and around our industry.
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    The Hospitality industry has been somewhat hesitant to adapt to new technologies. This may be the case of hospitality companies being scared to go away from what we consider good customer service. The pandemic helped to jumpstart the hospitality industry into accepting new forms of technology. Technology is on the rise in the hospitality industry and is only going to continue to be more and more prevalent.
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