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Online event registration software: own, open-source or paid solution - pros and cons (... - 0 views

www.konfeo.com/...s-and-cons-part-1-own-solution
shared by avila031 on 05 Nov 18 - No Cached
  • development of your custom registration system;using free or low paid open source solutions;using commercial online event registration software that can be launched on your website.
  • programming knowledge;knowledge of server operation and updating;skills to optimize performance and protect applications from attacks;adaptation of the application to work in various internet browsers;implement legally required solutions related to the protection of personal data (GDPR).
  • The greatest advantage of developing your private solution is total control over the operation and functionality of the application.
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  • The stage of functional design is crucial and all shortcomings in defining the app’s features will adversely affect the later stages of its development.
  • In other words, they regularly register a large number of attendees per month, measured in thousands rather than in hundreds.
  • avila031 on 05 Nov 18
     
    This is a great article for any company that produces large events and is thinking about implementing event software. It helps to analyze both the pros and the cons of software like this as well as what it takes from your company in order for it to work. It points out that without someone who understands programming your company is going to have a very hard time running this software and getting it set up. Overall, I agree with the articles viewpoint on a companies size playing a major deciding factor. A company should only invest in this costly software if they take part in large scale or consistent events that need the software. Before jumping into a software a company can try many of the online simple tools and figure out what they need from a software.
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Sabre to Add GDS, Aggregator Content Into New Hotel Booking Tool | Travel Agent Central - 0 views

www.travelagentcentral.com/...nt-into-new-hotel-booking-tool hotel travel booking tool technology software tech
shared by lderi004 on 31 Jan 18 - No Cached
  • Travel agents using the new lodging solution will be able to access content from the three companies under the new agreement.
  • Having aggregator content integrated with traditional GDS hotel content makes travel agents and corporate booking tool providers more efficient, effective and confident in the increased depth and breadth of lodging offerings they are able to bring to their travelers,"
  • The new lodging solution will allow a more seamless shopping experience that will display the new content at the room and rate level, side-by-side, for more efficient comparison
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  • The solution will not only drive more efficiency and revenue with increased lodging choice, but will also extend tools and enable improved optimization capabilities to better manage chain, property, and rate-level preferred content, Sabre said.
  • We're dedicated to driving business for travel agencies by offering them the widest range of the best hotels under exclusive terms and conditions, and partnering with Sabre furthers that commitment
  • lderi004 on 31 Jan 18
     
    I found this article interesting, as technology is constantly advancing, and this supports just that. Sabre has announced it is introducing a new lodging solution that will allow travel agents to access content from three different companies in one, thanks to a new agreement with Sabre. This solution will allow for an easier shopping experience, with a wider range of the best hotels and rates side by side. Overall, as Christian Gerron says in the article, "it is to provide their customers with the best choice and flexibility." At the end of the day, that is just what any hotel, travel agent, and any other sectors of our industry want, what is best for our customers. 
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IDeaS Revenue Solutions and Springer-Miller Systems Expand Strategic Partnership - 1 views

www.hospitalitynet.org/...4086300.html solution hospitality
shared by ndiaz162 on 14 Jan 18 - No Cached
  • Technology integration will allow the seamless flow of transactional data between PMS and RMS to support ideal pricing at the room type level
  • "Today's integration with Springer-Miller will allow those with a high mix of room types, like resorts, the ability to price based on guest demand for individual room types in order to move away from traditional static offsets for room types that do not account for demand.
  • an innovator of technology systems for the world's most exclusive hotels, resorts and spas. The SMS|Host® Property Management System offers a complete set of fully-integrated modules enabling complex resorts to provide highly personalized guest service from front office to food & beverage to spa to the golf course and more.
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  • The integration with Springer-Miller will allow revenue managers to influence, forecast and price both group and transient business at a more optimal level.
  • IDeaS Revenue Solutions leads the industry with the latest revenue management software solutions and advisory services.
  • ndiaz162 on 14 Jan 18
     
    In this article, the writer informs us on how two system solution based companies are joining forces to give hotels the most accurate and up-to-date data on their companies transactions. These transactions includes the control of inventories, pricing of inventory, and forecasting in order to increase hotel revenue. This allows for hotel managers to better strategize their brand's revenue in order to create more informed decisions. The article highlights what both IDeaS Revenue Solutions and Springer Miller Systems do to support hotels. Many resorts already use both systems. The companies working together allows their solutions to become more streamlined for hotel establishments. Hoteliers largely focus on the guest experience, but are restricted in how they manage inventory and forecast. These tools will allow them to do both at the same time with less manual labor. It sounds like an expensive investment. It's important for managers to decide whether it's worth the investment and predict whether they will see a return on this investment. Thoughts?
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Expedia Announces Suite of Software and Technology Products for Hotel Partners - 0 views

www.hospitalitynet.org/...4084092.html technology hospitality hotel software business travel tech
shared by jhazz003 on 27 Aug 17 - No Cached
  • Omni Hotels & Resorts is the latest partner to take advantage of Expedia's package solution. "Omni Hotels & Resorts is excited to further leverage our marketing partnership with Expedia to bring our guests the option to book their total vacation experiences directly with us," said Peter Strebel, chief marketing officer and senior vice president of sales for Omni Hotels & Resorts.
  • Partner Loyalty Enrollment: Initially tested with Red Lion Hotels Corporation last fall, the technology has advanced to now allow hotel partners to enlist and sign up users from Expedia sites for their brand loyalty programs. This program has grown to include three other chains.
  • MICE Booking Technology: The MICE solution is the first tool that truly automates the booking process for meeting organizers and hotels in real time, making RFPs (requests for proposals) a thing of the past. Hotels can increase MICE sales efficiency by integrating the MICE online booking engine on their website, allowing customers to configure and directly book their meeting, including group lodging, online. This technology further enables hoteliers to yield prices for meetings and groups, based on multiple dynamic criteria to increase revenue. The MICE solution is currently live with Best Western Central Europe and the NH Hotel Group in Germany with promising results. A global rollout will begin soon.
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  • Rev+:
  • As p
  • art of Expedia® PartnerCentral (EPC), the company's partner portal which helps hotels manage their properties and rates, Rev+ is a revenue management tool designed to provide actionable data and insights to empower partners to make smart decisions to optimize their revenue. Rev+, an essential tool for revenue managers, comes at no additional costs for hotel partners, and doesn't require additional sign-up.
  • jhazz003 on 27 Aug 17
     
    Expedia has announced new technology and software for hotel partners that will help hotel partners drive knowledge and efficiencies. "Expedia Powered Technology was born from rethinking how we work with our hotel partners - through listening to their needs, and leveraging our technology as a driver for industry solutions," said Cyril Ranque, president, Lodging Partner Services. It is vital for Expedia, the world's largest online travel company to listen to their hotel partners and to follow the growing technology advancements. Omni Hotels & Resorts has been the latest partner to join the Expedia's package solution.
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4 Must-Have Unattended Payments Features for New and Existing POS Installations - DevPr... - 0 views

www.devprojournal.com/...and-existing-pos-installations
shared by taurus1313 on 20 Sep 19 - No Cached
  • Security and loss prevention are important to any business, but they are particular concerns with unattended payments. With no sales associate to monitor behavior, self-service terminals may be a target for theft or tampering.
  • Today’s consumers demand that any customer-facing solution is convenient and easy to use,
  • and business owners won’t gamble on a solution that could diminish customer loyalty.
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  • Many types of businesses and organizations that are implementing self-service are doing so to help improve average sales and customer throughput.
  • It’s vital that unattended payment solutions integrate with the business’ systems, such as point of sale (POS), retail inventory management, restaurant kitchen display system, or accounting systems. Your solution will have far less value if it stands alone and requires your clients to manually transfer data to other systems.
  • Lower labor costs
  • Fewer order or cashier errors
  • Better space utilization with fewer checkout counters
  • Reduced risk of employee theft due to less cash handling
  • The number of consumers who prefer self-service is growing
  • 66 percent of shoppers favor self-service technology over interacting with sales associates
  • 77 percent of consumers say they’d be comfortable in a retail setting where there is only self-checkout — no sales associates at all
  • Quick service restaurants are launching self-service ordering and payment, keeping lines shorter and serving customers faster
  • These solutions should meet all Payment Card Industry (PCI) standards, including best practices for skimming prevention.
  • Unattended payment solutions represent the chance for you to enter the market as the opportunity grows
  • Not only does this give you a broader market in which to sell your solutions, it can also differentiate your business from direct-selling POS providers, positioning you more strongly to compete
  • llaff002 on 20 Sep 19
     
    Unattended POS systems are being utilized in spaces beyond vending and self service. Many industries are leaning towards changing to self serve kiosks and this article explains why and shows for benefits to this system. I have seen this system move from grocery store checkouts to the McDonald's located in a busy beach side town.
  • khadija2050 on 12 Oct 20
     
    the article highlights the benefits of using unattended pos systems and how there is a growing tendency for self service and less face to face interaction in retail and hospitlaity business
  • taurus1313 on 31 May 21
     
    "Lower labor costs Fewer order or cashier errors Better space utilization with fewer checkout counters Reduced risk of employee theft due to less cash handling"
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Event Planning - Conferences - 5 Corporate Event Trends to Watch in 2013 - Successful M... - 1 views

www.successfulmeetings.com/...-Event-Trends-to-Watch-in-2013 event planning
shared by duyt tran on 26 Mar 13 - No Cached
  • technology
  • Automation will help event planners reduce expenses: As event budgets are subjected to greater scrutiny, strategic meeting management (SMM) technology can help event planners identify new methods to streamline event-related functions and reduce costs.
  • Event organizers will engage audiences with smartphones: Smartphones are increasingly used to conduct business and stay in touch. Gartner predicts that mobile devices will surpass PCs as the tool of choice to access the web in 2013. Forward-thinking event planners will provide attendees with all-in-one apps they can use to track activities, connect with business contacts and share their experiences via social networks. These apps will also empower organizers to engage with users before, during and after an event.
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  • Meeting planners will leverage technology to gather in-depth attendee information: Finding out what makes attendees tick is a crucial part of a successful event management strategy. Now event organizers can use technology to gather and compile information in real time, which enables them to adjust their meeting strategies on the fly and demonstrate ROI.
  • Using technology tools to gauge attendee needs, get real-time data on event effectiveness and streamline planner workloads makes sense, as does a one-stop solution that leverages the ever-present smartphone.
  • the events industry is poised to make a comeback in 2013.
  • Smart events will take center stage
  • choose smart event technology to help them operate more efficiently, better manage attendee engagement, and grow their businesses.
  • olaya5 on 26 Mar 13
     
    This article is about technology trends in the event industry. It talks about what event planners are doing to implement more technology in their events; it gives examples such as audience using smartphones to interact during the meeting, events, conference, etc. Now event planners use technology to collect information in real time, which helps them to adjust their event at the moment, this is a very smart strategy.
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  • anonymous on 28 Mar 13
     
    Because event planning is a stressful and demanding career, automation of application helps efficiently in its own way. It also states how technology helps planners to save abundantly because of how practical it is to use an application where all your information are stored in. Many applications are rising to help with the planning. They help with organizing with all the details and all data are stored and save. Smart phones are a major part, in that it is a major tool that helps the planner pull up their activities and they can also use it as business contacts and work with all the vendors. These applications are the best ways to help cut cost and a good solution to improve new strategies in the event planning workplace.
  • Hana Musilova on 31 Mar 13
     
    Every year technology plays a more significant role in the hospitality industry, including the event planning sector counting for direct spending of $263 billion in the U.S. market alone. According to the article, there are 5 trends that companies will focus on in order to demonstrate return on investment. Smart event will be taking center stage in 2013 therefore operators need to choose smart technology that will allow them to operate more efficiently and grow their business. Automation and streamline will help reduce costs and will allow for more transparency. The next trend is for planner to achieve greater efficiency through solution consolidation that will free up planning s time allowing them to focus on their creativity. Meeting planners will also leverage technology to gather in depth information about their attendees to find out what their preferences are so they can adjust their strategies. Lastly, event organizers will engage audience with smartphones. This trend I think is very crucial and will make events appealing to attendees who will be able to use app for the conference prior during and after the event allowing them to be connected to all the information and recourses at all times.
  • Charlesque Moses on 18 Jul 13
     
    This article contains information about the expected event trends this year that will possibly increase ROI. The list of expected trends all surrounded the technological advancements that are enhancing event planning. The advancements include the increased use of smartphones to conduct business. This technological increase will also reduce company costs. It is also expected to improve company value. I agree with technology improving company value. Technology is advancing majorly throughout the world. It is also making it easier for companies and consumers to interact. Smartphones, alone, are very popular in today's economy and are a great example of technological advancement. Being that people already use their smartphones to check emails, save event dates and contact other people (whether over the phone or by video), conducting business will be somewhat simple to adapt to. Increasing company technology to reduce costs is a good move. However, the companies should keep in mind that losing one cost will only open the door for another one. When dealing with technology, there are always risks (usually malfunction risks). So, companies should keep in mind that there is a possibility that expenses will incur for the technological maintenance that will be needed to keep the technology operating.
  • duyt tran on 18 Feb 14
     
    The Great Recession has been come to end point; therefore, expected corporate and event spend will begin to rise from 9 to 20 percents in next two years. The author has scooped out 5 major trends that will rapidly increase Return on Investment (ROI) for 2013 and future. 1. Smart Events will take center stage: in 2011, 205 million people attended 1.8 million events cost more than $263 billion in direct spending in the U.S alone. But only 25 percent of organizations see its effective, in 2013 organizations will choose smart event technology to help them operate more effectively 2. Automation will help event planners reduce expenses: Strategic meeting management ( SMM) technology can help event planners adapt to new methods to identify event-related functions and reduce costs. 3. Planners will achieve greater efficiency through solution consolidation: In the future, organizers will lay out their workloads by choosing consolidated solution, saving time and freeing up event planners to focus on making event better and well organized. 4. Event  organizers will engage audiences with smartphones: New all-in one apps will help organizer to provide all the information needed for attendee about the event. 5. Meeting planners will leverage technology to gather in-dept attendee information: focusing on the need of attendee is a crucial part of event planner, to be able to get requirement of attendee in real time will help organizer to adjust their plan, strategies on the fly and increase ROI. Increasing the need for events in 2013 and future requires event planner to be able to get familiarize with new event trend and technology to minimize the cost and maximize the ROI for an organization.
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CloudBasedvsDesktopBased_PMSHotels.pdf - 0 views

diigo.com/0i0bbc
shared by marble_bird on 09 Jul 20 - No Cached
  • Even though keeping up with the modern developments in IT sector is crucial for the success and competitiveness of a hotel, it is usually very hard for new technologies to be accepted and implemented.
  • On the example of hotel property management system (PMS) and comparison between features of its older desktop-version and new web-based programs, this research aims at finding out at which stage and how effective is usage of cloud technology in hotels.
  • Constant innovation in hardware, software, and network developments and applications means that only dynamic organizations that can respond efficiently and effectively to these innovations, will be able to outperform their competitors and maintain their long-term prosperity.
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  • It is crucial for tourism and hospitality practitioners to proactively incorporate new technologies into their businesses as these will improve service quality and differentiate their products and services.
  • In order to be able to follow the increasing guests' requests for qualitative services, it is mandatory for hotel management to constantly work on improving its functions and operations. For this it is necessary to keep track of innovations in sectors outside the hospitality, like IT sector that works on creating, developing and introducing new technologies
  • Hospitality is one of targeted sector that is considered appropriate for application of cloud technologies and services. Hotel Management System or widely known as Property Management System (PMS) is one of the system where IT practitioners saw the chance for improvement by ''moving it to the cloud''.
  • Hotels will be forced to upgrade their current systems so that they can respond to various and changeable guests' habits and requirements. However, until today, there was not enough academic papers related to usage of cloud technology in hospitality industry even though this sector is under continuous changes caused by usage of new technologies which made search, evaluation and payment of the hotel rooms easier than ever.
  • After comparing the two groups of hotels, from which one was using desktop PMS and other group cloud- based PMS, the results of the research were derived and presented. In conclusion of the paper, challenges with which the hotels are facing and which affect their decision of starting to use cloud- based technology as well as recommendation for future work will be discussed.
  • As stated by the Sharif (2010), cloud computing is the latest technology that is being introduced by the IT industry as the next (potential) revolution to change how the internet and information systems operate. The term “cloud” was probably inspired by IT text books’ illustrations which depicted remote environments (the Internet) as cloud images in order to conceal the complexity that lies behind them (Sultan,2010).
  • The goal of a new computing world is to develop software for millions to consume by easily accessing it over a network. Cloud service providers are making profit by charging consumers for accessing these services.
  • Products offered via this mode include the remote delivery (through the Internet) of a full computer infrastructure (e.g., virtual computers, servers, storage devices, etc.); the building blocks of an IT enterprise.
  • Services provided in this category include CPU processing on demand, virtual Web hosting, and storage on demand. The most notable vendors are Amazon’s EC2, GoGrid’s Cloud Servers, and Joyent.
  • With cloud computing, services and applications that were managed locally in the past requiring hardware, operating systems, web servers, as well as teams of network, database and system management experts are now provided remotely by cloud providers under this layer.
  • Cloud computing services can be adopted by firms in three different forms (Goscinski and Brock, 2010):
  • Public clouds - online applications that are open to everyone for free, such as Google
  • Private clouds - involves firms deploying key enabling technologies, such as virtualization and multi-tenant applications, to create their own private cloud database
  • Hybrid clouds - mix of the previous two types that are emerging with the intention of providing clients with a level of “control” over their resources
  • The cloud offers enterprises the option of scalability without the financial commitments required for infrastructure purchase and maintenance.
  • Reallocating information management operational activities to the cloud offers businesses a unique opportunity to focus efforts on innovation and research and development. This allows for business and product growth and may be even more beneficial than the financial advantages offered by the cloud.
  • These investments and efforts for a new technology to be presented open a new progress circle of technology advancements and it continues in the same way.
  • When creating software or an application for a hotel, IT personnel have to possess a certain level of flexibility, openness and creativity. On the other hand, hotel employees are expected to have more insightful and openminded approach towards new ways of performing business operations, sometimes take risks and have experiences with using different programs and applications.
  • A hotel's PMS can gather and keep valuable information about hotel guests by incorporating business intelligence tools which help hoteliers organize and make sense of the gathered data. Regardless of whether room reservations come from Online Travel Agency, Global Distribution Systems or by telephone, all of them are gathered, stored and managed in the PMS.
  • low investment costs were main reason for hotels from Group B to decide in favor of cloud based version.
  • Business intelligence options provide hoteliers with a threedimensional view of guest data, which allows easily statistical reporting and increased hotel management efficiency.
  • The aim of this study was to investigate the difference in practical usage of the two types of PMS systems – cloud based and classical (desktop) ones.
  • On the question about the reasons for using the current PMS type in hotels, answers of Group A were based on usage of their current PMS for years and on the fact that employees in all hotel departments were used to work on it. As time passed by, hotels upgraded their system to new versions for several times and additional customization was implemented with regard to hotel preferences.
  • Hotels from Group B were consisted of relatively new boutique hotels that operate for more than a year and from those that were not using any kind of PMS solution (they were using Excel tables and creating reservation records manually). The reason why hotels from this group wanted to use cloud PMS was a desire to try the latest technology used in hospitality industry.
  • Other reasons for using it were: PMS could be reached from any place where Internet connection is available, simple but effective design with lots of visual solutions, more options to enter the important information and the fact that it is working not only on any PC but also on any mobile device due to its mobile applications.
  • Simplicity of the cloud based property management system allows it to be productive. Cloud based PMS's can operate on any advice that has a web browser and the companies are putting their efforts to make it even more friendly on smaller devices like tablets and smart phones.
  • The similar amount of initial investments were confirmed by the Group A. Being considered as great amount of money for newly opened and small sized hotels to invest, management decided to try out the cloud version which allows access to this system based on monthly subscription with very little or no investment cost, depending on the solution provider.
  • After initial investments in the system implementation, hardware, software and training of employees, every year hotel makes a one-year-based contract for additional support services and, if needed, extra training. Support is provided any time a hotel reports an issue or malfunction by directly connecting to hotel's computer through remote programs.
  • Changes are made either for each hotel at a time, or after releasing new version, when provider try to convince all the current users to upgrade to it. Upgrade is provided by the extra charge, so these costs should be also considered during planning investments in classical PMS.
  • Regardless of which type of system they used, all participants were very careful about and interested in the matter of data security.
  • However, it is totally different situation with cloud based system, which is mainly open system where all authorized users and providers from outside have access to. Of course, it is up to hotel management to whom the authorization rights will be given and being an open system it makes support, development and innovation activities much easier. Cloud based PMS are hosted on some of the world's best known servers so there is no need for additional computers to be used as servers.
  • Although there are some great differences in functions and way of managing regarding classical and cloud based system, both have their advantages from which hotels do not want to give up.
  • One of the biggest advantages of cloud based PMS for the Group B is the fact that this system can be directly integrated with hotel online booking engine. This is considered as a great advantage for the hotels that besides having functional web site, wish to maximize use of its online booking engine, receive more online reservations directly from the guests and gain more profit.
  • Such a functional connection between hotel’s PMS and online reservation system allow hotels to have a social media integration as well. This means that hotels are able to receive online reservation through their Facebook page as well as receive direct links to its page from the biggest review sites such as TripAdvior.com.
  • In this paper two different approaches and perspectives on usage of cloud based and classical hotel management systems were exposed. Hotels from Group B have shown a tendency for usage of new technologies and readiness to adopt and continuously learn about them.
  • Among factors, affecting why hotel prefers one system over another, are type and size of hotel, through which channels are guest reservations coming, previous experience with IT stuff and different programs, etc.
  • Cloud based program can help them in order to update prices and room availability information to hotel's booking engine. This prevents overbooking, provides easily management of CRM functions and information, with no first investment costs or extra expenses which results in revenue increase.
  • Hotels that use classical PMS pay a great attention to the security issue because they do not want to risk opening their hotel for external intervention. In recent years we can find in media lots of evidence of information linkage from system that had much higher security measures than an average hotel.
  • Measuring the performance of cloud-provided services is another challenge for the hotel management, primarily due to the lack of measurement standards.
  • While investigating the previous knowledge about the other system solutions, hotels in Group A have claimed lack of information about the cloud technology and its solutions.
  • Even though IT stuff in these hotels has some basic knowledge about it, it is still not enough to convince the other managers about its benefits. Therefore it may be concluded that, besides trying to overcome the above mentioned challenges, developers of cloud based solutions to hotels should also work hard on training the potential clients about the positive aspects and correct usage of cloud technologies.
  • Lack of measurement standards for cloud-provided services in general as well as for hotels is another important limitation due to which qualitative research was conducted. Authors’ recommendation is that academicians should focus more on topics of cloud computing, cloud solutions for other business operations and on defining measurements standards for cloud services.
  • marble_bird on 09 Jul 20
     
    This article, published in 2015, covers a study performed in Turkey to analyze factors in hotels that lead management to prefer desktop-based PMS over cloud-based PMS or vice versa. The study uses qualitative research to determine the reasons for the usage of PMS and the advantages and disadvantage of either system. The study found that, among others, significant factors that contribute to the form of PMS implemented by mangement may include the size of the property, reservation channels, and prior level of IT experience.
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Making the Move to a Cloud-Based Restaurant POS - 0 views

upserve.com/...cloud-based-restaurant-pos POS hospitality cloud-based restaurants technology business decision-making mobile Software solution Tech
shared by ldevaul on 16 Sep 19 - No Cached
  • The beauty of the cloud-based POS format is how scalable and customizable it is—it can work for single-location full service and quick service restaurants, multi-location restaurants, and restaurant groups alike.
  • Most cloud-based POS systems also update with new features as technology improves across the industry—something you’re unlikely to get with a legacy POS system.
  • Cloud solutions facilitate faster, easier, and more extensive business insights, which can help you make strategic decisions. By connecting what’s happening in the back of the house to the front, restaurant operators get a holistic picture of how the business is running
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  • Real-time data means real-time solutions to situations before they become problems. Just think of the time and money you’ll save by identifying issues before they blow out of proportion
  • Instead of printing out lengthy reports for every shift, now you can access your insights from any smart device—such as your computer, phone, or tablet—and get updated sales, inventory, customer feedback, and more, no matter where you are. 
  • Legacy systems only allow on-premise access to data, which means you have to be in your restaurant in order to access the information on your POS system.
  • If you anticipate growth or change, a cloud-based POS system is better enabled to grow with you. 
  • While buying up all of the necessary technology to get a cloud-based POS system off the ground may seem expensive, they tend to have cheaper operating costs in the long run and some, like Upserve, offer free support 24/7/365. 
  • With a cloud-based restaurant POS, you have the ability to add on a mobile POS unit that provides a number of benefits.
  • That decrease in time spent waiting for their check or credit card to return to the table also increases guest satisfaction, boosting your reputation. A mobile restaurant POS also provides contactless payments with a built-in EMV reader, minimizing the exchange between servers and guests – something that is particularly important in this moment.
  • Cloud-based POS systems update automatically and for free, just like the apps on your mobile device, while traditional POS systems require manual updates that can be labor intensive and costly. 
  • The beauty of the cloud-based POS format is how scalable and customizable it is—it can work for single-location full service and quick service restaurants, multi-location restaurants, and restaurant groups alike. 
  • Whether it’s updating your menu on the regular, launching new or improved loyalty programs, or requiring more precise inventory tracking, the more your needs will shift over time, the more sense it makes to opt for cloud-based.
  • If the internet ever goes down, the system that your legacy POS relies on will be offline and non-functional. Luckily, on a cloud-based restaurant POS system you have the option of switching to offline mode as a back-up. You’ll stay up and running until the internet is able to connect again.
  • Thanks to the cloud and its encrypted online storage, there’s no risk of hardware or software incompatibility or failure, no viruses or driver hiccups, and no risk of a hard drive accidentally deleting a weekend’s worth of sales reports. It’s all backed up, automatically. 
  • Plus, younger generations of workers—think millennials and Gen Zs—will be able to get right on board with a cloud-based POS solution with little-to-no training.
  • Customers will feel good knowing their credit card information is secure and encrypted with the most up-to-date technology. 
  • No matter what type of establishment, your cloud-based POS can track every last drop of product, allowing you to spot discrepancies in an instant and fix gaps before they become problematic.
  • Hardware costs are separate from service, and maintenance and support services often come with a hefty fee. 
  • While traditional POS systems certainly have lower start-up costs, they tend to come with plenty of hidden costs that reveal themselves over time.
  • upfront costs are kept to a minimum and monthly subscription fees are lower. 
  • Best of all, instant free upgrades mean no lost revenue from downtime or inconvenient hardware upgrades as your business grows. Instead, plans can be upgraded or downgraded at will, and most providers don’t even charge a fee for the trouble. 
  • If you have existing setups in place, many third-party vendors have upgraded apps for cloud POS systems to help you maintain your current rewards and promotions planning. 
  • Most studies are showing that those who switched are sticking with a cloud-based solution, and that legacy POS systems will only decline moving forward.
  • After over three decades with a legacy POS system that only slowed them down, they made the move to a cloud-based POS to bring their restaurants into the future.
  • “Our restaurants are chef-driven, so we have specials that change every day. We need to add buttons every day. We change pricing every day. Having to stop and reset all the terminals because it’s not instantaneous was a headache.”
  • Not only did constant resets of the system create roadblocks for the team at Homegrown Hospitality, but service was also less than stellar and cost more than what it was worth.
  • We went through a lot of pain—our system would crash all the time, credit cards wouldn’t spool, and data would be lost. Our IT department would spend numerous hours a week just trying to recover data,” Simon explained.
  • “That was pretty much the breaking point: we were at the point where we needed to upgrade, but it would have cost us several hundred thousand dollars. So we decided to source something new. The functionality and capability of Upserve won us over.”
  • mmadar on 16 Sep 19
     
    This article takes you through why your restaurant may want to switch to a Cloud-Based POS. There are many positive attributes associated with making the switch, such as; data accessibility, cheaper operating costs, easier upgrades, less frequent downtimes, increased security, and adaptability. If you are a growing business, the Cloud would grow with you.
  • shannaton on 29 Jun 20
     
    Cloud based POS systems can be apprehensive at first, but we are always satisfied once we are able to se the technology work to keep the business safe, effiecient and also more profitable. Cloud based POS systems are speedy and saves a lot of time which frees up staff to do other things in the establishment.
  • ldevaul on 11 Sep 21
     
    This article discussed the benefits of switching from a localized POS system to a cloud-based restaurant POS. The article touched on how cloud-based systems provide real-time data and how that instant data could provide a management team real-time solutions. You can save so much time and money by identifying issues before they even arrive. I found it very interesting that with cloud-based systems you have the "ability to add on a mobile POS unit that provides a number of benefits." With this option, your servers do not have to run back and forth to a POS station. They simply have the option in the palm of their hands. It also decreases the time spent waiting for a check or credit card to return to the table. This not only increases guest satisfaction, but helps with table turnover. The article also touched on how cloud-based POS systems are "better enabled to grow with you." They are super adaptable and the article mentioned that restaurants can update their menu whenever, launch new loyalty programs, and help with more precise inventory tracking. This article also touched on setup, increased security, staff accountability, and the ability to make better business decisions due to the cloud software being able to provide extensive business insights. Finally, the article touched on POS cost and how " upfront costs are kept to a minimum and monthly subscription fees are lower." It also ended with a case study about Homegrown Hospitality Group and their switch from Aloha to Upserve Cloud-based POS. It was very interesting and I'd recommend everyone read the brief two paragraphs about how the switch changed their business trajectory.
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Virtual event platform market to see skyrocketing rise as global companies move operati... - 1 views

www.traveldailynews.com/...e-operations-to-remote-working
shared by robfitzpatrick on 06 Oct 20 - No Cached
  • The recent turn of events in the global economy have created a need a for a rapid adaption to the situation.
  • Virtual Event Platform Market have been ideal in transitioning to remote working, ensuring business continuity.
  • corporate enterprises will all migrate to virtual event platforms to tackle the going COVID-19 pandemic.
  • ...12 more annotations...
  • collection of registration data helps virtual event organizers to gain actionable insights for decision making operations.
  • integration of networking capabilities to establish connectivity among attendees
  • network-based platforms enable attendees to connect and schedule appointments with sponsors, performers and exhibitors.
  • Virtual fair, conference, and trade show platform providers are entering into strategic partnerships and collaborations with innovative technology providers in order to procure and integrate technologies like artificial intelligence (AI) and Deep Learning into their solutions.
  • virtual event platforms are expected to collected copious amounts of data
  • identifying the prominent consumer sentiment to deliver improved and customized solutions.
  • will allow the vendors to adapt to the changing needs of businesses and institutions.
  • deploying cloud-integrated virtual events management and hosting solutions for emerging end-users operating in banking, financial services, and insurance
  • healthcare and consumer electronics industrie
  • virtual conferencing solutions for medical institutions and societies in order to virtually accommodate high profile meetings with heavy public throughput.
  • operating in healthcare and research and academia industries as professionals rushed to gain insights on the clinical studies performed to tackle rising COVID-19 infections.
  • are gaining technical support by forming partnerships and collaborations with leading networking and connectivity technologies providers.
  • robfitzpatrick on 06 Oct 20
     
    The article talks about the switch companies are making from in-person to virtual event platforms. With the current pandemic and the increase of remote working, virtual events are gaining in popularity. They are convenient and allow attendees to network and connect with sponsors, performers, and exhibitors digitally. Virtual event platform companies are using the cloud to integrate customizable solutions for clients. They are also engaging in collaborations and strategic partnerships with innovative companies to incorporate new technology solutions such as AI and Deep Learning into their platforms. This technology also enhances data collection from your attendees that businesses and organizations will use to identify consumer sentiment and deliver customized and improved solutions on future events. Vendors will use this data to develop new strategies for technology enhancements and modifications to their virtual content to adapt to businesses' changing needs. This technology isn't just being used in the hospitality industry. End-users in many different sectors such as banking, financial services, healthcare, and academia, are using this technology to stay connected for high profile meetings and share information to provide better research on COVID-19. These businesses are partnering with networking and connectivity providers to gain technical support and collaboration. This will be a trend that will significantly impact events in the hospitality field as it provides convenience for attendees and cost savings for the companies as they do not need to spend on venues, F&B, and hotel accommodations.
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InteSolv's Web Event Management Services for Adobe Connect and PGi Audio is a Game Changer - 0 views

www.prweb.com/...prweb10538320.htm event management services adobe technology
shared by marylauren1717 on 27 Mar 13 - No Cached
  • Today InteSolv, a leading online business solution firm, Adobe Connect Gold partner, and Premiere Global Services (PGi) audio partner, announced their new custom Web Event Management services for customers who use PGi audio with their Adobe Connect solution.
  • “Online events are all about winning the hearts and minds of your attendees. Having a partner that can eliminate the bumps in the road while adding value to the content delivery approach is critical,” explains Frank Rogers, SVP of Business Development at InteSolv.
  • marylauren1717 on 27 Mar 13
     
    InteSolv, a provider for high-impact technology consulting strategies and customized business solutions, announced their new custom Web Event Management service for existing PGi Adobe Connect customers. Customers are able to choose from a variety of services to best fit their needs: event planning, seminar room set-up, audio provisioning, presenter training and coaching, campaign reporting, etc. In order to maximize conversion, the InteSolv solution allows customers to customize their message while InteSolv manages the administrative/technical traits. 
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InterContinental Hotels Group Selects Cloud-based MICROS Simphony for Next-Generation P... - 0 views

www.hotelnewsresource.com/ice_for_Its_UK_Properties.html micros
shared by olaya5 on 27 Feb 13 - No Cached
  • MICROS Simphony offers significant benefits to our business. We were keen to move to a hosted solution and MICROS was able to provide the system to achieve that, while also providing us with the centralised reporting that we require to analyse sales across all of our restaurants and bars. By standardising our systems and business processes, we will be able to realise opportunities for revenue growth and improve the offerings that we deliver to our guests .”
  • MICROS Simphony offers significant benefits to our business. We were keen to move to a hosted solution and MICROS was able to provide the system to achieve that, while also providing us with the centralised reporting that we require to analyse sales across all of our restaurants and bars. By standardising our systems and business processes, we will be able to realise opportunities for revenue growth and improve the offerings that we deliver to our guests
  • MICROS Simphony offers significant benefits to our business. We were keen to move to a hosted solution and MICROS was able to provide the system to achieve that, while also providing us with the centralised reporting that we require to analyse sales across all of our restaurants and bars. By standardising our systems and business processes, we will be able to realise opportunities for revenue growth and improve the offerings that we deliver to our guests
  • ...7 more annotations...
  • MICROS Simphony offers significant benefits to our business. We were keen to move to a hosted solution and MICROS was able to provide the system to achieve that, while also providing us with the centralised reporting that we require to analyse sales across all of our restaurants and bars. By standardising our systems and business processes, we will be able to realise opportunities for revenue growth and improve the offerings that we deliver to our guests.”
  • “MICROS Simphony offers significant benefits to our business. We were keen to move to a hosted solution and MICROS was able to provide the system to achieve that, while also providing us with the centralised reporting that we require to analyse sales across all of our restaurants and bars. By standardising our systems and business processes, we will be able to realise opportunities for revenue growth and improve the offerings that we deliver to our guests.”
  • MICROS Simphony, a cloud-based enterprise point-of-service solution that offers full support to multi-property hotel chains
  • Abo u t MICROS Systems, Inc.
  • About MICROS Systems, Inc.
  • Over 330,000 MICROS systems are currently installed in table and quick service restaurants, hotels, motels, casinos, leisure and entertainment
  • retail operations in more than 180 countries
1More

Hospitality Marketing & Technology Solutions | E-proDirect - 0 views

eprodirect.com hospitality network software mobile solution marketing travel tech
shared by JIACHEN LI on 07 Apr 13 - No Cached
  • JIACHEN LI on 07 Apr 13
     
    The article is talking about E-proDirect solution. This solution divide to 3 parts. One is DirectConnect. This solution can directly contact with over 80000 customers at one time. Moreover this solution can give the guests immediate responses. Finally, the owner can get a satisfied return on investment. One is MeetingDirect. The event resources are online that meeting planner can easily get details on the website or mobile phone. Also, This is a free tool to make you meet the meeting planner from different countries. The last one is EproMeetingApps. This apps can help you keep the attendees connected and calculate your budgets.
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OSF Global Services Completes Redesigned E-Boutique for L'Oreal Canada's Biotherm Brand - 0 views

www.marketwire.com/...das-biotherm-brand-1750036.htm
shared by marylauren1717 on 29 Jan 13 - No Cached
  • IT professional services provider OSF Global Services announced today the delivery of a dynamic, redesigned and re-platformed webstore for L'Oreal Canada's luxury skin-care brand Biotherm.
  • The user-friendly e-boutique is based on the Demandware® Commerce platform, a robust cloud-based solution, and offers visitors a completely personalized shopping experience thanks to the integration of responsive designed webpages, comprehensive analytics and a new product reviews platform.
  • "L'Oreal Canada's ecommerce goals were an ideal match for our methodical, customer-oriented approach to platform migration and application development," said Gerard Szatvanyi, President and CEO of OSF Global Services. "Our forte is delivering scalable, customized solutions that result in a superior shopping experience for consumers while supporting exponential growth for our clients."
  • marylauren1717 on 29 Jan 13
     
    L'Oreal Canada is now utilizing OSF Global Service's eCommerce solutions to further their luxury skin-care brand, Biotherm. Their new e-boutique is based on the Demandware Commence cloud-based platform. This new solution will offer their target consumer a personalized shopping experience with the "integration of responsive designed webpages, comprehensive analytics and a new product reviews platform." With online shopping behavior constantly changing, integrating the appropriate platform is key for store and web-based companies. With added control over the products consumers view and purchase, shoppers are provided with deeper insight into Biotherm. I believe that L'Oreal Canada's advance approach to consumer shopping will bring added success to their products while enhancing their 30 brand portfolio. While meeting their customers' expectations, they are able to evolve their image.
3More

Sabre Hospitality Solutions and Passkey join forces - 0 views

www.breakingtravelnews.com/...utions-and-passkey-join-forces PMS CRS hospitality travel
shared by Yujia Xie on 12 Feb 13 - No Cached
  • “This new connectivity is great for our customers and for Sabre Hospitality Solutions. The ability to upload GroupMAX reservations automatically into a hotel’s Property Management System (PMS) reduces their work load significantly,” said Kristie Goshow, vice president of marketing for Sabre Hospitality Solutions.  “It also provides real-time reporting and tracking of room blocks and inventory, giving our customers the ability to maximize revenue.”
  • The integration is based on industry standard OpenTravel XML specifications and allows reservations to be communicated directly and securely to hotels’ property management systems in compliance with PCI standards and without the need to re-key or even import rooming lists.  Details included are all of the guest information, additional names, and guarantee/credit card details.  GroupMAX is automatically updated with the actual hotel confirmation number which ensures the reservation is fully confirmed. This automated process allows event organizers to leave blocks open longer to maximize attendance.  Hotels will also benefit from the ability to yield rates after cutoff, allowing last minute bookings closer to the actual event date.
  • Yujia Xie on 12 Feb 13
     
    As this article mentioned, Sabre Hospitality Solutions and Passkey announced their new cooperation. This new program allows you to book passed from Passkey's GroupMAX platform to the hotel's PMS via Sabre's CRS. The action can benefit many aspects, such as hotels, meeting planners and event attendees around the world. It can track inventory and maximize the revenue better. In my opinion, it can be more convenient for the customers, especially meeting planners. By making use of GroupMAX technology, it increases not only their efficiency for hotels, but also their revenue.
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Beyond Digital equips airport hotel with flight information | Bdaily Business News Network - 2 views

bdaily.co.uk/...-hotel-with-flight-information
shared by anonymous on 15 Jan 13 - No Cached
  • Kashif Rabbani, general manager of the Hampton by Hilton Luton Airport Hotel, said:  “The information provided by the screen is vital for our guests, most of whom are utilising LutonAirport flights. “It provides live flight information, which is particularly important if flights are delayed for any reason allowing the guest to remain in the comfort of the hotel while still receiving the most up to date details of their flight.
  • Kashif Rabbani, general manager of the Hampton by Hilton Luton Airport Hotel, said:  “The information provided by the screen is vital for our guests, most of whom are utilising LutonAirport flights. “It provides live flight information, which is particularly important if flights are delayed for any reason allowing the guest to remain in the comfort of the hotel while still receiving the most up to date details of their flight.
  • anonymous on 15 Jan 13
     
    A digital solutions named Beyond Digital Solutions based in the United Kingdom provided a technology for an airport hotel to enable guests to check their flight status. The technology is being used at the Hampton by Hilton near the Luton Airport just north of London. The hotel "installed a digital screen in its reception area to provide live flight arrival and departure details." This system also allows guests of the hotel to check-in for flights and print boarding passes. The company Beyond Digital Solutions has provided other hospitality technology for the industry such as digital signing that helps to provide information for guests regarding the local area or activity schedules.  I personally believe this is a smart idea for an airport hotel. Having the ability to check a flight status before you leave the hotel can help guests decide if they need to leave or wait if their flight is delayed. When traveling abroad not all the time do I have access to an internet device or my smartphone, so I feel this would be convenient. If my flight is delayed for a longer period of time, I could have the ability to stay at the hotel longer if I did not want to wait at the airport for an extended period of time. Even when traveling in the United States not all the time do I think to check my flight status ahead of time. If I saw this screen I would have the option to check my flight status because it is right there in front of me. I hope to see a system like this added to more airport hotels in the future. I see this as a huge benefit to airport hotels. 
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The Pestana Group Selects MICROS OPERA for Its Brazilian Properties :: Hotel News Resource - 0 views

www.hotelnewsresource.com/_Its_Brazilian_Properties.html
shared by anonymous on 26 Oct 12 - No Cached
  • The Pestana Group has embraced innovation to enhance its competitive position and the Group’s quality standards.
  • Most importantly, MICROS offers flexibility and scalability with its MICROS OPERA and MICROS POS solutions, designed to address Pestana’s evolving needs as it continues its growth trajectory. 
  • Three major goals of the OPERA audit was to ensure Pestana’s CRO is benefiting from the full utilization of OPERA functionality and how the current structure could support a shift into global CRO operations, to receive independent strategic advice on further interface developments to support growth plans, and finally to qualify if the CRO team’s skill set is appropriate to make the most of the OPERA Suite of products. 
  • ...3 more annotations...
  • MICROS offers unparalleled next generation hotel management technology in the private cloud that fully meets our requirements and large-scale deployments.
  • Additionally, the OPERA audit services were critical in identifying areas of improvement to optimize both our operational efficiency and our return on investment in OPERA.
  • MICROS prides itself on its distinct ability to offer enterprise solutions that technically foster and enable our customers growth objectives.
  • anonymous on 26 Oct 12
     
    The Pestana Group (owns and operates 90 properties) has invested in MICROS Systems, Inc. (MICROS OPERA Enterprise Solution and MICROS POS). The Pestana Group invests in innovative technology as a competitive advantage and believes that the MICROS technology will grow with the firm. The Pestana Group has also invested in the MICROS Consulting Solutions to conduct audits on system. I think that the Pestana Groups success is partly attributed to their willingness to adapt and take risks.
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Hotel Lock Security Breach Affecting Four Millions Rooms: White Paper Now Available - 0 views

www.hospitalitynet.org/...4058051.html
shared by Manali Rabari on 02 Nov 12 - No Cached
  • In a new White Paper, the world leader in mobile-based access management solutions identifies problems with electronic locks installed in more than four million hotel room doors, and offers an independently security audited "LOCKFIX" solution. Hotels vulnerable to potential security threats are invited to register to receive a copy of the report and be armed against such attacks with the power of smartphones.
  • Anyone can learn how to build a device quickly and inexpensively that triggers the lock's open mechanism in the fraction of a second. Last week, new hackers posted a video on YouTube showing how circuitry hidden inside a dry erase marker can unlock a hotel room door.
  • With a collective team representing more than 100 years in electronic locking and security systems expertise for hotels and other facilities, OpenWays offers innovative and state of the art mobile-device based access management solutions allowing guests to bypass the front desk, proceed directly to their room and securely open their lock with their cell phone. OpenWays already offers upgrade kits compatible with the major electronic lock brands including the locks in question
  • ...1 more annotation...
  • "Therefore, we have added LOCKFIX to our Mobile Key front-desk bypass solution available in a freeware mode (free of any license fees)."
  • Manali Rabari on 02 Nov 12
     
    The latest security breach on hotel locks has paved the way for companies like OpenWays to provide mobile device solutions to allow guests to securely open locks with their cell phone. This LOCKFIX has been added to 4 million hotel rooms. The latest threat involved the use of a dry erase marker can open a hotel room. Hackers are posting "how to's" on social networking sites to share this information.
17More

Cvent Introduces Mobile-Friendly Online Registration and Event Websites - 0 views

www.cvent.com/...istration-event-websites.shtml
shared by Cecilia Lucas on 12 Apr 12 - No Cached
  • Create
  • Create dynamic content for emails that can vary based on information known about
  • Social media upgrades: Promote sharing and increase the event's exposure by prompting users who have just completed the registration process to share the event with their social networks;
  • ...13 more annotations...
  • Cvent, the world's largest cloud-based provider of event management, venue selection and web survey solutions, today announced several advancements to its event management solution,
  • website and registration form
  • website and registration form
  • website and registration form
  • Mobile-friendly additions: Instantly create and design a mobile-optimized event website and registration form
  • Mobile-friendly additions:
  • Mobile-friendly additions:
  • Social media upgrades:
  • Social media upgrades:
  • Mobile-friendly additions:
  • Mobile-Friendly Enhancements Take the Lead in the Company’s Recent Product Upgrade; Joined by Deeper Social Media Integrations and eMarketing Advancements
  • Enhancements to Cvent's event management solution include:
  • mobile-optimized event
  • Cecilia Lucas on 12 Apr 12
     
    Cvent the world's largest event management cloud based company introduces new mobile friendly technology that allows users to register via their cell phones which enhances social media integration by encouraging users to share their attendance and in turn increase the events exposure. Attendees can also search for nearby activities and restaurants with the geolocation feature.
14More

Hard Rock Las Vegas taps Vast eMarketing Potential with eSignature Solution | Hospitali... - 2 views

hospitalitytechnology.edgl.com/...-with-eSignature-Solution77305 eMarketing casino hotel
shared by Gyujin Chae on 16 Feb 12 - No Cached
  • Policy Patrol Disclaimers is very easy to operate and we have to do very little to maintain it,”
  • consistently brand their e-mails and customize them with information from the marketing department quickly and easily
  • We chose Policy Patrol, due to its close integration with Exchange Server and Active Directory. This allows us to configure one template that is automatically personalized with the sender’s contact information
  • ...8 more annotations...
  • consistently brand their e-mails and customize them with information from the marketing department quickly and easily.
  • “We chose Policy Patrol, due to its close integration with Exchange Server and Active Directory. This allows us to configure one template that is automatically personalized with the sender’s contact information,
  • “Policy Patrol immediately applies updates to Active Directory contact information in the users’ e-mail signatures, which makes it very easy to maintain
  • We chose Policy Patrol, due to its close integration with Exchange Server and Active Directory. This allows us to configure one template that is automatically personalized with the sender’s contact information
  • “We chose Policy Patrol, due to its close integration with Exchange Server and Active Directory. This allows us to configure one template that is automatically personalized with the sender’s contact information,”
  • makes it very easy
  • very
  • In today's e-mail era, the Hard Rock Hotel & Casino in Las Vegas had two goals in mind; first to standardize the signature on all outgoing e-mail, to give them a more corporate and consistent feel
  • Yue Zhang on 16 Feb 12
     
    The IT staff in the Hard Rock Hotel and Casino prefer to use the Policy Patrol Disclaimers from Red Earth Software in order to solve too goals: to standardize the signature on all outgoing e-mail with a more corporate and consistent feel, and the em-mail signatures had to be flexible enough to accommodate marketing promotions. E-mail is an important tool for team member to communicate with other parts as an entertainment marketing tools to streamline their brand and publicize the events. The reasons for choosing the Policy Patrol are, its close integration with exchange server and active directory. It can immediately applies updates to active directory contact information in the users' e-mail signature to make easy to maintain. Also, the Policy Patrol Disclaimers is very easy to operate and need little to maintain. It is consistent, reliable, and easy to use.
  • YONGHE FAN on 17 Feb 12
     
    The article is talking about that the Hard Rock Hotel and Casino communicates with vendors, partners, legal teams, and hotel and casino patrons via e-mail. Hard Rock had two goals for the e-mail signature to improve their e-marketing. One is to standardize the signature and the second is to be flexible enough to accommodate marketing promotions. The Hard Rock Hotel and Casino chose the Policy Patrol Disclaimers to help them achieve goals. The Policy Patrol has a close integration with Exchange Server and Active Directory. It allows the hotel to configure one template that is automatically personalized with the sender's contact information. The Policy Patrol also allows to easily updating e-mail marketing information for all e-mail signatures by configuring e-mail signatures from one central template.
  • Gyujin Chae on 07 Apr 12
     
    This article mentions a marketing tool through e-mails and a specific solution, eSignature Solution, implemented by Hard Rock Hotel and Casino in Las Vegas. The employees at the Hard Rock increasingly communicate with co-workers, partners, vendors, and customers via e-mails. The company realized that e-mails could be an important marketing tool which costs less than other tools, such as TV commercials. Thus, the Hard Rock implemented eSignature Solution which allows them to send out e-mails to customers, vendors, and partners with upcoming events, special deals, and so on. In addition, this centralized e-mail signatures program enables the company to configure one template that is automatically personalized with the sender's contact information, and to customize e-mails and its contents (events or special offers) based on customer information. According to Mike Essig, the director at the Hard Rock Hotel and Casino, the new solution is very easy to operate, update and mostly cost effective. Along with social media marketing, marketing through e-mail could be very effective and potential as the number of use of e-mail is significantly growing and e-mail is widely used in our lives.
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