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This article is about how email marketing can help the local restaurants. Local restaurants generally do not have enough budget to advertise on local television, radio, or newspapers. Local restaurants would make most of the Email marketing that could overcome the advantages of chain restaurants' expensive advertisement. The Email marketing strategy is affordable for all sizes of restaurants and does not need IT specialist. So, there is no need to hire IT specialists. Anyone who has minimum experience of computer can deal with managing Email marketing. The Email marketing benefits the potential customers also. The potential customers are able to know the detail about the menu and promotional contents when they check their email. Even they are not going to go restaurant right away, they could remind the promotion and information on their mind and retrive the mail before planning to go restaurant. Email marketing is one of the savvy ways for the local restaurants, and mom and pop properties that want to target more potential customers with efficiency.

The article give a specific description of the importance of marketing analytics in hospitality industry. It can provide a ways to better understand guests' purchasing and staying behavior, as well as audience engagement across a variety of marketing channels.

It gives a discription of how nowadays'  hotels develop and use of their PMS. Some brands develop their own PMS such as Marriott and Starwood; some look more to the independent and resort market expanded their PMS. It seems that we don't need so much kinds of PMS and so many function. According to the analysis of the market and demand, it comes the conclusion that a well- designed, intuitive and well-interfaced PMS module is still the core of operational success at every property.

Hospitality industry is changing rapidly and as alliance partners, vendors, customers, employees and systems all become Web-enabled, hospitality companies must adjust their strategies, organizations, processes and technologies accordingly.The B2B and B2C are belong to the eBusiness which are grow enormously in US and it is projected in the United States alone to grow to US$12 billion. The internet both influenced people's living and business a lot such as changing the customer relationship. What's more, people today want fast information and consistency service so hoteliers trying to deliver the high-speed internet access and network communication. The agility and flexibility are also the potentials for the e-business. But the e-business is too apparent so the organizational bias will need to be creativity and risk-taking. The internet increase the hospitality industry productivity such as the "intranet communities".

This article shows the relationship between tourism security and economy. Tourism security is an important factor that will affect the economy, people should pay attention to it and also the staff in tourism industry should pay attention to it, cause they can make full use of this factor to improve the economy.

Great read!! Explains how tourist need to feel safe in order to travel. The importance of safety is the most important thing tourist look for when traveling. Currently the world is in a disarray. 

A restaurant was running a business smoothly until the new owner had decided to change the POS system to a new one. The whole system stopped working because of the power. After long two weeks they had finally realized that it simply can not function without the power protection... The owner says that the experience was priceless.

This article points out 5 information technologies that event planner can't (or shouldn't) be without. The first, and most obvious, is the smart phone. The author lists a few tasks that can be accomplished right from our smart phone, including making to-do lists, setting alarms for meetings, etc. the second technology is the SaaS Cloud App(s) that allows event planners to "access all details and execution aspects of an event from any web-enabled device...". You can also list this software to your CRM system which I think is really cool. The author goes on to discuss virtual events, social media and viral marketing, and lastly, ipads/tablets. She makes the claim that having events virtually and promoting your business through social media can save you time, money, paper, and resources in general.

"The partnership between the two leading hospitality software specialists will help hotels streamline their sales by using only one integrated platform for seamless distribution management."

While is may seem like the future promised to us on shows like "The Jetsons" may have never really arrived, we might be one step closer to seeing the gadgets and gizmos of the cartoon world become a reality in the hospitality industry. Starwood's Aloft Hotels, an upscale, modern hotel line that appeals to Millennials, recently introduced Boltr - a check-in and delivery robot. This machine was created by Savioke - a Silicon-Valley design firm. Like other startups, Savioke aims to minimize unnecessary work and increase efficiency. There is no reason an employee needs to be paid to walk back and forth to deliver items when a robot can do the job. Royal Caribbean has also introduced its own robot, specifically for bartending, in its new luxury cruise ship, Quantum of the Seas.  Hotel staff unions see robots as a potential threat to their member-employees. Nonetheless, robots replacing employees is not just unique to the hospitality industry. 

Very much like the computerized bartender we've already studied, when does automation become too much? We are a "high touch" industry that relies heavily on our guest relationships. The human wait staff can make the guest feel welcome and spoiled (isn't that why we go on cruises in the first place?), the robot cannot. Let the machine prepare the perfect drink, then let the bartender add a smile and place it in the hands of the guest. It'll keep them coming back for more.

The Aptech is a financial and operations technology solutions and service company which include 2500 properties to leading the hospitality industry valuing the human relationships and solve business problems by their understanding of the financial operational data. The newest Profitvue enhanced productivity ,reduce the expenses, provide professional training and increase profitability for more than 1000 properties. Many companies choose the Aptech by their previous experiences. They thought the Aptech keeps their financial processes running smoothly which include the revenue and expenses for rooms, F&B outlets, spa, and gift shop. The Gold Eagle Lodge also selected the Profitvue because the extremely stable make it become the best system to automate our accounting processes for the company and with accurate, same-day financials to guide business decisions. .

This article describes the importance of investing in training between front of house personnel, and the IT department. While maintaining the efficiency of both of these departments is half the battle, it is also important to make sure they understand each others roles and needs in challenging situations. Cross training for both of these departments enhances the guest experience, and helps both teams understand the other more.

Meetings are significant in that they are major events which generate dollars on a local and national scale. Those associated with tourism and hospitality, transportation and convention venues (among other industries) benefit significantly. Tax revenues increase as well. In addition to the economic impact, many jobs are created. Simply put, meetings are a lucrative income stream.

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The role of travel agents has changed drastically over the last 30 years. When once you needed a travel agent to do all of your bookings for you, you now have access to all of these tools and can create your own travel experience. Therefore, today's travel agent needs to be tech savvy and must keep up with the trends and provide their clients with the most up to date travel information. They also must have an online presence, specifically social media that shows their "personality" and helps with marketing. As long as agents can keep up with the ever changing technologies, clients will go to agents for the "human touch" and real first hand experience.

This article introduce the Maestro's sales and catering development, it integrated with Maestro's front-office system to simplify the accounting

This article is a good overview of POS benefits. Although it is also a sales pitch, I thought it was worth posting it because it serves as a general guide for different business applications. As the concept of smart cash register is becoming the norm, the new trend for modern businesses is point of sale. Regular cash registers simply record sales, give change, and store money. Moreover, they don't even take credit card payments since you need a separate processor for it. Yet, POS systems not only take credit card payments but also cash, can provide detailed sales reports and analytics, marketing tools, customer relationship management, and loyalty programs, just to name a few. It can also tell us the busiest times of day or week, the best-selling items, when stock is running low, and how many are new or returning customers. It can even be used to manage employees' schedule. For bars and restaurants, a POS with menu options that can split the check and accept cash seems like a good choice. For retail stores, the most appropriate POS will provide inventory management and could be connected to a bar code scanner and receipt printer. For contractors, a mobile POS that can be used in offline mode or remote locations would be the best option. Because a POS can be adapted and customized to different business needs, it will soon become business standard.

This article answers two major questions; what is the connection between event management and the hospitality field? Why exactly is event planning considered to fall under the umbrella of hospitality? The link between event planning and hospitality is that the set of skills needed to succeed in the various hospitality-related careers is similar to those required to be a successful event planner. Some of these skills include quick thinking, in-depth understanding of logistics, strong organizational streak and maintaining good relationships with people. Both require having the ability to understand and meet of the customers without exceeding the budget. Just like running a business, hosting an event is a difficult job and requires a person with the ability to handle pressure. The article concludes by stating that though people in the two fields may face different challenges, the approach of solving these challenges remains the same.

The following article explains why many people expected travel agencies to go extinct once Expedia started being used and all the reasons why that did not end up happening. In todays age there are still many people that use travel agents, in fact the article even states that there have been spikes of usage in recent years. It speculates that this might be because of millennials always using the easiest and quickest ways of getting things done. In fact the simplicity of travel agents is one of the main reasons many people use it along with their ability to get package deals, assist with group or complicated trips, their ability to get discounts, and they prevent problems.