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Most of my clients asked me this question before, “What differentiates a good event management platform from an average one?”. Then I told them about data management. If you have an one-off event and decide that you will never have another similar event in the future, then you need not read further. However, if you are keen on event marketing and want to leverage events for generating business, you must not miss this article. An event management platform with integrated CRM will be key to your success. CRM stands for Customer Relationship Management. A CRM software, therefore, helps you manage relationships and interactions with your current and future customers. In most cases, your event attendees are your potential customers. Hence, it’s vital to integrate a CRM with the event software so that the sales team can take control and take action in time. Here are a few suggestions on how you can leverage an event CRM software to drive sales revenue. #1 Engage with your attendees as a pre-sales activity Pre-sales is very important as it’s about prospecting, qualifying and nurturing leads. Every time you spark a conversation, be it an email, a message, a Facebook comment, etc., you will want to record it and evaluate the sales-readiness of the attendee. #2 Easy access to information for Sales The marketing team’s effort in attendee nurturing shouldn’t be in conflict with the sales team’s lead nurturing. Your sales people need to know what events their clients or their leads have attended. Events could be about informing customers of a new product or keeping customers updated of the latest technological happening. Keeping a list of all the events that each of your client has attended will help Sales engage in an intelligent conversation with their client. That’s why there should be a data center that sales people and marketing people can access. With cloud-based CRM platforms, information is always available. #3 Store data for future use It doesn’t make sense to me if I use a separate platform for managing my event data. The data don’t only hold value to the event per se but also to customer analytics and remarketing. An integrated CRM allows you to look at a list of potential invitees and then select them as targets for event registration forms, so they are always aware of upcoming events and feel valued to be contacted. This may make them more likely to feel loyal to your brand and register. At the same time, your Sales team would have a better view of the customer and predict their behaviors. #4 Everyone is on the same page Not only marketing or sales need to nurture the relationships with customers. Customer success definitely needs to know what events their clients are attending. Human resources sometimes want to check if a candidate’s ever been to a company event. You want to make sure the people that need information to drive productivity and business get it easily.   In Conclusion… You as an event marketing professional must look for an event management software with integrated CRM now. Keep in mind that it must be a single platform that allows both your sales and marketing teams work effectively together. Email campaign reports or attendance reports are not CRM. If you want to find out more about this, send your questions to us by clicking the “Ask us a question” button below!

Zippin’s partner, Fujitsu,a systems integrator in Japan, has worked with Koyo Group to implement the world’s first checkout-free store within a hotel at the Yokohama Techno Tower Hotel. It is also the first store in Japan open to the general public to use biometric authentication technology to verify customers’ identities. 

the first store in Japan open to the general public to use biometric authentication technology to verify customers’ identities.

Customers must register their credit card information, and then enter the store with the QR code displayed on the Green Leaves + app. Customers can also use the multi-biometric authentication technology that links their palm vein and facial recognition information with the smartphone application. After registering this in advance, a smart phone is no longer required for entry, just a simple swipe of the palm. 

Mobile, web-based technology allows event organizers to easily meet government mandates requiring them to obtain registrant health information.

event organizers can use new technology solutions to add features that track vaccinations or negative COVID-19 tests conducted within a certain time frame before they arrive onsite to the event.

Event organizers can receive daily reports to ensure their health objectives are being met.

Leverage your speakers in your email.

In larger events, you won’t really need to justify their presence if they’re representing reputable businesses, but for smaller headcounts, you need to really leverage your speaker’s personality and background to justify a reason for an email recipient to go to this event.

This is one of the best ways to not only target your networks but also networks of people in your industry.

Event management technology is changing the way events are planned today.

Event management software automates most of the manual processes associated event planning and streamlines all the planning task

Event management platform can help overcome these issues by being a one-stop solution that gives a clear picture of the past, current and future events

t helps in improving workflows by maintaining large volumes of data and assisting event organizers in coordinating, planning, analyzing and sourcing data, and ensures a successful event by providing uninterrupted information. Such event management technology can automate processes such as venue sourcing, ticketing, floor planning and expense tracking in order to streamline the overall management operation. 

Event management software enables event organizers to send and track invitations through a portal where an attendee list gets generated, as well as monitors ticket sales using a single platform.

Social media platforms are usually integrated with most event management software and are also inter-linkable with multiple platforms. These platforms are effective media for promoting and marketing events, social programs and campaigns

Hotelogix, a leading Enterprise-Grade Cloud Hotel PMS provider releases an API stack, enabling complete contactless check-in and check-out experience for hotels

various other guest-facing capabilities

works ‘on mobile’, without a mobile app

With the industry currently booming, how are events organizers and producers getting smarter in applying integrated toolsets to marketing?

organizers of an event can use Google Analytics to discover which online campaigns are influencing registration or being discussed on social media.

DoubleDutch is one platform that can be used for acquiring and analyzing real-time data, since it can see what session sponsors and attendees are most interested in.

High production value — including quality event design — is incredibly important when it comes to matching live engagement online, which almost half of eventprofs struggle with when sourcing virtual tech.

it will be essential for planners to turn to hybrid formats and incorporate a virtual component to their live events for as long as restrictions and uncertainty exist (and probably even after).

Online events come with their own challenges, including engagement opportunities and pricing.

Live events and technology have a unique relationship

The event technology industry is full of organizations striving to find the best possible use of technology, leading to more efficient event registration platforms, live event apps, ticketing software, and much more.

According to a study by Mordor Intelligence, in 2017 the event management software industry was valued at $6.89 billion USD globally and is projected to grow to $12.51 billion USD by 2023.

Studies reveal that technology adoption in event management is capable of increasing attendance by 20% and productivity by 27% and decreasing costs to at most 30%!

Speed, utility and engagement are the three main pillars

5G

Whether the industry remembers it as a catalyst or catastrophe will largely depend on how event professionals adapt and navigate the uncertain times to come.

Streaming experiences can reduce total climate pollution from events by 60-98%

58% to 67% of eventprofs are very likely or completely likely to address sustainability in their meeting plans for 2021.

Individuals can now create, locate, register, and document an event by using one small portable device.

Then vs. Now

With the adoption of biometrics like fingerprints, face or iris scanning, or even voice recognition, biometrics have the potential to revolutionize the hospitality industry

Biometric technologies are solutions that are commonly used to identify a person based on some aspect, namely, a person’s unique physical or behavioral characteristics.

There are two types of biometrics used to recognize a person. The first type is biometrics based on physiological characteristics. The second is behavioral biometrics. Physiological identifiers include the following:

technologies are making life easier for event planners, and attendee experiences are being elevated

The COVID-19 pandemic has forced many planners to transition their live event into a virtual or hybrid event

transform their virtual event, trade show, expo, or conference into a full 360-degree experience.

The recent turn of events in the global economy have created a need a for a rapid adaption to the situation.

Virtual Event Platform Market have been ideal in transitioning to remote working, ensuring business continuity.

corporate enterprises will all migrate to virtual event platforms to tackle the going COVID-19 pandemic.