Etisalat and Ogle Middle East bring Augmented Reality Era to the Middle East and Africa... - 0 views
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Etisalat showcased Ogle at GITEX 2012 as part of its Digital Services portfolio, and already a number of large multinational food retailers and regional government organisations are in discussions to bring Augmented Reality services into their own communications activities.
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"Augmented reality has the potential to change the static advertising formats into a new level of interactivity between brands and customers," Khalifa added
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"We have recently launched Mobile Advertising in the UAE, Saudi Arabia and Nigeria and we strongly believe that offering such technology as part of our mobile advertising proposition and combining it with location-based services, couponing and mobile payment to close the advertising loop with an actual sales results, will not only help brands to go beyond what traditional media can provide but will also increase the interactivity with their customers, conversion rates and hence sales and revenues."
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"Etisalat is converting Augmented Reality (AR) from a buzzword in innovation into an easily accessible meaningful customer-facing service. Ogle has already established its viability and will now become the Augmented Reality application of choice on smart devices in the Middle East and Africa. AR adds value by helping businesses to gain brand exposure, improve learning in education and expanding the entertainment experience for consumers."