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This article examines how internet marketing is affecting the success rates and occupancy of bed and breakfast establishments in Canada. Though implementation of technologies and by various methods such as Search Engine Optimization, it enables small businesses to drive brand awareness, increase customer base and accelerate lead generation. By the use of internet based technology the success and efficiency rates can be tracked through various analytics tools, helping marketers adjust their strategy accordingly. Internet marketing is recognized as a cost-efficient tool to boost customer awareness quickly, and can be used by large and small businesses alike. Through implementing internet based technology, business owners are also able to receive instant feedback about their products and services from customers and gives them a chance to take corrective action in any areas that need improvement.

The article briefly reviews the digital marketing branch in the hospitality industry. In this modern age, hotels need to have an updated and optimized website running. Most guest or OTA rely on hotel websites to gain information about the hotel and amenities and prices they have to offer. They must be visually appealing and easy to access. Apart from using hotel websites, search engines are also popular amongst bookers. Search engines like google or bing use keywords to narrow their search when finding hotels so having such keywords or phrases in the hotel main page on the website will allow people to access their hotel website quicker. Hotels also rely on advertising on sites like Facebook, Twitter, or Instagram. Heavy populated social platforms is one of he best ways to have a business advertise themselves to the public. The best part is that social media marketing can be cost-effective.

The article states that the partnership between Marriott International and TravelClick will truly allow the company to maximize revenues and win new business. TravelClick will provide Marriott International with Agency 360, which is a source of travel agent bookings from all four GDS systems. It also includes travel agent GDS advertising, which is a tool that helps hoteliers attract high-ADR bookings from travelers. Lastly, Rate 360 will be used as well, this helps ensure hoteliers that they have the most current room rate data to optimize their competitive position. This partnership will continue to allow Marriott International to prosper by using different outside companies to help them become better hoteliers.

How Social Media is affecting E commerce. E Commerce is a growing business anyway we look at it. But like any business, how do you continue to grow it as times change. How do you market the business in a new way based on trends? This quick read article points out 5 great ways that social media is marketing e commerce and outlets on social media that are driving it.

Like discussed in this weeks lesson, it is hard to justify spending money when money is tight. But as stated in this article, when facilities function properly and effectively through maintenance of facilities management, it optimisms business performance and makes the workplace productive.

A perfect example of how proximity marketing can successfully build and maintain a loyal customer base and increase their foot traffic.

A PMS system's purpose is more than just doing the mundane tasks of booking and data mining. It's main purpose is to optimize customer experience with efficiency and accurate data. For employees this allows for quicker and more productive work. In this article, the author points out the major keys that have helped top-performing hotels and resorts, which includes PMS systems. According to the article, "GEM is a long-term, multi-pronged initiative that encompasses virtually all aspects of a property and having the right technology infrastructure is critical". PMS upgrades are one the the top largest investments that hotels and resorts are pouring into. PMSs are providing customers and employees with efficient ways to complete routine tasks such as check-in/out, managing reservations, guest information look up and etc. Hotels that upgrade their PMSs are taking advantage and using this to boost their customer experience. PMSs are capable of capturing guests' preference information and housekeeping assignments and much more. The article also talks about CRM (customer relationship management) and how it is an "essential component of a hotel's guest-centric technology infrastucture". With the PMS data, CRM can help marketing and sales in regards to their target market. In my opinion, this is a fantastic approach that the industry is investing in. PMSs have been helping the industry for a long time and constant upgrades can only boost business efficiency and increase customer satisfaction. Customers want an easier way to check in and out. They want to see their preference of room temperature or favorite snacks in the fridge. This can be done by using a great PMS. For managers and employees, the PMS systems makes it easy to capture these details and allows them to understand trends and take actions based on the information collected.

The growth of e-commerce has had a dramatic effect on travel and hospitality marketing. While consumers once relied on travel agents and other intermediaries to help book and research trips, a number of developments from the growth of sites, such as Airbnb and Google's high-ranking display of travel results for specific geographic terms, is leading a change in the way consumers buy travel and hospitality services. Therefore, marketing techniques are changing too.

This article is very interesting to me and what stood out was when it talked about how today's society, travelers rely more on travel apps and websites to handle their own research and compare prices. The upside for the hospitality technology industry is that there are more companies selling directly to the consumers. Their is an increase in competitive e-commerce environment industries which offers extensive applications to offer everything from owner-listed accommodations to discounted flights. A strategy a company would use is by standing out by offering a wider range of localized content assets in multiple languages. In the article the role of content in e-commerce travel is the research of travelers to conduct an extensive background check and research when creating travel plans and making bookings. In the years to come e-commerce companies plan to grow extensively and serve the International markets . I believe that hospitality sites that offer significant amount of information in the consumers native language and have applications and websites that are responsive on mobile devices are more likely to stand out from their direct competition.

This article talks about the importance of electronic business and the new advances that affect the way that business is done; the growth of sites is changing the way consumers buy travel and hospitality services. As a result, marketers are changing strategies to become successful in this very competitive environment, differentiating themselves offering a wider range of localized content assets in many languages to reach consumers globally. Smart planning and optimizing mobile applications to serve the international markets are the keys that lead to success.

Network redundancy is the process of enhancing network devices and lines of communication to help safeguard network availability and decrease the risk of failure along the critical data path. Redundancy in networks purpose is to help eliminate specific areas of failure to guarantee better network stability and availability when the network would otherwise be offline. Optimize network redundancy by backing up data offsite and conductions frequent test to measure its durability and maintain it. Protect the network from malicious attacks is also important. By creating plans for when attacks occur by rerouting network services.

This article discusses the benefits of cloud computing and its impact on the restaurant sector of the hospitality industry. Technology and cloud computing is helpful to restauranteurs for many reasons. By utilizing the cloud, restaurants offer consumers the option to book reservations ahead of time. Not only is this an effortless experience for the customer, but management is better able to forecast nightly demands. Using technology and the cloud, restaurants can keep up with consumers' changing demand and optimize processes internally. There is also a great graph in this article that highlights more ways technology is transforming the restaurant industry.

Social media is an ever-increasing platform for marketing a business. New features on Facebook and Twitter allow for easier interaction between a business and potential consumers. Marketing managers need to know how to best utilize these tools to optimize ROI for their companies by responding to messages quickly and tagging all content.

This paper mainly discusses the importance of network security in tourism and hotel industry. Due to the characteristics of the industry, it is inevitable for hotels to manage and protect their customers' personal data. Therefore, network security is very important for hotels. Then the author analyzes the reasons of the hotel data breach and puts forward solutions. The main approach is conduct network security training for employees and regularly evaluates the system status.

This is an informative article, published by Sabre, on how to utilize certain technologies and stay agile during Covid-19 in the hotel business. It emphasizes how to keep and maintain a hotel during these trying times. Never stopping trying to improve and to keep an eye on all aspects of sale, occupancy, and position in the GDS. It's important to keep everything in the perspective of short and long term solutions.

This crisis will not just end and the industry needs to stay on top of this situation by making new standards. In the article it explains how you can use your systems to communicate with guests the cleanliness procedures of your establishment. You can use your CRM's or service optimizers to communicate thoughtful in- room offerings for a safe and meaningful hands-off experience. 

This article highlights the user side of mobile apps for hotel reservations. Especially at the end, the author highlights the need for a booking engine easily accessible from the mobile app or website. This can be relevant for prioritizing a mobile PMS software rather than the traditional PMS, which may be more compatible with mobile use and implementation

This article discusses expectations, current trends, and perceived growth with PMS (Property Management Software). Property Management Software is used by hotels to trim the hours worked by employees (reducing cost), cut down lead time, and as per the article provide better services to guests. PMS has been studied in both on-cloud and on-premise distribution in hotels of all sizes throughout the world. There is an increase in the number of hotels worldwide using PMS and other cloud based software systems. One reason why companies are using these kinds of software is because the cost is economical. In order to make better profits, companies are always finding ways to be more frugal with their spending. Many companies are looking to PMS and other cloud based softwares as a means to enhance their current operations. However, due to difficulty implementing the PMS into the hotels' current infrastructure, many companies have yet to purchase PMS. This software has been mostly purchased by larger companies. PMS is used mostly by the larger companies who are concentrated in the hospitality industry. However, as smaller companies gain investors, there is opportunity for those companies to use PMS also.

Mobile POS has boosted F&B growth due to the ability to complete sales much faster and from non-F&B serviced areas of the property. The mobility contributes greatly to the increase in customer spending. With this mobility, companies must ensure compliance with PCI standards, and ensure that no credit card information is stored directly on the POS terminal. The article also touches on the subject of tokenization, and the usage of technology to secure a "token" rather than actual card data aids in reducing security risks.

POS Technology has developed majorly over the past years. Growing developing offering mobile devices that can help workers pace themselves and generate more sales. These programs also offer extra data security to protect the clients information against fraud. This device is perfect for sport arenas, bar, golf course and more open outdoor and large venues that cater to voluminous crowds.

This article is about the benefits of technology in POS systems. It shows how the technology can personalize the experience of the guest by having them be able to order from the moment they step into the lobby. The article also discusses how all the technology is good but in the hospitality we are walking on a fine line that we don't want to cross to creepy with biometrics. Technology offers efficiency in speed and will give a better experience. Not only this but it talks about how POS is becoming more secure, and how people want to pay in different ways.

This article is interesting because it talks about how the hospitality industry and e-commerce have merged. Technology is continuously evolving nowadays and hotels need to keep up with new ways to reach more customers. They are now using e-Facebook commerce to market themselves. With the ever increasing usage of smartphones, the hotel industry has developed mobile apps for customers to do business through there. These strategies are both very effective and time efficient.

This article describes trends in technology in the hotel industry and the applications of them in the Russian economy. The article discusses what the trends in IT are and how they may apply to the hotel sector of the hospitality industry, providing real-world examples and hypothetical scenarios. The information in this article is insightful to the relationship between hospitality and information technology and provides a perspective on this relationship from the viewpoint of the Russian hotel economy specifically.